• 패션비즈니스
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• 제9권6호
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• pp.126-140
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• 2005

The main purpose of this research was to examine what were the factors of shopping value that consumers perceived, if there is any difference between male and female, and if male and female consumer group were divided into different groups according to the pursuing shopping value type. Data were solicited from convenience sample of 347 adults(156 male and 191 female) who were between 19 to 49 years of age. Sources for the sample were companies and apartment complexes and several colleges in Seoul and Chonan to diversify by such demographics as age and social status. The statistical methods used for this study are factor analysis and cluster analysis and Scheffe test using a SPSS 10.00 GLM. The main findings are as follows: First, four dimensions of clothing shopping values were identified as pleasure, planned, leisure, and convenience value. For male, it appeared in the order of pleasure, leisure, planned, and convenience shopping value and for female, it appeared in the order of pleasure, planned, leisure, and convenience shopping value. The most important subdimension of clothing shopping value was 'pursuing pleasure' and the least important one was 'convenience' regardless of gender. Second, three types of consumer groups for male & female were identified. For male consumers, it appeared as planned, leisure/convenience, and pleasure pursuing group. For female consumers, it appeared as pleasure, convenience, and leisure shopping pursuing group. Here, pleasure is a common factors to affect shopping itself free from gender, but male does shopping with plan and female with pleasure.

• 가족자원경영과 정책
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• 제24권2호
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• pp.69-87
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• 2020

The purpose of this study was to identify the factors related to the willingness to have a child, parental age at first child's birth, and the planned number of children. The data came from the Korean General Social Survey from the Survey Research Center at Sung Kyun Kwan University. The sample data set included 488 men and women between the ages of 18 and 49. The major findings are as follows. First, gender, age, satisfaction with family relations, the value of marriage, the value of family succession, and willingness to increase spending on education significantly affected the willingness to have a child among unmarried and married participants without children. Second, among people willing to have a child, the factors that influenced parental age at first child's birth were gender, education, satisfaction with household economic condition, the value of marriage, and the willingness to increase spending on education. Third, across the sample, the planned number of children was decided by satisfaction of family relations, the value of childbirth, the value of marriage, and home ownership. Overall, the value of marriage was the factor most strongly associated with the three dependent variables. The more a person agree with living with their partner before marriage, the more willing they were to give birth, the younger they were when they became a parent, and the more children they planned to have. The higher satisfaction of family relations, the higher willingness to have a child, and the more children a participant planned to have. In addition, the more a participant was willing to increase spending on education, the higher their willingness was to have a child and the older they were when they became a parent.

• 농촌계획
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• 제24권2호
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• pp.31-45
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• 2018

The study aims to predict the behavior of tourists in Hadong County, which is registered as KIAHS. Based on the theory of planning behavior, we intend to verify the theory of planned behaviour, which adds descriptive parameters of the perceived value and prior knowledge of an agricultural heritage. In detail, first, the perceived value and prior knowledge of tourists about an agricultural heritage understand the influence of tourists' Attitude. Second, we could see the role of the behavioral factors in the causal relationship of the planned behavioral theory. We have identified the planned behavioral theory that attitudes, subjective norms, and perceptual behavior controls affect the intention of the revisit. Hadong should remember that by sending and providing various information about Hadong Green Tea and World Agricultural Heritage sites, it is possible to elicit changes in visitor attitudes and revisit visits.

• International Journal of Quality Innovation
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• 제7권3호
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• pp.15-23
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• 2006

A spare ordering policy is considered for planned maintenance. Introducing the ordering, uptime, downtime, inventory costs and salvage value, we derive the expected cost effectiveness. The problem is to determine jointly the ordering time for a spare and the preventive replacement time for the operating unit which maximize the expected cost effectiveness. Some properties regarding the optimal policy are derived, and a numerical example is included to explain the proposed model.

• 유통과학연구
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• 제12권9호
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• pp.83-93
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• 2014

Purpose - This study attempted to identify any influencing relationships, between the antecedent variables and the members' innovative work behavior, which were expected to influence organizational performance based on the extended theory of planned behavior (ETPB). Research design, data, and methodology - The survey was conducted on SMEs in Seoul and its metropolitan area. A total of 158 copies of effective questionnaires were used and were analyzed through correlation analysis, regression analysis, and multiple regression. Results - Self-efficacy, value, intrinsic motivation, and self-enhancing bias have been found to have a positive relationship with innovative work behavior. In addition, transformational leadership was found to moderate the existence of a statistically significant negative influence between value, intrinsic motivation, and innovative work behavior. Conclusions - The results suggest that leaders will be successful in winning members' trust through conducting their behaviors in accordance with the applicable ethical and moral standards and through their fair, transparent, and legitimate management practices with an attitude of 'taking the initiative and setting an example', and this will help solve such problems.

• Journal of Electrical Engineering and Technology
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• 제9권5호
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• pp.1482-1488
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• 2014

The reliability evaluation of the electrical distribution networks (EDN) requires sufficient consideration of the effects of planned outages. The planned outages of the EDN can be divided, by outage models and their effects on the reliability into two major categories: by equipment and by feeder. After studying the characteristics of different categories of planned outages, this paper expands the classification of load points by outage time from 4 types to 7 types and defines corresponding reliability parameters for the different types. By using the section algorithm, this paper proposes a reliability evaluation technique of EDN considering equipment random failures and two categories of planned outages. The proposed technique has been applied to the RBTS-BUS6 test system and some practical EDNs in China. The study results demonstrate that the proposed technique is of higher practical value and can be used for evaluating the reliability performance of EDN more efficiently considering the planned outages.

• Human Ecology Research
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• 제52권3호
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• pp.243-253
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• 2014

This qualitative case study examined the experience of middle-aged homemakers with buying and wearing clothes. Clothing benefits and clothing purchase types were observed in the homemakers' daily clothing-related behavior. This study aims to understand clothing consumption values in light of clothing benefits and to determine purchasing methods, purchasing mental states, and personal characteristics according to the clothing purchase types of middle-aged homemakers. The participants of this study were four full-time homemakers and four homemakers with a job outside the home, all in middle age. This study was conducted through in-depth interviews based on an unstructured questionnaire, and the data were collected from January 2010 to October 2010. The results were as follows: first, the clothing benefits were identified as a social stereotype, aesthetic taste, economy, wearing situation, and age perception. The most important clothing consumption values to the middle-aged homemakers based on the observed clothing benefits were, in order: social value, emotional value, epistemic value, functional value, and conditional value. Second, the type of clothing purchase was observed to be planned buying, followed by impulse buying, and compensatory buying. Even when a homemaker planned to shop regularly, when they were exposed to an attractive retailer promotion, they seized on the opportunity on impulse or made a compensatory purchase to divert oneself. Even though homemakers prefer primarily impulse buying, when they went shopping for clothing with their mother-in-law or husband, they made planned purchase also.

• 유통과학연구
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• 제16권8호
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• pp.39-50
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• 2018

Purpose - The ultimate purpose of this research is to analyze the influence of personal disposition on shopping value and behavioral intention by expanding the theory of planned behavior (TPB). Research design, data, and methodology - An attempt was made to examine the effects of personal disposition (reflecting duty-free shop characteristics) on three selective actions of consumers - compulsive buying, variety seeking, and price sensitivity. We conducted a questionnaire survey with the users of airport duty-free shops, downtown duty-free shops (offline), and online duty-free shops. In total, 410 copies of the questionnaire were analyzed using a structural equation model. Results - According to the results, compulsive buying, variety seeking, and price sensitivity significantly affected shopping value. Shopping value and subjective norms both had significant effects on attitude, the major variable in the TPB, and attitude had the greatest effect on behavioral intention, followed by subjective norms and perceived behavioral control in descending order. Conclusions - This study has academic implications in that it extends the existing theories of planned behavior and applies it to consumer characteristics and shopping value. It has practical implications as well in that it provides basic data that can be used to establish concrete marketing strategies for duty-free shop owners targeting segmented markets by closely examining customer desires.

• 한국의상디자인학회지
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• 제23권2호
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• pp.1-15
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• 2021

The purposes of this study was to investigate the effects of materialism value on the clothing shopping orientation and impulse buying behaviors of Chinese female consumers. The subjects were 417 female millennials in Gillim-province, China. The research method was a survey, and the questionnaire consisted of questions to ascertain materialism value, clothing shopping orientation, impulse buying behaviors, and the subjects' demographic characteristics. For data analysis, descriptive statistics, Cronbach's α, factor analysis, and regression analysis were performed. The results of this study were as follows: First, materialism value was derived with 3 factors (happiness pursuit, possession-oriented, and success judgement). Second, the clothing shopping orientation was derived with 5 factors (trend pursuit, pleasure pursuit, brand pursuit, economic pursuit, and convenience pursuit). Third, the impulse buying behavior was derived with 4 factors (pure, planned, reminder, and implicit impulse buying). Forth, materialism value had significant effects on clothing shopping orientation. The higher the value of materialism, the more the brand pursuit, pleasure pursuit, and trend pursuit shopping orientation increased, while the economic pursuit and convenience pursuit shopping orientation decreased. Fifth, materialism value had significant effect on pure and planned impulse buying behaviors. As the value of materialism increased, pure and planned impulsive buying behaviors increased. This study suggested that materialism value is an effective variable to understand the clothing shopping orientation and clothing impulse buying behavior.

• 한국융합학회논문지
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• 제10권12호
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• pp.35-42
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• 2019

본 연구의 목적은 인식가치 차원의 계획행동에 대한 이론적 확대모형을 바탕으로 길림성 특산품 중 하나인 인삼제품에 대한 소비자의 구매의도에 미치는 영향요인을 실증 분석하고, 소비자들의 인삼제품 구매행태를 보다 정확하게 파악하는 것이다. 본 연구에서는 길림성 거주 인삼제품 소비자를 대상으로 설문 조사를 실시하였고, 유효 응답 360개의 샘플을 SPSS 23.0을 이용하여 통계적 분석을 수행하였다. 분석결과 행동 태도, 주관적 규범, 인지된 행동 통제, 가격 가치, 감정 가치, 사회적 가치가 인삼 제품을 사려는 소비자들의 의도에 상당한 영향을 미치는 것으로 나타났으며, 인지된 가치의 영향은 계획된 행동 이론의 세 가지 요인보다 현저하게 작은 것으로 나타났다. 또한 기능적 가치는 소비자들의 인삼제품 구매 의도에 큰 영향을 미치지 않는 것으로 분석 되었다.