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http://dx.doi.org/10.7737/KMSR.2012.29.3.067

The Effect of Environment Uncertainty and Local Infrastructure on the Firm Culture, Operations Performance and Marketing Performance  

Ju, Ki-Jung (계명대학교 경영학과)
Kim, Jang-Ho (계명대학교 경영학과)
Publication Information
Korean Management Science Review / v.29, no.3, 2012 , pp. 67-80 More about this Journal
Abstract
This study analyzes the relationship among environment uncertainty, local infrastructure, flexible-open firm culture, operations performance and marketing performance focus on SMEs. This research has revealed that the relation among firm size, firm type, firm culture, operations performance and marketing performance as well. The findings show that firm has its culture which is preparing environment uncertainty and local infrastructure influence on forming firm culture. Change-oriented and leaning-oriented firm cultures affect operations performance and marketing performance. In conclusion, this study suggests implication and limitations for further research.
Keywords
Environment Uncertainty; Local Infrastructure; Firm Culture; Operations Performance; Marketing Performance;
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Times Cited By KSCI : 1  (Citation Analysis)
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