• 한국IT서비스학회지
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• 제9권2호
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• pp.21-42
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• 2010

As digital convergence and mobile services evolve, personalization becomes one of the most important factors attracting customers. Personalization means functions offering individually customized services with relevant contents using information on individual preferences. This sort of personalized services has attracted great attention of a large part of online firms. One of representative services of such personalized services is a mobile widget service. In this study, we identified seven antecedents affecting the quality of personalized mobile widget services and empirically investigated which antecedent has a significant effect of the quality of personalized mobile widget services. In addition we carried out empirical investigation into the effect of the quality of personalized mobile widget service on user satisfaction and trust. As a result of this research, we revealed that seven variables including information services affected components of personalized services, and usefulness and perceived benefit as components of personalized services affected user trust and satisfaction for personalized services.

• 대한한의학회지
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• 제35권3호
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• pp.40-48
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• 2014

Objectives: This study aimed to review the characteristics of personalized medicine and Korean medicine, and the correlation between personalized medicine and Korean medicine. Methods: We investigated various studies in PubMed, Scopus and domestic Korean medicine journals. In addition, we discussed the topic based on literature. Results: Western medicine developed as evidence-based medicine. However, its limitations are being reached, so a new paradigm of medicine is needed. As a result, personalized medicine has appeared. Recently, through the development of human genomics, personalized medicine has been researched on the basis of individual genetic characteristics. Korean medicine has developed with a unique holistic approach and treats not the disease itself but the patient's body. Its characteristic is well expressed through syndrome differentiation and treatment. Syndrome differentiation represents the nature of person-centered medicine and becomes the root of personalized medicine. Conclusions: Compared with genome-based personalized medicine of Western medicine, Korean medicine could be classified as syndrome-based personalized medicine. It would be great to apply this characteristic to clinical practices.

• 디지털산업정보학회논문지
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• 제16권1호
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• pp.21-31
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• 2020

Internet of Things is growing rapidly. As it evolves, the amount of data is increasing significantly. It requires a new personalized information retrieval method. Internet of Things is defined as uniquely identifiable interoperable connected object. The first definition of Internet of Things was from Things oriented perspective. However, previous studies about personalized information retrieval method do not consider Things. To meet user's individual needs, previous studies concentrate on only human, not Things. In this paper, we propose a personalized information retrieval method considering participating device in Internet of Things. It provides personalized information using data type preference for each device. Moreover, it provides personalized results by integrating data type preference for set of devices. This paper describes a new personalized retrieval method and algorithm. It consists of five steps. Then, it presents four scenarios using proposed method. The scenarios show our work is more effective and efficient than existing one.

• 대한임베디드공학회논문지
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• 제3권4호
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• pp.229-234
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• 2008

The 'Anytime, Anywhere' services have been the biggest topic in the recent digital broadcasting research area. The related applications for the Anytime and Anywhere Services are as follows: the personalized broadcasting based on the PVR (Personal Video Recorder) for the Anytime Services, and the DMB (Digital Multimedia Broadcasting), the mobile devices supporting the wireless network and the Second TV and so on for the anywhere services. The personalized broadcasting has been researched on the one of the killer applications in the various broadcasting environment - the ground wave broadcasting, the satellite broadcasting, IPTV and CATV broadcasting suchlike. The applied contents of the personalized broadcasting have advanced from the main contents for the broadcasting to the interstitial contents like advertisements and coupons, the personalized interstitial broadcasting needs to develop the technology about the generation, storing and management of the interstitial metadata. but, the personalized broadcasting has the limitation that the TV environment is somewhat difficult to support the personalized broadcasting individually, because all family usually share the main TV at home. The Second TV is possible to solve the environmental limitation. This paper designs and develops the static set top box at home, the Second TV and their multimedia streaming techniques for the personalized broadcasting of the contents including the interstitial contents.

• 가정과삶의질연구
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• 제24권2호
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• pp.15-26
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• 2006

The purposes of this study were (1) to investigate children's personalized inferences of characters emotional reactions depending on character's personality trait, emotional situation, children's age and gender, (2) to investigate children's personalized inferences of character's behavioral reactions depending on character's personality trait, emotional situation, children's age and gender, (3) to investigate differences between children's personalized inferences of character's emotional reaction and that of character's behavioral reactions. The subjects were 103 children from three age groups (thirty-four 3-year-olds, thirty-three 5-year-olds and thirty-six 7-year-olds). The statistical methods adopted for the data analysis were frequency, percentile, mean, standard deviation, repeated measure ANOVA and paired t-test. The result showed that there were significant differences in children's personalized inferences of character's emotional reaction depending on character's personality trait, emotional situation and their age. There were significant differences in children's personalized inferences of character's behavioral reaction depending on children's age and gender. There were significant differences between personalized inferences of character's emotional reaction and behavioral reactions.

• Journal of Nutrition and Health
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• 제57권1호
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• pp.75-87
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• 2024

Purpose: Dietary habits are strongly related to the symptoms of people with irritable bowel syndrome (IBS). Therefore, personalized nutrition management can help reduce symptoms and improve the quality of life of people with IBS. This study assessed the effectiveness of a personalized web-based nutrition management based on the types of food that trigger IBS symptoms. Methods: Sixty Korean adults with IBS according to Rome IV criteria in their 20s and 30s were enrolled in this study. The data from the final 49 patients who completed a three-month personalized nutrition intervention were analyzed. The general information, anthropometry, dietary intake survey, and gut microbiota were examined pre and post-intervention. The gut microbiota analysis included the relative abundance and the Shannon index. The food intake was recorded for two days for personalized nutrition education, followed by three months of personalized nutrition intervention. Statistical analysis was performed using the Wilcoxon signed-rank test in SPSS 26.0, with the significance set to p < 0.05. Results: The relative abundance of the gut microbiota changed after personalized nutrition management, with a significant decrease in the presence of Veillonella (p = 0.048). Furthermore, when the gut microbiota was analyzed according to the type of food that triggers symptoms, the diversity was increased significantly in the high fermentable oligosaccharides, disaccharides, monosaccharides, and polyols (FODMAPs) type (p = 0.031) and FODMAPs-containing gluten-type personalized nutrition intervention types (p < 0.001). Conclusions: Gut microbial diversity and gut microbiota distribution changed after using web-based personalized nutrition management. Hence, personalized nutrition management that considers trigger foods may improve IBS symptoms.

• Asia pacific journal of information systems
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• 제22권4호
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• pp.125-149
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• 2012

As the smart phone is propagating rapidly, the importance of mobile advertisement has also grown. One of the main characteristics of the Internet and smart phone advertising is that they can deliver personalized advertisements to each customer. The smart phone enables the identification of additional personalized information such as the customer's location and the accessibility to the site at any place any time. As the Internet platform becomes richer, firms that offer the ad services via the wired PC Internet and wireless smart phone are seeking various types of personalized ads. However, their service platform and Information and Communication Technology (ICT) platform should be suitable to the characteristics of personalized ads. This research explores various types of personalized ad methods and evaluates their adequacy encompassing four types of ad service platforms (such as search portal, news portal, e-mall servers, and SNS) and two types of ICT platforms (PC Internet and smart phone). To this end, we classified the personalized ads into seven types: three basic types and four composite types. The basic types of ad methods are identified by considering the current activity that the customer is engaged, the individual profile and log history, and the customer's current location or planning location. Four composite types of ad methods are constructed as the combination of these basic types. For those types of ad methods, we evaluate whether each ad method adequately maps with four types of ad service platforms and two types of ICT platforms. We proposed a metric of evaluation and demonstrated the concept with illustrative numbers. Specifically, we analyze and compare personalized ad methods in three ways. Firstly, the possibility of implementing a personalized ad method on the platform is analyzed to confirm the degree of suitability. Secondly, the value of personalized ad method is analyzed based on the customer accessibility. Lastly, expected effectiveness for each personalized ad method is computed by multiplying the possibility and the value. Through this kind of analysis, the ad service providers as well as advertising companies can evaluate what kinds of personalized ad methods and platforms are possible and suitable to maximize their ad effectiveness on the Internet and smart phone platforms.

• Journal of Information Processing Systems
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• 제17권2호
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• pp.426-439
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• 2021

To alleviate the cold-start problem and data sparsity in web service recommendation and meet the personalized needs of users, this paper proposes a personalized web service recommendation method based on a hybrid social network and multi-objective immune optimization. The network adds the element of the service provider, which can provide more real information and help alleviate the cold-start problem. Then, according to the proposed service recommendation framework, multi-objective immune optimization is used to fuse multiple attributes and provide personalized web services for users without adjusting any weight coefficients. Experiments were conducted on real data sets, and the results show that the proposed method has high accuracy and a low recall rate, which is helpful to improving personalized recommendation.

• 방송공학회논문지
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• 제15권5호
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• pp.632-641
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• 2010

본 논문은 양방향 개인 맞춤형 방송 시스템 구축에 관한 연구이다. 맞춤형 방송이란 사용자가 원하는 방송 프로그램만을 사용자가 원하는 시간에 볼 수 있게 하는 서비스를 말한다. 양방향 방송 서비스는 사용자의 방송단말과 방송 서버 사이의 양방향 데이터 전송을 허용하여 만족도 높고 개인화된 방송 서비스를 제공하는 것을 목표로 한다. 본 연구는 양방향 맞춤형 방송 서비스를 위한 사용자 프로파일 시스템을 개발하였다. 이 시스템은 맞춤형 방송 서비스를 위한 표준인 TV-Anytime에서 제안하고 있는 메타데이터를 기반으로 사용자 프로파일과 콘텐츠 데이터 및 맞춤형 광고 서비스를 포함한 맞춤형 방송의 다양한 기능을 포함하여 양방향 데이터 전송까지 지원하고 있다. 구축된 양방향 맞춤형 방송 시스템은 사용자 프로파일을 통하여 개인 별로 선호하는 방송 콘텐츠 및 광고를 추천 및 지원하여 사용자의 시청 만족도를 높였으며, 기존의 방송과 차별화된 지능적인 방송 서비스의 지원으로 사용자의 만족도를 증가시켰다.

• 서비스연구
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• 제8권4호
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• pp.31-51
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• 2018

본 기술의 발전과 인터넷 환경의 변화로 인터넷 기반의 동영상 제공 서비스인 OTT(Over-the-top) 서비스 시장이 빠르게 성장하고 이용자의 데이터를 바탕으로 맞춤형 정보 및 콘텐츠를 제공하는 개인화추천서비스에 대한 고객의 요가 커졌다. 본 연구는 OTT 서비스의 개인화추천서비스가 관계강화와 고객충성도에 미치는 영향을 분석하며, 나아가 콘텐츠 유형에 따라 개인화추천서비스가 가지는 의미의 차이를 확인하여 개인화추천서비스의 제공 방안을 제시하는 것을 목적으로 한다. 연구결과에 따르면 OTT 서비스의 개인화추천서비스는 관계강화를 매개로 고객충성도에 유의한 영향을 미치며, 고객이 주로 이용하는 콘텐츠의 형태 및 내용에 따라 개인화추천서비스가 관계강화와 고객충성도에 미치는 영향에 차이가 있다. 본 연구를 통해 개인화추천서비스는 고객과의 관계 형성 및 몰입을 유도하여 관계를 강화하는 도구로 활용될 수 있고 이는 고객충성도를 향상하며, 고객과의 소통이 활발한 콘텐츠일수록 개인화추천서비스의 제공이 충성도 향상에 크게 기여함을 알 수 있다.