• Title/Summary/Keyword: Percieved Value

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Factors Affecting the Viewing Intention for Untact Performance Using Value-Based Acceptance Model (가치기반수용모델을 활용한 언택트 공연 관람의도 영향요인 연구 : COVID-19 팬데믹 시기 온라인 스트리밍 공연을 중심으로)

  • Kwon, Sunjung;Son, Jaeyoung
    • 지역과문화
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    • v.8 no.2
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    • pp.49-68
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    • 2021
  • The pandemic of COVID-19 also affected performing arts business and stimulated 'Untact' performances, which means online streaming of the shows including real-time streaming. This study sought to examine factors to the consumers' acceptance. The research framework was based on the VAM, a revised model of TAM for the ICT products and services. For the research, consumer survey was conducted, where ndependent variables are perceived usefulness, pleasure, technicalty and innovation resistance, and dependent variables are percieved value and acceptance. Smart PLS was used to test the hypothesis. The result shows that the significant factors were percieved usefulness(+), pleasure(+) and innovation resistance(-). The percieved technicalty was not significant, the major reason would be that the digital devices and the internet technology are percieved a commodity these days in Korea. Percieved value was significant factor to acceptance. This study is meaningful because it is about the new phenomenon of 'untact' performance through the VAM methodology and it examined the significant factors to the attitude from the perspective of benefits and costs. There is limit that this study didn't consider old peoples' attitude. It is the reason that the continuous researches are necessary.

Influence of Cyber Language on Continue Using Intention of Mobile (사이버 언어가 모바일 지속적 사용의도에 미치는 영향)

  • Nam, Soo-Tai;Kim, Do-Goan;Jin, Chan-Yong
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2015.05a
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    • pp.178-181
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    • 2015
  • The purpose of this study was aimed to analyze factors affecting on continuous intention to use of mobile based on the caused motivation of cyber language. Predictor factors were selected economic motivation, represent motivation, entertainment motivation, relationship strength motivation and psychological free motivation suggested on the previous study. Participants of this study were 76 mobile users in Gyeongnam and Jeonbuk province in accordance with convenience sampling. IBM SPSS Statistics 19 were employed for descriptive statistics, Smart PLS(partial least squares) was employed for confirmatory factor analysis and path analysis of casual relationship among variables and effect. Analytical results show that paths from economic motivation to the percieved value and relationship strength motivation are significant. And analytical results show that path from economic motivation to the percieved risk are significant. This study suggests practical and theoretical implications based on the results.

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A study on perceived value of work having effect on organizational attitude of dental hygienists (치과위생사들의 직업가치인식이 조직태도에 미치는 영향)

  • Yoon, Hee-Suk;Kim, Young-Sun
    • Journal of Korean society of Dental Hygiene
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    • v.8 no.3
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    • pp.65-72
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    • 2008
  • This study has collected 322 clinical dental hygienists working in Daegu and around Daegu, in order to investigate perceived value of work among dental hygienists and extent of organizational attitude and find relationship between these, and we can finds these conclusions as follows; 1. The total average point of perceived value of work is 3.36(5 is a full mark), and we could gain each points as follows; vision realizability 3.53, process efficiency 3.42, product usefulness 3.32, job significance 3.31, social recognition 3.23. 2. The total average point of organizational attitude is 3.13, and job satisfaction, organizational commitment are 3.14, 3.12 respectively. 3. Variables of perceived value of work related job satisfaction are social recognition, vision realizability, process efficiency,(Social recognition is the most effective variable, and next vision realizability, process efficiency are effective in the order named.)($R^2$=.24) and we could find that job satisfaction is proportion to perceived value of work, according to relationship of these variables. Variables of perceived value of work related to organizational commitment are also vision realizability, social recognition, process efficiency,(Vision realizability is the most effective variable, and next social recognition, process efficiency are effective in the order named.)($R^2$=.32) and we could find that organizational commitment is proportion to perceived value of work, according to relationship of these variables. According to these result, perceived value of work and organization attitude(job satisfaction, organizational commitment) of dental hygienists are affirmative. but to make their attitudes be more affirmative, the research about improving perceived value of work is needed. Especially, vision realizability and social satisfaction are very important variables at perceived value of work of dental hygienists.

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The Effect of Bakery Customers Product and Service Quality Factors on Value Perception, Customer Satisfaction and Behavioral Intentions: Focused on Famous Bakery Customers

  • HONG, Pil-Tae
    • The Korean Journal of Franchise Management
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    • v.11 no.3
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    • pp.7-18
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    • 2020
  • Purpose: Recently, information on 'Delicious Restaurants (Mat-zip)' and 'Famous Bakeries' can be obtained through various media such as TV, Internet search, and SNS, and the culture of finding and sharing them has become a trend. Since PZB's SERVQUAL, there have been many studies measuring service quality, leading to hotels, restaurants and coffee shops. These studies of service quality include product quality in the service quality dimension. Hotels, restaurants, and coffee shops are provided with intangible services while customers visit and stay, but 'Delicious Restaurants (Mat-zip)' and 'Famous Bakeries' often stop by to buy products and return home. Therefore, the study on the effect of quality on customer behavior on 'Delicious Restaurants (Mat-zip)' should consider product quality separately. In this study, we want to study how each quality element affects the perceived value and response of customers by separating product quality and service quality. Research design, data, and methodology: This study tested the structural model of how the quality of products and services of famous bakeries affect customers' perceived value and response. As the quality factors, products, tangible services, and employee services were adopted, and perceived values adopted utilitarian and hedonic values, and customer responses adopted customer satisfaction and behavior intention. For this study, 203 survey data with experience using famous bakeries were analyzed using SPSS 22.0 and AMOS 22.0. Result: The research results are as follows. First, product quality positively influenced utilitarian value, hedonic value, and customer satisfaction, tangible service quality positively influenced utilitarian value, and employee service quality positively influenced hedonic value. Second, utilitarian value had a positive effect on behavioral intention, and hedonic value had a positive effect on customer satisfaction. Conclusions: In a famous bakery, it is basic that product quality should be given priority, and for customer satisfaction, employee service quality is half as important. In addition, for Behavior Intension (revisit by the customer), in addition to product quality, the quality of tangible services and employee services should be maintained at a quarter level.

Difference in Percieved Effectiveness between Two Types of IS Outsourcing : Integrated vs. Backend (정보시스템 기능의 외부위탁(outsourcing) 유형에 따른 인식된 효과성에 관한 연구)

  • An, Jung-Ho;Park, Ji-Sang
    • Asia pacific journal of information systems
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    • v.4 no.2
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    • pp.165-187
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    • 1994
  • This paper tests whether there are any differences in perceived effectiveness according to the range of outsourcing, and we tried to identify the reasons if any. By executing a field survey and T-test on composite success measure value of two types (integrated outsourcing type and backend outsourcing type), we testified that the perceived effectiveness of the two types in outsourcing was not different. Discussion fo the stududy result followed. First, 'integrated outsourcing type' does not generate very excellent performance. Second, so far the characteristics of 'integrated outsourcing type' such as strategic management of IS, activating end-user computing(EUC), and making the strategic partnership with vendors and so on have not been successfully utilized as expected.

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A Study on Medical Service Quality affecting percieved value, Satisfaction and Intention of Revisit in Middle Hospitals (중소병원 환자가 인지하는 의료서비스 품질이 서비스 가치, 고객만족, 재이용 의도에 미치는 영향)

  • Ji, Kyung-Ja
    • Korea Journal of Hospital Management
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    • v.18 no.4
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    • pp.18-38
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    • 2013
  • This study aims to analyze the effect of quality of health care on perceived value, patient satisfaction and revisit intention. Especially, it was focused on outdoor environment, indoor environment, admission procedure, hospital image, service quality of physicians nurses medical technicians medical staff that patients perceived. Inpatients and outpatients were selected from three hospital in D city Questionnaire survey was employed to collect data from the subjects. For inpatients, indoor environment, admission procedure, hospital image and service quality of physicians have an effect on perceived value. Admission procedure, hospital image and service quality of physicians nurses medical technicians has an effect on the patient satisfaction. Hospital image and service quality of physicians nurses medical technicians have an effect on revisit intention. Perceived value have an effect on the patient satisfaction. Perceived value have an effect on revisit intention. Patient satisfaction have an effect on revisit intention. For outpatients, Admission procedure, hospital image and service quality of physicians medical technicians have an effect on perceived value. Indoor environment, hospital image and service quality of physicians medical technicians medical staff has an effect on the patient satisfaction. Indoor environment, hospital image and service quality of physicians medical technicians have an effect on revisit intention. Perceived value have an effect on the patient satisfaction. Perceived value have an effect on revisit intention. Patient satisfaction have an effect on revisit intention. They should evaluate customer satisfaction on their services and analyze various factors that affect on it to improve middle hospitals.

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Histological Observation on the Seasonal Changes of Distribution of Muscle Components in Hibernant Fish - 2. Distributional Changes of Carbohydrate, Protein and Lipid Components in the Muscle Tissues of Mudskipper, Boleophthalmus pectinirostris (동면 어류의 시기별 근육성분 분포에 관한 조직학적 관찰 - 2. 짱뚱어(Boleophthalmus pectinirostris) 근육조직중 탄수화물, 단백질 및 지방질 분포의 변화)

  • Park, Il-Woong;Hong, Jai-Sik;Lee, Keun-Kwang;Kim, Jong-Bae;Kang, Kui-Hwan;Kim, Hyun-Ouk
    • Korean Journal of Ichthyology
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    • v.7 no.2
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    • pp.195-202
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    • 1995
  • The seasonal changes in the muscle components of hibernant fish, amphibious mudskipper (Boleopthalmus pectinirostris), caught during the period between June 1993 and April 1994 were studied. The distributional changes of its major components in each muscle tissues was also observed before and after spawning and hibernation. Moisture content was the lowest after spawnig season and the highest just after hibernation, but crude protein was the highest after spawning sea-son. Crude lipid in female was the highest before spawning season, while in male it was the highest after spawning season, but both of female and male the lowest just after hibernation. Carbohydrate content in female and male showed the highest value just before hibernation and tended to decrease thereafter. In case of mudskipper, dyeing distribution was more or less spread in almost all of the tissues after spawning season but showed nearly no difference just after hibernation with the exception of small increase in dyeing degree of muco layer and epidermis layer. Investigation of mudskipper muscle tissue through the method of sudan black B dyeing yielded the results as follows ; lipid component in mudskipper in seasons before and after spawning season was percieved as mainly distributed in muco layer, epidermis and hypodermis layer respectively and also percieved a little between hypodermis subscutoneus cells. In season just before hibernation, it prevailed in almost all of the tissues, contrary to the weakness in its distribution degree just after hibernation.

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An empirical study Influencing the Wireless Battery Charger on Choice to Repurchase Intention : Based Big Data Analysis (사물인터넷 관련 실증연구에 대한 문헌적 분석 : 빅 데이터 분석을 중심으로)

  • Nam, Soo-Tai
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2015.10a
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    • pp.130-133
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    • 2015
  • Recently, with information communication technology becomes advanced, the importance of future internet is emphasized and in part of that, internet of things is magnified in terms of importance and usage in public and private sector. Because of that, as the interest in this area out focused, many kinds of technology and new service are being exploited in this field. Therefore, we conducted a review research based on the internet of things. Also, this study was targeted a total of 34 research papers that are setting up the related internet of things among the research papers published in domestic academic journals since 2010. In this review, the studies related internet of things showed that the most is studied between 2014 and 2015. This study suggests practical and theoretical implications based on the results.

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An empirical study Influencing the Wireless Battery Charger on Choice to Repurchase Intention (무선 충전기가 스마트폰 재구매 선택을 결정하는 영향에 관한 실증적 연구)

  • Kim, Do-Goan
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2015.10a
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    • pp.123-124
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    • 2015
  • Recently, with the economy and the information communication technology developed, the smartphone market grows continuously. The market outlook on the wireless rechargeable technology grows rapidly so that the market size is increased about six times bigger than that of the last year, and it will grow about 18 billion dollars in 2014. Because of that, as the interest on this area out focused, many kinds of technology and new product are being exploited in this field. In this research, we aim to analyze factors influencing of the wireless battery charger on continue using intention of Smartphone. Predictor factors were selected perceived usefulness, perceived ease of use and perceived design suggested based extended the technology acceptance model. IBM SPSS Statistics 19 were employed for descriptive statistics, Smart PLS(partial least squares) was employed for confirmatory factor analysis and path analysis of casual relationship among variables and effect. This study suggests practical and theoretical implications based on the results.

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