• Asia Marketing Journal
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• 제21권3호
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• pp.1-20
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• 2019

The present study investigates how consumers' construal level affects their variety seeking behavior when choosing multiple items simultaneously. Especially the authors focus on the perceptual level at which variety seeking takes place and propose that variety seeking can take place not only at brand level but also at category or subcategory level. Categorical variety seeking refers to diversification of one's choices over multiple brands not within the same category but across multiple categories. Building on construal level theory, the authors expected that people engaging in higher-level construals tend to subcategorize the choice set and distribute their choices across more subcategories and designed four experiments to test the related hypotheses. The experimental results showed that consumers' construal level can affect the level at which variety seeking takes place and those with higher construal level tend to choose options seemingly more dissimilar to each other.

• Asia Marketing Journal
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• 제21권1호
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• pp.65-87
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• 2019

Most studies on how people perceive a given quantity of items were conducted with visual cues exclusively and only offered spatial area based explanations, such as spatial estimation and perceptual grouping theories. This article establishes how people perceive a given quantity when only a written description is provided without any visual cues. Across two studies we show that variety decreases perceived quantity when a variety cue is given, while variety increases perceived quantity when a visual cue is not given. This is because people tend to rely heavily on spatial areas when a visual cue is present and because people are prone to confirmation bias when they are provided with no visual cues but only written descriptions. Furthermore, we highlight that quantity perception has a mediation effect on consumers' attitude-the intention to participate in sales promotional events. Lastly, we summarize the article and discuss its contributions, implications, limitations, and suggestions for future research.

• 영어영문학
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• 제57권6호
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• pp.1043-1065
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• 2011

This study investigates i-umlaut which occurred in the period of pre Old English (OE) in two aspects: what motivates i-umlaut in OE and how the phenomenon can be analyzed within the framework of OT. Unlike root-controlled vowel harmony, i-umlaut in OE is triggered by the suffixal i or j in the unstressed syllable whereby a stressed root vowel becomes fronted or raised. In this study, it is proposed that i-umlaut in OE is driven by the weak trigger i or j to improve its poor perception: I-umlaut improves the poor perceptibility of the weak trigger by extending its feature-either [-back] or [-low]-onto the vowel in the stressed syllable. This study provides an OT-theoretic analysis utilizing the licensing account to vowel harmony proposed by Walker (2004, 2005). The licensing constraints, IDENT-IO(F) and the locally conjoined constraints are proposed and their interaction correctly captures the pattern of i-umlaut in OE. Also, it is shown that the licensing account proposed in this paper is superior to the previous analyses as well as the nonlicensing approaches in that it can provide a perceptual motivation couched in i-umlaut in OE.

• 말소리와 음성과학
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• 제9권4호
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• pp.129-136
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• 2017

This study investigates the effect of voice quality on speech intelligibility and the relationship between voice quality and intelligibility for children with spastic CP. We recruited 36 children with spastic CP (mean age 10.43 year, 17 girls, 19 boys, spastic type 34, mixed 2) from a special school and a rehabilitation hospital. Voice samples for the perceptual analysis of voice quality were extracted from a sustained vowel /a/ and were rated on the GRBAS scales by two experienced speech language pathologists. Ten adult subjects with no hearing problems evaluated speech intelligibility for the 37 words listed in the Assessment of Phonology and Articulation for Children on a 7-point interval scale. The children with spastic CP were divided into three groups according to the rated G scores on the GRBAS scales (G1(n)=10, G2(n)=13, G3(n)=13). Analyses of ANCOVA and Pearson correlation showed that there was a significant difference in speech intelligibility among three groups. There was also a significant correlation in G scale (grade), A scale (asthenia), B scale (breathy) score, and speech intelligibility. These findings suggest that poor speech intelligibility of spastic CP might be related to asthenia and breathiness. Vocal intensity should be increased and vocal functioning should be improved for speech therapy to improve speech intelligibility of the children with spastic CP.

• 한국음향학회지
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• 제15권2호
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• pp.55-60
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• 1996

본 논문에서는 멀티채널 오디오의 전송 및 재생에 있어서 압축율 변화에 따른 음질의 주관 평가와 matrixing과 dematrixing 과정에서 발생하는 가청잡음을 보상해 주는 predistortion 의 영향을 평가하였다. 시뮬레이션은 지각 부호화를 이용하는 MPEG-2 오디오 계층2의 알고리즘을 사용하였으며, 압출율은 384, 320, 256, 128kbps로 변화시키면서 predistortion 의 유/무에 따른 음질의 영향을 평가하였다. double blind 법에 의한 주관 평가 결과 3/2채널에서 5점 열화척도가 320kbps까지는 -1이하로 원음과 차이가 없거나 거슬리지 않는 것으로 평가되었으며, predistortion의 영향은 128kbps에서 척도1정도 품질이 향상되었으며, 특히 음성시료가 음악시료보다 더욱 향상된 결과를 얻었다.

• 대한인간공학회지
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• 제32권5호
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• pp.449-457
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• 2013

Objective: The aim of this study is to investigate the effect of Hangul font on reading speed when texts are displayed on the computer screen. Background: Reading performance is influenced by fonts. However, there are few studies of Hangul font from a cognitive perspective. Fonts could affect reading performance directly and indirectly, interacting with other visual-perceptual factors such as size, word spacing, and line spacing. Method: In experiment 1, two variables were manipulated; a frame condition(square frame non-square frame) and a stroke condition(serif sans-serif). According to each condition, one of the four fonts was applied to the texts. The height of the four fonts was controlled. The participants were asked to read aloud the presented texts. In experiment 2, the non-square frame fonts were adjusted to have approximately the same size, width, letter spacing, and word spacing as the square frame fonts. The experimental design and task used in experiment 2 were identical with experiment 1. Results: In general, reading speed was faster in the square frame fonts than in the non-square frame fonts. The reading speed was not significantly different across stroke conditions. Conclusion: The frame of Hangul font significantly influenced reading speed. These results suggest that the type of Hangul font is a factor to affect reading performance. Application: The frame of fonts should be considered in designing of new fonts. The square frame fonts should be the preferred choice to enhance legibility.

• 한국의류학회지
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• 제42권6호
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• pp.977-987
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• 2018

This study tests the effect of recommended product presentation on consumers' usage intentions of a website, mediated by mental simulation. Mental simulation refers to perceptual experience, a more automatic form of mental imagery, initiated by exposure to the representations of objects. This study expects that when compliments of clothes (coordination items) are vertically presented online, consumers are likely to feel as if they wear the outfits due to the activation of mental simulation. The survey was conducted on 147 women in an age group between 20 and 40 years in a panel of an online survey firm. Data are analyzed using exploratory factor analysis and bootstrapping analysis by SPSS 20.0. The results show that when compliments (vs. substitutes) of clothes are presented, participants perceive a greater mental simulation. When compliments of clothes are vertically presented (vs. horizontally presented), mental simulation is also highly driven. In addition, mental simulation mediates the effects of online product presentation on consumers' usage intentions of a website. The findings of this study contribute to marketing strategies of online retailers in terms of how product recommendation can be offered to consumers with more psychological benefits.

• 디지털산업정보학회논문지
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• 제18권1호
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• pp.115-124
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• 2022

This study analyzed the intention of continuous use of the electronic attendance-absence system. Perceived ease of use, acceptance attitude, and user satisfaction variables were selected to analyze the factors affecting the intention of continuous use. To achieve the purpose of this study, a survey was conducted targeting students who had experience in using the electronic attendance-absence system at K University located in Chungcheongbuk-do. The use environment of the electronic attendance-absence system was non-face-to-face, and the questionnaires answered by 921 students were analyzed. The study results are as follows. First, perceived ease of use and acceptance of the electronic attendance-absence system were found to have a positive effect on user satisfaction. Second, it was found that the learner's perceptual ease, acceptance attitude, and user satisfaction for the electronic attendance-absence system had a positive effect on the intention of continuous use. This study is meaningful in that it identified the intention of continuous use based on the experience of the electronic attendance-absence system in a non-face-to-face environment.

• 한국안광학회지
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• 제20권4호
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• pp.491-499
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• 2015

목적: 시각이상을 가진 아동을 대상으로 시기능훈련을 통한 시각기능이상의 개선 전후 시지각점수의 변화를 살펴보고 시지각에 미치는 영향을 알아보고자 한다. 방법: 시각기능이상을 가진 13세 미만($8.75{\pm}1.66$)의 아동 23명을 대상으로 시기능훈련 전후에 시지각기능검사(TVPS_R; test of visual perceptual skills-revised)를 실시하여 시기능훈련에 따른 시각기능의 변화와 시지각 평가점수의 변화를 분석하였다. 결과: 시기능훈련을 통해서 원거리 PRC(positive relative convergence) 분리점은 평균 $3.39{\pm}2.59{\Delta}$(prism)에서 $13.87{\pm}6.04{\Delta}$로 증가되었고, 근거리 P.R.C 분리점은 평균 $5.48{\pm}3.42{\Delta}$에서 $18.44{\pm}7.58{\Delta}$로 증가하였다. NPC(near point of convergence)는 $25.87{\pm}7.33cm$에서 $7.48{\pm}2.83cm$로 개선되었고, NPA(near point of accommodation)는 $19.57{\pm}7.16cm$에서 $7.09{\pm}1.88cm$로 개선되었다. 시지각평가에서 시각기억분야를 제외하고는 대응차가 시각완성에서 $17.74{\pm}16.94$(p=0.000), 시각적순차기억에서 $15.65{\pm}17.11$(p=0.000), 배경식별에서 $13.65{\pm}16.63$(p=0.001), 형태향상성에서 $12.74{\pm}18.41$(p=0.003), 시각구별에서 $6.49{\pm}10.07$(p=0.005), 시각적공간지각에서 $4.17{\pm}9.33$(p=0.043) 순으로 개선되었고, 이를 종합한 시지각점수는 대응차가 $15.22{\pm}8.66$(p=0.000)로서 더욱 더 유의한 결과를 나타내었다. 결론: 시기능훈련을 통해서 시각기능의 개선과 시각기억분야를 제외한 시지각점수의 향상이 시각완성, 시각적순차기억, 배경식별, 형태향상성, 시각구별, 시각적공간지각 순으로 유의하게 나타났다. 따라서 시각기능향상을 위한 시기능훈련은 시각의 기능뿐만 아니라 시지각의 기능까지 영향을 미치는 것을 확인 할 수 있으며 시각훈련의 중요성을 인식 할 수 있었다.

• 한국산학기술학회논문지
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• 제12권12호
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• pp.5684-5691
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• 2011

본 연구는 강제유도운동치료와 인지-지각 훈련을 병행하여 환측의 손 기능 변화, 일상생활 과제 수행 시 환측 상지의 사용빈도 변화, 그리고 환측 상지의 움직임의 질적 변화를 알아보고자 하였다. 연구의 대상은 Taub 등 (1999)이 제시한 조건을 만족하고 뇌졸중 발병 후 3개월이 경과하였고 NCSE 또는 MVPT 결과 경도 손상을 보이는 환자 10명을 대상으로 하였다. 중재 방법은 CIMT군은 4주 동안 낮 시간동안에는 변형된 resting arm-splint를 착용하도록 하여 건측 상지의 사용을 제한시켰고, CIMT+CPT군은 CIMT군과 같은 조건에서 인지-지각 훈련을 병행하여 실시하였다. 대조군은 변형된 resting arm-splint를 착용하지 않고 일반적인 작업치료를 받도록 하였다. 그 결과, Jebsen-Taylor Hand Function Test의 먹는 흉내 내기, 크고 가벼운 깡통 옮기기, 그리고 크고 무거운 깡통 옮기기 항목에서 CIMT+CPT군이 가장 큰 변화량을 보였으며 CIMT군도 CTL군과 비교하여 더 많은 호전을 보였다. 각 집단 간의 Motor Activity Log의 환측 상지의 사용빈도에 대한 변화량은 통계학적으로 유의한 차이를 보였다(p<.05). 집단 간의 환측 상지의 움직임의 질적 향상에 대한 변화량은 CIMT군과 CIMT+CPT군 모두 CTL군보다 통계학적으로 유의한 차이를 보였다(p<.05). 따라서 인지 지각 능력의 경도 손상을 가지고 있는 뇌졸중 환자에게 실시한 강제유도운동치료는 환측의 손 기능 향상과 일상생활 과제 수행 시 환측 상지의 사용 빈도와 움직임의 질적 향상에 효과를 보였고, 강제유도운동치료와 인지-지각 훈련을 병행하였을 때 더 큰 시너지 효과를 보였다.