• 제목/요약/키워드: Place Perception

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서울지역 패밀리레스토랑의 서비스마케팅믹스(7Ps)성과가 고객의 구매위험인지에 미치는 영향 (Influence of Service Marketing-Mix(7Ps) on Consumers' Risk Perception of Eating at Family Restaurants in Seoul)

  • 윤태환
    • 한국식품조리과학회지
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    • 제26권5호
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    • pp.511-520
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    • 2010
  • The purpose of this article was to study how the 7Ps influence consumers' risk perception of eating at family restaurants in Seoul. In this study, frequency analysis, reliability analysis, factor analysis and path analysis (SEM) of the data were performed. First, reliability analysis confirmed that the 7Ps performance and risk data could be used in this investigation. Path analysis showed that the 7Ps significantly influenced customers' risk perception of eating at restaurants in Seoul. According to the results, product negatively influenced performance risk (p<0.05) and financial risk (p<0.001); price negatively influenced performance risk (p<0.001), financial risk (p<0.001), and time risk (p<0.01); place negatively influenced performance risk (p<0.01) and time risk (p<0.001); promotion negatively influenced financial risk (p<0.05) and time risk (p<0.001); process negatively influenced performance risk (p<0.001) and time risk (p<0.001); physical evidence negatively influenced performance risk (p<0.05) and financial risk (p<0.001); and people negatively influenced performance risk (p<0.05), financial risk (p<0.001), and time risk (p<0.001). As a result, we confirmed that 7Ps were an effective marketing tactic for reducing consumers' risk perception of eating at restaurants. Therefore, family restaurant companies are recommended to administer the 7Ps without additional cost.

노인요양시설에 대한 한국노인의 인식 (Elderly Koreans' Perception of Nursing Homes)

  • 김세영
    • 지역사회간호학회지
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    • 제27권3호
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    • pp.242-253
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    • 2016
  • Purpose: This research aims to understand the perceptions of nursing homes from the perspective of the elderly, explores the themes of such perception and provides supporting evidence for developing nursing intervention that focuses on the subjects of care within nursing homes. Methods: This research is based on qualitative research in a phenomenological methodology. The research participants included elders aged 67~83 living at home in Jeonnam, Jeonbuk Provinces and G City. Data collection methodologies included in-depth interviews and observation of participants. The data were analyzed in the phenomenological methodology by Colaizzi. Results: As a result of the research, it was found that all significant statements about the Korean elders' perception of nursing homes fell within 3 categories with 9 major themes and 23 minor themes. The three observed categories for the Korean elders' perception on nursing homes were: 'places they do not like to be in', 'places they have to be in' and 'places that makes them feel fortunate as they have a place to go'. Conclusion: This research provides foundational tools that will provide a steer for changes in nursing environment, physiological support, programs and education so that the needs of the elderly can be met more sufficiently.

살과 타자의 만남 (The Flesh Encountering with the Others)

  • 류의근
    • 철학연구
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    • 제105권
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    • pp.193-214
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    • 2008
  • 이 논문은 메를로-퐁티의 지각 이론에서 출발하여 살의 개념을 체계적으로 분석하고 살의 관점에서 타자 문제를 어떻게 다루는가를 연구한다. 먼저, 메를로-퐁티가 철학적 주제로 삼고 있는 것이 무엇인가를 살펴본다. 철학적 물음은 세계와 이성의 신비를 푸는 문제로서, 이 문제가 반성적 분석의 대상일 수 없음을 밝힌다. 반성보다 선행하는 것이 지각이며 이 지각이 보통 사람들이 말하고 이해하는 지각이 아님을 보여준다. 메를로-퐁티의 현상학적 철학은 지각된 세계의 본연의 모습을 기술하는 것이 그 본질 목적이나, 사람들은 객관적 태도와 객관주의적 사고방식에 젖어 지각된 세계를 표상적으로만 이해하고 있다. 지각의 본성을 있는 그대로 기술함으로써 그 구조가 가역성에 있음을 규명한다. 지각의 가역성을 거쳐 살의 가역성에 이르고 살로써 타자 문제를 해결할 수 있는 한 가지 대안적 입장을 제시한다.

AHP를 활용한 아름다운 장소 이미지의 중요도 인식 분석 (Analysis on the Importance of Beautiful Place Images Recognition Using AHP)

  • 이임정;조치웅;노경란
    • 한국농촌건축학회논문집
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    • 제24권2호
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    • pp.1-11
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    • 2022
  • Purpose: The purpose of this study is to analyze image factors of places located in natural and humanistically superior geographical locations. It aims to analyze image recognition and spatiality of scenically historical Sahmyook University, located northeast of Gangneung, through standardization. Method: The analysis method of landscape is composed of data investigation and research, and elements of how students, faculty, and visitors recognize a place's beautiful image will be examined. Result: A phenomenological approach was applied to how the images of beautiful place were set by FGI group meeting, and how such factors affect beautiful place's perception from the user's point of view. When looking at comprehensive ranking of image factors in recognition of beautiful landscapes, factors corresponding to forest landscapes appear at the top rank. In determining factors for its recognition, shared space with natural elements such as water, trees, flowers, etc. has been analyzed to have the biggest influence. Among factors corresponding to urban landscape, 'streets and pedestrian paths' is of medium importance and are recognized for it is artificial structure coexisting with natural elements shared with humans. The image corresponding to 'city area' and 'architecture' was analyzed to have insignificant influence on beautiful places' image recognition for artificial element was prioritized.

상징미학의 기호학적 접근방법에 의한 환경디자인 모형사례 연구 - 생태학적 지각이론을 중심으로 - (A Study on the Environmental Design Model through the Semiotic Approach to the Symbolic Aesthetics - Focusing on the Ecological Theory of Perception -)

  • 최정아
    • 한국실내디자인학회:학술대회논문집
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    • 한국실내디자인학회 1999년도 춘계학술발표대회 논문집
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    • pp.61-64
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    • 1999
  • Environmental design should be based on the positive theory, a researcher structured symbolic aesthetics on the basis of positive perception theory. Symbolic aesthetics by ecological theory of perception, human preference is related to existence and the formation of place-identity and cognitive map is dealt importantly in this study. Symbolic aesthetics is a study on environmental meaning and a researcher understood the operation of environmental meaning by regarding symbology as a methodological frame and defined architecture as a visual language system after discussing the importance of signified.

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시간제약 소비자의 쇼핑행동에 관한 탐색적 연구 (A qualitative research on Shopping Behavior of consumer under the perception of Time Pressure)

  • 정순희;김현정
    • 가족자원경영과 정책
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    • 제6권2호
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    • pp.15-29
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    • 2002
  • The purpose of this study explores the meaning of shopping and shopping behavior of consumer under the perception of time pressure. In this study, qualitative methods such as participation observation, depth interview, focus group interview were used. The major findings are as follows : First, consumer under the perception of time pressure defined shopping is mainly' grocery purchasing'. Second, they go shopping on weekend, in familiar store and buy the same kind of goods. Like this, their shopping patterns appear fixed type. Third, this study ascertained proposed time management strategies applied to shopping. Finally, a place of residence, driving or not, house helper, children and standard of family influence on consumer's shopping behavior additionally.

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전맹인의 단독 보행을 유도하는 단서 사용실태와 특성 - 일본 간사이(關西) 지방 사례를 중심으로 - (Actual Use and Characteristics of Clues for Blind Person's Independent Walking - Case Study of Kansai Region in JAPAN -)

  • 조민정;치에 무로사키
    • 의료ㆍ복지 건축 : 한국의료복지건축학회 논문집
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    • 제18권1호
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    • pp.15-23
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    • 2012
  • The purpose of this research is support blind person's daily walking. In order to achieve the purpose, we investigate how the environmental information is used for their daily walking both in residential and commercial areas considering the characteristics of walking. In the investigation, interview to the persons concerned is carried out and all the conversation with them is recorded with a voice recorder. Moreover, the environmental information that may become clues is plotted on a map together with photos. The results are as follows; (1) Environmental information which the blind persons use is different depending on the role of its own of place, such as place confirmation, direction decision, distance understanding. (2) It is demonstrated that the information acquisition from sound is effective when they especially understand place and location.

정완영 시조의 고향성 연구 - 자연으로서의 고향 - (A Study on Hometown-Consciousness of Jeung Wan-yeong)

  • 김민정
    • 한국시조학회지:시조학논총
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    • 제21집
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    • pp.111-141
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    • 2004
  • 정완영의 고향의식 발현 양상은 두 가지로 나눠볼 수 있다. 첫째는 전원적 자연친화 공간이다. 전원적 자연친화 공간인 그의 지정학적인 고향은 김천이고, 그곳의 자연을 그리워하는 내용의 작품을 많이 쓰고 있다. 서정적이고, 전원적이며, 목가적인 면을 많이 발견할 수 있는 그의 작품은 그의 성장 환경이기도 하며, 고향은 정완영의 작품에 늘 그리움과 평화스러움, 정신적 안식을 주는 공간이 되고 있다. 전원적이며 자연적 고향은 어떠한 갈등도 나타나지 않고, 동양적 자연친화사상이 그 바탕이 되고 있다. 둘째로 정완영의 고향의식은 조손이 함께하는 안식공간이다. 정완영은 '고향이란 산 사람과 죽은 조상이 등을 맞대 사는 마을'이라고 정의하고 있는 만큼 그의 의식 속에는 고향은 조상과 자손이 함께 사는 공간으로 나타난다. 고향에 대한 그리움은 곧 부모에 대한 그리움이며, 형제자매의 동기와 어릴 적 친구들에 대한 그리움으로 나타난다. 즉 고향이란 조상의 산소가 있고 부모와 형제와 친지가 있는 亐이며, 이들과 함께 하던 삶이 있던 공간으로 인식되는 정완영의 작품에서는 고향은 영원한 모성적인 모습을 지니고 있다.

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말지각의 기초표상: 음소 또는 변별자질 (The Primitive Representation in Speech Perception: Phoneme or Distinctive Features)

  • 배문정
    • 말소리와 음성과학
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    • 제5권4호
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    • pp.157-169
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    • 2013
  • Using a target detection task, this study compared the processing automaticity of phonemes and features in spoken syllable stimuli to determine the primitive representation in speech perception, phoneme or distinctive feature. For this, we modified the visual search task(Treisman et al., 1992) developed to investigate the processing of visual features(ex. color, shape or their conjunction) for auditory stimuli. In our task, the distinctive features(ex. aspiration or coronal) corresponded to visual primitive features(ex. color and shape), and the phonemes(ex. /$t^h$/) to visual conjunctive features(ex. colored shapes). The automaticity is measured by the set size effect that was the increasing amount of reaction time when the number of distracters increased. Three experiments were conducted. The laryngeal features(experiment 1), the manner features(experiment 2), and the place features(experiment 3) were compared with phonemes. The results showed that the distinctive features are consistently processed faster and automatically than the phonemes. Additionally there were differences in the processing automaticity among the classes of distinctive features. The laryngeal features are the most automatic, the manner features are moderately automatic and the place features are the least automatic. These results are consistent with the previous studies(Bae et al., 2002; Bae, 2010) that showed the perceptual hierarchy of distinctive features.

A Study on the Required Features of Social Network Service

  • Yoon, Jong-Soo
    • 한국컴퓨터정보학회논문지
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    • 제20권7호
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    • pp.77-84
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    • 2015
  • The study is to investigate which features are perceived by Social Network Service(SNS) users as the most required one to further boost the usage of service, and to examine the perception of these features of SNS sites varies according to their demographic and service usage characteristics. The study also is to suggest a few of research propositions on the relationships between required features of SNS sites and characteristics of SNS users, based on statistical analyses. To accomplish these research purposes, the study defined characteristics of SNS users including demographic(gender, age) and service usage one(start time of service usage, service usage place), and required features of SNS sites(system, service, information, emotion) based on the literature review of SNS. The results show, based on the statistical analyses using survey questionnaire on Korean and Chinese SNS users, that there are differences in perception of required features of SNS sites among the respondents grouped by age, start time of service usage, service usage place. Finally, the study proposed three research propositions, based on the analysis result, that could be used in SNS related researches in the future.