• Title/Summary/Keyword: Plan Preference

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The Product Color Effect on Product Color Preference, Product Image and Product Attitude (제품의 색채가 제품의 색채선호도, 이미지, 태도에 미치는 영향)

  • Jang, Nam-Seo;Kim, Sae-Bum
    • Archives of design research
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    • v.20 no.1 s.69
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    • pp.79-88
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    • 2007
  • A company's plan to reform its products' image cannot obtain expected results unless a color plan is included in the reformation plan. A color plan is essential since color conveys to customers much information on function, shape, and material quality of the product. In other words, color is the essential dimension or criteria that customers use when evaluating the quality of goods. Despite the importance of a color plan, companies in Korea are still behind in researching and receiving 'color information' compared to those in more advanced countries. Recognizing the importance of products color, many international companies constantly make their efforts to predict trendy colors and preferred styles of customers before they develop products. It is suggested that domestic companies invest more in color infrastructure to be more successful in making products which can catch the customers' eyes and emotion. Different life styles by age, income level, and gender would be only a few of many factors to be investigated to build color plans for a product. In this study, it is attempted to see the color tendency of young generation by gender, and also to analyze empirically the influence of product's color on its image and customers' behavior. The results are analyzed with frequency analysis, cross tabulation analysis, T-test, one-way ANOVA using SPSS Win 12. The results of this study show that color preference, product image and product attitude are influenced by product's color, and color is an important factor for forming additional emotional value together with the product's original functional value. Judging from the findings, it is recommended that a company undertake careful research before developing a product to find out how customers respond differently to products in different colors especially when the product belongs to the product category where color is considered to be a determinant factor in terms of choosing a brand.

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Support plan and analysis of demand for multicultural education using e-learning by marriage immigrants (이러닝 활용 다문화교육에 대한 결혼이민자의 수요 분석 및 지원 방안)

  • Ahn, Seong-Hun
    • Journal of The Korean Association of Information Education
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    • v.16 no.1
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    • pp.131-142
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    • 2012
  • In this paper, a support plan for marriage immigrants through e-learning was studied. Currently, the number of Korean men marrying foreign women is rapidly increasing due to the increase in the imbalance of gender ratios caused by preference for boys and shunning of rural areas by Korean women. To alleviate this problem, the government is performing various social adaptation programs such as Korean language education and vocational education. Most marriage immigrants, however, are not properly educated as they are burdened by their household duties or work. In this paper, a plan for supporting marriage immigrants through e-learning was researched. To achieve this goal, a survey on intentions of the marriage immigrants to receive muticultural education through e-learning was performed. The result showed that most of marriage immigrants have a strong preference for e-learning. However, there are differences on their preference depending on the original nationality and residential region. A support plan for multicultural education through e-learning was proposed according to the above result. The support plan consists of three parts. First, education for marriage immigrants will be specialized according to their respective original nationality. Second, Korean education will be given greater emphasis in education. Third, vocation education which will benefit marriage immigrants will be prepared. Above support plans are expected to help the marriage immigrants to settle as equal members of the society instead of deteriorating into an underprivileged class by providing them with an opportunity to receive education.

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A Study on Usage and Space Planning in Subject Specialization of University Library for Major (전공특성에 따른 대학도서관 주제자료실의 이용태도 및 공간 계획에 관한 연구)

  • Chang, Ari;Hwang, Yeon-sook
    • Korean Institute of Interior Design Journal
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    • v.24 no.4
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    • pp.143-151
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    • 2015
  • This study was conducted under the premise that the university library's subject specialization room is in need of major modifications in order to accommodate the needs of various majors. The subject specialization room will be able to support university library users who are inclined to use the general reading room. Therefore, the study presents spatial planning for the average university library's subject specialization room by taking into account student majors. This could be a guideline for the construction and renovation of university libraries in the future. The summary of results for this study and the conclusions are as follows: 1)Natural sciences subject specialization room should be, partially connected with the humanities/social science subject specialization room in order to provide an open-concept reference room. In the shared area connecting the two subject specialization rooms needs to be installed a staff counter and subject specialist librarian service booth for users of both subject specialization rooms. 2)For humanities/social sciences subject specialization room, partially connect with the natural sciences subject specialization room. In the connecting area between the two rooms, plan an open-concept lounge for resting and reading. 3)It is best to plan subject specialization room for art/music/physical education majors separate from the subject specification room of other majors. Structurally separate art/music/physical education major subject specialization rooms from the building or plan a separate room in an art/music/physical education building. Users of art/music/physical education majors showed a high preference for a spatially separated and specialized library structure, which proves that an art/music/physical education library need to be planed based on the specialized library structure found in law school libraries or medical school libraries. Plan the center of the room with open-concept based reading room. Use wall-sides, partitions, or shelves to create reading space separate from the shelving area.

A Study on the Problem Solving Styles according to Left/Right Brain Preference of Earth Science Gifted Students (좌우뇌 활용 선호도에 따른 지구과학 영재들의 문제해결방식에 관한 연구)

  • Chung, Duk-Ho;Park, Seon-Ok
    • Journal of the Korean earth science society
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    • v.31 no.2
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    • pp.172-184
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    • 2010
  • This study is to investigate the problem solving styles according to the left /right brain preference among earth science gifted students. We took the R/LCT and the test of BPI to investigate the brain preference of earth science gifted students (N=16), and took S-CPST to investigate the problem solving styles on them. In the R/LCT, the earth science gifted students were classified into 3 groups (8 left-brain preference students, 7 right-brain preference students, 1 middle-brain preference student). In the BPI, 8 students had the appearance of left-brain preference, whereas 8 students had the appearance of right-brain preference. According to the result of S-CPST, first the left brain preference students tended to resolve a problem into simple components, then they put together each simple component. They prefer to solve a problem using numbers and mathematical signs logically, but they were afraid of giving trouble to describe own idea with pictures. Whereas the right brain preference students solved a problem with 3 steps. First, they saw an overall form of problem. Second, they tried to analyze each simple component of it, and then, made up all in one. Also, the right brain preference students observed the intuitive pattern of problem first, and then suggested the various problem solving methods later, and they took a solving plan using a picture in detail. In sum, earth science gifted students are unequal in problem solving styles according to the left/right brain preference. Thus, a teaching-learning method needs to be developed based on left/right brain preference for more effective gifted education.

An Analysis of the Visual Preference on Parallax Space by Blockage Pattern and Ratio (차폐유형과 차폐도를 달리한 패럴랙스(Parallax) 공간의 시각 선호도)

  • Rho, Jae-Hyun
    • Journal of the Korean Institute of Landscape Architecture
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    • v.35 no.2 s.121
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    • pp.55-63
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    • 2007
  • The purpose of this study is to create a planting design for progressive realization. For this, visual preferences as measured via questionnaire were evaluated by the Scenic Beauty Estimation(SBE) and paired comparison methods. The results can be summarized as follows. Through photo observation, the average visual blockage ratio was 38% and the range of degree of the visual blockage ratio was $30{\sim}50%$. The sketch simulation and filtered pattern received the highest preference score and fumed out to be the most practical pattern out of all the patterns evaluated. Also, in the sketch simulation, the high preference values were observed for a distance of 9 to 12m from the view point to the blockage tree with a D/H ratio of 2. The preference score significantly decreased with the increase of the visual blockage ratio having a turning point at $30{\sim}35%$ of the visual blockage ratio, even though the distance parameters were more important than the visual blockage ratio in the scores. An outstanding view must be handled properly to be preserved or accentuated. Framed, open, enclosed, screened or filtered pattern views should be completely revealed only from their best vantage point, not given away at first glimpse. It this sense, parallax spatial beauty with trees could be improved through the visual aspects of plan arrangements and seems to be an effective design technique for landscape planning and planting design.

항만 경관의 시각적 선호도 분석

  • Yhang, Wii-Joo;Gu, Bon-A
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2007.12a
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    • pp.136-137
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    • 2007
  • This study was to analyze the visual preference of the port landscapes for North port in Busan. Preference related variables came from Semantic Differential(SD) method and then were conducted by the factor analysis. Multiple regression was done for the relationship between the preference and factors. The result found 4 factors, including dynamics, stability, pleasantness and healthiness. Much importance was placed on dynamics among them. Therefore, building port landscapes and their image attracting viewers should consider dynamics in terms of port landscape plan and user attraction development for visual quality management.

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Analysis of the Green Park Preference of Residents Adjacent to Industrial Area (공단지역과 인접한 주거지역 주민들의 선호 공원녹지 분석 - 대구광역시 서구를 중심으로 -)

  • Kim, Soo-Bong;Ryu, Yeon-Su;Lee, Jeong-Yeon
    • Journal of Environmental Science International
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    • v.16 no.1
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    • pp.95-102
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    • 2007
  • The paper aims to highlight residents' preference of park close to industrial area in Seo-gu, Daegu City. Questionnaire survey was the main research method for the study from June to August last year. There were 2 survey questionnaires, one is for satisfaction degree regarding residents' general park use and the other is especially for vest-pocket use. For the research, 150 questionnaires were surveyed for each park users(total 300 questionnaires) and 270 questionnaires are used for the statistical analysis. The analysis showed that small vest pocket sized park was the proper model for close to industrial area. The majority residents preferred small park close to a residential area, also 77% of residents who use vest-pocket park replied that they live within 10 minute walking distance from there. In the case of Seo-gu, there were several small vest pocket sized parks which can satisfy the residents' preference. Therefore the plan which utilize them positively is necessary.

A Survey of the preference of the Turk for Korean Kimchi (한국전통 김치의 다양화 및 세계화를 위한 터키인의 기호도 조사연구)

  • Lee, Myung-Ki;Jang, Dai-Ja;Rhee, Kyoung-Kae;Kim, Dong-Soo;Moon, Sung-Won
    • Journal of the Korean Society of Food Culture
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    • v.22 no.6
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    • pp.690-695
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    • 2007
  • This research aimed to Kimchi to be well known in the World, which to be international food on the each nation and each people, each religion cultural area, with having done Kimchi adaptation plan for localization. Among the plan, Kimchi utilization ways with the localization strategy in Turkish dietary life were investigated to the Kimchi preference, improvement points on Turkish view, for the Turkey person it would be able to apply in Turkish food culture, and the results are as follows. 1. According to sex of Chinese cabbage Kimchi preference, men ($M=3.75\;{\pm}\;0.89$) appeared higher than women ($M=3.62\;{\pm}\;0.88$). Color or appearance preference after Chinese cabbage Kimchi taste was investigated in order that red > burnish felt > transparent > yellow, and the smell preference which was hot($M=4.64\;{\pm}\;1.37$) appeared highest. A hot taste felt most intensely, and it was investigated in order that aftertaste> salty taste > sourness > off flavor taste > fermented fish source taste > sweetness> carbonic acid by the followings. For the feeling of texture of Kimchi, the crunch was higher than durable tough(it was visible the consider difference of the sex 2. That the Korean Kimchi hit to a palatable taste, against 109 people (72.2%) answered suitable appetite to this taste, and the reason which was in order of that hot tasty > appearance > chewing texture > red > fermented flavor was investigated. Did not hit to a taste 42 people (27.8%) answer back, with the reason that was investigated in order of hot tasty > appearance > red > fermented flavor > chewing texture. The hot tasty of Kimchi was commonly presented that hit and did not hit to appetite taste against people. 3. Among the Turkish food, similar foods for Kimchi were answered in order of Lahana Tursu (44.2 %) > Kapuska (25.9 %) > Lahana Prasa (11.1%), and similar food category were that Chinese cabbage or various vegetables to be pickling food and to be dressing salad with salt and vinegar. The accompanied or garnished Turkich food category for Kimchi were answered in order of cooking meat (34.1%)> steamed cooking rice (22.7%)> cooking fish (17.0%)> cooking soybean (14.2%). This result was same tendency with steamed cooking rice accompaniment for Kimchi in Korea and Turkey, and could be applied a new main menu like meat cooking and fish cooking dish which matched and accompanied with Kimchi.

A Study on Mixing Expression Methods of Finish Materials for Visual Differentiation in Housing Space (주거공간의 시각적 차별화를 위한 마감재 혼합적 표현방법 연구)

  • Seo, Ji-Eun
    • Korean Institute of Interior Design Journal
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    • v.20 no.2
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    • pp.147-155
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    • 2011
  • The purpose of this study is to grope for plan methods through analyzing preferences on expression methods of materials for visual differentiation in hosing space. The results are as follows : First, we could know that finish material is the important element to make differential design in housing space. It is a effective method to use the color and material of finish materials. Second, we could find they preferred woods in materials and Y color, N9.5, bright and light in colors through grasping preference about types in material elements. The preferred texture is soft and the preferred patterns are solid and geometry. Third, it is a good method to mix materials which give us different season feeling, and to mix colors which are different tones to lead the differential design by materials in housing space. In case texture and patterns, what we mix similar things is the effective method. Fourth, preference of the expression method is manifested differently depending on the selected elements. so when we plan the housing, we have to consider that. lastly, I think this study will be a basic data on a study to differentiate the design of the residential space.