• Asia Marketing Journal
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• 제14권2호
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• pp.39-63
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• 2012

보상프로그램에 관한 기존 연구들은 프로그램에 대한 소비자의 지각된 가치가 높을수록 브랜드충성도가 증가할 것이라는 가정 하에, 소비자가 가장 선호하는 보상프로그램을 설계하는 데 초점을 맞추어왔다. 또한 이들은 연구대상으로 인터넷쇼핑몰보다는 주로 오프라인 매장을 사용하였다. 이는 인터넷쇼핑 상황에서 보상프로그램에 대한 소비자의 가치인식이 브랜드충성도에 미치는 효과가 실제로 유의한지 그렇다면 어떠한 경로를 통해 영향을 미치는 지에 대한 연구가 미흡함을 의미한다. 한편, 소비자는 인터넷쇼핑몰을 이용할 때 필요한 물건을 구매하고자 하는 실용적 동기와 쇼핑 그 자체를 즐기고자 하는 쾌락적 동기를 가지게 되며, 인터넷쇼핑몰은 소비자들의 이러한 양면적 동기를 충족시킬 수 있는 가치(실용적 또는 쾌락적 가치)있는 경험들을 제공함으로써 브랜드충성도를 증가시킬 수 있다. 이는 인터넷쇼핑몰이 제공하는 보상의 유형이 실용적인지, 쾌락적 인지에 따라 다른 유형의 쇼핑 가치를 강화함으로써 브랜드충성도에 영향을 미치는 경로가 달라질 수 있음을 의미한다. 따라서 본 연구는 다음과 같은 세 가지 목적을 가지고 수행되었다. 첫째, 인터넷쇼핑 상황에서의 보상프로그램이 오프라인 쇼핑상황에서와 동일하게 브랜드충성도를 제고하는데 효과적인지 알아보고자 하였다. 둘째, 기존 연구에서 고려하지 않은 "보상프로그램 가치인식 → 브랜드신뢰, 브랜드감정 → 브랜드충성도" 경로를 추가한 연구모형을 제안하고 분석함으로써, 보상프로그램 가치인식이 브랜드충성도에 미치는 또 다른 경로가 있음을 보이고자 하였다. 마지막으로, 보상의 유형(실용적 vs. 쾌락적)에 따라 "보상프로그램 가치인식 → 브랜드신뢰, 브랜드감정 → 브랜드충성도" 관계가 조절될 수 있는지 확인하고자 하였다. 이를 위해 문헌연구를 통해 10개의 가설 및 연구모형을 도출하였으며, 20대 남녀220명을 대상으로 설문조사를 실시하여 데이터를 수집한 후, 구조방정식모델을 이용해 가설들을 검정함으로써 다음과 같은 시사점들을 제공하였다. 먼저, 본 연구는 오프라인 매장을 중심으로 연구되어온 브랜드충성도에 대한 보상프로그램의 효과가 인터넷쇼핑 상황에서도 유의함을 보여줌으로써 인터넷쇼핑몰이 보상프로그램을 운영해야 할 논리적 근거를 마련해주고 있다. 하지만 기존 연구를 통해 확인된 "보상프로그램 가치인식 → 프로그램 충성도 → 브랜드충성도"의 경로가 인터넷쇼핑 상황에서는 유의하지 않은 것으로 나타났다. 반면 "보상프로그램 가치인식 → 브랜드신뢰, 브랜드감정 → 브랜드충성도"의 경로가 유의하게 나타나 인터넷쇼핑몰이 제공하는 보상프로그램에 대한 가치인식은 오프라인 매장과는 다른 경로를 통해 브랜드충성도에 영향을 미치고 있음을 알 수 있다. 한편, 인터넷쇼핑몰이 제공하는 보상프로그램에 대한 가치인식이 브랜드 신뢰에 미치는 영향은 쾌락적 보상보다는 실용적 보상이 더 크게 나타난 반면, (통계적으로 유의하지는 않았지만) 보상프로그램에 대한 가치인식이 브랜드감정에 미치는 영향은 실용적 보상 보다는 쾌락적 보상이 더 큰 것으로 나타났다. 이는 해당 인터넷쇼핑몰을 이용할 때 소비자가 상대적으로 더 추구하는 가치의 유형(실용적 vs. 쾌락적)을 파악하여 이를 강화할 수 있는 유형의 보상을 제공하거나 소비자가 스스로 보상의 유형을 선택할 수 있는 권한을 부여할 경우, 브랜드신뢰와 브랜드감정을 효과적으로 증가시켜 브랜드충성도를 제고할 수 있음을 말해준다.

• 한국조리학회지
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• 제23권7호
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• pp.71-79
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• 2017

This paper presented analysis on the perception by Korean restaurant employees of Korean royal cuisine. Classification using a subjective research method called Q methodology was performed on perceptions of Korean restaurant employees about Korean royal cuisine. This paper derived four types of perceptions. First type (pursuit of tradition) emphasized traditions of royal cuisine, i.e. cooking method and spacious menu-setting on the table. The second type (pursuit of refinement) stressed the importance of "atmosphere and luxuriousness of Korean restaurants and sophistication of royal cuisine, as well as the improvement of interior and exterior environments of Korean restaurants serving royal cuisine. The third type (pursuit of fundamentals) focused on fundamentals of royal cuisine itself such as raw materials, sincere effort, historical meaning, appropriate prices, etc. The last type (pursuit of health) valued a nutritionally balanced diet rather than taste itself. This study provides more specific positioning strategy based on the characteristics of each of the four classifications for the status of Korean restaurants.

• 한국소음진동공학회:학술대회논문집
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• 한국소음진동공학회 2003년도 춘계학술대회논문집
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• pp.532-535
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• 2003

Vibration of rotating machinery is a factor that is something to do with abnormal machinery. Former days, Perception of vibration at rotating machinery had used Shaft rider type. Shaft rider type was adhered to surface of shaft and detected vibration of rotating machinery. Recently, Perception of vibration at rotating machinery uses to non-contact sensor. Working principle of non-contact sensor is used of eddy current. Vibration at rotating machinery appears to deviation of eddy current. In this paper, We investigate abnormal vibration due to non-contact sensor.

• 사회복지연구
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• 제49권3호
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• pp.179-208
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• 2018

본 논문은 한국사회 위기에 대한 대응으로 시민포용성의 중요성을 강조하고 한국사회의 시민포용성 수준을 분석하는 목적을 가지고 있다. 이를 위해 기부와 자원봉사라는 행위요소와 시민인식이라는 의식요소로 시민포용성의 이상적 모델을 구성하고 퍼지 셋 이념형분석을 실시하였다. 17개 시도자치단체의 지역단위 공간범위를 시민포용성 실현을 위한 실증 연구의 분석단위로 설정하였다. 분석결과, 한국의 지역사회는 세 가지 요소들의 조합을 기반으로 6가지 이념형으로 나눠졌다: 행위요소(기부 자원봉사)와 의식요소(시민인식)가 모두 높은 지역, 행위요소 중 어느 한 가지와 의식요소가 높은 지역, 기부, 자원봉사, 그리고 시민인식 중 한가지만이 높은 지역, 그리고 행위요소와 인식요소가 모두 낮은 지역. 시민포용성이 높은 사회는 서로 다른 사회집단이 자유롭게 만들어짐과 동시에 상호존중과 인정이라는 다원주의 규범화를 이룰 때 가능해질 수 있다. 본 연구는 시민포용성을 향상시키기 위한 다양한 정책적 함의를 제시하면서 정리하고 있다.

• 성인간호학회지
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• 제19권2호
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• pp.225-236
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• 2007

Purpose: The purpose of this study was to describe perception and performance of health assessment among clinical nurses. Methods: The sample of this study consisted of 177 staff nurses working at university affiliated hospitals and a self-report questionnaire was used to collect data. Data were analyzed with SPSS WIN 12.0 program. Results: The overall mean scores of perception and performance of health assessment were 3.67 and 1.71 respectively. There were no significant differences according to educational level, working department, and type of health assessment courses taken for perception of health assessment. The variable significantly affecting health assessment performance was the working department. There was a statistically significant correlation between perception and performance of health assessment. Conclusion: These findings suggest the need to develop a nursing education strategy to increase the performance of health assessment.

• 동서간호학연구지
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• 제23권2호
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• pp.180-189
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• 2017

Purpose: This study was conducted to identify the perception of and attitude toward dementia and depression among residents in a community. Methods: Data were collected using the questionnaire from 226 residents in Incheon city from February to May, 2017. The data were analyzed using t-test, ANOVA and Scheffe's test to identify differences in perception of and attitude toward dementia and depression. Pearson correlation coefficients were used to identify the correlation between the study variables, and multiple regression was used to identify factors affecting depression. Results: There were significant differences in perception of dementia according to age, education, marital status, and exercise. Also, significant differences in attitude toward dementia were found in occupation, family history of dementia and education about dementia. Depression was significantly different depending on the type of health insurance coverage and alcohol drinking. The scores of perception of dementia and depression were 11.09, 2.37, respectively on a 2-point scale and for attitude toward dementia was 85.94 on a 7-point Likert scale. The perception of dementia was positively correlated with the attitude toward dementia and there were negative correlations between perception of dementia and age and between depression and attitude toward dementia. Conclusion: The results of this study suggest that we should improve perception of and attitude toward dementia and reduce depression to prevent and manage dementia effectively.

• 대한인간공학회지
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• 제33권6호
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• pp.543-551
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• 2014

Objective: The purpose of this study is to identify visual perception of and satisfaction with the orange peel effect of surface. The orange peel effect is a type of finish on painted or coated surface. Background: Gloss paint sprayed on a smooth surface (such as car body, smart phone, and electric home appliances, etc.) should also dry into a smooth surface. Then, a surface resembling the texture of an orange peel can be caused by some factors. The orange peel effect can degrade user's satisfaction with a product. Method: Visual perception and emotional satisfaction were subjectively evaluated using Likert scale. The significance of orange peel effect on visual perception and satisfaction were then analyzed by the analysis of variance. The correlation between visual perception and satisfaction was also analyzed. Results: Surface roughness significantly influenced visual perception and emotional satisfaction. The level of visual perception increased and emotional satisfaction decreased with the increase of orange peel effect. Emotional satisfaction decreased with the increase of visual perception level. Conclusion: It was identified that orange peel phenomenon on surface was a very important factor for emotional satisfaction. The orange peel effect on the surface of a product should be minimized to improve the emotional satisfaction of the product. Application: The result of this study can be applied to the texture design of the body of a car, smart phones, and electric home appliances, etc.

• 한국경영과학회지
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• 제38권1호
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• pp.103-121
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• 2013

Since American Airlines's mileage program emerged in market, loyalty programs have gained popularity. Many companies have generated many kinds of reward cards in order to induce precious consumers. As a result, reward cards are very important in consumer goods market and become diversified. In spite of its importance, little is known about how these cards influence consumer's perception. The prior research has not focused on reward card types and psychological variables. Accordingly this research intends to investigate psychological variables such as transaction coupling and sunk cost perception. According to the theory of regulatory focus, promotion focus consumers would point to gain-nongain frame work, but prevention focus consumers would point to loss-nonloss frame work. The paper proved the effect of reward card types and regulatory focus on transaction coupling and sunk cost perception. Based on the results from 2(type of card : visible vs invisible) ${\times}$ 2(regulatory focus: promotion vs prevention) between-subjects factorial design experiments, we found that consumer's transaction coupling and sunk cost perception of visible reward card are better recognized than invisible reward card. In addition, the results show that there is a significant interaction effect between the type of reward card and regulatory focus. Specifically promotion focused consumers tend to reveal better perception than prevention focused consumers in use of invisible cards. However, prevention focused consumers tend to show better perception than promotion focused consumers in use of visible cards. These findings will contribute to significant academic development and practically useful help to marketing managers.

• 조명전기설비학회논문지
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• 제27권5호
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• pp.1-8
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• 2013

The purpose of this study is investigate the characteristics of color perception among Chinese people, and compare the characteristics among Korean, Chinese and Japanese people, using Munsell color space. The results are as follows: 1) Chinese people were more likely to tell accurately red, yellow red, yellow, purple, and an achromatic color, but did not do accurately green yellow, blue, and purple blue. In terms of a comparison of average perceived color and standard color, there were significant differences among green yellow, blue green, and blue and standard color; 2) Color perceptions of Korean, Chinese and Japanese people were broadly classified into four types. Also, of ten chromatic colors, the color perception type of only two colors, red and yellow, were is same among the groups of the three countries. However, the color perception type of yellow red, green, blue green and blue were different among them; and 3) In terms of a color perception accuracy test among the groups of the three countries, there were not significant differences between yellow and purple and standard color. However, significant differences existed between the rest of the colors and standard color.

• 동서간호학연구지
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• 제12권1호
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• pp.43-55
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• 2006

Purpose: This study was a descriptive study to assess the relationships between acculturative stress and current perception of stress in Korean immigrants. Methods: The subjects consisted of 154 community-dwelling Korean immigrant living in the USA. Data collection was conducted through the use of questionnaires. The instruments for this study were Acculturative stress (12 items), The Global Assessment of Recent Scale(8 items). The collected data were analysed using SPSS PC 12.0 Programme for Frequency, Percentage, t-test, ANOVA, Duncan test and Pearson's correlation coefficient according to the purpose of this study. Results: 1) The average item score for acculturative stress was 17.17. The average item score for current perception of stress was 26.56. 2) Acculturative stress was positively related to current perception of stress (r=.360, p<.01). 3) Acculturative stress was significantly different according to educational level (F=2.709, p=.047), occupation (F=16.202, p=.000), perceived income comfort level (F=26.666, p=.000), and type of residence (F=2.672, p=.050). The Current perception of stress was significantly different according to age (F=7.380, p=.000), marital status (F=5.354, p=.006), perceived income comfort level (F=12.738, p=.000), and type of residence(F=4.207, p=.007). Conclusion: Theses findings help to clarify relationships between acculturative stress and current perception of stress in Korean immigrants. Therefore, the result of study provide clues for the quality of life of Korean immigrants.