• Korea Journal of Hospital Management
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• v.20 no.2
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• pp.28-38
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• 2015

This study was conducted by extending Ajzen's Theory of Planned Behavior(TPB) model in analyzing physician's observance behavior of National Health Insurance review standards. An extended TPB model was proposed by including 'background knowledge'and 'dorganizational commitment'in original model to predict physician's review standards observance behavior. Surveys for data collection were carried out on the physicians who were working in a general hospital, clinics, specialized hospitals, local medical centers and long term care hospitals located in Daegu and Kyoung-Buk province in Korea. Two hundreds twenty copies of questionnaires were distributed and 166 physicians responded. Data were analyzed using a structural equation model. The results show that an affirmative attitude and subjective norms have significant positive effects on physicians' behavior of observing review standards. However, the effect of perceived behavioral control on intention to behavior is not significant. The organizational commitment and background knowledge have a positive effect on the intention of observance of review standards. In conclusion, because physician's observance behaviors are affected by background knowledge and organizational commitment as well as attitudes, subjective norms, hospital managements should establish a communication system to share information on the review standards among physicians and provide appropriate measures to increase physician's organizational commitment.

• Korean Journal of Occupational Health Nursing
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• v.11 no.1
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• pp.31-43
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• 2002

This study was conducted on the basis of the Theory of Planned Behavior to analyze factors affecting intentions for health behaviors defined as non smoking, moderate drinking and exercise in male office workers. The participants of this study consisted of 230 male office workers of 10 workplaces located in Seoul. The results of this study can be summarized as follows: 1. Non smoking For smokers. perceived behavioral control, subjective norm and attitude were factors affecting on intention for non smoking, and these factors explained 29% of the total variance of non smoking intention. 2. Moderate drinking For drinkers, subjective norm, perceived behavioral control and attitude were factors affecting on intention for moderate drinking. and these factors explained 5% of the total variance of moderate drinking intention. 3. Exercise For those who exercise irregularly or don't exercise, perceived behavioral control, subjective norm and attitude were factors affecting on intention for exercise, and these factors explained 26% of the total variance of exercise intention. 4. Health Behaviors For all participants, perceived behavioral control, subjective norm and attitude were factors affecting on intention for health behaviors, and these factors explained 34% of the total variance of intention for overall health behaviors. And health behavior intention affected practice of health behaviors, but perceived behavioral control didn't.

• The Journal of the Korea Contents Association
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• v.15 no.10
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• pp.547-560
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• 2015

The outdoor recreation fever that is drastically increasing in Korea could be the result of the interaction between mass media and popular culture as well as increase of leisure time and disposable income. Thus, the purpose of this study is to specify how the exposure of outdoor recreation through mass media influences potential outdoor recreationists. In order to specify this decision-making process, playfulness, which is the intrinsic characteristic of adults' fun and play, was added to the theory of planned behavior, which has high explanation power regarding human behavior. As a result of the study, it turned out that playfulness significantly influences attitude, subjective norm, and perceived behavioral control, and that attitude, subjective norm, and perceived behavioral control also significantly influence behavioral intention. These results specify that playfulness is a factor that has a great effect on outdoor recreation that seeks deviant behavior.

• Journal of Digital Convergence
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• v.11 no.11
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• pp.683-691
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• 2013

The purpose of this study is to identify the impact of behavior, subjective norm, perceived behavioral control and the empathy with staff of those who use social welfare center senior education program on the intention to use. To examine this, between theory of planned behavior of Fishbein & Ajzen(1975) and service quality of Parasuraman, Zeithaml & Berry(1988), research hypotheses that empathy with employees has an influence on intention to use are set. Data from 336 people joining Chungcheongnam-do social welfare center were collected by structured questionnaires, and data analysis for hypothesis testing was analyzed using regression analysis. The results of this study showed that behavior, subjective norm, perceived behavioral control and the empathy with staff of those who utilize social welfare center senior education program had a great impact on the intention to use.

• Journal of Digital Convergence
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• v.17 no.11
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• pp.213-223
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• 2019

This study aims to prove the relationship between a TPB(theory of planned behavior) variables (subjective norms, attitudes, and self-efficacy), need to belong and personal growth initiatives to explain the reasons for users' shared behavior. 959 participants who had shared online video were collected as a sample through an online survey and the collected data were analyzed through structural equation modeling. The study found that need to belong affected attitudes to online video sharing and subjective norms, and that personal growth initiative also affected attitudes to online video sharing and self-efficacy. In addition, all three variables of TPB were affect the intend of online video sharing, and attitudes to online video sharing were affecting subjective norms and self-efficacy. This study is meaningful in that it demonstrated the user's intention to share online video through variables of TPB along with their need to belong and personal growth initiatives.

• 대한예방의학회:학술대회논문집
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• 2005.10a
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• pp.312-312
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• 2005

• Journal of the Korean Society of School Health
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• v.11 no.2
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• pp.217-228
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• 1998

This study was conducted to investigate determinants of intention of smoking cessation behavior. We sampled 204 university student smokers using questionaires and analyzed the data using the t-test, ANOVA, Pearson product-moment correlation, and multiple regression. The results are as follows: 1. The attitudes concerning smoking cessation behavior are related to a student's course of study, religion and is further related to whether or not they tried to stop smoking. The subjective norm is related to smoking cessation recommendations. Perceived behavioral control is related to a growth criterion, the smoking amount and whether or not they have tried to stop smoking. The intention of smoking cessation behavior is related to smoking amount and whether or not they nare tried to stop smoking. 2. Total symptom number is related to smoking amount and smoking period. 3. Total symptom number is related to behavioral belief, attitude, and the intention to stop smoking. In conclusion, it was found that university students smoke far too much, however the intention to stop smoking is very low. Therefore, an intention promoting program of smoking cessation behavior is needed to reduce the smoking rate and relaxation therapy is necessary for in changing health promoting habits.

• Nutrition Research and Practice
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• v.15 no.sup1
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• pp.79-93
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• 2021

BACKGROUND/OBJECTIVES: The purpose of this study was to examine the effects of knowledge about coronavirus disease 2019 (COVID-19), attitude, subjective norm, and perceived behavioral control on behavioral intentions to practice COVID-19 preventive behaviors using the theory of planned behavior (TPB). SUBJECTS/METHODS: A total of 519 restaurant customers' responses was collected in this study through an online self-administered questionnaire. Descriptive statistical analysis was performed on socio-demographic factors. One-way analysis of variance and t-test were conducted to determine differences in the constructs from the TPB according to age and sex. The hypotheses were tested using structural equation modeling (SEM). RESULTS: SEM revealed the positive effect of knowledge about COVID-19 on attitude, subjective norm, and perceived behavioral control to prevent the spread of COVID-19 in restaurants. Attitude, subjective norm, behavior intention, and knowledge positively affected COVID-19 preventive behavior intentions in restaurants. CONCLUSIONS: The results of this study confirmed that the TPB is helpful in elucidating the determinants of consumers' intention to practice COVID-19 preventive behavior in restaurants. These findings can help policy makers and professionals provide material for further public health interventions and inform them about awareness-raising, guidelines, and health education programs.

• The Korean Journal of Woman Psychology
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• v.15 no.2
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• pp.259-283
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• 2010

The present study was conducted to examine the effect of attitude, subjective norm, and perceived behavior control in explaining multicultural receptive behavior intention as well as multicultural receptive behavior, i.e., test the theory of planned behavior(Ajzen, 1991), to investigate the role of Korean social identity in the prediction of multicultural receptive behavior, and to investigate the role of stereotype and prejudice(i.e. attitude about object) in the prediction of multicultural receptive behavior. A sample of 505 undergraduate participated in the survey. The results from stepwise regression analyses indicated that the multicultural receptive intention was explained 47.4% by the theory of planned behavior, while multicultural receptive behavior was explained 61.1% by this theory. When the Korean social identity, stereotype and prejudice were added into the stepwise regression analysis, the variance was increased to 51.8% for multicultural receptive intention and 65.9% for multicultural receptive behavior. Furthermore, the influence of the Korean social identity on multicultural receptive intention/behavior was weak, but the influence of the stereotype on multicultural receptive behavior was strong. Finally the implications and limitations of the present study as well as the future directions of this area were discussed.

• Journal of the Korean Society for information Management
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• v.21 no.2
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• pp.23-44
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• 2004

This study proposed a theoretical framework that could explain the service use of a community informatics. The proposed community informatics use model was developed based on three theoretical models: (1) Ajzen's Theory of Planned Behavior (TPB) from social psychology: (2) Uses and gratifications approaches from media use research; and (3) Technology Acceptance Model(TAM) from information technology use research. The proposed model consists of three basic components: expectations of the outcomes from use, approvals from important others, and perceivied controllability over using the service. The initially proposed model was assessed using structural equation modeling, and then re-sepcified in order to propose a better fitting model. The initially proposed and revised community informatics use models were discussed with their theoretical and practical implications.