• The Research Journal of the Costume Culture
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• v.11 no.4
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• pp.525-540
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• 2003

This survey paper aims to compare two significant figures in the history of Haute Couture e.g, Paul Poiret and Coco Chanel, who played a leading role between 1910 and 1930. It is found here that they have common features with respect to giving freedom to body through costume, enlarging Garconne Mode, creating more value of Costume Jewelry, exploiting advertisement strategy using models, proving exotic styles, and last but not the least contributing to Haute Couture. The research shows, however, that Poiret differs from Chanel in that he made most of various natural colors whereas Chanel used black or beige colors that had been rarely used woman wear previously. They also differed in using fabric, permitting copy by others, ingredients and bottling of perfume, meaning of silhouette. This kind of comparative research is expected to provide more understanding of fashion history and to contribute to more rigorous analysis of key success factors of designers in his or her age of fashion.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.8
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• pp.603-611
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• 2020

A porous material which can contain liquid perfume was manufactured by adding 1~4 wt% of polysiloxane into a composite containing 20 ㎛ Ag powder and 30 wt% of 53 ㎛ salt, sintering for 60 min at 750℃, and melting salt selectively. The changes in pore, hardness, and microstructure were confirmed according to the polysiloxane content both before and after sintering. The manufactured silver liquid container was formed with open pores both before and after sintering, and the container shrunk by 2~7 % in both perpendicular and parallel directions after sintering. Vickers hardness was increased after sintering and was doubled when 2 wt% of polysiloxane was added. In case of the microstructure, the surface condition of the silver liquid container became darker according to the polysiloxane content, and the pore size was decreased from 50 ㎛ to under 10 ㎛. The composition distribution result revealed an even distribution when 2 wt% of polysiloxane was added but uneven distribution when over 3 wt% of polysiloxane was added due to decreased hardness by cluster. Therefore, the addition of an appropriate amount of 2 wt% polysiloxane reinforced the porous silver with open pores to offer application for jewelry usage.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.2
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• pp.77-84
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• 2015

According to a recent survey, the sales amount of luxuries and imitations is getting larger. Especially young consumers in 2,30's have a strong desire to own luxuries, so I tried to build a theoretical base on the 20's consuming trend. Meanwhile, targeting university students who represent consumers in 20's, I investigated the recognition of luxuries, shopping experience, main shopping items, monthly spending money, and future purchase intention. I also investigated shopping experience of imitation, main shopping items, purchase reasons, and future purchase intention. I tried to suggest lots of academic and practical implications in marketing strategy building of luxury brand, aiming young consumers in 20's. On the social-psychological view point, young generation have relatively weak sense of control or self-efficacy. So, they are easily submerged in conspicuous consumption by the atmosphere around. As a result of empirical research, I found that Korean students recognized luxuries as excellent in quality, or the world famous brand. In particular, statistically significant gender difference was shown in the luxuries characteristics as the high-quality brand for male students and the world famous brand for female students. Most respondents have experience buying luxuries. And more monthly spending money, more experience they have. Respondents' purchased items were in order of fashion goods, clothing, watches/jewelry, cosmetics/perfume. And the statistically significant differences between gender and monthly spending money were shown. Not many respondents purchased luxuries imitations, and main purchased items were fashion goods. Most of purchase motives are price over quality and economy reason. The phenomena that the respondents of relatively high levels of monthly spending money had lots of luxuries imitations shopping experiences is interesting. Female students showed higher purchase intention for luxuries and imitations than male students. There was no statistically significant difference in grade level, but was found something interesting in monthly spending money. As monthly spending money increased, the purchase intention of luxuries increased, but the purchase intention of luxuries imitations decreased. However, non-linear trend was shown in the specific allowance level. This is replicate of the luxuries imitations purchase experience. Following studies will be needed for the exact interpretation for this. This study is an exploratory and descriptive, but can provide lots of fruitful academic and practical implications in formulating luxuries marketing strategies.