• The Journal of the Korea Contents Association
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• v.11 no.5
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• pp.104-116
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• 2011

A recommender system is a personalized decision support tool to suggest suitable products in proper manners for the benefits of both suppliers and consumers, with the assumption of full understating of consumers' needs and preferences. However, a substantial number of studies have focused on making recommender systems more accurate and efficient. Whereas, there have been a few studies on consumers' needs and preferences under their own contexts to accept recommender systems. To this end, this study attempted to find out the impact of personal sentiments and contexts on the willingness to accept music recommender systems based on the simplified "Technology Acceptance Model" and some verified variables from the precedent studies. For the study, we conducted an empirical study using surveys and High-Order Structural Equation Model (SEM). The outcomes of the research was affirmative to the research hypothesis that the personal sentiments and contexts positively affect the acceptance of the music recommender systems.

• Journal of Information Processing Systems
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• v.9 no.4
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• pp.538-547
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• 2013

In this paper, we propose a bias detection method that is based on personal and social opinions that express contrasting views on competing topics on Twitter. We used unsupervised polarity classification is conducted for learning social opinions on targets. The $tf{\cdot}idf$ algorithm is applied to extract targets to reflect sentiments and features of tweets. Our method addresses there being a lack of a sentiment lexicon when learning social opinions. To evaluate the effectiveness of our method, experiments were conducted on four issues using Twitter test collection. The proposed method achieved significant improvements over the baselines.

• Proceedings of the Korean Society of Computer Information Conference
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• 2017.07a
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• pp.344-345
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• 2017

Opinion mining and sentiment analysis(OMSA) as a research discipline has emerged during last 15 years and provides a methodology to computationally process the unstructured data mainly to extract opinions and identify their sentiments. The relatively new but fast growing research discipline has changed a lot during these years. This paper presents a scientometric analysis of research work done on OMSA during 2007-2016. For the literature analysis, research publications indexed in Web of Science (WoS) database are used as input data. The publication data is analyzed computationally to identify year-wise publication pattern, rate of growth of publications, research areas.

• International Journal of Knowledge Content Development & Technology
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• v.6 no.2
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• pp.43-66
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• 2016

The primary objective of this study was to investigate the perception of informational professionals' knowledge sharing practices in social media platforms. The specific objectives of the study included learning professionals' perceptions and awareness of knowledge sharing using social media, understanding their opinions and beliefs, and gaining familiarity with and reasons for using these tools. Open & close ended web-based questions were sent out by email to the international training program (ITP) participants. Findings indicated that most of the respondents' were aware of using social media and that they used social media for knowledge sharing. Speed and ease of use, managing personal knowledge, easier communication with users and colleagues and powerful communication tool are the areas that motivated them to use it. It also stated some barriers like lack of support, familiarity, trust, unfiltered information and fear of providing information. The study was limited to the perceptual aspect of the issue, specifically from the individuals' opinions and sentiments.

• Asian Journal for Public Opinion Research
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• v.12 no.1
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• pp.53-74
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• 2024

The proliferation of health misinformation gained momentum amidst the outbreak of the novel coronavirus disease 2019 (COVID-19). People stuck in their homes, without work pressure, regardless of health concerns towards personal, family, or peer groups, consistently demanded information. People became engaged with misinformation while attempting to find health information content. This study used the content analysis method and analyzed 1,154 misinformation stories from four prominent signatories of the International Fact-Checking Network during the pandemic. The study finds the five main categories of misinformation related to the COVID-19 pandemic. These are 1) the severity of the virus, 2) cure, prevention, and treatment, 3) myths and rumors about vaccines, 4) health authorities' guidelines, and 5) personal and social impacts. Various sub-categories supported the content characteristics of these categories. The study also analyzed the emotional valence of health misinformation. It was found that misinformation containing negative sentiments got higher engagement during the pandemic. Positive and neutral sentiment misinformation has less reach. Surprise, fear, and anger/aggressive emotions highly affected people during the pandemic; in general, people and social media users warning people to safeguard themselves from COVID-19 and creating a confusing state were found as the primary motivation behind the propagation of misinformation. The present study offers valuable perspectives on the mechanisms underlying the spread of health-related misinformation amidst the COVID-19 outbreak. It highlights the significance of discerning the accuracy of information and the feelings it conveys in minimizing the adverse effects on the well-being of public health.

• Journal of Intelligence and Information Systems
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• v.25 no.1
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• pp.179-196
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• 2019

Recently, the "Smart Consumer" has been emerging. He or she is increasingly inclined to search for and purchase products by taking into account personal judgment or expert reviews rather than by relying on information delivered through manufacturers' advertising. This is especially true when purchasing cosmetics. Because cosmetics act directly on the skin, consumers respond seriously to dangerous chemical elements they contain or to skin problems they may cause. Above all, cosmetics should fit well with the purchaser's skin type. In addition, changes in global cosmetics consumer trends make it necessary to study this field. The desire to find one's own individualized cosmetics is being revealed to consumers around the world and is known as "Finding the Holy Grail." Many consumers show a deep interest in customized cosmetics with the cultural boom known as "K-Beauty" (an aspect of "Han-Ryu"), the growth of personal grooming, and the emergence of "self-culture" that includes "self-beauty" and "self-interior." These trends have led to the explosive popularity of cosmetics made in Korea in the Chinese and Southeast Asian markets. In order to meet the customized cosmetics needs of consumers, cosmetics manufacturers and related companies are responding by concentrating on delivering premium services through the convergence of ICT(Information, Communication and Technology). Despite the evolution of companies' responses regarding market trends toward customized cosmetics, there is no "Intelligent Data Platform" that deals holistically with consumers' skin condition experience and thus attaches emotions to products and services. To find the Holy Grail of customized cosmetics, it is important to acquire and analyze consumer data on what they want in order to address their experiences and emotions. The emotions consumers are addressing when purchasing cosmetics varies by their age, sex, skin type, and specific skin issues and influences what price is considered reasonable. Therefore, it is necessary to classify emotions regarding cosmetics by individual consumer. Because of its importance, consumer emotion analysis has been used for both services and products. Given the trends identified above, we judge that consumer emotion analysis can be used in our study. Therefore, we collected and indexed data on consumers' emotions regarding their cosmetics experiences focusing on consumers' language. We crawled the cosmetics emotion data from SNS (blog and Twitter) according to sales ranking ($1^{st}$ to $99^{th}$), focusing on the ample/serum category. A total of 357 emotional adjectives were collected, and we combined and abstracted similar or duplicate emotional adjectives. We conducted a "Consumer Sentiment Journey" workshop to build a "Consumer Sentiment Dictionary," and this resulted in a total of 76 emotional adjectives regarding cosmetics consumer experience. Using these 76 emotional adjectives, we performed clustering with the Self-Organizing Map (SOM) method. As a result of the analysis, we derived eight final clusters of cosmetics consumer sentiments. Using the vector values of each node for each cluster, the characteristics of each cluster were derived based on the top ten most frequently appearing consumer sentiments. Different characteristics were found in consumer sentiments in each cluster. We also developed a cosmetics experience pattern map. The study results confirmed that recommendation and classification systems that consider consumer emotions and sentiments are needed because each consumer differs in what he or she pursues and prefers. Furthermore, this study reaffirms that the application of emotion and sentiment analysis can be extended to various fields other than cosmetics, and it implies that consumer insights can be derived using these methods. They can be used not only to build a specialized sentiment dictionary using scientific processes and "Design Thinking Methodology," but we also expect that these methods can help us to understand consumers' psychological reactions and cognitive behaviors. If this study is further developed, we believe that it will be able to provide solutions based on consumer experience, and therefore that it can be developed as an aspect of marketing intelligence.

• The Korean Journal of Archival Studies
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• no.52
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• pp.171-212
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• 2017

Music has been created and played in various environments over a long time, with each piece having distinct sentiments and stories. Different people can have varying interpretations of one song depending on their viewpoints shaped by personal experiences and attitudes. In fact, the audience's understanding may differ greatly from the songwriter's intended message. Knowing this, music can serve as a reflection of one's contemporary sentiment. In the works of art such as music, the creator's intention becomes the background of the work or, sometimes, the main meaning. However, given that popular music is often under the control of companies and distributors and influenced by "capital," creators are required to adjust to mainstream preferences and, therefore, cannot fully express themselves in their music. On the other hand, indie music allows creators to pursue their own music given its "independence" from capital. With this, this study aims to collect and analyze data on the activities that Korean indie bands carry out, and examine their meaning and significance in society.

• The Journal of the Korea Contents Association
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• v.10 no.2
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• pp.155-164
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• 2010

This dissertation is considered a historic generation that Chinese film $6^{th}$ director remembers through their life. Also it is figured out historic anguish and hurt how it was remembered and appeared in film. They have made actual films through their efforts which are different from the conventional generation. In addition, between memory and oblivion the time's signification in the history is showed how what way can be represented. It was presented the time's anguish through memory's metaphor in Chinese film $6^{th}$ works. Also, it was shown the existence's reality from dream was losing as memory was hiding between desire and despair. Additionally, the self of daily was expressed to unconcernedly accept reality, and its against the unchangeable world's eye and memory. The $6^{th}'s$ films' desire was expressed passive appearance to accept reality with losing dream in these three things; cannot be reality in the process to figure out own natural character, and appearance to keep traditional character, finally gradually changing reality. When $6^{th}$ directors analysis the history as memory, social repression follows family's repression, family's repression brings personal repression, and then repression changes to desire, finally the life as a reaction could be maintained. In conclusion, personal desire was covered for fantasy, and the overcoming figure was represented. Moreover, Chinese face that $6^{th}$ directors have memorized was presented through these sentiments.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.5
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• pp.145-154
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• 2019

As the interest in the positive quality of life is increasing throughout the world, the number of people who are suffering from negative sentiments, such as depression, anxiety, or stress, is increasing, as well. Especially, the adolescence period is the period of transition from childhood to adulthood and accompanies significant changes in terms of the body and mind alike. The purpose of this study is to examine the negative sentiment of the juveniles, caused by the stress they experience in their social and personal domains and the distress tolerance that can protect the inner feelings of them at the same time, to understand how they are related to the subjective well-being of the juveniles. For this study, the researcher employed the data from 362 high school students from the high schools located in Seoul and Gyeonggi area, which were analyzed using the statistics suites SPSS 22.0 and AMOS 22.0. According to the findings of this study, first, the depression and anxiety of the adolescent population showed a significant relationship for each variable with regard to the distress tolerance and the subjective well-being. Especially, the negative correlation with the subjective well-being was highly significant. Second, the depression and anxiety of the juveniles turned out to influence the distress tolerance and subjective well-being of them in a negative manner. In both distress tolerance and subjective well-being, the influence of anxiety was higher than that of depression. Third, in the relationship between depression, anxiety, and subjective well-being, the distress tolerance turned out to have a mediating effect. Such results of this study provided the basic data for suggesting the strategies to promote the perceived psychological well-being and help the juveniles who are under stress.

• Information Systems Review
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• v.24 no.1
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• pp.1-19
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• 2022

Social media-based communication has become crucial part of our personal and official lives. Therefore, it is no surprise that social media sentiment analysis has emerged an important way of detecting potential customers' sentiment trends for all kinds of companies. However, social media sentiment analysis suffers from huge number of sentiment features obtained in the process of conducting the sentiment analysis. In this sense, this study proposes a novel method by using Bayesian Network. In this model MBFS (Markov Blanket-based Feature Selection) is used to reduce the number of sentiment features. To show the validity of our proposed model, we utilized online review data from Yelp, a famous social media about restaurant, bars, beauty salons evaluation and recommendation. We used a number of benchmarking feature selection methods like correlation-based feature selection, information gain, and gain ratio. A number of machine learning classifiers were also used for our validation tasks, like TAN, NBN, Sons & Spouses BN (Bayesian Network), Augmented Markov Blanket. Furthermore, we conducted Bayesian Network-based what-if analysis to see how the knowledge map between target node and related explanatory nodes could yield meaningful glimpse into what is going on in sentiments underlying the target dataset.