• Asia Marketing Journal
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• v.15 no.2
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• pp.117-132
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• 2013

Recent developments in embodied cognition suggest that people process environmental information by using their bodily state and mental simulation. The focus of embodiment theory is that cognitive processing is based on the interaction among the body, the mind, and the world. Based on embodied theories of cognition, the authors predict that when the representation of marathon running is activated, bodily feedback such as tiredness and thirst will occur because mental simulation of marathon running contains sensorimotor representation of marathon running. As a result, it is predicted that participants primed with marathon runner will have more desire to have products that enable thirsty-quenching. Specifically, this research proposes that consumers' tendency to adopt the perspective of others influences embodied cognition, since perspective taking leads people to assimilate their own self-judgments and behaviors toward the cognitive representations of others. An experiment reveals that both perceptual and cognitive perspective taking tendencies moderate how participants respond to the contextual cues. The effect of perspective taking is moderated by whether participants are prompted to adopt a first-person view or a third-person view. In detail, among the high perspective takers, those in the marathon-first-person condition drink more the mineral water than those in the marathon-third-person condition, who in turn drink more the mineral water than those in the control condition. Among the low perceptual perspective takers, however, there are no significant differences in the amount of mineral water intake. This research delivers important insights for advertising messages. When being exposed to an advertisement, high perspective taking consumers may be more engaged in the advertised message than low perspective taking consumers, which in turn high (vs. low) perspective taking consumers' tendency to respond behaviorally consistent with the message may be higher. Based on the findings of this research, if the message induces the high perspective taking consumers to have a first- (vs. third-) person view, this effect may be stronger. Moreover, if the advertising message contains behaviors, such as using the target product, inducing consumers to mimic the behaviors seems to bring more behavioral responses which marketers intend.

• The Journal of Information Systems
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• v.30 no.3
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• pp.93-112
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• 2021

Purpose Recently, many organizations are actively adopting enterprise architecture (EA) as a methodology to manage IT assets and build IT-based business system. This study intended to empirically examine how the role of EA operating unit and utilization capability of organizational members impact on system performance at the post-adoption stage. A balanced score card (BSC) is being used as a framework for a company's key performance indicator (KPI). Design/methodology/approach This study tried to investigate the causal relationship between the four perspectives of the balanced scorecard as an influencing factor of the introduction of the Enterprise Resource Planning (ERP) on the financial value. In particular, the mediating effect between the customer's point of view and the business process point of view was investigated between the learning growth point of view and the financial point of view, and the interaction effect (regulating effect) of strategic linkage in the system introduction process was investigated. Findings The results of the study were first, that the organizational learning and growth perspective had a positive effect on the customer perspective, business process, and financial perspective. In addition, the customer perspective and the process perspective also had a positive influence on the financial perspective. Second, between the learning growth and financial perspectives, the customer perspective and the process perspective showed a partial mediating effect. Third, as for strategic linkage, the interaction effect between the customer perspective, the learning growth perspective, and the process perspective and the financial perspective was not significant. The results of this study are expected to provide a framework for performance evaluation to organizations that have introduced ERP systems.

• 제어로봇시스템학회:학술대회논문집
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• 2000.10a
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• pp.276-276
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• 2000

This paper presents the efficient algorithms for the pose determination of a circular object with and without a priori knowledge of the object radius. The developed algorithms valid for a circular object are the result of the elaboration of Ma's work [2], which determines the pose of a conic object from two perspective views. First, the geometric constraint of a circular object and its projection on the image plane of a camera is described. The number of perspective views required for the object pose determination with and without a priori knowledge of the object radius is also discussed. Second, with a priori knowledge of the object radius, the pose of a circular object is determined from a single perspective view. The object pose information, expressed by two surface normal vectors and one position vector, is given in a closed form and with no ambiguity. Third, without a priori knowledge of the object radius, the pose of a circular object is determined from two perspective views. While the surface normal vectors are obtained from the first view, the position vector is obtained from the two views.

• Journal of Broadcast Engineering
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• v.15 no.4
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• pp.591-599
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• 2010

In this paper, we propose a disparity-adaptive filtering method to reduce view-aliasing and inter-perspective aliasing on auto-multiscopic 3D display. View aliasing by the subsampled multi-view images could happen if the resolution of an auto-multiscopic monitor is lower than that of the original multi-view images. Furthermore, multi-view images on auto-multiscopic monitor usually cause eye strain and fatigue because of inter-perspective aliasing by discontinuity that exists between viewpoints. The greater disparity value becomes, the stronger these types of aliasing could be. Thus, we design a lowpass filter whose cut-off frequency is determined adaptively to the number of intermediate reconstructed views and their disparity's strength. Though experimental results, we show that the proposed filtering algorithm could reduce the aliasing effect very efficiently by using DSCQS (double stimulus continuous quality scale method).

• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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• v.20 no.6
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• pp.1-8
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• 2006

The study is to analyze the surface luminance of the illuminated bridges according to the change of view point using luminance measurements with instrument CS-100 and ProMetric 1400. For the purpose the illuminated bridges of the structure type were sleceted. Also, the view points were classified the three types which are a perspective view, a building view, a driver view. The luminance of the surrounding sky, surface of river, upper structure or bridge, girder side, and pier or the objects was measured. As a result of this study, The Kwangjin and Dongho Bridge showed the luminance distribution of a perspective view was high. And the Olympic and Dongjac bridge the luminance distribution of building view was high. The luminance effect of the girder bridge that has no upper structure was distinguished for the perspective view, and the cable-stayed girder bridge and the arch bridge were characterized as the building view.

• Journal of the Korean Society for Precision Engineering
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• v.23 no.10
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• pp.22-29
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• 2006

This paper considers the lens distortions such as a fisheye distortion and a perspective distortion. While a fisheye lens has a wide field-of-view, it causes a large distortion to the images. Regardless of a fisheye lens or a rectilinear lens, a lens generates perspective distortion in a vertical direction when the lens views in an upward direction or downward direction. These distortions deform images differently from human visual functions. Therefore, this paper presents a method to correct the distortions, and whereby, the research in this paper enlarges choices of images to image processing algorithm that may select the distorted images and the corrected images depending on applications. An infinite polynomial model is employed in the fisheye radial distortion correction, and the vertical perspective distortion correction is done by using a vanishing point. The methods introduced in this paper are implemented on the images captured by a rear-view camera installed on a vehicle and showed their robustness of the correction.

• Korean Institute of Interior Design Journal
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• no.38
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• pp.48-56
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• 2003

This study is purposed to find the transition of the perspective connected with visual modality. The perspective based on Greek optics and euclidean geometry and rediscovered in Renaissance represents the object according to the particular moment and the point of view, is a principal fact which affect architecture, the form of a city and the spatial organization and symbolizes an ideal of the times. It embodied perception which treats the space rationally on the basis of realism and became visual modality based on the separation of the seeing subject and the world of the object. The point of view became one with the vanishing point which made up the shape and after Renaissance for four hundred years a straight line, a right angle and a circle got to be favorite geometrical choices in architecture. A fixed point of view of the subject is getting to change and break up fundamentally by the new visual technologies of the modem times.

• Journal of Korea Multimedia Society
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• v.21 no.8
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• pp.888-896
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• 2018

In this paper, we report detection and recognition of vehicle logo from images captured from street CCTV. Image data includes both the front and rear view of the vehicles. The proposed method is a two-step process which combines image preprocessing and faster region-based convolutional neural network (R-CNN) for logo recognition. Without preprocessing, faster R-CNN accuracy is high only if the image quality is good. The proposed system is focusing on street CCTV camera where image quality is different from a front facing camera. Using perspective transformation the top view images are transformed into front view images. In this system, the detection and accuracy are much higher as compared to the existing algorithm. As a result of the experiment, on day data the detection and recognition rate is improved by 2% and night data, detection rate improved by 14%.

• Journal of Multimedia Information System
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• v.6 no.4
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• pp.235-238
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• 2019

In real world object detection is an active research topic for understanding different objects from images. There are different models presented in past and had significant results. In this paper we are presenting vehicle logo detection using previous object detection models such as You only look once (YOLO) and Faster Region-based CNN (F-RCNN). Both the front and rear view of the vehicles were used for training and testing the proposed method. Along with deep learning an image pre-processing algorithm called perspective transformation is proposed for all the test images. Using perspective transformation, the top view images were transformed into front view images. This algorithm has higher detection rate as compared to raw images. Furthermore, YOLO model has better result as compare to F-RCNN model.

• Asia-Pacific Journal of Business
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• v.11 no.3
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• pp.21-46
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• 2020

Purpose - This study aims to find if the introduction of project finance perspective leads to any modification to the view of PM industry on CSFs of PPP and their relative importance rank. Design/methodology/approach - Through literature reviews, this study came up with a set of CSFs reflective of both perspectives. AHP method was applied for analysis by developing an Analytic Hierarchical Model from this set and survey questionnaires of pairwise comparison to solicit 46 qualified expert responses. Findings - This study concurs with PM industry to acknowledge 'risk allocation', 'legal framework' and 'quality of feasibility' as ones of most important CSFs. However, relative importance rank of individual CSFs goes through significant modification under this study in favor of 'sponsor commitment and quality' but against 'political environment', in particular. Research implications or Originality - Discussions on the CSFs led by PM industry have not been properly reflective of project finance perspective, which is injected into this study to cure the partiality. For researchers, findings of this study may call attention to financing perspective when they discuss CSFs of PPP. Practitioners may benefit from this study by allocating resources in view of this new finding when pursuing PPP projects.