• Korean journal of communication and information
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• v.74
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• pp.197-224
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• 2015

This paper critically investigates the cultural phenomenon surrounding the news mobile phone app in which 'curation', relying on the news editing and adaption, has become much more significant than making the news directly. This study affirms the fact that a copying culture which is basically a combinative effect of duplication (alias) and imitation(mimesis) enables us enrich the human beings' creative activities. However, we need to warn the regressive aspects of copying culture challenging the journalistic principles. This study exemplifies a case of Pikicast, which has become the most rapid growing news content mobile app in Korea. By doing a case study, this paper suggests that 'social gift' should be given to the online users as a whole. The communal and social gift would be an alternative way to the unpaid crawling of the news resources from the digital commons by the news content curating corporation such as Pikicast.

• The Journal of the Korea Contents Association
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• v.17 no.7
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• pp.12-21
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• 2017

In this study, we divided attention to mobile contents into two dimensions (i.e., exposure and involvement), and explored the characteristics of and the relationship between the attention behaviors, using contents data from Pikicast. First, this study investigated the relationship between exposure and involvement in order to examine whether double-jeopardy effects appear in mobile contents as well. In addition, we examined how different attention behaviors differ according to platform and subject attributes(i.e., soft and hard). As a result, we found that there was a positive correlation between exposure and involvement in mobile platforms. Also, we found that the attention behaviors, especially sharing behaviors, were different in each platform. In terms of subject attributes, the attention indices such as the number of comments and sharing, which were immediate responses, were related to the soft content, whereas the attention indices such as the consumption time and the complete-read rate were related to the hard content requiring cognitive effort.This study is meaningful to understand the essence of the attention behavior in the mobile environment from a content - oriented perspective rather than the most existing research with a user - centered perspective.