• Koreanishche Zeitschrift fur Deutsche Sprachwissenschaft
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• v.4
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• pp.181-203
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• 2001

Die vorliegende Arbeit zielt ab nicht auf die sprachwissenschaftlichen Auseinandersetzungen, sondern auf dem $\"{U}berblick$ der Analysetypen der Werbesprache. Werbung ist als ein Mittel behandelt, womit die kommunikativen Probleme zwischen den Sendern und den $Empf\"{a}ngern\;gel\"{o}st$ werden will. Und die Werbetexter bedienen sich der Sprache als Kommunikationsmittel. Dabei soli die Kommunikation der Werbung sowohl zur Kommunikation als auch der Persuasion und der Manipulation beitragen. Nach Baumgart(1992:28) bildet die Werbung Vorstellungen im $Bewu{\ss}tsein$ der Rezipienten, und entwickelt das spezielle Image eines produktes, ohne das dieses kaum eine Chance $h\"{a}tte$, gekauft zu werden. Wegen dieser starken $Zweckm\"{a}{\ss}igkeit$ der Werbung ist die Werbesprache mit allen $n\"{o}tigen\;K\"{u}nstlichkeiten$ wohl versehen und als eine Art von der Sprachplannung angesehen. Ihre hohe $K\"{u}nstlichkeit$ ist eine der sprachlichen Faktoren der Werbesprache, die Werbesprache von der Alltagssprache unterscheiden $k\"{o}nnen$. Am Anfang der Industrialisierung hat die Sprachwissenschaft geringeres Interesse an die Werbesprache. Mit der Ausweitung der Warenproduktion durdch Industrisierung kommt die Werbung in Aufschwung, und ihre Sprache wird Gegenstand von verschiedenen $F\"{a}chern$ wie der Soziologie und den Wirtschaftswissenschaften $einschlie{\ss}lich$ der Sprachwissenschaft. Erst seit den $f\"{u}nfziger$ Jahren wird die Werbesprache aus sprachwissenschaftlicher Perspektive interessant. Die meisten sprachwissenschaftlichen Untersuchungen $\"{u}ber$ die Werbesprache beziehen sich auf die sprachlichen Formen($Satzl\"{a}nge$, Satzbau, Satzarten), den Wortschatz(Wortbildungen, $Neusch\"{o}pfungen$, Zusammensetzungen, Ableitungen, Wortarten, $Schl\"{u}sselworter,\;Worth\"{a}ufigkeit,\;Fremd\w\"{o}rter$), die Stilmittel oder rhetorische Mittel, textlinguistische Merkmale (Kommunikationsimplikatur, illokutive Bedeutungen), kulturelle und soziologische Merkmale($Kulturabh\"{a}ngigkeit,\;Kulturspezifit\"{a}t,\;Interkulturalit\"{a}t$), die Sprachkritik, und den semiotischen Aspekt.

• The Journal of the Society of Korean Medicine Diagnostics
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• v.18 no.1
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• pp.33-43
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• 2014

Objective I would like to identify when 'If the wind damage people, they feel aversion to wind. If the cold damage people, they feel aversion to cold.(傷風則惡風 傷寒則惡寒)' has appeared and what does this hypothesis have affected. I also researched future scholars' opinions and their criticism on this hypothesis. Methods: 1. Among the books which are related to Cold damage according to the age, books which have original text that has a relationship with this hypothesis were elected. Total of 30 books were elected, and their original text was extracted and analyzed. Results 1. This hypothesis appeared first on Hwalinseo(活人書) in the Song Dynasty, and had lots of impact on future generations. 2. After passing Song, Yuan, and Ming Dynasty, there were some opinions appeared which criticized part of this hypothesis. Dongeuibogam(東醫寶鑑) also tried to correct this hypothesis. 3. Bang Yu-Jip(方有執) of Ming Dynasty straightly opposed this hypothesis on Sanghanronjobyeon(傷寒論條辨)for the first time. It had huge influence in the Qing Dynasty and lots of scholars suggested that this hypothesis lacks persuasion. 4. Just like Qing Dynasty, this hypothesis is not accepted in the books of modern ages. Conclusion This hypothesis appeared in the Song Dynasty for the first time and had lots of influence, but some counter arguments had appeared as time passed, and during Qing Dynasty, this hypothesis lost its creditibility with lots of criticism.

• Journal of the Korea Fashion and Costume Design Association
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• v.9 no.1
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• pp.51-69
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• 2007

Mu-Guan(武冠) is a headgear of northern nomadic people's costume, Ho-Bok(胡服). It became a part of Chinese(中原) Costume through the adoption of Ho-Bok(胡服) by King Muryong(武寧王) of Kingdom of Cho(趙). Chinese(中原人) did not use it as the formal costume of high class but the Costume military or low-level classes because Chinese(中原人) reguad it as a practical costume only for low-level classes. In this process, Mu-Guan(武冠) and it's clothes had got changed. It became high in shape by an influence Hsien-pi(鮮卑族)'s headgear and became generous in it's going with clothes for Chinese(中原) Costume. It needs to attend that Mu-Guan(武冠) could be found in Koguryo(高句麗)'s mural paintings. Mu-Guan(武冠) of Koguryo(高句麗) had kept the same pattern from middle of 4C to late of 5C. Actually Koguryo(高句麗)'s Mu-Guan(武冠) was similar with Han(漢) dynasty's, but It was quite different from Qin(晉) or Wei(北魏) dynasty's which belong to same period with Koguryo(高句麗)'s. It is possible to guess at Koguryo(高句麗) advanced Mu-Guan(武冠) as their own. Koguryo(高句麗) could be aware of 'Changed Mu-Guan(武冠)'. Because there are frequent diplomatic event between Koguryo(高句麗) and Chiese Dynasties, Barbarian Dynasties. Moreover the guess have persuasion by the existence of 'Changed Mu-Guan(武冠)'in Jee-an(集安) district's mural painting as a Costume of holy person. In brief, It could be noticed that Koguryo(高句麗)'s Mu-Guan(武冠) is distinguished from Chinese and Barbarian dynasties' and Koguryo(高句麗) advanced Mu-Guan(武冠) in their own style.

• Journal of Korea Game Society
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• v.14 no.4
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• pp.105-120
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• 2014

Many of recent studies have suggested various positive outcomes of serious games. However, relatively little emphasis has been placed on the roles of user-centered factors from a psychological perspective. One of the main goals of serious games is the change of the user's perception and behavior towards a positive direction. To achieve this goal, psychological factors should be applied to the user's playing process in serious games. Inspired by construal-level theory(CLT), we propose a CLT applied model (CLT in process-outcome serious games model) considering psychological factors on the player's decision making. The model will be useful not only to game developers or designers but also to game researchers as a valuable tool in persuasion and learning for serious game users.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.2
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• pp.315-329
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• 2016

The $21^{st}$ century is the age when the revolution of digital technology enables two-way communication and when emotional values are emphasized. Thus, it exerts influence on the fashion industry and fashion communication. Along with fashion shows, advertising and displays, many fashion brands have increased the use of fashion films. For that reason, this study examines the characteristics of fashion films made by fashion brands, based on the frame work of persuasion communication. For the research, literature reviews and internet website research were done and films of Chanel, Prada, Kenzo and Alexander Wang were analyzed. The definition and types of fashion films were redefined as terminology varied throughout previous studies prior to analyzing each case. As a result, a fashion film would be redefined as 'a digital image which a fashion brand publishes to consumers for the promotion of brand comprehension'. Also, five fashion film types, 'short film', 'campaign film', 'animation film', 'brand film' and 'show film' were redefined. The analysis provided three communication characteristics: reliability, engagement and intuition. First, reliability is attained when a fashion brand (sender) delivers brand message to consumers (receiver) consistently and unitedly. Second, engagement is attained when the type of fashion film (channel) delivers creative image features such as format, music, video technique to attract consumers' interest. Lastly, intuition is attained when a fashion brand (sender) delivers a message akin to brand identity and deepens consumers' understanding. In addition, this study tried to identify the unique usage tendency of brands that could serve as practice guidelines for other fashion brands.

• Journal of Arbitration Studies
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• v.19 no.2
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• pp.49-72
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• 2009

Korea Fair Trade Commission (KFTC), one of the Government agencies, has been preparing a standard model form of Exclusive Contract for Entertainment Management (hereinafter referred to as "Exclusive Contract") to eliminate some types of unfairness that placed entertainers at disadvantage such as forced PR activities or activities without payment, excessive privacy infringement, and exemption of payment after the termination of the exclusive contract. The said Exclusive Contract was drafted by The Korean Commercial Arbitration Board (the "KCAB") in association with the Korean Entertainment Law Society (the "KELS") and KCAB has persistently persuaded Corea Entertainment Management Association (the "CEMA"; mainly actors management) and Korea Entertainment Producers' Association (the "KEPA"; mainly singers management) to adopt the above-mentioned Exclusive Contract, respectively, and especially arbitration clause instead of litigation. After KCAB's tens of meetings and persuasion, they finally decided to accept KCAB's offer and they have submitted the Exclusive Contract drafted by KCAB and KELS to KFTC on April 17, 2009. The arbitration clause drafted by KCAB was already accepted by unfair contract examination division and unfair contract advisory committee and the final standard model contract was supposed to be publicly announced on June 30, 2009 after final examination of unfair contract standing committee, but the announcement has been delayed owing to severe controversies between the concerned parties, such as CEMA, KAU (Korea Artists' Union), KEPA and KSA (Korea Singers' Association) related to delicate issues like contract period and ownership of intellectual properties, etc. But it is expected the announcement will be made very soon by which the contract will include the originally drafted arbitration clause by KCAB. Therefore, it is very timely to examine the various legal issues which can be arisen out of disputes, and arbitration appropriateness with Exclusive Contract of Entertainment Management on this paper.

• Korean Journal of Human Ecology
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• v.18 no.4
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• pp.809-824
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• 2009

The purpose of this study is to examine the contents and concept of program for healthy family and provide job opportunity and competency of healthy family supporter. For this research, participants are 51 healthy family supporters as a middle manager. Data were obtained through the survey using a questionnaire developed by the ministry of women and family and headquarter of healthy family support centers in 2007. The research process consists of two parts. One is to suggest their jobs and requirements, the other is to offer their core competency and area for improvement. First, the jobs of healthy family supporters as a middle manager are the generalization of team's work including the planning, management and coordination, training for the staff, and network of social resources. They recognized the planning and management of healthy family support center's goal and course as a strategic job. The requirements for the performance of their duties are having a bachelor's or a master's degree, career more than for 3 years, and a certificate of qualification of healthy family supporters, social worker and family counselor. Second, their competencies are the understanding of education of family life, theory of family counselling, the planning and valuation of program for healthy family, understanding for the variegated family, management of organization, networking with resources, ability of documentation, ability of persuasion and negotiation, management of time, sociality, communication skill, solving the problem, positiveness, cooperative spirit and so on.

• Asian Oncology Nursing
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• v.2 no.1
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• pp.50-60
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• 2002

Breast self-exam is easiest, safe and cost effective to be recommended as an important method for early detection of breast cancer. This experimental research with non-equal control design was to develop the efficacy expectation program for breast self-exam based on Bandura's self-efficacy information source. The study objects selected from two local churches in Busan. Twenty from S church were selected as a study group, twenty from D church as a control group. Efficacy expectation promoting program was based on Bandura's efficacy promoting source and was two hour lecture including slide, video tape, demonstration, pamphlet. After this, there were individual interviews with them and consultations through telephone f or verbal persuasion on the weekly basis between the first week and the fifth week. The effect from the experiment were measured on the first week after education and on the fifth week. Data from control group was collected during the period from Jan 11, 2 001 to Feb 15, 2001 and data from study group was collected during the period from Jan 12, 2001 to Feb 16, 2001. Measurement instrument for this study was developed by the author with the advice of specialist in order to measure self-efficacy and breast self-exam practice. Data analysis was done by using SPSS/10.0 PC program $with^2-$ test. t-test and ANCOVA. Proved results for hypothesis were as follows. 1) It was supported that "Study group educated by efficacy expectation promoting program has higher score in change rat e of self-efficacy than control group." (1 week after education F=18.395, p=.000 5 weeks after education F=28.972, p=.000) 2) It was supported that "Study group educated by efficacy expectation promoting program has higher score in change rate of exam practice than control group." (1 week after education F=37.984, p=.000 5 weeks after education F=28.972, p=.000) In conclusion, efficacy expectation promoting program for breast self-exam developed by this study may increase s elf-efficacy and breast self-exam practice.

• Journal of Korean society of Dental Hygiene
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• v.9 no.3
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• pp.479-492
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• 2009

This study was conducted to find out the relationship between dental anxiety and self-efficacy, physical and psychological condition and expected self-efficacy. The objective of this study was also to provide foundation for appropriate dental hygiene intervention model for scaling. In this study, anxiety reactions were measured among 178 patients, who made appointment with dental hygienists for scaling between May and July, 2009. The analysis was done in SPSS 12.0 statistical program which confirmed Cranach's alpha value. Technical statistics, t-test and One-way ANOVA, correlation and regression were also used. The result of the study is following: While dental hygienist conducts scaling, the dental anxiety was each measured in following categories: Thus male, age between 40 and 50, single, high school graduated and unemployed were measured highest dental anxiety among various groups. Dental Fear Scale demonstrated the validity of relationship between dental anxiety and self efficacy. The correlation was equated as r=-.409(p<0.01). In the other words, the higher self efficacy, the lower dental anxiety. The relationship between dental anxiety and physical and physiological condition was relevant. Physical condition was r=-.229(p<0.01) And then, the psychological condition was r=-.299(p<0.01). Thus, better physical and physiological condition results in less dental anxiety. The relationship between expected Self-efficacy and dental anxiety is also valid. The dental anxiety after performance accomplishment is r=-.239(p<0.01), after vicarious experience is r=-.195(p<0.01), after verbal persuasion is r=-.152(p<0.05), after recognition of physiological state is r=-.410(p<0.01). In conclusion, sex, age, marital status, education level, employment, physical condition, physiological condition are all relevant to dental anxiety(F=8.834). Both independent and dependent variables p<.05 have 37.5% persuasiveness.

• Journal of Oriental Neuropsychiatry
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• v.12 no.1
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• pp.3-10
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• 2001

Psychology and esters medicine are congenital therapeutic partners. they are closer in concept and practice to each other than either is to the principles of western science and medicine. Estern medicine, like most psychotherapies, is concerned with an individual's unique physical and emotional state. The aim of this study is to review Ii-Geug-Byun-Qi(移精變氣療法) therapy which is one of the psychotherapies in estern medicine. We studied few representative books which are about in estern medicine and also studied some clinical case reports on psychotherapies by estern medicine therapy, specially about Ii-Geug-Byun-Qi(移精變氣療法) therapy. Generally we understood Chukyoo(祝由) is the eldest psychological therapy which is based on Shamanism and controlled by Shaman as a doctor. and it is similar to simple psychoanalysis in western medicine. The psychologic therapy of Ii-Geug-Byun-Qi (移精變氣療法) is typical estem medicine psychologic therapy since the principle of estern medice had built like Hwang-Chi-Nei-Ching(黃帝內經). The meaning. of Ii-Geug-Byun-Qi(移精變氣療法) therapy is holistic psychologic therapy which are based on the harmony of mind and body. The practical method of Ii-Geug-Byun-Qi(移精變氣療法) are to refresh patient's emotional condition, like ventilaltion. The second healing method of Ii-Geug-Byun-Qi(移精變氣療法) is persuasion by dialogue. The third method is to clear patient's doubt by explainning of some qutestions. Therefore, the indication of Ii-Geug-Byun-Qi(移精變氣療法) therapy are psychosomatic disease or psychogenic problems. In conclusion, I suggest that the Ii-Geug-Byun-Qi(移精變氣療法) therapy could be powerfully adopt to prevent or treat lots of disease which is related with mind and body induced by stressor.