• Title/Summary/Keyword: Personalized Services

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A Mechanism Prividing Personalized Services in M-Commerce mobile Internet Environments (M-Commerce 모바일 인터넷 환경에서 개인화 맞춤서비스 제공 기법)

  • 박성준;김영국
    • Proceedings of the Korean Information Science Society Conference
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    • 2002.10e
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    • pp.337-339
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    • 2002
  • 본 논문에서는 유선 인터넷상에서 소규모 여러 인터넷 상점들이 정보를 공유하고, 통합된 서비스를 제공함으로써 고객의 인지도를 높이기 위한 방법으로 등장한 기존의 허브(Hub)사이트와 모바일(Mobile) 인터넷이 결합된 M-Commerce 환경에서 고객에게 실시간으로 개인화된 맞춤 정보를 제공하기 위한 기법을 제안한다.

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Plans and Strategies for UBcN Networks and Services

  • Lee, Eun-Young
    • Journal of Information Processing Systems
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    • v.6 no.3
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    • pp.323-334
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    • 2010
  • The broadcasting & telecommunication services in the future will be converged and be serviced on mobile devices. However, the current ICT infrastructure does not fully meet the future demand for those converged, realistic, intelligent, and personalized services. The Korean government is going to establish a high speed next generation network called UBcN (Ultra-Broadband Convergence Network) by 2013. The Korean government has announced a multi-year plan to establish an UBcN network and to discover and stimulate new converged services for an UBcN in January, 2009. The author of this paper has taken part in formulating development plans since the early stages of planning. In this paper, Korea's development plans for the next generation network and their development strategies are analyzed and discussed based on the author's experience. The paper also discusses the expected impacts of the plan for the future ICT industry, and the implications of government-driven development plans.

A Study on the User Welfare in the IPTV (IPTV 이용자 복지 증진을 위한 정책방안 연구)

  • Yu, Sae-Kyung;Kim, Mi-Sun;Kim, Suk
    • 한국HCI학회:학술대회논문집
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    • 2009.02a
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    • pp.1342-1350
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    • 2009
  • In accordance with the development of broadcasting, the style of using medium by users has been personalized in the propensity to consume. Recent advent of media convergence allowed users of medium to decide the received environment for their needs, thereby the position of users has become more important in the medium consumption. IPTV has the most advanced form of personalized information media. However, IPTV was made by media convergence, which has relation with a variety of interested parties, so there are a few troubles among them in the way of commercializing IPTV. As a matter of fact, although users play a leading role in the IPTV industry, there are still few discussions on the welfare of users. IPTV should be remained the characteristic of the medium of personalized information, and it should include the welfare of users in various fields of media convergence. That is Universal Service. It is necessary to be guaranteed the access right and the variety of contents in using IPTV. Moreover, in terms of telecommunication, IPTV should insure the reasonable fare system as a pay-services. On the basis of the analysis in local and international IPTV circumstances, in terms of content as a medium of personalized information, in terms of fares as a pay-services, and in terms of digital literacy as a new medium of digital access, policies for welfare of users are suggested.

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The Factors Influencing Value Awareness of Personalized Service and Intention to Use Smart Home: An Analysis of Differences between "Generation MZ" and "Generation X and Baby Boomers" (스마트홈 개인화 서비스에 대한 가치 인식 및 사용의도에의 영향 요인: "MZ세대"와 "X세대 및 베이비붐 세대" 간 차이 분석)

  • Sang-Keul Lee;Ae Ri Lee
    • Information Systems Review
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    • v.23 no.3
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    • pp.201-223
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    • 2021
  • Smart home is an advanced Internet of Things (IoT) service that enhances the convenience of human daily life and improves the quality of life at home. Recently, with the emergence of smart home products and services to which artificial intelligence (AI) technology is applied, interest in smart home is increasing. To gain a competitive edge in the smart home market, companies are providing "personalized service" to users, which is a key service that can promote smart home use. This study investigates the factors affecting the value awareness of personalized service and intention to use smart home. This research focuses on four-dimensional motivated innovativeness (cognitive, functional, hedonic, and social innovativeness) and privacy risk awareness as key factors that influence the value awareness of personalized service of smart home. In particular, this study conducts a comparative analysis between the generation MZ (young people in late teens to 30s), who are showing socially differentiated characteristics, and the generation X and baby boomers in 40s to 50s or older. Based on the analysis results, this study derives the distinctive characteristics of generation MZ that are different from the older generation, and provides academic and practical implications for expanding the use of smart home services.

Method for Preference Score Based on User Behavior (웹 사이트 이용 고객의 행동 정보를 기반으로 한 고객 선호지수 산출 방법)

  • Seo, Dong-Yal;Kim, Doo-Jin;Yun, Jeong-Ki;Kim, Jae-Hoon;Moon, Kang-Sik;Oh, Jae-Hoon
    • CRM연구
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    • v.4 no.1
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    • pp.55-68
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    • 2011
  • Recently with the development of Web services by utilizing a variety of web content, the studies on user experience and personalization based on web usage has attracted much attention. Majority of personalized analysis are have been carried out based on existing data, primarily using the database and statistical models. These approaches are difficult to reflect in a timely mannerm, and are limited to reflect the true behavioral characteristics because the data itself was just a result of customers' behaviors. However, recent studies and commercial products on web analytics try to track and analyze all of the actions from landing to exit to provide personalized service. In this study, by analyzing the customer's click-stream behaviors, we define U-Score(Usage Score), P-Score (Preference Score), M-Score(Mania Score) to indicate variety of customer preferences. With the devised three indicators, we can identify the customer's preferences more precisely, provide in-depth customer reports and customer relationship management, and utilize personalized recommender services.

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A Study on The Personalized Seamless Smart Home Service Design for Life-style Care in Phono Sapience era (Personalized Seamless 라이프스타일 케어 스마트홈 서비스디자인 연구 : 포노 사피엔스 시대를 중심으로)

  • Park, Ui Jeong;Kim, Jung Woo;Choi, Jae Boong
    • Journal of Information Technology Services
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    • v.19 no.5
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    • pp.1-14
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    • 2020
  • Mankind has been attempting to live a happy and safe family life in a residential space. Due to the advent of the mobile phone in the 1990s and the smart phone in the 2000s, when the information and communication age came, human life has been innovatively changed. The revolution of human civilization led to the Neolithic Revolution and the Iron Age, followed by a smart phone revolutionizing human life, and the revolution faces with the era of info-communication, smart phones became a daily life and the fourth industrial revolution. The fourth industrial revolution is an era of info-communication technology (ICT), creating a new paradigm across human life through technological developments such as artificial intelligence (AI), IoT, big data, mobile, and cloud. The smart home is actively researched in a direction to support the overall human life as a representative future residential culture paradigm. However, the study considering the needs according to the lifestyle, functional characteristics of each living space and human lifestyle of the Phono Sapiens era where smart phones live like daily life was relatively insufficient. In addition, research on smart home service design should be considered from the apartment residential space planning stage. Therefore, this study has significance in suggesting the direction of research on human-centered smart home service design considering the characteristics of each living space and resident's life-style in the smart phone era.

Ontology-based Customized Health Management Service for Metabolic Syndrome Patients (대사 증후군 환자들을 위한 온톨로지 기반 맞춤형 건강관리 서비스)

  • Lee, Byung-Mun;Lee, Young-Ho;Yu, Ki-Min;Park, Ji-Yoon;Kang, Un-Gu
    • Journal of the Korea Society of Computer and Information
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    • v.17 no.1
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    • pp.41-52
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    • 2012
  • According to 2005 Korea National Health and Nutrition Survey, it has been reported that 32.9% men and 31.8% women have Metabolic syndrome among the population of age 30 and over. The importance of prevention and management is being emphasized in Metabolic syndrome which is a complex disease related to various generic and environmental factors like other chronical disease. In this study we suggest an service based on the data using the system architecture, ontology and Jena2.0 inference engine and organizing the disease-related guideline. The study also arrives at the result through proper interpretation and reasoning process using health management service model based on ontology. The accuracy according to the situation was tested and 930 data samples were selected and experimented. We drew a conclusion that the much personalized data is available, the more personalized services are possible. Since the risk factors of Metabolic syndrome are various, it would be effective to suggest customized services based on various personalized data.

Implementation of a pet product recommendation system using big data (빅 데이터를 활용한 애완동물 상품 추천 시스템 구현)

  • Kim, Sam-Taek
    • Journal of the Korea Convergence Society
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    • v.11 no.11
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    • pp.19-24
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    • 2020
  • Recently, due to the rapid increase of pets, there is a need for an integrated pet-related personalized product recommendation service such as feed recommendation using a health status check of pets and various collected data. This paper implements a product recommendation system that can perform various personalized services such as collection, pre-processing, analysis, and management of pet-related data using big data. First, the sensor information worn by pets, customer purchase patterns, and SNS information are collected and stored in a database, and a platform capable of customized personalized recommendation services such as feed production and pet health management is implemented using statistical analysis. The platform can provide information to customers by outputting similarity product information about the product to be analyzed and information, and finally outputting the result of recommendation analysis.

Users' Moving Patterns Analysis for Personalized Product Recommendation in Offline Shopping Malls (오프라인 쇼핑몰에서 개인화된 상품 추천을 위한 사용자의 이동패턴 분석)

  • Choi, Young-Hwan;Lee, Sang-Yong
    • Journal of the Korean Institute of Intelligent Systems
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    • v.16 no.2
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    • pp.185-190
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    • 2006
  • Most systems in ubiquitous computing analyze context information of users which have similar propensity with demographics methods and collaborative filtering to provide personalized recommendation services. The systems have mostly used static context information such as sex, age, job, and purchase history. However the systems have limitation to analyze users' propensity accurately and to provide personalized recommendation services in real-time, because they have difficulty in considering users situation as moving path. In this paper we use users' moving path of dynamic context to consider users situation. For the prediction accuracy we complete with a path completion algorithm to moving path which is inputted to RSOM. We train the moving path to be completed by RSOM, analyze users' moving pattern and predict a future moving path. Then we recommend the nearest product on the prediction path with users' high preference in real-time. As the experimental result, MAE is lower than 0.5 averagely and we confirmed our method can predict users moving path correctly.