• The Journal of the Convergence on Culture Technology
• /
• v.6 no.2
• /
• pp.207-215
• /
• 2020

The purpose of this study is to examine the effectiveness of PBL in a college AD/PR class. This class was run under the theme of 'Sinchon Regeneration Project' in the 'Seodaemun-gu & University Collaborative Project Program'. As a result of the pre-post surveys, the authors found a significant increase in the place attachment to Sinchon, which was considered as a critical variable in this program. This research is an important study with high practicality in the area of cultural content production education PBL. The PBL teaching method can contribute to enhancing the class satisfaction and strengthening the competitiveness of students in cultural content related majors.

• Korean Institute of Interior Design Journal
• /
• v.26 no.6
• /
• pp.3-12
• /
• 2017

As the quality of life has improved today, there is a growing desire among consumers for new space and interest in spending their valuable time in 'the third space' has tended to increase. Cafes have been integrated with sales and exhibition space as the representative third space. For example, it's cafe type automobile exhibition centers. The purpose of this study is to examine the characteristics of 'the third space' in cafe type automobile exhibition centers and suggest a plan for effective spatial characteristics. It checked the necessity of the third space' in automobile exhibition centers by analyzing automobile consumption trends of the 21st century according to industry change and restructures a checklist by grasping cafe type automobile exhibition centers and the concept and characteristics of 'the third space' based on the precedent studies. A questionnaire is made through the checklist drawn and a survey is conducted targeting users of the target areas of cases. The target areas of cases are 4 cafe type automobile exhibition centers opened in Korea since 2014. The analytical results of the target areas of cases that reflected the characteristics of 'the third space' are as follow: First, cafe type automobile exhibition centers must be built to make customers enter the space and at the same time, receive information on automobiles and space naturally. Second, in order to increase satisfaction with the space and brands, there is the necessity to arouse their interest through various experiences including test driving cars directly. Third, revisit intention can be found to be more influenced by spatial design than brand satisfaction. Fourth, partitions or interior for dividing the space need to be improved. In the next studies, specific research on plans about creating design to improve corporate image and brands and induce customers to revisit cafe type automobile exhibition centers by applying the characteristics of 'the third place' to them is required.

• Journal of the Korea Convergence Society
• /
• v.10 no.11
• /
• pp.101-109
• /
• 2019

With the rapid development of China's economy, the consumption concept of Chinese consumers has changed, and the purchase intention of consumers is also affected by the origin of the brand. The purpose of this study is to help local enterprises gain more competitive advantages in international marketing activities by improving the image of the country of origin. Based on the theory of clue utilization, this paper constructs a theoretical model of the effect of the image of origin on consumers' purchase intention and puts forward the basic hypothesis. The data were collected, analyzed and processed through questionnaire survey and spss23.0. The results showed that: the image of the place of origin and the perceived value had a significant impact on the purchase intention. The image of origin has significant influence on perceived value. Finally, combined with the empirical research results, relevant marketing strategies and Suggestions are provided for local enterprises. At the same time, it also provides some reference for other countries to sell in China.

• Journal of Digital Convergence
• /
• v.19 no.12
• /
• pp.397-404
• /
• 2021

Product image location in search engine advertising plays an important role in consumer perception when the product is relatively low involved and has functional value. The purpose of this research is to investigate the interaction effects of product image location and product type on advertising effectiveness. Building on the literature of location effects, we show that for products for which heaviness is considered a positive attribute, product image placed on the right are preferred. To test hypotheses, a 2(product image location: left vs. right) × 2(product type: single vs. bundle) experiment is conducted and a total of 144 paricipants took part in the experiment. The results revealed that respondents show higher brand attitude and purchse intention toward a bundle product's advertising with product image place on the right. The results provide implications and suggestions for improving search engine advertising and marketing strategies.

• The Southeast Asian review
• /
• v.20 no.3
• /
• pp.101-145
• /
• 2010

Southeast Asian studies in Singapore has had a problem with locating local scholarship from the outset. The initiation of English-track scholarship was done by British scholars while Chinese scholars in the beginning were not considered as local people but as sojourners who identified China as their fatherland. If the latter had successfully located their scholarship in the post-colonial environment of Singapore, the job of identifying local scholarship would have been much easier. Indeed, for some time in the 1960s-70s, there existed a relatively strong local scholarship that was based mainly at Nanyang University. However, they became marginalized as English became dominant not just in education but also in Singapore society. Unlike the Chinese-track scholarship, the English-track scholarship in Singapore has developed greatly over the years. The establishment of ISEAS was the crystallized form of Singapore's endeavors to develop a Singapore brand of Southeast Asian studies to the world. Alongside ISEAS, NUS has carried on the English-track Southeast Asian studies and become a world-class university in this academic field. The formation of the Southeast Asian Programme and ARI marked a cornerstone for NUS in advancing Southeast Asian studies. However, Singaporean scholarship continues to be weak in comparison to foreign scholarship. In the absence of strong local scholarship, the typical way in which Singapore has chosen to develop Southeast Asian studies has been to establish world-class institutes and to bring in foreign talents. This strategy has perhaps paid off since it has situated Singapore as the prime place where scholars gather, information goes around and quality research outcomes are published. However, whether or not it has strengthened local scholarship remains a controversial issue. The dominant contribution of foreign scholars continues to pose the problem of whether the ownership of Southeast Asian studies in Singapore belongs to Singapore itself. The identification of scholarship in Singapore is an unsettled matter.

• Journal of Fashion Business
• /
• v.26 no.5
• /
• pp.36-48
• /
• 2022

This study aims to analyze the patterns made with knitted jacquard and intarsia techniques to provide essential data to help plan different knitwear designs using the techniques and patterns. Based on approximately 3,000 jacquard and intarsia knitwear published in the four significant womenswear collections over the past decade, eight main pattern types were classified, and each characteristic was analyzed. Firstly, it is a logo and symbol type pattern that appears mainly as a means of emphasizing a brand. Secondly, it is a traditional pattern with settled patterns from the past to the present. Third, it is a geometric pattern that appears both typically and atypically in various forms. Fourth, an abstract pattern type does not show a precise form or motif. Fifth, it is a colorful and diverse flower and plant pattern. Sixth, it is a landscape pattern that expresses nature and living space. Seventhly, it is an animal pattern type that expresses the appearance of an animal or the shape of the. Finally, it is a caricature pattern type using characters and various cartoonish motifs. Based on the analysis results of this study, creative and diverse design development of Jacquard and Intarsia knitwear and development of the knitwear market will take place.

• International conference on construction engineering and project management
• /
• 2005.10a
• /
• pp.1013-1016
• /
• 2005

Accounts of the development of a successful construction project often stress the importance of team relationship, project environment and senior management commitment. Numbers of studies carried out in the past decades indicate there needs to be a change of culture and attitude in the construction industry. In order for a turn around in the industry, relational contracting approaches have become more popular in recent years. However, not all relational contracting projects were successful. This paper details the fundamental principles of relational contracting. It further reports findings of a research currently taking place in Australia, how effective is relational contracting in practice. The problem addressed in this research is the implementation of relational contracting: • Throughout a range of projects • With a focus on client body staff The context within which the research was undertaken is: • Empowerment, regional development and promotion of a sustainable industry • The participating organisations have experience of partnering and alliancing • Success has been proven on large projects but performance is variable • Need has been identified to examine skill sets needed for successful partnering/alliancing The practical rationale behind this research is that: • Partnering and alliancing require a change of mind set - a culture change • The Client side must change along with contracting side • A fit is required between organisation structure and organisation culture Research Rationale: The rationale behind this project has been to conduct research within participating organisations, analyse, rationalise and generalise results and then move on to produce generic deliverables and "participating organisation specific" deliverables. This paper sets out the work so far, the links between the various elements and a plan for turning the research output into industry deliverables.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.24 no.4
• /
• pp.11-25
• /
• 2022

Convergence, a universal phenomenon in modern society, takes place in various ways throughout society, and the concept of convergence can also be observed in fashion shows. The concept of convergence is actively emerging in terms of fashion show directing. The purpose of this study is to suggest the development of fashion show directing by analyzing the convergence characteristics of fashion show directing through a Louis Vuitton fashion show, and to provide data on convergence in fashion shows. The object of the study is the women's Paris Pret-a-porter and women's cruise collection presented at the Louis Vuitton fashion show. The research method integrated the criteria for analysis and the characteristics of fashion show production through previous studies and a literature review. The characteristics of convergence production in Louis Vuitton fashion shows were identifeid through literature and visual data. In this study, the convergence of the Louis Vuitton fashion shows were divided into four categories: genre integration, sensory synesthesia, perspective diversification, and media scalability. First, the integration of genres enhanced the brand image and effectively conveyed the concept of the show. Second, the synesthesia of the senses expanded communication with the audience and increased the audience's immersion. It has also become a new way to experience fashion shows in person. Third, the diversity of perspectives changed and diversified the way audiences experienced fashion shows. Fourth, the scalability of the media means various ways in which the audience can experience fashion shows. Through this, it is possible to effectively convey information and experiences about fashion shows to the audience.

• 지역과문화
• /
• v.6 no.4
• /
• pp.73-97
• /
• 2019

This study aims to rediscover the meaning and the value of Andongpo Village to strengthen its placeness through spatial storytelling. It draws the placeness of the traditional village which retains the traditional way of life and the culture of hand-weaving through theoretical consideration, analysis of strengthening of placeness cases in the past and analysis of the village environment and cultural resources to understand the general context of the village. To this end, the theme of spatial storytelling was set as 'the breath of a thousand years', and sub-themes for more specific details were set as 'dedication', 'sharing','memory', 'meeting', 'health', and 'harmony'. It allowed Andongpo-po Village to become a place where traditional culture, creativity and assets of placeness co-exist thus enabling it to produce new contents, which was achieved by assigning appropriate space to each of the sub-themes, making reproduction and creation of a story based on the connection possible. In addition, the study developed a detailed program to enable visitors to become main agents who experience and complete the placeness of the village. As result, the study is expected to contribute to the increase in the brand value of Andongpo Village, the living standard of its residents and the number of tourists.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.26 no.1
• /
• pp.45-60
• /
• 2024

This study analyzes the athleisure wear purchase status, wearing conditions, and design preferences of men in their 20s and 30s and provides basic data for the development of men's athleisure wear that reflects consumer preferences. An online survey was conducted on 200 men from August 23 to August 27, 2023. The questionnaire consisted of a total of 48 questions, including 8 questions about the respondent's general information, 19 questions about the purchase status of athleisure wear, 6 questions about the status of wearing athleisure wear, and 15 questions about athleisure wear design preferences. The survey results are as follows. The most common motive for exercise participation was 'maintaining health.' 'Nike' was the most preferred and purchased brand among athleisure wear brands, and the main place of purchase of athleisure wear was 'Internet and mobile shopping malls', reflecting the recent purchasing trend of the MZ generation. When purchasing athleisure wear, the most common selection criterion was 'design', followed by 'fitting comfort', 'possibility to use as daily wear', and 'price'. The most common route to obtain purchase information was 'Internet search', and the 'overall satisfaction' with athleisure wear was found to be satisfactory with an average of 3.83. The most common reason for wearing athleisure wear was 'because it is comfortable to do activities', followed by 'because it can be used as everyday wear'. Lastly, 'black', 'short-sleeved t-shirt', 'short length' sleeve, 'round neckline', 'waist length', and 'relaxed loose fit' were preferred for the top design, and 'black', 'shorts', 'full elastic type' waistband, 'regular fit that fits the body well' were preferred for the bottom design.