• 제목/요약/키워드: Personal Characteristics

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The Effect of Consumers' Personal Characteristics on Attitude toward Social Commerce: Focused on the Theory of Reasoned Action

  • Yang, Hoe-Chang;Woo, Moon-Sik
    • 유통과학연구
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    • 제11권11호
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    • pp.71-76
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    • 2013
  • Purpose - This study investigated the effect of consumers' personal characteristics on their attitude toward social commerce focusing on the theory of reasoned action. Specifically, consumers' personal characteristics were further classified into personal characteristics, personal values concerning social commerce consumption, and consumption emotion concerning social commerce. Research Design, Data, and Methodology - The study investigated the relationship among consumers' personal characteristics, and the personal values of affirmative beliefs and attitudes of individuals toward social commerce based on the theory of reasoned action. A total of 151copies question nairewere evaluated, after excluding 13 copies having poor answers. Results - Consumers' personal characteristics were found to have a significant positive effect on their attitude toward social commerce. In addition, the most important personal characteristic affecting consumers' attitude toward social commerce was utilitarian value. Consumers' personal values were found to have a significant positive moderating effect between shopping value (i.e., hedonic and utilitarian values) and their attitude toward social commerce. Conclusion - The findings suggest that consumers' attitudes when trading with social commerce are affected by utilitarian value, and that companies should increase consumers' shopping value and build positive value about social commerce itself.

기업의 특성이 개인정보 유출 사고에 미치는 영향 (Impact of Corporate Characteristics on Personal Information Breach Accident)

  • 김택영;김태성;전효정
    • 한국IT서비스학회지
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    • 제19권4호
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    • pp.13-30
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    • 2020
  • Not only does it cause damage to individuals and businesses due to the occurrence of large-scale personal information leakage accidents, but it also causes many problems socially. Companies are embodying efforts to deal with the threat of personal information leakage. However, it is difficult to obtain detailed information related to personal information leakage accidents, so there are limitations to research activities related to leakage accidents. This study collects information on personal information leakage incidents reported through the media for 15 years from 2005 to 2019, and analyzes how the personal information leakage incidents occurring to companies are related to the characteristics of the company. Through the research results, it is possible to grasp the general characteristics of personal information leakage accidents, and it may be helpful in decision making for prevention and response to personal information leakage accidents.

개인적 특성에 따른 섬유패션산업 구성원의 직무스트레스 분석 (The Effects of Personal Characteristics on Job Stress of Workers in Fashion and Textile Industries)

  • 박광희;유화숙
    • 한국의류학회지
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    • 제27권3_4호
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    • pp.373-383
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    • 2003
  • The purpose of this study was to investigate the effects of personal characteristics on job stressors, job stress symptoms, and job performance of workers in fashion and textile industries. Personal characteristics includes gender, marital status, educational level, age, type of industry, type of occupation, job position and work period. The data were obtained from questionnaire completed by 529 workers who were employed by textile or clothing manufacturers located in Seoul, Daegu, or Gyeongsang-do province. The SPSS package was used for data analysis which includes frequency, factor analysis, t-test, ANOVA and Scheffe's test. The results indicated that all personal characteristics had significant effects on job stressors, job stress symptoms, and job performance. Age and job position among personal characteristics showed to be the most important variables which influenced job stressor, job stress symptoms, and job performance.

개인 기록의 특성과 기록화 전략 (The Nature of Personal Papers and Documentation Strategies for Personal Archives)

  • 오명진
    • 기록학연구
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    • 제53호
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    • pp.79-117
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    • 2017
  • 개인 기록은 "기록"으로서의 일반적 특성과 "개인"이라는 맥락이 부여한 고유한 특성을 공유하고 있다. 이 글은 그 중에서도 고유한 특성에 관한 주목이 필요하며 개인 기록 관리에 관한 다양한 방법들을 결정하기 위해서는 개인 기록이 갖는 고유한 특성을 구체적으로 고찰해야 한다는 문제 의식에서 시작되었다. 이에 이 글은 개인 기록이 갖는 특성을 밝히기 위하여 두 가지 방법의 접근을 시도하였다. 먼저, 기록관리의 가장 기본적인 원칙을 담고 있는 표준인 ISO 15489: 2016와 개인 기록과 관련된 문헌 연구들을 중심으로 개인 기록의 생산 맥락, 기록관리 과정에서 살펴볼 수 있는 개인 기록의 고유한 특성을 살펴보았다. 다음으로 사람의 독특한 성질인 "성격(personality)"과 관련된 이론을 검토하고 개인 기록 관리에서의 적용 필요성을 검토했다. 아울러 국내의 기록 관리기관이 소장하고 있는 실제 개인에 관한 기록 군에서 성격을 중심으로 개인적 특성을 살펴보고 이것이 기록 관리에 어떤 영향을 주고 있는지를 확인해 보았다. 개인 기록이 갖는 고유한 특성이야말로 기록화 활동에 있어 수집대상에 대한 이해와 전략의 기반이 되어야 한다고 생각된다. 이를 위해서는 개인 기록이 가진 특성을 다양한 차원에서 발견하기 위한 노력이 우선적으로 필요하며 이를 개인 기록을 기록화하기 위한 전략의 핵심으로서 확보해 나가야 할 것이다.

개인 커뮤니티의 지각된 특성이 만족 및 지속적 사용의도에 미치는 영향에 관한 연구 (A Study of the Effects of Perceived Characteristics on Satisfaction and Continuous Usage Intention in Personal Communities)

  • 정영수;정철호
    • 한국정보시스템학회지:정보시스템연구
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    • 제16권3호
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    • pp.133-159
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    • 2007
  • The primary purpose of this study is to examine the effects of perceived characteristics on user satisfaction and continuous usage intention in personal communities. We developed a research model based on the literature reviews of personal communities, TAM, perceived risks, and satisfaction. The research model includes perceived playfulness, perceived ease of use, perceived usefulness, and perceived risk as perceived characteristics in personal communities. For validation of this theoretical model, we survey the users of 'Mini-hompy', one of the most popular personal communities in Korea. The research model was empirically verified by structural equation model analysis with data collected from 407 samples. Analysis of the results indicates that perceived ease of use is positively related perceived playfulness and perceived usefulness. Perceived playfulness, perceived ease of use, and perceived risks are significantly related to satisfaction. User's satisfaction has positive relationship with continuous usage intention in personal communities.

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A Feature Extraction of the EEG Using the Factor Analysis and the Neocognitron

  • Ito, S.;Mitsukura, Y.;Fukumi, M.;Akamatsu, N.
    • 제어로봇시스템학회:학술대회논문집
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    • 제어로봇시스템학회 2003년도 ICCAS
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    • pp.2217-2220
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    • 2003
  • It is known that an EEG is characterized by the unique and personal characteristics of an individual. Little research has been done to take into account these personal characteristics when analyzing EEG signals. Often the EEG has frequency components which can describe most of the significant characteristics. These combinations are often unique like individual human beings and yet they have an underlying basic characteristics as well. We think that these combinations are the personal characteristics frequency components of the EEG. In this seminar, the EEG analysis method by using the Genetic Algorithms (GA), Factor Analysis (FA), and the Neural Networks (NN) is proposed. The GA is used for selecting the personal characteristic frequency components. The FA is used for extracting the characteristics data of the EEG. The NN is used for estimating the characteristics data of the EEG. Finally, in order to show the effectiveness of the proposed method, classifying the EEG pattern is carried out via computer simulations. The EEG pattern is evaluated under 4 conditions: listening to Rock music, Schmaltzy Japanese ballad music, Healing music, and Classical music. The results, when personal characteristics frequency components are NOT used, gave over 80 % accuracy versus a 95 % accuracy when personal characteristics frequency components are used. This result of our experiment shows the effectiveness of the proposed method.

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가계관리특성 및 가계관리에 대한 태도가 「부인의 용돈」에 미치는 영향 (The Effects of Characteristics for Household Management and Attitudes toward Household Management on Wives' Personal Expenses)

  • 이수진
    • 대한가정학회지
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    • 제50권4호
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    • pp.89-102
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    • 2012
  • The purpose of this study was to demonstrate the effects of "characteristics for household management" and "attitudes toward household management" on wives' personal expenses. The data were obtained from the F-GENS Korea Panel Survey of Ochanomizu University. The responses were gathered from married people in Seoul and its surrounding metropolitan area. The sample for this study was comprised of 473 married women. ANOVA and multiple-regression models were used to analyze the data. The results are summarized below. First, 13.5 percent of the respondents have zero personal expenses. Second, the personal expenses among the wives differed depending on their annual average income levels. Also, their personal expenses differed based on their type of employment. Third, the "expenditure ratio for family" and "expenditure ratio for children" negatively affected their personal expenses. Fourth, the women who had responsibility for the management of their households had lower personal expenses than the others.

청소년의 가출충동과 관련된 특성 연구: 개인.가족.학교환경.또래관계를 중심으로 (A Study on Characteristics Related to Adolescents Runaway drive: Focusing on Personal, Familial, School and Peer Variables)

  • 배문조;전귀연
    • 대한가정학회지
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    • 제40권1호
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    • pp.23-35
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    • 2002
  • The purpose of this study was to examine the personal, familial, school and peer characteristics related to adolescents' runaway drive. The 259 subjects were selected from high school student in the city of Daegu. The major findings of study were as follows: 1. In respect of personal characteristics, the more runaway drive was, the lower self-esteem was and the higher anxiety, depression, and impulsive mind was. 2. In respect of familial characteristics, the more runway drive was, the lower family cohesion and family adaptation was and the higher the degree of parents' rejection was. And the higher runway drive was, the higher degree of child abuse and interparental conflict. 3. In respect of school characteristics, the more runway drive was, the lower school adaptation was. 4. In respect of peer characteristics, the more runway drive was, the higher degree of delinquency of peer.

응급구조사의 성격유형이 직무관련 산출변수에 미치는 영향 (Impacts of Emergency Medical Technicians' Personal Traits on Job Related Outcome Variables)

  • 박재성;김미숙
    • 보건의료산업학회지
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    • 제6권3호
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    • pp.1-11
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    • 2012
  • The purpose of this study is to identify the effects of emergency medical technicians' personal traits and job characteristics on job/social stress, job satisfaction, role conflicts, organizational commitment, and self-efficacy. The study population was emergency medical technicians who is working at the hospitals in Yeungnam province. The 200 questionnaires were administered by using ground mail, e-mail, and personal visits and 156 questionnaires were returned(82.5% response rate). Social stress, job satisfaction and role conflicts were significantly determined by personal traits and job characteristic variables. However, job stress, organizational commitment and self-efficacy was only significantly determined by job characteristic variables. In social stress and role conflicts, the subjects with challenge, sociability, acceptance and prudence traits were tend to be significantly higher scores compared to the stability traits. Additionally, among social stress regression models, adding job characteristics to the personal traits model, $R^2$ was increased up to 19% and adding personal traits to the job characteristics model, $R^2$ was increased up to 14%. In conclusion, the study found that personal traits and job characteristics are important variables in explaining social stress, job satisfaction and role conflicts, that would have important managerial implications for recruiting, hiring and managing either new or current emergency medical technicians efficiently.

브이튜버(Vtuber) 개인방송의 기술적 특성과 가상 크리에이터 특성이 즐거움, 시청만족도 및 유료후원의도에 미치는 영향: S-O-R 모델을 기반으로 (The Effect of the Technical and Virtual Creator Characteristics of Vtuber's Personal Broadcasting on Pleasure, Satisfaction, and Paid Sponsorship Intention: Based on the S-O-R Model)

  • 김성군;양성병;윤상혁
    • 한국IT서비스학회지
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    • 제21권5호
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    • pp.107-127
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    • 2022
  • Personal broadcasting utilizing Vtuber, a virtual creator made of 2D or 3D avatars, has recently appeared and is growing in popularity. Vtuber is a virtual person who broadcasts on the Internet using 2D or 3D avatars with real-time motion capture and computer graphics technologies. While the personal broadcasting industry utilizing Vtuber is proliferating, related studies have mainly concentrated on technical issues. Therefore, in this study, the antecedent factors that form the technical characteristics and virtual creator characteristics of Vtuber personal broadcasting are derived using the Stimulus-Organism-Response (S-O-R) model. Then the effect of these factors on viewer pleasure and satisfaction, which lead to increased paid sponsorship is to be examined. Furthermore, we investigate how this influencing mechanism fluctuates based on the avatar type (2D vs. 3D). This study contributes to empirical examinations of viewers' paid sponsorship intention in Vtuber personal broadcasting through the S-O-R model. It also offers insights that technological or virtual creator characteristics could improve viewers' pleasure, satisfaction, and even paid sponsorship.