• 제목/요약/키워드: Performance attribute

검색결과 446건 처리시간 0.025초

편의점 PB상품속성이 브랜드신뢰와 구매의도에 미치는 영향에 관한 실증분석 (A Study on Brand Trust and Product Attribute of the Convenience Store)

  • 유창권;김기평;권찬미
    • 산경연구논집
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    • 제9권3호
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    • pp.81-87
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    • 2018
  • Purpose - The perception of the quality of the consumer's distributor's brand(PBs) is generally perceived to be lower than that of the manufacturer's brand(NB), although it is a critical factor in determining the success of PBs. Accordingly, this study examines the characteristics of the convenience store PB products and their correlation with brand trust and purchase intent in the consumers who have had experience purchasing the convenience store PBs to expand the sales variables. Further, this research shows that the marketing strategy is to increase the share of PBs by providing an empirical analysis on the effect of the product attribute factors on the sales volume associated with brand trust, purchase intent, and others. Research design, data, and methodology - The survey period of this study was approximately three weeks from December 1, 2017 to December 21, 2017. The study samples that were taken from 100 random people extracted. The statistical analysis was carried out with multiple regression analysis using the SPSS statistical package. Results - The analysis shows that the brand credibility and purchasing intention were statistically significant differences between the private convenience store private brand products. Specifically, brand trust showed a statistically significant relationship the brand images and quality levels, but the perceived value was not affected statistically. Although the intent of the purchase showed a statistically significant relationship the quality level and the perceived value, the brand image was not statistically significant in its relationship. Conclusions - Overall, it has been established that the perception value does not statistically affect brand trust for convenience store PB products, and that the brand image has no statistically significant effect on the purchase intent. These results are analyzed to be due to the influence of brand in convenience stores themselves rather than brand trust and purchase intentions that affect sales performance, which is the property of private brand food and beverage products, the perceived value of their products. Accordingly, the study found that not only did the marketing performance of the convenience store PB products be improved statistically, but also the cause of the product attributes that were not statistically significant was identified.

IPA기법을 활용한 한옥마을 선택속성의 중요도-만족도 연구 (Research on the Importance and Satisfaction of Selection Attribute for Hanok Village using Importance-Performance Analysis(IPA))

  • 김연선
    • 한국콘텐츠학회논문지
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    • 제20권7호
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    • pp.585-593
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    • 2020
  • 본 연구는 전주 한옥마을 관광객들의 선택속성에 관한 연구를 수행하였다. 전주 한옥마을 방문 시에 중요하게 생각하는 중요도와 방문 후 만족도를 IPA 분석을 활용하여 연구하고, 이에 따른 결과와 마케팅적 시사점을 제공하였다. 설문 조사는 2018년 10월 초부터 11월 말까지 일대일 방식으로 진행하였고, 총 300부를 배포하였으며, 불성실하게 응답한 설문지 42부를 제외한 총 258부를 유효표본으로 활용하였다. 본 연구의 유효표본에 대한 분석은 SPSS for Window Version 15.0 프로그램을 이용하여 분석하였다. 표본의 일반적인 사항은 빈도분석(Frequency Analysis)을 실시하여 표본의 특성을 파악하였고 대응표본 T 검정(Paired Sample T-test)을 활용하여 연구하였다. 연구의 결과는 첫째, 선택속성 중에 관광지의 청결성이 가장 높았고, 그다음 순위는 주차장 시설, 자연경관, 음식·먹거리, 기후(날씨)순으로 나타났다. 둘째, 한옥마을을 방문하는 관광객들이 만족한 선택속성 항목은 자연경관이 가장 만족한 것으로 나타났고, 기후(날씨), 지역의 특색, 역사문화자원, 관광지 청결 순으로 조사되었다. 셋째, 한옥마을을 방문하는 관광객들이 지각하는 선택속성 변수의 중요도-만족도 값의 사분면 위치에 따라서 한옥마을의 다양한 프로그램 개발과 관광객의 만족도를 올리기 위한 방안 마련이 필요할 것으로 판단된다.

Random Forest 기법을 이용한 산사태 취약성 평가 시 훈련 데이터 선택이 결과 정확도에 미치는 영향 (Study on the Effect of Training Data Sampling Strategy on the Accuracy of the Landslide Susceptibility Analysis Using Random Forest Method)

  • 강경희;박혁진
    • 자원환경지질
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    • 제52권2호
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    • pp.199-212
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    • 2019
  • 머신러닝 기법을 활용한 분석에서 훈련 데이터의 샘플링 전략은 예측 정확도 뿐 만 아니라 일반화 능력에도 많은 영향을 미친다. 특히, 산사태 취약성 분석의 경우, 산사태 발생부에 대한 정보에 비해 산사태 미발생부에 대한 정보가 과도하게 많은 데이터 불균형 현상이 발생하며, 이에 따라 분석 모델의 훈련 데이터 설계 시 데이터 샘플링 과정이 필수적이다. 그러나 기존의 연구들은 대부분 산사태 미발생부 선택 시 발생부 데이터와 1:1의 비율을 갖도록 무작위로 선택하는 방법을 적용하였을 뿐, 특정한 선택 기준에 따라 분석을 수행하지 않았다. 따라서 본 연구에서는 훈련 데이터의 샘플링 전략이 모델의 예측 성능에 미치는 결과를 확인하기 위하여 산사태 발생부와 미발생부의 샘플링 전략기준에 따라 서로 다른 6개의 시나리오를 만들어 Random Forest 모델의 훈련에 사용하였다. 또한 Random Forest의 결과 중 하나인 변수 중요도를 각 산사태 유발인자들에 가중치로 곱하여 줌으로써 산사태 취약지수 값을 산정하였으며, 취약지수 값을 이용해 산사태 취약성도를 제작하고 각 결과 지도의 정확도를 비교 분석하였다. 분석 결과, 훈련데이터의 샘플링 방법에 상관없이 두 지역의 산사태 취약성 분석 결과는 모두 70~80%의 정확도를 보였다. 이를 통해 Random Forest 기법의 산사태 취약성 분석기법으로서의 적용 가능성을 확인하였으며, Random Forest 모델이 제공하는 입력변수의 중요도를 산사태 유발인자 가중치로 활용할 수 있음을 확인하였다. 또한 훈련 시나리오 간의 정확도를 비교한 결과, 특정한 기준에 의해 훈련 데이터를 설계하는 것이 기존의 랜덤 선택 방법보다 높은 예측 정확도를 기대할 수 있음을 확인하였다.

국악공연장(國樂公演場)의 음향성능(音響性能) 평가(評價)를 위한 어휘(語彙)의 유형화(類型化) (Typicality of Vocabulary for Evaluation on Acoustic Performance at Korean classical music performing place)

  • 최둘;주덕훈;김재수
    • 한국주거학회:학술대회논문집
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    • 한국주거학회 2008년도 춘계학술발표대회 논문집
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    • pp.276-280
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    • 2008
  • Korean Classical Music, as the abbreviated wording for 'Korean Music', is being used as the indicating phraseology for our traditional music that distinguishing from Western Music, the foreign music or foreign-styled popular music. Since such Korean Classical Music has the different acoustic characteristics from Western Music, it needs its own performance space for the special exclusive-use of Korean Classical Music. Likewise, even though the demand for the performance space of special exclusive-use for Korean Classical Music where Korean Classical Music is rendering, is on increasing tendency due to the increase of national concern about traditional culture art, since it is being planned without any concrete standard or method that gratifies the supreme listening condition, it is the real situation that a securement of the satisfying acoustic condition is very difficult, after the completion of construction. On such viewpoint, in order to evaluate the acoustic characteristics of the performance space of special exclusive-use for Korean Classical Music, based on the subjective response which reflects human being's psychological attribute at first, this Study has attempted to extract the proper evaluation vocabulary for appraisement on Korean Classical Music. The abstracted vocabulary in such way would be used significantly for Subjective Response Evaluation in order for the evaluation on the Acoustic Characteristics of the performance space of special exclusive-use for Korean Classical Music.

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A Modified Grey-Based k-NN Approach for Treatment of Missing Value

  • Chun, Young-M.;Lee, Joon-W.;Chung, Sung-S.
    • Journal of the Korean Data and Information Science Society
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    • 제17권2호
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    • pp.421-436
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    • 2006
  • Huang proposed a grey-based nearest neighbor approach to predict accurately missing attribute value in 2004. Our study proposes which way to decide the number of nearest neighbors using not only the deng's grey relational grade but also the wen's grey relational grade. Besides, our study uses not an arithmetic(unweighted) mean but a weighted one. Also, GRG is used by a weighted value when we impute missing values. There are four different methods - DU, DW, WU, WW. The performance of WW(Wen's GRG & weighted mean) method is the best of any other methods. It had been proven by Huang that his method was much better than mean imputation method and multiple imputation method. The performance of our study is far superior to that of Huang.

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다 속성분석방법을 이용한 제조물류시스템의 성능산정모델 (A Material Handling Performance Evaluation Model for Cellular Manufacturing System of Based on Multi-Attributes Analysis Method)

  • 황홍석
    • 한국경영과학회:학술대회논문집
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    • 한국경영과학회 2000년도 추계학술대회 및 정기총회
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    • pp.167-170
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    • 2000
  • This paper is concerned with development of a performance evaluation model for material handling system in cellular manufacturing system based on multi-attributes analysis method. We used the AHP(analytic hierarchy process) and fuzzy set ranking methodologies to overcome the special decision problems; those of multi -objective, multi-criterion, and multi-attributes. We proposed a 3-step approaches and we developed a systemic and practical computer program to solve the problems in the proposed methods. Computational experiments are then performed to cellular manufacturing system and show the effectiveness of the proposed model.

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DEVELOPMENT OF EMEVATOR GROUP SUPERVISIRY SYSTEM WITH FUZZY MADE

  • Park, Hee-Chul;Lee, See-Hun;Choi, Don;Woo, Kwang-Bang
    • 제어로봇시스템학회:학술대회논문집
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    • 제어로봇시스템학회 1994년도 Proceedings of the Korea Automatic Control Conference, 9th (KACC) ; Taejeon, Korea; 17-20 Oct. 1994
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    • pp.390-394
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    • 1994
  • A elevator group supervisory system is designed to perform efficient operation of multiple elevators, and its basic function is to assign an appropriate elevator to a given hall-cell. In this paper, in order to improve elevator group control performance, we propose a new dispatching system which includes fuzzy multi-attribute decision making(MADM). In most cases, the purpose of group control is to maximize control goals as much as possible. Unfortunately, the decision of optimal elevator to a given hall cell is made with very uncertain information of the system, and some of control goals are related each other. The uncertainty is mainly resulted from car calls generated by serving hall calls. A fuzzy MADM algorithm is proposed to deal with these problems to improve system performance.

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고속의 홍채인식을 위한 USN기반의 임베디드 시스템 구현 (Implementation of Embedded System for a Fast Iris Identification Based on USN)

  • 김신홍;김식
    • 대한임베디드공학회논문지
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    • 제4권4호
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    • pp.190-194
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    • 2009
  • Iris recognition is a biometric technology which can identify a person using the iris pattern. Recently, using iris information is used in many fields such as access control and information security. But Perform complex operations to extract features of the iris. Because high-end hardware for real-time iris recognition is required. This paper is appropriate for the embedded environment using local gradient histogram embedded system with iris feature extraction methods based on USN(Ubiquitous Sensor Network). Experimental results show that the performance of proposed method is comparable to existing methods using Gabor transform noticeably improves recognition performance and it is noted that the processing time of the local gradient histogram transform is much faster than that of the existing method and rotation was also a strong attribute.

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Development of a high-performance controller for Laser Marking system using Galvanometer

  • Hyun, Bang-Seoung;Gi, Hong-Sun;Sam, Kang-Tae
    • 제어로봇시스템학회:학술대회논문집
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    • 제어로봇시스템학회 2001년도 ICCAS
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    • pp.111.5-111
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    • 2001
  • This paper places great importance on performance improvement of Galvanometer system used for laser display, laser processing, marking system. Fundamentally, we implement control system, on that assumption that laser source exists, and design basic PID controller. Hardware is composed of DSP(TMS320C32) chip, and the position compensation of Galvanometer is performed by using 16-bit A/D and D/A converter. Through frequency response analysis and simulation, the attribute of plant and controller is captured and then, total system is analyzed. We deliberate noise problem that can be caused from analog signal as driving signal for Galvanometer.

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박막적층 비대칭 Extruded-closed-polygon 형 BLU 도광판의 제작 및 평가 (Fabrication and characterization of thin film asymmetric extrudedclosed-polygon type BLU light guide plate)

  • 김병권;구경완;한창석;오동철;이재각;배창환
    • 한국광학회:학술대회논문집
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    • 한국광학회 2009년도 창립 20주년기념 특별학술발표회
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    • pp.103-104
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    • 2009
  • We proposed the laminate thin film asymmetric Extruded-closed-polygon diffusion pattern that was able to improve the performance of back light unit. Developed a pattern of brightness and bright line, half-power angle attribute the improved performance in the uniform, and through the formation of a thin film stackable diffusion layer 970% improved perpendicularity brightness, and 580% improved horizontality brightness.

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