• Title/Summary/Keyword: Perception of user

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Understanding User's Continuous Use of Financial Technology Products

  • Wanchao Liu;Huosong Xia;Jian Mou
    • Asia pacific journal of information systems
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    • v.31 no.2
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    • pp.236-256
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    • 2021
  • Online financial technology products are an important consumer finance innovation. While a large body of previous research has focused on initial adoption and consumer willingness to use these products, little research explores the continued use of these products beyond the initial adoption phase. In particular, special attention should be paid to how users' trust and perceptions of privacy and security affect continued use behavior. This paper integrates the expectation confirmation model of information system continuance (ECM-ISC), the information system success model (ISSM) and the security and trust literatures to investigate continued use of online financial technology. To test the research model, we collected 398 valid questionnaires from Ant Credit Pay users. The research results show that system and service quality positively impact users' expectation confirmation, while information quality has no significant impact. Expectation confirmation and perceived usefulness positively affect user satisfaction. Moreover, the user's perception of privacy and security plays a vital role in user satisfaction. Satisfaction and perceived trust jointly promote users' continuance behaviors. Findings of this study indicates the importance of the information system success factors and security factors due to their influence on the continued use of Fintech products. This conclusion has implications for enterprises in improving the product qualities and enhancing the degree of security to meet user needs.

Genetic Algorithm based Relevance Feedback for Content-based Image Retrieval

  • Seo, Kwang-Kyu
    • Journal of the Semiconductor & Display Technology
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    • v.7 no.4
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    • pp.13-18
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    • 2008
  • This paper explores a content-based image retrieval framework with relevance feedback based on genetic algorithm (GA). This framework adopts GA to learn the user preferences using the similarity functions defined for all available descriptors. The objective of the GA-based learning methods is to learn the user preferences using the similarity functions and to find a descriptor combination function that best represents the user perception. Experiments were performed to validate the proposed frameworks. The experiments employed the natural image databases and color and texture descriptors to represent the content of database images. The proposed frameworks were compared with the other two relevance feedback methods regarding effectiveness in image retrieval tasks. Experiment results demonstrate the superiority of the proposed method.

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A graphical user interface for stand-alone and mixed-type modelling of reinforced concrete structures

  • Sadeghian, Vahid;Vecchio, Frank
    • Computers and Concrete
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    • v.16 no.2
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    • pp.287-309
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    • 2015
  • FormWorks-Plus is a generalized public domain user-friendly preprocessor developed to facilitate the process of creating finite element models for structural analysis programs. The lack of a graphical user interface in most academic analysis programs forces users to input the structural model information into the standard text files, which is a time-consuming and error-prone process. FormWorks-Plus enables engineers to conveniently set up the finite element model in a graphical environment, eliminating the problems associated with conventional input text files and improving the user's perception of the application. In this paper, a brief overview of the FormWorks-Plus structure is presented, followed by a detailed explanation of the main features of the program. In addition, demonstration is made of the application of FormWorks-Plus in combination with VecTor programs, advanced nonlinear analysis tools for reinforced concrete structures. Finally, aspects relating to the modelling and analysis of three case studies are discussed: a reinforced concrete beam-column joint, a steel-concrete composite shear wall, and a SFRC shear panel. The unique mixed-type frame-membrane modelling procedure implemented in FormWorks-Plus can address the limitations associated with most frame type analyses.

Analysis of Friction Mechanisms Associated with Write Feeling (필기 감성에 관련한 마찰메커니즘 분석)

  • Park, JinHwak;Kim, MinSeob;Lee, YoungZe
    • Tribology and Lubricants
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    • v.32 no.6
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    • pp.207-211
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    • 2016
  • To interpret the perception that originates from tactile sensibility during people touch and recognize the object surfaces, this study focuses on the development of a friction model that can describe the interaction of a stylus pen sliding over the counter surfaces. In addition, the study includes several other experimental factors such as the pressure, temperature, and topology of surface, which can have an effect on the emotional user experience concerning various surfaces; this research aims to suggest a method to quantitatively evaluate the relation between these experimental parameters and emotional user experience. Accordingly, the objective of research comprises the friction characteristic technology for measurement of fine tribological behavior and a standard to quantify the emotional feedback. Existing panels or input devices that provide interaction feedback about user actions simply operate with a single frequency vibration or sound response. On the contrary, this research investigates various interaction characteristics including friction force, frequency, and surface topology synthetically. Using the developed model, which can explain the relation between the friction parameters and emotional user experience, developers can design their product in order to provide the user with expected emotional sensibility. Consequently, it can contribute to reduce the development cost about sensitivity model.

Retail Distribution Strategies for Train Tickets: The Extended UTAUT Model

  • PARK, Yoon-Joo;AHN, Sung-Sook
    • Journal of Distribution Science
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    • v.19 no.9
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    • pp.5-17
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    • 2021
  • Purpose: As mobile devices are commonly used and contact-free services are widespread due to the COVID-19 pandemic in the recent distribution environment, this study suggests retail strategies for consumers using high-speed railways. To this end, we analyzed how consumer perception on technologies necessary for use of mobile apps is related to the attitude that drives consumers to continue using the app services. Research design, data and methodology: Based on the extended unified theory of technology acceptance and use of technology model by Venkatesh, Morris, Davis and Davis (2003), we added variables proposed by existing theories that studied the technology acceptance model from multiple perspectives and empirically analyzed the relationship between user satisfaction and use intention with structural equation modeling. Results: As expected, factors necessary for the use of app services such as performance expectancy, social influence, price value, facilitating conditions, security, and aesthetics had positive effects on user satisfaction, whereas the effect of effort expectancy on user satisfaction was rejected. And user satisfaction was found to have a significant effect on intention to use. Conclusions: The results provide implications that strategic retail management of the above factors can motivate passengers to continuously use high-speed railways.

The Influence of Information Commons on User Traffic Patterns and Perceptions of the Library (정보공유공간이 이용자 유동패턴과 도서관인식에 미치는 영향)

  • Park, Ji-Hong;Park, Jinhee;Nam, Eunkyung;Lee, Seoha
    • Journal of the Korean Society for information Management
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    • v.30 no.4
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    • pp.93-110
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    • 2013
  • During the last decade, increasing use of technology that facilitates information access has changed academic library services. The emergence of information commons is one of the key changes. Most previous studies on information commons have focused on its conception and role. Whereas, considering information commons as a spatial service, this study aims to examine the influence of information commons on user traffic patterns within the library and perception of the library. As the information commons grew into main library service space and facility, it is necessary to explore what influences information commons have on the behavior and recognition of users. Two methods were used. First, observation method was used to record traffic pattern and user behavior. Second, twenty undergraduates and twelve graduates were interviewed regarding the use and recognition of the information commons and the library. The results of the study show that the traffic patterns were different between undergraduate students and graduate students; the location and structure of facilities influences their movement and behaviors; and the recognition of information commons tends to affect the perception of the entire library. The findings may help librarians improve and plan for library spaces to meet user demands.

Social Media Performance: From the Perspective of Social Media Apathetic Behavior

  • Inwon Kang;Sungjoon Yoo
    • Journal of Korea Trade
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    • v.26 no.3
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    • pp.1-22
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    • 2022
  • Purpose - Social media platforms have presented individuals with an opportunity to create and maintain their social relationship through the use of social media services. However, such social relationship has a negative influence on users' interest in social media. Design/methodology - Using structural equation modeling, this study seeks to examines the effects of different social media conflicts (individual and social conflicts) on users' psychological internal state, especially user apathetic behavior Findings - The findings confirm that, among social media conflicts, social-related conflict, especially social interaction overload has a negative effect on cognitive resonance, while individual conflict has the highest effect on cognitive dissonance. Also, cognitive dissonance has a much greater effect than cognitive resonance on user resistance, this means that users' negative perception of social media has a greater influence on their resistance. Lastly, user's resistance was found to have a positive influence on user's apathetic behavior. Originality/value - In other to capture social media Apathetic behavior, this study focus on social media conflict perspective, which includes social-related conflict and individual conflict, which are found to influence users' internal states towards social media and further induce social media behavior. This study is unique because it is among the first to explore social media apathetic behavior by focusing on the influence of both external social media conflict and internal state. Also, this study proposed that social related conflict has a higher negative influence on WeChat user than individual related conflict.

A Study on Influence of Spatial Types Based on Public Library Spatial Characteristics (공공도서관 공간 특성에 따른 공간 유형 및 그 영향에 관한 연구)

  • Yook, Jihye;Kim, Giyeong
    • Journal of the Korean Society for information Management
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    • v.33 no.1
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    • pp.111-137
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    • 2016
  • The roles of public libraries have been diverse not only provision of information but also provision of cultural programs. According to this trend, the spatial composition of public libraries have been also changed to reflect the diverse roles. This study is conducted to explore the spatial characteristics in public libraries with two objectives: 1) to suggest spatial types in public libraries based on their physical characteristics, and 2) to explore the relationships between the spatial types and users' perception. To accomplish these objectives, we adopted observation and questionnaire survey as research methods. Consequently, three spatial types of public libraries are identified based on an investigation of several public libraries: divided, partially integrated, and integrated. Then, several statistical analyses, including one-way analysis of variance (ANOVA), are conducted with the questionnaire survey data. The results from the statical analyses show that there are significant differences in users' perceptions and behaviors between the spatial types. That is, the spatial type influences user's perceptions. This study is meaningful in terms of its first attempt to explore the relationships between spatial factors in libraries and users' perceptions. Based on this, it is suggested that libraries should consider their spatial structures for developing user's positive perception on the libraries.

Effective Pre-rating Method Based on Users' Dichotomous Preferences and Average Ratings Fusion for Recommender Systems

  • Cheng, Shulin;Wang, Wanyan;Yang, Shan;Cheng, Xiufang
    • Journal of Information Processing Systems
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    • v.17 no.3
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    • pp.462-472
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    • 2021
  • With an increase in the scale of recommender systems, users' rating data tend to be extremely sparse. Some methods have been utilized to alleviate this problem; nevertheless, it has not been satisfactorily solved yet. Therefore, we propose an effective pre-rating method based on users' dichotomous preferences and average ratings fusion. First, based on a user-item ratings matrix, a new user-item preference matrix was constructed to analyze and model user preferences. The items were then divided into two categories based on a parameterized dynamic threshold. The missing ratings for items that the user was not interested in were directly filled with the lowest user rating; otherwise, fusion ratings were utilized to fill the missing ratings. Further, an optimized parameter λ was introduced to adjust their weights. Finally, we verified our method on a standard dataset. The experimental results show that our method can effectively reduce the prediction error and improve the recommendation quality. As for its application, our method is effective, but not complicated.

Shading Algorithm Evaluation based on User Perception (사용자 인지 실험 기반 쉐이딩 알고리즘 평가)

  • Byun, Hae-Won;Park, Yun-Young
    • The Journal of the Korea Contents Association
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    • v.11 no.6
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    • pp.106-115
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    • 2011
  • In this paper, we evaluate the effectiveness of previous shading algorithms in depicting shape of 3d objects. We perform a study in which people are shown an image of one of ten 3D objects shaded with one of eight styles and asked to orient a gauge to coincide with the surface normal at many positions on the object's surface. The normal estimates are compared with each other and with ground truth data provided by a registered 3D surface model to analyze accuracy and precision. Our experiments suggest that people interpret certain shape differently depending on shading of 3d object. This paper offers substantial evidence that current computer graphics shading algorithms can effectively depict shape of 3d objects where the algorithms have the properties of lots of tone steps and uniformly distributed tone steps. This type of analysis can guide the future development of new CG shading algorithms in computer graphics for the purpose of shape perception.