• Title/Summary/Keyword: Place Consumption

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A Study on the Relationship between Clothing Brand Loyalty and Lifestyles (의류제품 상표충성도와 생활양식과의 관계 연구)

  • 이부련
    • Journal of the Korean Home Economics Association
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    • v.36 no.10
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    • pp.23-34
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    • 1998
  • The purpose of this study was to identify the relationship between clothing Brand Loyalty and lifestyles The questionnaire was administered to 644 males and females aged 30-40 in Taegu during November 24 to November 28 of 1997. Data was analyzed by frequency, percentage, mean, standard deviation, factor analysis, reliability test MANOVA and ANOVA by using SPSS package. 1. The lifestyles of the responednts were classified into five types such as consumption-oriented, economics-oriented, social-oriented, family-oriented, and conservative-oriented type. 2. The results of clothing Brand Loyalty and lifestyle analysis were as follows; 1) In case of males, the group of consumption-oriented type and in case of females, three groups of consumption-oriented, social-oriented and family-oriented types had great concern for brand loyalty in lifestyles and brand loyalty. 2) With relation to brand loyalty and lifestyles, thirties-aged respondents had a positive tendency to brand loyalty in consumption-oriented and social-oriented types, but forties-aged ones had a positive tendency to brand loyalty in consumption-oriented, social-oriented and family-oriented types. 3) With relation among the academic careers, lifestyles and brand loyalty, three groups(consumption-oriented, social-oriented and family-oriented types) under high-school graduates made high response to brand loyalty, and two groups (consumption-oriented and social-oriented types) of college graduates showed something responsive to it and the consumption -oriented persons of graduate school and upward made response to brand loyalty. 4) With relation among an income, brand loyalty and lifestyles, three types(consumption-oriented, social-oriented and family-oriented types) of an income not exceeding one million and half won a month were related to brand loyalty. And two types(consumption-oriented and social-oriented types) of an income below two million won a month made high response to brand loyalty. And the consumption-oriented type of an income below three million won and more than three million and half a month made good response to brand loyalty. 5) In general relation between brand loyalty and five lifestyles, the consumption-oriented type made positive response to brand loyalty and the social-oriented type was in the second place and the family-oriented type ranked next to the social-oriented type. But the economics-oriented and conservative-oriented type were not related to brand loyalty. 6) It was found that there was a difference between brand loyalty and the same lifestyle according to individual characteristics.

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Lifetime Improvement of WSN by Optimizing Cluster Configuration (클러스터 구성 최적화를 통한 무선 센서 네트워크 수명 개선)

  • Lee, Jong-Yong
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.18 no.5
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    • pp.117-121
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    • 2018
  • A Wireless Sensor Network is a network that is composed of wireless sensor nodes. There is no restriction on the place where it can be installed because it is composed wirelessly. Instead, sensor nodes have limited energy, such as batteries. Therefore, to use the network for a long time, energy consumption should be minimized. Several protocols have been proposed to minimize energy consumption, and the typical protocol is the LEACH protocol. The LEACH protocol is a cluster-based protocol that minimizes energy consumption by dividing the sensor field into clusters. Depending on how you organize the clusters of sensor field, network lifetimes may increase or decrease. In this paper, we will improve the network lifetime by improving the cluster head selection method in LEACH Protocol.

An Efficient Data Transmission to Cloud Storage using USB Hijacking (USB 하이재킹을 이용한 클라우드 스토리지로의 효율적인 데이터 전송 기법)

  • Eom, Hyun-Chul;No, Jae-Chun
    • Journal of the Institute of Electronics Engineers of Korea CI
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    • v.48 no.6
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    • pp.47-55
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    • 2011
  • The performance of data transmission from mobile devices to cloud storages is limited by the amount of data being transferred, communication speed and battery consumption of mobile devices. Especially, when the large-scale data communication takes place using mobile devices, such as smart phones, the performance turbulence and power consumption become an obstacle to establish the reliable communication environment. In this paper, we present an efficient data transmission method using USB Hijacking. In our approach, the synchronization to transfer a large amount of data between mobile devices and user PC is executed by using USB Hijacking. Also, there is no need to concern about data capacity and battery consumption in the data communication. We presented several experimental results to verify the effectiveness and suitability of our approach.

A Study on the Difference of Perceptions of Seafood and Processed Seafood Products: The Case of University Students in Busan and Gyeongsang Area (수산물 음식과 수산물 가공식품에 대한 인식 조사: 부산·경상도 지역 대학생을 중심으로)

  • Son, Seon-Ik;Choi, Bong-Im
    • Culinary science and hospitality research
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    • v.23 no.7
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    • pp.167-175
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    • 2017
  • The purpose of this study is to understand the perception of fishery products and processed food of marine products in college students through empirical analysis. 446 questionnaires were used in the analysis. As a result of the empirical analysis, the frequency of consumption of aquatic food was 2~3 times a week, the place of intake was good for taste of home and aquatic foods, respectively. Purchase motifs of processed fish products are easy, the frequency of ingestion is 3 to 4 times a week, the criteria for selection were always consumed, and the taste was considered to be high when purchased. The perception of nutrition and necessity of consumption of aquatic foods was high and radioactivity was low. 133 male students (57.8%) and 98 female students (45.4%) were aware of the aquatic traceability system. The college students generally has a high preference for the taste of marine products and high frequency of consumption, and they recognized that nutritional excellence and necessity were positive. The marketing strategy should be developed by developing proper product considering the age level and sex of consumers. The limitation is that they are college students in Busan and Gyeongsang provinces and coastal areas.

Simulation on Energy Consumption in the Summer Season Operation of primary HVAC system for Multipurpose Building Complex (다목적 복합건물의 하절기 열원기기 운전시 소비전력에 관한 시뮬레이션)

  • Suh, Jae-Kyoung;Choi, Seung-Gil;Kang, Chae-Dong
    • Proceedings of the SAREK Conference
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    • 2006.06a
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    • pp.903-908
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    • 2006
  • Building energy simulation has become a useful tool for predicting cooling, heating and air-conditioning loads for facilities. It is important to provide building energy performances feed back to the mechanical and electrical system operator and engineer for energy conservation and maintenance of building. From this research, we set up the typical weather data of location, basic description of building, geometric modelling data and the specification of Installed primary HVAC system for establishing the simulation model about energy consuming that take place in multipurpose building complex. The simulation tool of building energy - EnergyPlus (DOE and BLAST based simulation S/W), it has been used and accomplished calculations and analyses for evaluating the effect of the system types and operating condition of central HVAC plant on the building energy consumption. In this paper, we offer comparison and simultaneous results those involve electricity consumption pattern and amount between actual operation versus EnergyPlus simulation to the object building during summer season.

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Analysis of Purchasing Attributes for Consumption Activation of Environment-friendly Agricultural Processed Foods (친환경농산물 가공식품 소비 활성화를 위한 구매속성 분석)

  • Hwang, Jeong-seo;Jung, Da-Eun
    • Korean Journal of Organic Agriculture
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    • v.31 no.1
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    • pp.29-44
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    • 2023
  • The activation of consumption of environment-friendly agricultural processed foods means not only the growth of environment-friendly agriculture, but also the development of related industries. Therefore, it is necessary to identify and apply the needs and purchasing attributes of environment-friendly agricultural processed food consumers. For this, survey was conducted to adult men and women in their 20s and 60s and a total of 200 copies were used for empirical analysis. In this study, the average difference between importance-satisfaction for purchase attributes of environment-friendly agricultural processed food was verified, and the IPA Matrix was prepared based on this. As a result, in terms of purchasing importance and satisfaction, it was found that those with no experience in purchasing environment-friendly agricultural processed foods regarded product, price, place, promotion as more important than those with experience in purchasing. In case of IPA, product and price factors were all important and satisfactory regardless of purchasing experience. On the other hand, it was found that the key factors for promotion were neither important nor satisfied with consumers regardless of their purchasing experience. Therefore, it is mainly necessary to focus on marketing and mass media promotion. At the same time, various domestic and foreign best practices should be benchmarked and a 4P marketing strategy should be established and promoted.

A Study on shopping mall space by the emotional design (감성디자인으로 접근한 쇼핑몰 공간 디자인에 관한 연구)

  • Chang, In-Kyung;Kim, Moon-Duck
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2004.11a
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    • pp.25-30
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    • 2004
  • The recognition of emotionality becomes so important that it is called 'emotional consumption society' Emotional design, which is mostly concern about user's consensus & experiences and in the space, is appeared on commercial place. Emotional design is understanded from a interactive point of view, human and interior-space. The purpose of this study is to examine the emotional design by analysis of multiple-commercial-functioned shopping places. Specially, the most recently remarkale Jerde partnership's shopping space in Japan.

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The Reduction of Energy Consumption by the Exterior Horizontal Shading Device during Design for the Retrofit of Public Buildings (공공청사 리트로핏 설계 시 외부 수평 차양 장치에 따른 에너지 소비량 절감 방안)

  • Auh, Jin Sun;Jang, Ji-Hoon;Leigh, Seung-Bok;Kim, Byungseon Sean
    • KIEAE Journal
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    • v.17 no.2
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    • pp.29-34
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    • 2017
  • Purpose: Recently, significant heat loss through the window takes place in buildings. Nevertheless, there exists little literature concerning the exterior horizontal shading devices and the design criteria are not clearly settled yet. Applying the exterior horizontal shading devices is more efficient as compared to the interior shading devices in that solar radiation can be directly blocked before passing through the window or the envelope. The purpose of this study is to reduce the internal load by designing the exterior horizontal shading devices and verify the degree of reduction in energy consumption. Method: This study aims to reduce energy consumption in cooling and heating through proposing proper length and shape of the exterior horizontal shading devices in public buildings. In the process, actual energy data and the Design Builder simulation program are utilized. In addition, economic aspect is considered to figure out the optimal length of the exterior horizontal shading devices that maximizes efficiency. Result: As a result, the proper length and shape of the exterior horizontal shading devices are provided as follows: 1) Energy consumption in cooling and heating is minimized when the exterior horizontal shading devices are designed as 0.5m*2. 2) Electricity bill is the lowest when the exterior horizontal shading devices are designed as 3.3m*2. The gap between maximum and minimum electricity bill is about 7.8~14%.

The Effects of Government Spending in Korea: a FAVAR Approach (FAVAR 모형을 이용한 한국 정부지출의 효과 분석)

  • Kim, Wongi
    • Economic Analysis
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    • v.25 no.3
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    • pp.100-137
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    • 2019
  • In this study, I analyzed the effects of government spending on macro variables and on each industry by using a factor augmented vector autoregressive model (FAVAR) and 167 macro-variables in Korea since 2000. The results reveal that the effects of two types of government spending - government consumption and government investment - greatly differ, therefore it is better to consider the two types of spending separately for a more precise analysis. The stimulus effects of government consumption are clear, but those of government investment are not. In addition, the crowding-out effects of government spending take place through the current account deficit channel rather than the traditional crowding-out channel, reducing private consumption and investment. Both types of government spending show a positive effect on the construction industry. Also, an increase in government consumption stimulates output in various manufacturing and service sectors.

Analyzing the Impact for Housing Occupied Form of HouseNomad ('하우스노마드족'의 주거점유형태에 미치는 요인 분석)

  • Yun, Jin-Young;Oh, Jongryul
    • The Journal of the Korea Contents Association
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    • v.14 no.11
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    • pp.955-963
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    • 2014
  • According to the "Population and Housing Census of 2010", announced by the National Statistical Office, "House Nomad group" was increased by more than 70% compared to 2005. Emergence of House Nomad tribe about the cause of the increase of influence and House Nomad tribe give the housing market, but prior to the discussion often, there is no place that still it became clearly evident in the research. The purpose of this study, are looking for the emergence and increasing cause of House Nomad group in terms of consumption behavior of the house. For this reason, We use the Population and Housing Census 1% of the data 2010. and Multinomial Logit Models., is a useful method that can be utilized when there is no rank and order the consumer choice. The results were as follows. House Nomad group was found to be higher probability of living place and good environmental characteristics of housing that has been expressed in the properties of the housing. Also appeared to have a relatively longer time commuting. And that residential mobility is high.