• The Journal of the Korea Contents Association
• /
• v.14 no.5
• /
• pp.332-346
• /
• 2014

The study supports not only the implicative results and strategic implication to social media staff and managers, but also extended the marketing studies in Korean financial institutions. This paper examined the effect of market orientation on social media marketing performance in the Korean financial institituions. Narver and Slater's market orientation theory was employed for the structural equation model framework. Indirect and direct implication on the social media marketing performance were analyzed. This study conducted online survey social media marketing staff and managers in 230 Korean financial institutions such as banks, securities, asset management, credit card, insurance companies. 102 responses were collected and analyzed. The results revealed that financial institutions' customer orientation, competitor orientation and inter-functional coordination have a positive impact on marketing communications execution degree but not direct effect on social media marketing performance except competitor orientation. Although it does not appear to have a statistically significant association between market orientation two concepts such as customer orientation and inter-functional coordination, and social media marketing performance directly, the competitive orientation has statistically positive impact.

• Asia Marketing Journal
• /
• v.14 no.4
• /
• pp.117-142
• /
• 2013

Brand orientation is a relatively new paradigm in marketing which was first introduced in the 1990s. Since then, an accumulating body of research has addressed the strategic importance of brand orientation. Although there is a growing body of literature on brand orientation, there have been no empirical studies examining the mediation effect of brand orientation on market orientation-performance relationship to date. Moreover, most studies on brand orientation have been carried out in the context of large enterprises. Hence, the aim of this research is to extend the literature and address market orientation, brand orientation, and firm performance against the backdrop of Korean SMEs. The authors empirically investigate the impact of market/brand orientation on organizational performance and the mediating role of brand orientation. They utilize 178 usable responses to test the four research hypotheses. The hypothesized model predicts that there is a positive association among market orientation, brand orientation, and firm performance. It is also expected that brand orientation mediates the relationship between market orientation and organizational performance. The statistical results based on PLS analysis confirm our prediction among the constructs in the research model. The empirical evidence provides significant theoretical and managerial implications for brand orientation among SMEs. The first theoretical implication is that we provide empirical evidence regarding the important role of brand orientation in explaining the multi-trait perspectives of strategic orientation. The second theoretical implication is that the concept of brand orientation can be empirically validated in the context of SMEs. In terms of managerial implications, managers of SMEs should attempt to build a brand-oriented corporate culture or mindset that places brand values and brand norms as the top priority among their company's tasks. In addition, managers should recognize that brand orientation is critical for SMEs as well as large enterprises. In the last section, the authors address limitations of the study and provide directions for further research.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.16 no.3
• /
• pp.424-431
• /
• 2012

In information retrieval, search engine provide the rank of web page and the summary of the web page information to user. Snippet is a summaries information of representing web pages. Visiting the web page by the user is affected by the snippet. User sometime visits the wrong page with respect to user intention when uses snippet. The snippet extraction method is difficult to accurate comprehending user intention. In order to solve above problem, this paper proposes a new snippet extraction method using fuzzy implication operator and relevance feedback. The proposed method uses relevance feedback to expand the use's query. The method uses the fuzzy implication operator between the expanded query and the web pages to extract snippet to be well reflected semantic user's intention. The experimental results demonstrate that the proposed method can achieve better snippet extraction performance than the other methods.

• Korean Management Science Review
• /
• v.29 no.3
• /
• pp.67-80
• /
• 2012

This study analyzes the relationship among environment uncertainty, local infrastructure, flexible-open firm culture, operations performance and marketing performance focus on SMEs. This research has revealed that the relation among firm size, firm type, firm culture, operations performance and marketing performance as well. The findings show that firm has its culture which is preparing environment uncertainty and local infrastructure influence on forming firm culture. Change-oriented and leaning-oriented firm cultures affect operations performance and marketing performance. In conclusion, this study suggests implication and limitations for further research.

• Korea Journal of Hospital Management
• /
• v.9 no.1
• /
• pp.1-21
• /
• 2004

The United States has a unique health care system, which is unlikely any other health care systems in the world. The major part of basic functional components of the system -financing, insurance, delivery, and payment- is in private hands. A market-oriented economy invites the participation of numerous private entities that are interested in carrying out the key functions of health systems. Due to this central feature, U.S.health care is not delivered through a network of interrelated components designed to work together coherently. For lack of standardization, the various components of the system fit together only loosely. The involvement of numerous players in the key functions leads to duplication, overlap, inadequacy, inconsistency, and waste, which add to the complexity and also make the system inefficient. Hence, cost containment remains an elusive goals. Moreover, the system falls short of delivering equitable services to all americans, though consumption of health care services is the largest in the world. On the other hand, United States leads the world in the latest and the best in medical technology, medical training, and research. It offers some of the most sophisticated institutions, products, and processes of health care delivery. This article discuss the characteristic features of the U.S. health care system. and its performance, trying to seek its implication on Korean health care system.

• International Journal of Railway
• /
• v.6 no.4
• /
• pp.131-138
• /
• 2013

We have studied the financial performance of Pakistan Railways and found that the financial indicator (net earnings ratio) of Pakistan Railways is consistently decreasing over the years, causing severe financial and operational crises. The implication of our study indicates that the '3Rs' Strategy (retrenchment, repositioning and reorganizing) should be put into practice and furthermore, favorable changes in environmental factors can also contribute towards organizational turnaround. This study would help the Government of Pakistan to think and plan more clearly about turnaround strategies that could improve the performance and growth of Pakistan Railways.

• Journal of the Korean Institute of Navigation
• /
• v.24 no.4
• /
• pp.285-298
• /
• 2000

The purpose of this study is to shed some light on how market orientation, mediators such as employee satisfaction, service quality and commitment, and business performance are related and to offer important managerial implication for managements or marketing practioners in the International logistics service industry.

• Quality Improvement in Health Care
• /
• v.25 no.1
• /
• pp.11-28
• /
• 2019

Purpose: The purpose of this paper is to derive implication on the adoption of PROMs (Patient-Reported Outcome Measures) to improve quality of care in South Korea. With this purpose, the paper examines the status of PROMs in South Korea and other countries including OECD's PaRIS (Patient Reported Indicators Survey) initiative, and reviews policy cases that have adopted PROMs to improve performance of healthcare system. Methods: We conducted literature review on OECD reports on PaRIS, peer-reviewed journals, and information from the websites of relevant institutions such as ICHOM, NQF and OECD. Results: To identify healthcare services of best values and support patient-centered health system, OECD has initiated PaRIS which develops, collects and analyzes patient-reported indicators for cross-countries comparison. PaRIS is implemented on two work streams: 1) collect, validate and standardize PROMs in the areas where patient-reported indicators already exist such as breast cancers, hip and knee replacement, and mental conditions, 2) develop a new international survey on multiple chronic conditions. Countries like England, U.S., Sweden and Netherlands use PROMs for measuring performance of hospitals and performance evaluation at the national level, and provide the financial incentives for reporting PROMs. Conclusions: The use of PROMs can support the current policy agenda that is the patient-centered healthcare system which has been emphasized to reinforce the primary and the community-based care. For the use of PROMs, it is recommended to actively participate in PaRIS initiative by OECD, select appropriate instruments for PROMs, and continue on standardization of them. This will assure patients' involvement in improving health system performance, systemize information generated in the process of adopting PROMs, and develop a system to evaluate performance.

• 제어로봇시스템학회:학술대회논문집
• /
• 1994.10a
• /
• pp.146-151
• /
• 1994

An empirical comparison of static fuzzy relational models which are identified with different fuzzy implication operators and inferred by different composition operators is made in case that all the information is represented by the fuzzy discretization. Four performance measures (integral of mean squared error, maximal error, fuzzy equality index and mean lack of sharpness) are adopted to evaluate and compare the quality of the fuzzy relational models both at the numerical level and logical level. As the results, the fuzzy implication operators useful in various fuzzy modeling problems are discussed and it is empirically shown that the selection of data pairs is another important factor for identifying the fuzzy model with high quality.

• Journal of the Korean Institute of Telematics and Electronics B
• /
• v.31B no.6
• /
• pp.43-52
• /
• 1994

A design method of rule-based fuzzy modeling is presented for the model identification of complex and nonlinear systems. The proposed rule-based fuzzy modeling implements system structure and parameter identification in the efficient form of ``IF....,THEN...', using the theories of optimization theory , linguistic fuzzy implication rules and fuzzy c-means clustering. Three kinds of method for fuzzy modeling presented in this paper include simplified inference (type I), linear inference (type 2), and modified linear inference (type 3). In order to identify premise structure and parameter of fuzzy implication rules, fuzzy c- means clustering and modified complex method are used respectively and the least sequare method is utilized for the identification of optimum consequence parameters. Time series data for gas furance and those for sewage treatment process are used to evaluate the performance of the proposed rule-based fuzzy modeling. Comparison shows that the proposed method can produce the fuzzy model with higher accuracy than previous other studies.