• 한국의류학회지
• /
• 제32권1호
• /
• pp.88-98
• /
• 2008

The purpose of this study were to examine the effect of fashion brand personality on the consumer's brand loyalty and to investigate the role of brand identification as mediator. The questionnaire data from 218 women who had purchase experience of fashion luxury brands were collected. Factor analysis and multiple regression analysis were used in data analysis. The results of this study were as follows. First, the consumer's fashion brand personality was composed of eight factors; Status-oriented, appearance-oriented, trend-oriented, leisure-oriented, physical activity-oriented, self achievement-oriented, fun-oriented and relation-oriented factor. Second, brand identification had significantly influence on brand loyalty. Third, fashion brand personality significantly influenced on brand loyalty and brand identification. Especially, the status-oriented, appearance-oriented, trend-oriented and self achievement-oriented fashion brand personality was proved to have a crucial role in brand identification and brand loyalty. Fourth, the status-oriented, appearance- oriented, trend-oriented and self achievement-oriented fashion brand personality had both direct and indirect effects on brand loyalty mediated by brand identification.

• 수면정신생리
• /
• 제3권1호
• /
• pp.25-30
• /
• 1996

Personality can be understood in terms of cognitive and informational modulation. Augmenting and reducing evoked potential (AREP) has been known as the one of method to test this cognitive characteristic. Especially, many studies have been performed on the relationship between AREP and the Zuckerman Sensation Seeking Scale (SSS) and the Eysenck Personality Questinnaire (EPQ), which are well known as the psychological tests of personality. Generally sensation seekers tend to be augmenters and low sensation seekers tend to the rend to be reducers of EP. However, there are some reports that EP reducers are more extraverted on the EPQ and more sensation-seeking on the SSS than EP augmenters. These results may imply regulatory function of brain can be different depending on brain areas. According to the result of author's studies it can be assumed that frontocentral area works consistently with personality trend whereas right posterior temporal area performs inhibitory regulation against personality trend.

• 한국콘텐츠학회논문지
• /
• 제9권12호
• /
• pp.647-655
• /
• 2009

색상은 콘텐츠의 하나로서 소비자에게 중요한 의미를 지니게 되는데 일반적으로 개인이 보유하고 있는 색상 이미지는 시간을 두고 축적된 경험이나 지식의 산물로 존재한다. 본 연구는 향후 유행할 것으로 예측되는 유행색을 중심으로 색의 이미지가 가지고 있는 개성과 의미를 파악하고 색상에 대한 태도를 분석하고자 하였다. 연구 결과에 의하면 크리스탈 사운드, 크리미 터치, 미스테리우스 빈티지, 오톰 포레스트, 카니발 등 5개의 주요한 유행색들은 비교적 독특한 고유의 개성적 이미지를 가지고 있는 것으로 나타났다. 추가적인 형용사 이미지 분석 결과, 크리스탈 사운드는 자수성가한 사업가의 이미지를 가지고 있으며, 크리미 터치는 여고생의 이미지, 미스테리우스 빈티지는 대부의 이미지, 오톰 포레스트는 일반 대중의 이미지, 카니발은 서커스 광대의 이미지를 갖고 있는 것으로 나타났다. 이중 크리미 터치는 소비자의 태도에서 가장 높은 선호도를 보이는 것으로 나타났다. 이상의 연구 결과들은 개인의 개성과 색상의 개성의 일치성을 고려함으로서 긍정적인 소비자 행동을 유발할 가능성을 보여준다. 또한 본 연구는 패션과 마케팅을 연결한 학제적인 연구로서 가치가 있으며 향후 지속적인 연구가 필요할 것으로 보인다.

• 해양환경안전학회:학술대회논문집
• /
• 해양환경안전학회 2018년도 공동국제학술발표회
• /
• pp.69-69
• /
• 2018

• 한국환경과학회지
• /
• 제27권4호
• /
• pp.267-274
• /
• 2018

With rapid growth of the one-person households, this study focused on the psychological effects of pet plant gardening, one of the new trend of gardening among them. To clarify the psychological influences of pet plant gardening, 30 university students conducted gardening of pet plants in 90 days and the psychological effects was measured by the standardization personality inventory test before and after gardening. As results, pet plant gardening showed the effects of decreasing depression feeling of all participants, and the effects was significant in female than male. Pet plants gardening led to change females' personality more actively and more leadingly. Therefore, this data verified the positive effects in psychologically and induced personality showed pet plants gardening induced the positive effects the aspects of psychology and personality.

• 한국의상디자인학회지
• /
• 제14권3호
• /
• pp.123-134
• /
• 2012

As a mirror of its time, fashion exactly reflects the trend of today' s society. In addition, as a tool to satisfy our desire and express images, it brings diverse image changes in people's minds. This kind of pattern is frequently found in wedding images, especially in wedding dresses. When it comes to a wedding dress, in general, we often think of a modest and pure-white one. In modem times, however, people prefer a differentiated image which reflects their personality and ego. In other words, it is an important means of expressing their own personality by focusing on their active and personal aspects and getting away from the passive, stable and formative aspects in the past. These days, a combination of narcissism and eroticism is found on wedding dresses. This kind of trend has been expressed into romanticism. In terms of the latest sensitive wedding dress trend, unique and creative couture wedding dresses have appeared. Therefore, this study has classified this kind of trend into two categories; Formative and Design aspects. According to an analysis on the formative and design aspects of romanticism in wedding dresses, diverse characteristics were observed in shape, color, material and ornament in the Formative Aspect. In terms of design, the characteristics of sensuality, ornament, exoticism and compromise were observed.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• 제15권8호
• /
• pp.2974-2992
• /
• 2021

Crowd-based outsourcing is an emerging trend in testing, which integrates advantages of crowd-based outsourcing in software testing. Open call format is used to accomplish various network tasks involving different types of testing levels and techniques at various places by software testers. Crowd-sourced software testing can lead to an improper testing process as if it does not allocate the right task to the right crowd with required skills and not choose the right crowd; it can lead to huge results, which become time-consuming and challenging crowd-source manager for the identification of improper one. The primary purpose of this research is to make crowd-based outsourced software testing more effective and reliable by relating association between the software tester, personality characteristic, and different levels of software testing, i.e., unit, integration, and system, in order to find appropriate personality characteristic for required testing level. This research has shown an observed experiment to determine which software testing level suits which personality characteristic tester in a crowd-based software testing environment. A total of 1000 software testers from different software houses and firms in Pakistan were registered to perform tasks at different software testing levels. The Myers-Briggs Type Indicator (MBTI) test is used to identify each tester's personality characteristic involved in this research study.

• 정신신체의학
• /
• 제5권1호
• /
• pp.108-117
• /
• 1997

The purpose of this study is to evaluate the demographic characteristics, alcohol-related characteristics and personality trends in the participants of Alcoholics Anonymous. We compared the 33 participants of Alcoholics Anonymous maintaining abstinence at least over 6 months with 35 hospitalized alcoholic patients who have never attended Alcoholics Anonymous and 32 normal controls. The personality trend was measured by Catell's 16 Personality Factors Questionnaire. -Korean Version. The results were as follows: 1) In the demographic data, the participants of Alcoholics Anonymous were mainly 40's, graduated from high school, married, unemployed, middle class in economic state, first or second sons. 2) In alcohol related characteristics, age of first drinking was mainly distributed from 15 to 19 years-old. The most common psychosocial and environmental problem as precipitating factor of alcohol consumption was the problem with primary supper group and the second one was occupational. Most of them drank everyday, and admitted one time. 3) In the first stratum sources traits, the participants of Alcoholics Anonymous demonstrated significantly higher score than hospitalized alcoholic Patients, but lower than normal control in C-factor(stableness). They demonstrated significantly higher score than hospitalized alcoholic patients and normal controls in O-factor(Guilt-proness) and demonstrated significantly higher score than hospitalized alcoholic patients in Q3-factor(self-control). 4) In the second stratum sources traits, they demonstrated significantly higher score than hospitalized alcoholic patients in EXT-factor(extroversions), and lower score than hospitalized alcoholic patients and normal controls in IND-factor(independence).

• 한국콘텐츠학회논문지
• /
• 제21권12호
• /
• pp.47-56
• /
• 2021

본 연구는 네트워크 분석을 활용하여 대학생 인성 관련 연구의 동향을 파악하고 향후 연구 방향의 시사점을 제공하는데 그 목적이 있다. 이러한 연구목적을 위해 국내 학술지에 게재된 대학생 인성 관련 논문 194편을 대상으로 하였다. 연구결과를 정리하면 다음과 같다. 첫째, 대학생 인성 관련 연구는 2004년부터 발표되기 시작하여 2012년에 소폭 상승하였고, 2015년부터 상승곡선을 이어가다 2017년에 정점을 찍은 후, 하향추세인 것으로 확인된다. 둘째, 연결 중심성과 매개 중심성 분석에서 공통적으로 가장 높은 중심성을 가진 핵심 키워드는 '사회'와 '함양'이었다. 셋째, 1기(2004년-2010년)에는 개인적 차원과 인성의 인지적인 측면의 키워드, 2기(2011년-2015년)에는 사회적인 차원과 인성의 정서적인 측면의 키워드, 3기(2016년-2020년)에는 사회적인 차원과 인성의 인지·정서·행동적인 측면의 키워드가 핵심적이었다. 넷째, 토픽모델링 분석결과, 능력, 생활, 대인, 만족, 적응의 키워드로 이루어진 토픽 2와 역량, 도덕, 시민, 사회, 실천으로 이루어진 토픽 1이 가장 높은 비중을 차지하였다. 다섯째, 1기에는 토픽 4 단독, 2기에는 토픽 1과 토픽 2의 순으로, 3기에는 토픽 2와 토픽 1의 순으로 높은 비중을 차지하는 것으로 나타났다. 본 연구는 대학생 인성 관련 연구에 유용한 근거자료가 될 것이다.

• 대한안전경영과학회지
• /
• 제7권3호
• /
• pp.17-27
• /
• 2005

With Balling, Loughlin and Kelloway's(2002) research, occupational safety and health literatures begin to emphasize the influence of superior and organizational context. Based on this research trend, this paper tried to review the relationship between safety-specific transformational leadership and employee safety compliance, and the moderating effect of A-type personality on such relationship. Based on the responses from 643 manufacturing workers, the results of statistical analysis showed that perceived charisma and individual consideration have affirmative effects on the employee safety compliance. The extent individual consideration impacts on employee compliance is proved to be positively influenced by A-type personality.