• Journal of Technology Innovation
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• 제20권1호
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• pp.141-167
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• 2012

Along with technological innovation, successful market entry of a new product is important for sustainable innovation of a firm. In this paper, we examined factors that affect successful introduction of new branded drugs in pharmaceutical industry. Under competing theories of the first mover's advantage and the late mover's advantage, this research focuses on how latecomers can overcome the disadvantages of late entry and catch up to the market leader. First, late movers can absorb the knowledge leaked from pioneering product during the time lag between early entrants and late entrants. Therefore, the time lag provides late entrants an opportunity to catch-up to market leader by differentiating and improving the quality of new product. Second, superior marketing capability of late entrants can enhance the possibility of catching-up, by overcoming the consumer base of early entrants.

• Journal of Korea Technical Association of The Pulp and Paper Industry
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• 제47권5호
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• pp.80-84
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• 2015

Softness is considered one of the most important attributes of hygiene paper such as tissue and towel. Being subjective in nature, however, softness attribute has been generally believed to be impossible to evaluate using objective methods. Hallmark in his pioneering work proposed that tissue subjective softness should be mainly consisted of the bulk softness component and surface softness component. The bulk softness component can be determined by tensile stiffness; the surface softness component by surface tester. The surface friction turns out far more important than the surface roughness in determining the surface softness component. It cannot be too much emphasized that both results of the tensile stiffness and the surface friction should depend on measuring conditions such as an instrument used, sample sizes (e.g., basis weight, length, and width) and operating conditions of the instrument (e.g., gauge length, cross-head speed, size of stylus, and its scanning speed). This indicates that a direct comparison of the test results would be impossible or misleading unless they have been tested under the identical conditions. This may explain why the standard objective test method for tissue softness has not been available at present.

• Journal of Nuclear Fuel Cycle and Waste Technology(JNFCWT)
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• 제3권4호
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• pp.279-291
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• 2005

To support the design concept and the performance assessment of the cover system for low- and intermediate-level radioactive waste(LILW) disposal facility, a pioneering study is conducted for the tomb of historical age. Research status of the art are investigated and the characteristics of tomb cover are summarized based on the preservation status of historical remains. On-site soil samples are prepared and their unsaturated hydraulic conductivities are measured by an one-step outflow method. Visiting the excavation site of historical tomb and communication with Korean archeological society are required for the further understanding and for the extension to the radioactive waste disposal research.

• Proceedings of the Korean Radioactive Waste Society Conference
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• 한국방사성폐기물학회 2005년도 춘계 학술대회
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• pp.221-230
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• 2005

To support the design concept and performance evaluation of the cover system for low- and intermediate-level radioactive waste(LILW) disposal facility, the pioneering study is conducted with the tomb of historical age. Research status of the art are followed and the characteristics of tomb cover are summarized based on the preservation of historical remains. Visiting the excavation site of historical tomb and communication with Korean archeological society is required for the further understanding and for the extension of radioactive waste disposal research.

• Archives of design research
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• 제14권3호
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• pp.187-196
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• 2001

With the introduction of Macintosh computer in 1984. the environment of typography design has been digitalized rapidly. Although it has been less than 20 years, typography went through dramatic changes more than any period in the design history. Digital technology saved the time and efforts in the process of design works. The new temporal and spatial elements opened new dimensions and made it possible for typography to challenge for new experiments. On the other hand, with the overuse of digital technology, design works lack of originality and quality have been produced a lot. The purpose of this thesis is to propose the direction of the typography in the turbulent digital environment. To fulfill this goal, I have researched the typographic changes due to the technical innovations, and the experimental works of pioneering designers. As a result, I propose that the direction of digital typography is to combine the strengths and value from the historic heritage as well as digital technology, and to explore new possibilities of digital typography.

• Journal of the Ergonomics Society of Korea
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• 제24권1호
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• pp.9-17
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• 2005

81.1% of traffic accidents is attributed to the drivers. In this regard, D/E model is a practical and effective method in terms of the cost and time in evaluating the road hazardousness. To examine the validity of the threshold values by the levels of demand We selected 10 subjects and collected their physiological signals while they were driving on Honam Highway (Jeonju ${\leftrighttarro}$ Hoideog section). Based on the collected data, the hazardous road condition was evaluated using the new threshold values of the effort level determined by cluster analysis. In applying the D/E model, a decision method based on the demand level was suggested, using a traffic accident prediction model. Additionally, the limit value of the effort level was determined using the drivers' physiological signal data collected at the highway. A comparison analysis of the two D/E models revealed no significant difference: The existing method and the clustering method determined 9 and 7 hazardous road zones, respectively, while actual traffic accidents were reported in 6 and 4 zones, respectively among the predicted road hazardous zones. However, the latter method suggested a more scientific and rational basis in determining the limit value of the Effort level. In conclusion, although D/E model has a great merit as a pioneering method to reflect human factors in evaluating the road hazardousness, it is believed that this method could be improved by a more dynamic method that considers the traffic conditions and the individual physiological signal of the drivers simultaneously in determining a better limit.

• The Research Journal of the Costume Culture
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• 제7권4호
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• pp.127-138
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• 1999

The college students selected by random sampling were classified into several groups by their impulse buying pattern and the psychological characteristics that cause them. Their life styles, fashion leadership, self-confidence and self-image in clothing were the subjects of comparative analysis. The results of this research can be summarized as follows. 1. The college women students could be classified into several groups by their impulse buying orientations. 2. The student life styles were different by their shopping orientations. The high shopping involved shopping type and the leisure pursuit shopping type attached great importance to material life and modern life style. The economic shopping type took the intellectual self-image seriously, and the low shopping involved type thought much of the traditional life style. 3. The high shopping involved type and the leisure pursuit shopping type were more impulse buying oriented. They showed the tendencies to the fashion innovativeness and fashion opinion leadership. But the economic shopping involved shopping type and low shopping involved shopping type showed quite different tendencies. The high shopping involved shopping type and low shopping involved shopping type were contrast in their self-confidence in shopping. The former showed the highest self-confidence and the latter showed the lowest self-confidence. 4. The high shopping involved shopping type were more extroversive, dominant, sensitive and pioneering. These psychological characteristics were supposed to contribute to their impulse buying. 5. The high shopping involved shopping type and the leisure pursuit shopping type perceived themselves as more sophisticated, modern, creative and sociable. They thought they had diverse life styles. These two groups were more impulse buying oriented, and their self-images were different from economic shopping type and low shopping involved shopping type.

• Journal of Digital Contents Society
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• 제18권3호
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• pp.577-584
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• 2017

Despite growing participation of many researchers, the cases of applying the transformative emotional display technology using physical materials and media are still in its early stages and the concept and structure are not properly established in Korea. The emerging global trend of physical display shows a possibility of new digital signage using emotional flip display. In this context, this study attempts to develop related element technology necessary in physical flip display and electromagnetic rotation module along with the integration platform of aesthetic arbitrarily-shaped display. The found results will be applied in researching the contents for the main subject which will be exhibited at the EXPO 2017 in Astana. It is to build up the foundation pioneering the localization of associated industry by means of diverse technological breakthroughs including flip-display technology, electromagnetic module technology, real-time video inter-working technology, high-speed rotation module technology, and transformative 3D frame technology.

• Journal of Digital Convergence
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• 제12권3호
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• pp.141-147
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• 2014

Diffusion model is popular research topic in marketing and economy particularly for the areas of model specification and market size forecasting. In particular, Bass model can explain Roger's innovation diffusion and product life cycle through easy mathematical representation and hence the model has been widely used for the explanation of adopting innovative new products and technologies. Nonetheless, there're only a couple of pioneering researches about semiconductor market, using diffusion models. Consequently, we'd utilise NLS approach diffusion model to estimate the market potential of MOSFET, major switching device for power management of system, and explain the process to industry stakeholders and policy makers for delivery of managerial implication with pragmatic purpose.

• Journal of the Korean Geographical Society
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• 제46권2호
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• pp.181-196
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• 2011

The purpose of this study is to explore the network city in detail as a new model for explaining urban growth in the changing economic environment in recent years. For this purpose, starting from Batten's (1995) pioneering work on network city in the mid 1990s to the most recent ones, literature is reviewed and various aspects of network city model are examined including formation process, spatial structure, application to management and urban planning, and growth potential. With this, the study aims at providing comprehensive knowledge necessary for evaluating if the network city model is appropriate in explaining the urban phenomena in the 21st century. The result of the review shows that network city model is the one appropriately explaining the changing urban system associated with the economic globalization and the development of transport and information technology. In addition, more and more European city governments tend to adopt this as the urban planning principle.