• Journal of Service Research and Studies
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• v.8 no.4
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• pp.31-51
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• 2018

The objective of this study is to suggest the measures for providing the personalized recommendation service, by analyzing the effects of personalized recommendation service of OTT service on the relationship strength and customer loyalty, and also to verify the differences in meanings of personalized recommendation service in accordance with the type of contents. In the results of this study, the personalized recommendation service has significant effects on the customer loyalty with the mediation of relationship strength, and in accordance with the type of contents mainly used by customers, there are differences in the effects of personalized recommendation service on the customers. Personalized recommendation service could be used as a tool for strengthening the relationship by inducing the commitment, which could improve the customer loyalty. When the contents have more active communications with customers, personalized recommendation service could largely contribute to the improvement of loyalty.

• Journal of Information Processing Systems
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• v.17 no.2
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• pp.426-439
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• 2021

To alleviate the cold-start problem and data sparsity in web service recommendation and meet the personalized needs of users, this paper proposes a personalized web service recommendation method based on a hybrid social network and multi-objective immune optimization. The network adds the element of the service provider, which can provide more real information and help alleviate the cold-start problem. Then, according to the proposed service recommendation framework, multi-objective immune optimization is used to fuse multiple attributes and provide personalized web services for users without adjusting any weight coefficients. Experiments were conducted on real data sets, and the results show that the proposed method has high accuracy and a low recall rate, which is helpful to improving personalized recommendation.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.35 no.2B
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• pp.361-371
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• 2010

To vitalize the terrestrial DMB market, we introduce a personalized DMB(PDMB) service model based on metadata, especially DMB ECG XML standardized by TTA, under the convergence of broadcasting and telecommunications. Also we introduce the personalized DMB service system developed to validate the conformance of DMB ECG XML standard and the usefulness of DMB ECG service. The personalized DMB service system is described in details from the authoring stage to the consumption stage of the contents. The results of experimental tests for the personalized DMB service system are also introduced in this paper. We finally address the possibility of making successful personalized DMB services in mobile multimedia broadcasting market.

• 한국IT서비스학회:학술대회논문집
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• 2008.05a
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• pp.364-367
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• 2008

Cyber office is a personalized enterprise portal model for knowledge workers. The key services of cyber office are both personalization and emergent collaboration. Personalization service is provided by choosing service from service repository and then dropping it in the cyber office. Service repository contains various kinds of services supporting business activities. Cyber office provides blog service and profile service for knowledge workers to participate in knowledge based collaboration voluntarily.

• Proceedings of the KSRS Conference
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• 2004.10a
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• pp.276-279
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• 2004

The location-based service is one of the most powerful services in the mobile area. The location-based service provides information service for moving user's location information and information service using wire / wireless communication. In this paper, we propose a model for personalized recommendation system which includes location information and personalized recommendation system for location-based service. For this service system, we consider mobile clients that have a limited resource and low bandwidth. Because it is difficult to input the words at mobile device, we must deliberate it when we design the interface of system. We design and implement the personalized recommendation system for location-based services(advertisement, discount news, and event information) that support user's needs and location information. As a result, it can be used to design the other location-based service systems related to user's location information in mobile environment. In this case, we need to establish formal definition of moving objects and their temporal pattern.

• Journal of Information Technology Services
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• v.9 no.2
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• pp.21-42
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• 2010

As digital convergence and mobile services evolve, personalization becomes one of the most important factors attracting customers. Personalization means functions offering individually customized services with relevant contents using information on individual preferences. This sort of personalized services has attracted great attention of a large part of online firms. One of representative services of such personalized services is a mobile widget service. In this study, we identified seven antecedents affecting the quality of personalized mobile widget services and empirically investigated which antecedent has a significant effect of the quality of personalized mobile widget services. In addition we carried out empirical investigation into the effect of the quality of personalized mobile widget service on user satisfaction and trust. As a result of this research, we revealed that seven variables including information services affected components of personalized services, and usefulness and perceived benefit as components of personalized services affected user trust and satisfaction for personalized services.

• ETRI Journal
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• v.26 no.5
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• pp.452-466
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• 2004

As the number of broadcasting channels and programs increases rapidly, the importance of personalized service has been emphasized. In this paper, we propose a practical framework of metadata broadcasting to provide personalized service according to user preferences and various terminal/network conditions. First, we present an overall system architecture of a metadata broadcasting system and then propose several core technologies (particularly in the parts of metadata authoring, metadata encoding, and metadata-based personalized content consumption). For interoperability, the proposed solution is designed to be compliant with the relevant standards of the TV-Anytime Forum, MPEG-7 Systems, and MPEG-2 Systems. Considering a home network environment, we also propose a metadata-based content adaptation scheme. Each component technology has been implemented individually, integrated into an end-to-end prototype broadcasting system, and successfully tested with a set of personalized service scenarios that are also developed in this study.

• Journal of the Korean Society for information Management
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• v.23 no.4 s.62
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• pp.179-196
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• 2006

This study proposes an expanded model of personalized search service based on community activities on a Korean Web portal. The model is composed of defining subject categories of users, providing personalized search results, and recommending additional subject categories and queries. Several experiments were performed to verify the feasibility and effectiveness of the proposed model. It was found that users' activities on community services provide valuable data for identifying their Interests, and the personalized search service increases users' satisfaction.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2001.10a
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• pp.383-386
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• 2001

In this paper, we propose a new personalized information service method using multiple regression analysis for Internet shopping malls. We then apply the proposed method to Internet bookstore, and compare personalized Internet bookstore providing personalized book information with ordinary Internet bookstore providing random book information. Experiment results show that the personalization of Internet bookstore increases satisfaction and purchasing intent of customers.

• Journal of Broadcast Engineering
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• v.9 no.4 s.25
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• pp.283-296
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• 2004

TV-Anytime metadata can be delivered by unidirectional or bi-directional network. In bi -directional environment, the special request of a client is sent to metadata service providers and then the providers provide the personalized metadata back to the client. In this paper. we introduce the design and implementation of a broadcasting receiver for personalized broadcasting service in bi-directional environment. We describe actual system configuration and usage examples for bi-directional personalized service. The implemented receiver provides various functions for a digital broadcasting recorder and is based on TV-Anytime specification and UDDI specification to provide the metadata service discovery.