• Journal of the Institute of Electronics Engineers of Korea CI
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• v.47 no.4
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• pp.18-24
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• 2010

Mobile devices wide spread among users after the release of Apple's iPhone, especially in Korea. Mobile device has their own advantages in terms of weight, size, mobility and so on. But, on the contrary, mobile device has to provide more accurate and personalized information because of a small screen and a limited function of information retrieval. This paper presents a user"s preference element changeable recommender system by employing extended collaborative filtering as a technique to provide useful information in a mobile environment. Proposed system reflects user's similar groups by simultaneously considering users' information with preferences and demographic characteristics. Then we construct list of recommenders by user's choice. Finally, we show the implementation of a prototype based on iPhone.

• Journal of Digital Convergence
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• v.15 no.12
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• pp.293-301
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• 2017

Most new products not only suddenly disappear in the market but also quickly cannibalize older products. Under such a circumstance, retailers may have too much stock, and customers may be faced with difficulties discovering products suitable to their preferences among short life cycle products. To address these problems, recommender systems are good solutions. However, most previous recommender systems had difficulty in reflecting changes in customer preferences because the systems employ static customer preferences. In this paper, we propose a recommendation methodology that considers dynamic customer preferences. The proposed methodology consists of dynamic customer profile creation, neighborhood formation, and recommendation list generation. For the experiments, we employ a mobile image transaction dataset that has a short product life cycle. Our experimental results demonstrate that the proposed methodology has a higher quality of recommendation than a typical collaborative filtering-based system. From these results, we conclude that the proposed methodology is effective under conditions where most new products have short life cycles. The proposed methodology need to be verified in the physical environment at a future time.

• Journal of the Korea Society of Computer and Information
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• v.28 no.8
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• pp.39-48
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• 2023

This study was conducted to provide a solution to the problem of sizing errors occurring in online purchases due to discrepancies and non-standardization in clothing sizes. This paper discusses an implementation approach for a machine learning-based recommender system capable of providing personalized sizes to online consumers. We trained multiple validated collaborative filtering algorithms including Non-Negative Matrix Factorization (NMF), Singular Value Decomposition (SVD), k-Nearest Neighbors (KNN), and Co-Clustering using purchasing data derived from online commerce and compared their performance. As a result of the study, we were able to confirm that the NMF algorithm showed superior performance compared to other algorithms. Despite the characteristic of purchase data that includes multiple buyers using the same account, the proposed model demonstrated sufficient accuracy. The findings of this study are expected to contribute to reducing the return rate due to sizing errors and improving the customer experience on e-commerce platforms.

• CRM연구
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• v.4 no.1
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• pp.55-68
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• 2011

Recently with the development of Web services by utilizing a variety of web content, the studies on user experience and personalization based on web usage has attracted much attention. Majority of personalized analysis are have been carried out based on existing data, primarily using the database and statistical models. These approaches are difficult to reflect in a timely mannerm, and are limited to reflect the true behavioral characteristics because the data itself was just a result of customers' behaviors. However, recent studies and commercial products on web analytics try to track and analyze all of the actions from landing to exit to provide personalized service. In this study, by analyzing the customer's click-stream behaviors, we define U-Score(Usage Score), P-Score (Preference Score), M-Score(Mania Score) to indicate variety of customer preferences. With the devised three indicators, we can identify the customer's preferences more precisely, provide in-depth customer reports and customer relationship management, and utilize personalized recommender services.

• Journal of Broadcast Engineering
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• v.18 no.1
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• pp.88-97
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• 2013

Collaborative filtering(CF) for the personalized recommendation is a successful and popular method in recommender systems. But the mainly researched and implemented cases focus on dealing with independent items with explicit feedback by users. For the domain of TV program recommendation in VOD service platform, we need to consider the unique characteristic and constraints of the domain. In this paper, we studied on the way to convert the viewing history of each TV program episodes to the TV program preference by considering the series structure of TV program. The former is implicit for personalized preference, but the latter tells quite explicitly about the persistent preference. Collaborative filtering is done by the unit of series while data gathering and final recommendation is done by the unit of episodes. As a result, we modified CF to make it more suitable for the domain of TV program VOD recommendation. Our experimental study shows that it is more precise in performance, yet more compact in calculation compared to the plain CF approaches. It can be combined with other existing CF techniques as an algorithm module.

• Journal of the Korea Convergence Society
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• v.12 no.7
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• pp.53-60
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• 2021

LOD-based recommender systems usually leverage the data available within LOD datasets, such as DBpedia, in order to recommend items(movies, books, music) to the end users. These systems use a semantic similarity algorithm that calculates the degree of matching between pairs of Linked Data resources. In this paper, we proposed a new approach to measuring semantic distance in an LOD-based recommender system by assigning weights converted from user ratings to links in the LOD graph. The semantic distance measurement model proposed in this paper is based on a processing step in which a graph is personalized to a user through weight calculation and a method of applying these weights to LDSD. The Experimental results showed that the proposed method showed higher accuracy compared to other similar methods, and it contributed to the improvement of similarity by expanding the range of semantic distance measurement of the recommender system. As future work, we aim to analyze the impact on the model using different methods of LOD-based similarity measurement.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.9 no.1
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• pp.446-465
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• 2015

In this modern era of technology and information, e-learning approach has become an integral part of teaching and learning using modern technologies. There are different variations or classification of e-learning approaches. One of notable approaches is Personal Learning Environment (PLE). In a PLE system, the contents are presented to the user in a personalized manner (according to the user's needs and wants). The problem arises when a new user enters the system, and due to the lack of information about the new user's needs and wants, the system fails to recommend him/her the personalized e-learning contents accurately. This phenomenon is known as cold-start problem. In order to address this issue, existing researches propose different approaches for recommendation such as preference profile, user ratings and tagging recommendations. In this research paper, the implementation of a novel interaction-based approach is presented. The interaction-based approach improves the recommendation accuracy for the new-user cold-start problem by integrating preferences profile and tagging recommendation and utilizing the interaction among users and system. This research work takes leverage of the interaction of a new user with the PLE system and generates recommendation for the new user, both implicitly and explicitly, thus solving new-user cold-start problem. The result shows the improvement of 31.57% in Precision, 18.29% in Recall and 8.8% in F1-measure.

• Journal of the Korea Society of Computer and Information
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• v.16 no.4
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• pp.159-168
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• 2011

As e-commerce and social media service evolves, studies on recommender systems advance, especially concerning the application of collective intelligence to personalized custom service. With the development of smartphones and mobile environment, studies on customized service are accelerated despite physical limitations of mobile devices. A typical example is combined with location-based services. In this study, we propose a recommender system using movie genre similarity and preferred genres. A profile of movie genre similarity is generated and designed to provide related service in mobile experimental environment before prototyping and testing with data from MovieLens.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2004.05a
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• pp.510-514
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• 2004

Recommender systems are a personalized information filtering technology to help customers find the products they would like to purchase. Collaborative filtering is known to be the most successful recommendation technology, but its widespread use has exposed some problems such as sparsity and scalability in the e-business environment. In this paper, we propose a recommendation methodology based on Web usage mining and product taxonomy to enhance the recommendation quality and the system performance of original CF-based recommender systems. Web usage mining populates the rating database by tracking customers' shopping behaviors on the Web, so leading to better quality recommendations. The product taxonomy is used to improve the performance of searching for nearest neighbors through dimensionality reduction of the rating database. Several experiments on real e-commerce data show that the proposed methodology provides higher quality recommendations and better performance than original collaborative filtering methodology.

• Journal of Information Technology Applications and Management
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• v.26 no.6
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• pp.89-101
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• 2019

Many researchers have been focused on designing beauty product recommendation system for a long time because of increased need of customers for personalized and customized recommendation in beauty product domain. In addition, as the application of the deep neural network technique becomes active recently, various collaborative filtering techniques based on the deep neural network have been introduced. In this context, this study proposes a deep neural network model suitable for beauty product recommendation by applying Neural Collaborative Filtering and Generalized Matrix Factorization (NCF + GMF) to beauty product recommendation. This study also provides an implementation of web API system to commercialize the proposed recommendation model. The overall performance of the NCF + GMF model was the best when the beauty product recommendation problem was defined as the estimation rating score problem and the binary classification problem. The NCF + GMF model showed also high performance in the top N recommendation.