• 제목/요약/키워드: Personal-usage

검색결과 467건 처리시간 0.033초

SNS 기술의 B2C 채널 효용 기여 모형 (SNS Technology Contribution to B2C Channel Benefits)

  • 손진렴;한현수
    • 경영과학
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    • 제32권4호
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    • pp.135-153
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    • 2015
  • In this paper, we intend to understand distinguishable SNS technology contributions for B2C commerce. In order to theorize this, we draw upon Technology-to-Performance chain (TPC) theory to develop the model that could explain how the technology value of the SNS could be realizable. For the purpose of capturing SNS technology effect to B2C channel effectiveness, on the basis of TPC theory, personal productivity is selected as a performance variable instead of satisfaction from SNS usage. Accordingly, as the antecedents of personal productivity, two variables of locatability and timeliness are extracted to reflect Task-technology-fit (TTF) dimension of performance precursors. For the utilization dimension of TPC framework, convenience and recreation tendency of the personal traits in shopping are included as the precursors of SNS utilization in the sense of reflecting utilitarian and hedonic value of SNS adoption. Empirical validation is conducted with reference to promotion and sales event on Facebook, which is chosen as the typical SNS based B2C commerce scenario. The data analysis result provide useful insights to further investigate the firm's SNS usage potentials for business applications.

초등학생의 휴대전화 용도가 휴대전화 의존적 사용과 우울에 미치는 복합적 영향 (The Complex Effects of the Purposes of Using Mobile Phones on Mobile Phone Dependency and Depressive Symptoms among Elementary School Students)

  • 전상민
    • 디지털융복합연구
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    • 제13권10호
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    • pp.471-482
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    • 2015
  • 본 연구의 목적은 초등학생의 휴대전화 주요 용도인 가족연락용, 친구연락용, 개인오락용 수준이 휴대전화의 의존적 사용 정도와 우울에 어떠한 복합적인 구조적 영향을 미치는지 파악하는 것이다. 본 연구는 연구수행을 위하여 제3차 한국 아동 청소년 패널의 초등학교 6학년 1,996명 자료를 구조방정식 모형을 사용하여 분석하였다. 분석결과, 가족연락용 휴대전화 사용은 휴대전화 의존적 사용에 부(-)의 영향을, 친구연락용과 개인오락용 휴대전화 사용은 휴대전화 의존적 사용에 정(+)의 영향을 미쳤다. 또한, 휴대전화의 의존적 사용은 우울에 정(+)의 영향을 미쳤다. 휴대전화 의존적 사용은 가족연락용과 우울 간 관계를 부분매개하고, 친구연락용과 우울 간 관계 및 개인오락용과 우울 간 관계를 완전매개하는 것으로 나타났다.

Tackling Privacy Paradox : Protecting Right to Self-determination of Personal Information by Estimating the Economic Value of Personal Information and Visualizing the Price

  • Lim, Sejoon
    • International Journal of Internet, Broadcasting and Communication
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    • 제13권2호
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    • pp.244-259
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    • 2021
  • The economic value of personal information has its importance as an objective measure of valuation in commercial, legal, and policy areas. Until recently, however, personal information subjects have not properly recognized the economic value of personal information, which has led to the inability to exercise the right to self-determination of personal information by unconsciously agreeing to the terms and conditions of personal information service without recognizing the value of personal information provided to the service provider when subscribing to a specific service. Therefore, we will examine the methodologies for calculating the economic value of personal information and the practical guarantee of the right to self-determination of personal information and analyze the economic value of personal information through a survey. Also, we would like to propose various ways for the subject of personal information with limited cognitive resources to visually accept the economic value of personal information required by the terms and conditions and suggest the optimal visualization of personal information economic value to exercise the right to self-determination of personal information. To do so, in this paper, we have conducted two survey experiments to estimate the economic value of personal information. Based on the price of personal information by category retrieved from surveys, we have visualized the price of personal information in various forms and asked respondents to choose the optimal infographic that best represents the value of personal information visually. As a result, we have proposed an optimal usage of the infographic to 'nudge' information subjects about their right to self-determination of personal information, therefore opening the possibility of diminishing privacy paradox.

1인 게임방송 시청에 영향을 미치는 요인에 관한 연구 (A Study of Factors Influencing on Watching Personal Game Webcasting)

  • 최민지;박정민;노기영
    • 한국게임학회 논문지
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    • 제16권6호
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    • pp.39-48
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    • 2016
  • 본 연구는 이용충족이론을 바탕으로 BJ에 대한 동일시 갈망 동기, 오락성 추구 동기, 시간보내기 동기, 정보추구 동기 요인이 1인 게임방송 시청시간에 미치는 영향을 알아보고자 하였다. 1인 게임방송 시청 경험자 395명을 대상으로 위계적 회귀 분석을 진행하였으며 1단계 모형에서는 개인적 특성을, 2단계 모형에서는 미디어 이용 동기 요인을 투입하여 각각 1인 게임방송 시청시간에 미치는 영향을 분석하였다. 연구 결과 1단계 회귀모형에서 성별과 나이가 시청 시간에 유의미한 결과를 보였으며, 2단계 회귀모형에서는 나이와 동일시 갈망 동기, 오락성 추구 동기가 1인 게임방송 시청시간에 유의미한 영향을 미치는 것으로 나타났다.

A Study on the Effect of Anthropomorphism, Intelligence, and Autonomy of IPAs on Continuous Usage Intention: From the Perspective of Bi-Dimensional Value

  • Ping Wang;Sundong Kwon;Weikeon Zhang
    • Asia pacific journal of information systems
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    • 제32권1호
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    • pp.125-150
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    • 2022
  • Technology companies launched their intelligent personal assistants (IPAs). IPAs not only provide individuals with a convenient way to interact with technology but also offer them the opportunity to interact with AI in a useful and meaningful form. Therefore, the global IPAs have experienced tremendous growth over the past decade. But maintaining continuous usage intention is still a massive challenge for developers and marketers and previous technology adoption models are not enough to explain continuous usage intention of IPAs. Thus, we adopted the bi-dimensional perspectives of utilitarian and hedonic value in this research model, and investigated how three characteristics of IPAs - anthropomorphism, autonomy, and intelligence - affect utilitarian value and hedonic value, which in turn continuous usage intentions. 227 data were collected from IPA users. The results showed that IPAs' continuous usage intention is significantly determined by both utilitarian and hedonic value, with the hedonic value being more prominent. In addition, the results showed that anthropomorphism and intelligence are the most important antecedents of utilitarian and hedonistic value. The results also illustrated that autonomy is a crucial predictor of utilitarian value rather than hedonistic value. Our work contributes to current research by widening the theoretical understanding of the effect of IPA characteristics on continuous usage intention through bi-dimensional values. Our paper also provides IPAs' developer and marketer guidelines for enhancing continuous usage intention.

등산동기가 등산복 추구혜택 및 등산복 착용행동에 미치는 영향 (The Effects of Mountain Climbing Motivation and Mountain Climbing Wear Benefits Sought on Clothing Usage Behavior)

  • 안서영;윤승원;이미아;고애란
    • 한국의류학회지
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    • 제37권4호
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    • pp.565-576
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    • 2013
  • This study investigated 1) the effects of mountain climbing motivation on the desired mountain climbing wear benefits, and 2) the desired effects of mountain climbing wear benefits on clothing usage behavior. Data were collected via a questionnaire administered to 498 consumers who make at least one mountain climbing wear purchase for personal use. All items were evaluated on a 5-point Likert scale, and SPSS 20.0 and Amos 7.0 were used for data analysis. Confirmatory factor analysis for the research variables were performed and three factors of mountain climbing motivation (social interaction, health improvement, and mental rejuvenation), four factors of mountain climbing wear benefits sought (ostentation, ideal healthy figure, conformity, and functions), and two factors regarding clothing usage behavior (sportswear usage and daily wear usage) were identified. The results from the model test were as follows: 1) Mountain climbing motivation was found to vary depending on the mountain climbing wear benefits sought. Social interaction had a positive effect on all 4 factors of mountain climbing wear benefits sought. Health improvement was the only motivating factor for consumers who sought the benefit of functions; however, the functions benefit was not found to be a consideration for consumers who climbed for mental rejuvenation. 2) Mountain climbing wear usage was affected by mountain climbing wear benefits sought. The benefits for conformity and functions had a positive effect on sportswear usage and daily wear usage; however, the ideal healthy figure only affected daily wear usage. The twofold usage of mountain climbing wear reflects a cultural trend toward the usage of mountain climbing wear as daily wear; however, consumers show this twofold usage to conform successfully to mainstream society and not to pursue the ideal healthy figure.

The Research on the concept and characteristics of the Personal Community Service

  • Ahn, Joong-Ho;Chae, Min-Kyun;Yang, Ji-Youn
    • 한국전자거래학회:학술대회논문집
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    • 한국전자거래학회 2005년도 e-Biz World Conference 2005
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    • pp.180-185
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    • 2005
  • This is the research on the new services which are called Korean blog, personal media, etc and which showed large increase in usage rate in 2004. In spite of this increase there has been no effort to conceptualize these services. So, we researched whether these new services constituted an independent domain, in what aspects they were different with other established services, how could we conceptualize them with an appropriate name, what were characteristics of them. We used Interview and Delphi method with the participation of professionals in charge of planning and operating these services in 4 major service providers.

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한중 신용카드가 경제활동에 미치는 융합적 영향 및 경제추이 예측을 위한 알고리즘 개발 연구 (An Analysis of Convergence Relation on Economic Activity with Credit cards in Korea and China & A Development of the Algorithm on economic trend Estimation)

  • 백란;류재희
    • 한국융합학회논문지
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    • 제7권4호
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    • pp.9-17
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    • 2016
  • 본 연구는 한국과 중국 신용카드 시장의 사용현황을 분석하고, 신용카드 시장에서의 경제활동 추이도를 미래측정 알고리즘개발을 통해 측정하고자 하였다. 연구 결과 한국에서는 개인 소득증가와 신용카드 이용액 간에는 유의적인 상관관계가 없는 것으로 분석되었으며, 1인당 카드 보유수량과 신용카드 이용액 사이에는 상관관계가 있는 것으로 밝혀졌다. 중국에서는 개인의 소득증가가 신용카드 이용액에 영향을 미치는 것으로 분석되었고, 1인당 카드 보유수량과 신용카드 이용금액 사이에는 유의한 상관관계가 있음을 발견하였다. 또한, 추이도 관찰을 통해 외부환경에 제약이 없는 조건하에서 향후 5년간 중국의 신용카드 시장은 점진적으로 성장하며, 증가율 또한 점진적으로 증가할 것으로 예측할 수 있었다.

소셜 지능로봇의 특성이 만족과 사용의도에 미치는 영향: 1인 가구 소셜 지능로봇 사용자를 중심으로 (The Effect of Characteristics of Social Intelligence Robots on Satisfaction and Intention to Use: Focused on User of Single Person Households)

  • 전규리;이채현;정성미;최정일
    • 품질경영학회지
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    • 제52권1호
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    • pp.95-113
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    • 2024
  • Purpose: This study focused on the societal changes associated with the entry into an ultra-aged society and the increase in single-person households. The core objective of this research is to investigate how social intelligent robots can bring about positive changes in the lives of individuals in single-person households and how such changes influence user satisfaction and the intention to use these robots. Methods: The study employed a cross-sectional analysis using a structural equation model. A survey designed to assess the impact of social intelligent robots' characteristics, such as perceived encouragement, empathy, presence, appearance, and attachment, on user satisfaction and usage intentions was conducted. Data were collected from a total of 335 users and analyzed using the structural equation model. Results: In the characteristics of social intelligent robots for single-person households, it was found that empathy, presence, and attachment significantly influenced satisfaction, while perceived encouragement, empathy, and attachment significantly influenced usage intentions. The research results indicate differences between enhancing user satisfaction and increasing the intention to use social intelligent robots. The findings suggest the essential need for a user-centric approach in the design and development of social intelligent robots. Additionally, it was observed that emotional support plays a crucial role in users' experiences with social intelligent robots. Conclusion: This study verified the impact of social intelligent robots on satisfaction and usage intentions based on users' experiences. It examined the influence of linguistic, visual, and personal characteristics of robots on user experiences, providing insights into how technological and human aspects of social intelligent robots interact to shape user satisfaction and usage intentions. Consequently, the study confirmed that social intelligent robots can bring positive changes to human life, emphasizing the necessity for the advancement of robot technology in a human-centric direction.

정보시스템 사용과 성과에 있어서 자발성의 조절효과에 관한 연구 (A Study on the Moderating Effect of Perceived Voluntariness in the Organizational Information System Usage and Performance)

  • 이승창;이호근;정창욱;정남호;서응교
    • Asia pacific journal of information systems
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    • 제19권2호
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    • pp.195-221
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    • 2009
  • According to an industry report, a large number of organizations have invested in Organizational Information System(OIS) in the past few years. Several research results indicate that successful investments in OIS lead to productivity enhancement, while failed ones result in undesirable consequences such as financial losses and dissatisfaction among employees. In spite of huge investments, however, many organizations have failed in achieving the hoped-for returns from OIS. Thus, understanding user acceptance, adoption, and usage of new IS(Information Systems) is an important issue for IS practitioners. Indeed, study of the user acceptance of new information system has been one of the most important research topics in the contemporary IS literature. Several theoretical models are tested to examine 'user acceptance' and 'usage behavior' in IS context. While many research models incorporate 'ease of use' or 'usefulness' as important factors in explaining user acceptance, Technology Acceptance Model(TAM) has been one of the most widely applied models in user acceptance and usage behavior. Even in recent IS studies that employ theories of innovation diffusion in the area of IS implementation, a major focus has been on the user's perception of information technologies. In this research, we study 'voluntariness' as an important factor in IS acceptance by users. Voluntariness is defined as "the degree to which the use of the innovation is perceived as being voluntary, or of free will" When examining the diffusion of accepting OIS, a thoughtful consideration should be given to 'perceived voluntariness.' Current article has following research questions: 1) What models are appropriate to explain the success of OIS? and 2) How does the 'voluntariness' affect the success of OIS? In order to answer these questions, a research model is proposed to describe the detailed nature of association among three independent variables (IT usage level, task interdependency, and organizational support), a mediating variable (IS usage), a dependent variable (perceived performance), and a moderating variable(perceived voluntariness). The central claim of this article is that organizations hardly realize expected returns from OIS investments unless perceived voluntariness is effectively managed after operating OIS. As an example of OIS in this study we have selected the Intranet of Republic of Korea Air Force (ROKAF). ROKAF has implemented the Intranet in an attempt to improve communication and coordination within the organization. To test our research model and hypotheses, survey questionnaires were first sent out to 400 Intranet users. With the assistance of ROKAF, Intranet users were initially identified among its members, and subjects were randomly drawn from the pool. 377 survey responses were finally returned. The unit of measurement and analysis in this research is a personal level. Path analysis based on structural equation modeling was used to test research hypotheses. Construct validity represents accordance between the theoretical base concept of constructs and its measurement items. Tests for the reliability and discriminant validity are accepted, thus verifying our survey instrument. In this research, we have proposed a conceptual framework to highlight the importance of perceived voluntariness after organization deploys OIS. The results of our analysis present several key finding. First, all three independent variables (IT usage level, task interdependency, and organizational support) have significant effects on IS usage, which will eventually improve performance. Thus, IS usage plays a mediating role between antecedent variables (IT usage level. task interdependency, and organizational support) and performance improvement. Second, the effect of the task dependency was the highest for IS usage among the three antecedent variables. This is highly plausible since one of the Intranet's major capabilities is to facilitate communication among members within an organization. Accordingly, we conclude that the higher the task dependency, the higher Intranet usage. The effect of user's IT usage level was the second, while the effect of the organizational support was the third. Finally, the perceived voluntariness plays a pivotal role in enhancing perceived performance in personal level after launching the Intranet. Relationships among investigated variables were significantly different between groups with a high level and a low level of voluntariness. The impact of the Intranet usage on the performance was greater in the higher level voluntariness group than in the lower one. For the lower level voluntariness group, the user's IT usage had the highest effect on the Intranet usage among the three antecedent variables. In short, our study suggests that the higher the perceived voluntariness is the more IS usage will be. Perceived voluntariness was found to have a moderating effect on the relationships among user IT usage level, task interdependency, IS usage, and perceived performance, supporting all the hypotheses on the moderating effect. Most of all, user IT usage level has the strongest influence on IS usage, indicating that users with superior IT usage are more likely to enjoy a high level of perceived performance.