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Shiraz Vs Syrah Crafting Advertising Campaign, using Sensory Images

  • Choi, Kyoung Sung
    • Asia Marketing Journal
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    • v.18 no.4
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    • pp.99-124
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    • 2017
  • Little research on sensory study has been conducted from a marketing perspective and most of sensory studies have been done from a science perspective. Thus, this study examined wine sensory perceptions in the consumers' minds, which is how wine consumers associate grape variety Shiraz/ Syrah by the three different region of origins with specific sensory images. Total 234 questionnaires were collected from online wine community members at restaurants in Korea. The main results show that the most two shared sensory images of Shiraz/ Syrah were 'Dry' and 'Fruity' across the three region of origins. For Barossa Shiraz, the unique images were mainly found in Aroma image category such as 'Chocolate', 'Prune', whereas for Rhone Syrah, the unique images were mainly revealed in Overall image category e.g. 'Deep', 'Fascinating'. Additionally, this study confirmed that Maipo Valley is not recognizable region of origin of Shiraz/ Syrah. This study employed a free choice, Pick Any and conducted correspondence analysis to find out the degree of associations of sensory images and each region of origin.

Modification of the Existing Binders for Highly-Shattering, Short-Stem Rice Varieties (I) (탈립성(脱粒性), 단간종(短稈種)인 통일계품종(統一系品種)에 적합(適合)한 바인더의 개량(改良) 개발(開發)에 관(關)한 연구(硏究)(I))

  • Choi, Hee Seung;Chung, Chang Joo
    • Journal of Biosystems Engineering
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    • v.7 no.1
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    • pp.17-32
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    • 1982
  • The binders introduced in Korea were originally designed to be used for Japonica-type varieties which have relatively long stem and are highly resistant to shattering. In order to use it for Tongil varieties which are short and easy to be shattered, mechanical modifications are necessary to reduce a grain loss incurred during binder operation. This study was intended to investigate analytically and experimentally the major sources of grain losses caused by three kinds of binders now introduced in Korea. Actual modification for each of three binders was done and experimentally compared to see if any improvement on grain loss was achieved. The results obtained in this study are summarized as follows; 1. It was required that the power transmission of binder should have a shifting mechanism so that velocities of pick-up and traveling units could be changed independently as desired according to the Japonica-type and Tongil varieties. In other words, the desired velocity of traveling unit should be obtained by shifting the transmission and the velocity of pick-up unit should be selected by reaping clutch according to the variety independent of the velocity of traveling unit as shown in Fig. 6. 2. To reduce grain loss it was desired that the moving parts of the pick-up unit should have the lowest possible velocities in harvesting Tongil varieties, unless the reduction of the speed be hindered the conveyance of the material. Based on the study, it was concluded that the velocities of pick-up unit be reduced by about 35% of those of the existing units. 3. It was found that the lug at the upper rotating section of pick-up case gave a severe impact on the ears of rice to increase grain loss. The optimum design of pick-up case to protect the ears from the protruding part of the lug was recommended by the result of analysis of the trajectory of the end-point of lug at the position. 4. It was proved analytically and experimentally that pick-up unit at the lower-rotating part was the other important source of grain loss in pick-up and divider assembly. In order to reduce a grain loss incurred by lugs at their lower-rotating section, it was suggested to improve it by (1) widening the space between right and left lower-rotating section, (2) shortening the length of lugs, (3) enlargement of the angle between the pick-up case and ground-level, and (4) attaching guard to right and left dividers so that the rotating lug could not give a high impact to the paddy hill. 5. Pick-up and divider assembly of the original binder of three models studied was modified according to the suggestions that were given by the preliminary study. Field test showed that the modified binders were able to reduce grain losses by about 0.4-0.7 percentage points compared to those without modification.

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Development of Basic Techniques for Ultrasound-guided Follicular Aspiration II. Anesthesic Methods and Development of a Disposable Simplified Needle Guidance System for Ovum Pick-up (초음파유도 난포란 채취를 위한 기본 기술의 개발 II. 소의 마취방법과 채란기구의 개발)

  • 최민철;조성근;강태영;박준규;손우진;이효종
    • Journal of Embryo Transfer
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    • v.12 no.2
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    • pp.211-218
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    • 1997
  • This experiment was carried out to develop the anesthetic methods for ultrasonography and a new simplified disposable needle guidance device for ovum pick-up(OPU) in cows. Three different anesthetic methods were applied as. 1) epidural analgesia only with 2% lidocaine(20~30 ml), 2) epidural analgesia with 2% under general sedation with xylazine, 3) epidural analgesia with 2% lidocaine under general sedation with detomidine. We evaluated the anesthetic effects with items such as relaxation of anal sphincter, tail movement and rectal wall, retractability of both ovaries, additional anesthesia and possibility of OPU. Through this experiment, the above three anesthetic methods were applicable to OPU, but the epidural anlagesia under general sedation with detomldine was most effective for OPU. We developed a new disposable needle guidance device with stainless steel tube. With this, disposable needles can be easily attatchable to any other intravaginal probes. And also, it was found to he practical, economic and effective for OPU with the recovery rate of 51.2%.

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Phenomenological References : Arguments for Mentalistic Natural Language Semantics

  • Jun, Jong-Sup
    • Language and Information
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    • v.8 no.2
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    • pp.113-130
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    • 2004
  • In a prevailing view of meaning and reference (cf. Frege 1892), words pick out entities in the physical world by virtue of meaning. Linguists and philosophers have argued whether the meaning of a word is inside or out-side language users' mind; but, in general, they have taken it for granted that words refer to entities in the physical world. Hilary Putnam (1975), based on his famous twin-earth thought experiment, argued that the meaning of a word could not be inside language users' head. In this paper, I point out that Putnam's argument makes sense only if words refer to entities in the physical world. That is, Putnam did not provide any argument against mentalistic semantics, since he erroneously assumed that meaning, but not reference, was inside our mind in mentalistic semantics. Mentalistic semanticist, however, assume that words pick out their references inside our head (instead of a possible outside world). A number of arguments for the mentalistic position come from psychology: studies on emotion and visual perception provide numerous cases where words cannot pick out entities from the physical world, but inside our head. The mentalistic theory has desirable consequences for the philosophy of language in that some classical puzzles of language (e.g. Russell's (1919) well-known puzzle of excluded middle) are explained well in the proposed theory.

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세그먼트 변화를 추적하는 다차원척도법

  • 김주영
    • Asia Marketing Journal
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    • v.1 no.4
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    • pp.1-23
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    • 1999
  • 포지셔닝맵은 마케팅전략의 핵심인 STP전략을 세우는데 유용한 도구이나 포지셔닝맵을 그리기 위해서는 여러 가지 분석도구를 혼합하여 사용하여야 하였다. 본 논문에서는 완벽하지 않은 소비자 pick any/N자료와 상표의 특성자료를 이용하여, 세분시장을 모델 내에서 구분하고, 이들의 이상점을 찾아주고, 나아가서 시간의 흐름에 따라 이상점의 변화를 찾아주면서 포지셔닝맵을 그려주는 새로운 external 다차원척도모형을 제시하고 있다. 모델의 성과를 확인하기 위해서 차원의 변화, 세분시장변화, 상표구성의 변화 및 소비자표본의 변화를 임의로 만들어서 가상의 자료를 통해서 검증하였다. 실제로 사용해 보려면 저자의 홈페이지에서 프로그램을 다운 받을 수도 있다.

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New Suction Mechanism Using Permanent Magnet (영구자석을 이용한 새로운 Suction Mechanism)

  • Seo Sungkeun;Lee Seunghee;Park Jong Hyeon;Jang Taesa
    • Transactions of the Korean Society of Mechanical Engineers A
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    • v.29 no.12 s.243
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    • pp.1645-1652
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    • 2005
  • Pick-and-place systems using suction cups have been being widely used and continuously developed in production automation. There are, however, some drawbacks in constructing such systems. One of them is that it generates high level noise due to air compressors. And the system must have complex constitutions of mechanical component such as air compressors, air tubes, air valves, etc. Moreover, it needs continuous air supply to maintain vacuum in suction cups. If there is a failure in any suction cup, the total suction system may fail owing to air leakage. To overcome these drawbacks, we propose PMS (Permanent Magnet Suction) mechanism which has permanent magnets for vacuuming suction cups with no air compressor. The basic concept of PMS mechanism is to rotate permanent magnets with fixed angle. Simple rotation of permanent magnets changes the direction of the magnetic force applied at the suction cups. Since each suction cup has no direct connection with any of the others, the air leakage at one suction cup is not critical. The proposed suction mechanism was designed and fabricated. With some experiments, the feasibility and performance of the PMS mechanism was shown. The strong points of the PMS mechanism are in its simple structure, generating low noise, high energy efficiency, and no need of continuous energy supply.

The Depression Scales and The College Students' Health Care (대학생의 우울증에 관한 연구 -우울 측정 척도를 이용한-)

  • Lee, Kwang-Hye
    • Research in Community and Public Health Nursing
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    • v.8 no.1
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    • pp.144-154
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    • 1997
  • This study is planned to gather necessary data for setting up a system on students' health care in the university. In order to obtain statistical data on the students' health care problems especially in 'depression' among the mental health problems of the students, 'The Beck Depression Inventory' by A. T. Beck and 'Zung's Self-Rating Depression Scale' by W. W. K. Zung were used for gathering numerical data of scale of depression. It is evident that we have to prepare for further medical examination and health care educations for several students. For these students, it is clear that they have problems not only in mental health but also in physical health. I have screened out the high scored students for comparison and analysis. And it disclosed that we have to build up a periodical and continuous 'Health Screening System' utilizing Health Questionnaire for both physical and mental aspects, which will bring up us the very exact result to pick out any person who has healthy problem among the enormous number of the students with handy, convenient and effective procedures but with the least expense and effort. Also it is my firm confidence that this system will be applicable for primary health care control of mass population in local community or any organization.

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A Duplicate Address Resolution Protocol in Mobile Ad Hoc Networks

  • Lin Chunhung Richard;Wang Guo-Yuan Mikko
    • Journal of Communications and Networks
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    • v.7 no.4
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    • pp.525-536
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    • 2005
  • In an IP-based network, automated dynamic assignment of IP addresses is preferable. In most wired networks, a node relies on a centralized server by using dynamic host configuration protocol (DHCP) to obtain a dynamic IP address. However, the DHCP­based approach cannot be employed in a mobile ad hoc network (MANET) due to the uncertainty of any centralized DHCP server. That is, a MANET may become partitioned due to host mobility. Therefore, there is no guarantee to access a DHCP server. A general approach to address this issue is to allow a mobile host to pick a tentative address randomly, and then use duplicate address resolution (DAR) protocol to resolve any duplicate addresses. In this paper, an innovative distributed dynamic host configuration protocol designed to configure nodes in MANET is presented. The proposed protocol not only can detect the duplicate address, but also can resolve the problem caused by duplicate address. It shows that the proposed protocol works correctly and is more universal than earlier approaches. An enhanced version of DAR scheme is also proposed in this paper to solve the situation of duplicate MAC address. The new and innovative approach proposed in this paper can make the nodes in MANET provide services to other networks and avoid packets from being delivered to incorrect destinations.

New Angular Velocity Pick-off Method for Dynamically Tuned Gyroscope (동조자이로스코프의 새로운 각속도 검출 방법)

  • Ma, Jin-Suk;Lee, Kwang-Il;Kim, Woo-Hyun;Kwon, Woo-Hyen;Im, Sung-Woon;Byun, Seung-Whan;Cheon, Ho-Jeong
    • Journal of Sensor Science and Technology
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    • v.8 no.2
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    • pp.139-147
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    • 1999
  • In this paper, we present the new angular velocity pick-off method for DTG (dynamically tuned gyroscope) which is widely used in various inertial navigation systems and motion control systems. In case of the external angular velocity input, the proposed scheme can make a smaller tilt-angle rather than that of conventional PI method in the transient and steady state because it has an additional inner rebalance loop with a mathematical model of the real gyroscope. So, without any mechanical redesign of the DTG, its dynamic range can be enlarged by the proposed method. The theoretical analysis and simulation model of DTG with the proposed scheme are given. Finally, the proposed scheme is verified.

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A study on the Algorithm for the Economic Dispatch of Thermal Units Considering Dynamic Characteristics of Load (부하의 동특성을 고려한 화력발전기의 경제부하배분 앨고리즘에 관한 연구)

  • Song, Kil-Yeong;Park, Kyeng-Soo;Choi, Jae-Suck;Park, Hyun-Sin
    • Proceedings of the KIEE Conference
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    • 1988.11a
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    • pp.92-94
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    • 1988
  • One of the recurring problems facing energy control center dispatchers each day is how to operate the system during the periods of high load pick up and fluctuation. This method reduces the problem to a forward - revised by backward - sequence of dispatch problem, with the generator Limits being carefully adjusted between each time interval in the total intervals to be optimized. It is applied to system of 31 units. It is observed that the method presented here achieves that generation fellows the load changes without any mismatch.

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