• 제목/요약/키워드: Perception of service quality

검색결과 531건 처리시간 0.03초

화장품업체 유니폼디자인 특성이 서비스품질 지각과 고객만족도에 미치는 영향: 20대 여성고객을 중심으로 (A Study of Effects of Characteristics of Cosmetics Manufacturers' Uniform Design on Perception of Service Quality and Customer Satisfaction: Focusing on Women in Their 20s)

  • 김보균;정연자
    • 패션비즈니스
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    • 제18권4호
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    • pp.125-137
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    • 2014
  • This study aims to the recognize the importance of uniform design and provide empirical data to companies after getting the effects of uniform design in cosmetics companies on service quality perception and customer satisfaction. For this, a preliminary survey was conducted against 30 college women (aged 20s) from 'K' University, and effective samples were obtained from 250 people. In terms of a research method, collected data were coded and analyzed using SPSS. The respondents' characteristics were analyzed using descriptive statistics. For reliability analysis, Cronbach's ${\alpha}$ was used. For a validity test, factor analysis was performed. In addition, correlation analysis was carried out to examine multicollinearity among variables. The analysis results found that the characteristics of uniform design have a positive effect on service quality and customer satisfaction. Among the characteristic of uniform design, however, functionality wasn't confirmed in a relational test. This kind of result was obtained because the uniform was mostly analyzed from customers' perspective, not from the wearer's standpoint. It is expected that the study results would be helpful in establishing brand identity through the improvement of the importance of uniform design.

아동의 장애유형에 따른 부모의 양육스트레스, 복지서비스 인식 및 삶의 질 관계 (Relationship among Parenting Stress, Welfare Services Perception and Quality of Life by Disability Types of Children)

  • 전병주
    • 한국콘텐츠학회논문지
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    • 제16권10호
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    • pp.492-502
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    • 2016
  • 본 연구는 대전, 충남 북 등의 지역에서 장애아동을 양육하는 327명의 부모를 대상으로 양육스트레스가 삶의 질에 미치는 영향을 살펴보고, 이 과정에서 복지서비스 인식의 조절효과를 검증하고자 하였다. 본 연구에서는 자료분석을 위하여 PASW Statistics 18.0을 이용하였다. 주요 연구결과는 다음과 같다. 첫째, 양육스트레스는 발달장애아동의 부모가 유의미하게 더 높게 나타났으며, 복지서비스 인식은 지체장애아동의 부모가 유의미하게 더 높은 것으로 나타났다. 삶의 질은 지체 장애아동의 부모가 더 높은 것으로 나타났으나, 집단별로 유의미한 차이는 없는 것으로 나타났다. 둘째, 삶의 질에 영향을 미치는 요인을 분석한 결과, 조사대상자들의 양육스트레스, 복지서비스 인식, 부모의 성별, 장애정도, 거주지역이 공통적 요인으로 나타났으며, 부모의 교육수준은 발달장애아동의 부모 그리고 장애아동의 연령은 지체장애아동의 부모에서만 영향을 미치는 것으로 나타났다. 셋째, 양육스트레스와 복지서비스 인식의 상호작용 효과를 분석한 결과, 복지서비스 인식은 모든 집단에서 유의미한 조절효과를 갖는 것으로 나타났다. 이러한 실증적인 연구결과에 기초하여 아동의 장애유형에 따른 맞춤형 방안을 제시하였고, 실질적인 장애인복지정책 수립을 위한 유용한 기초자료를 제공했다는데 본 연구의 의의가 있다.

응급실 서비스 만족도에 대한 환자 가족의 평가와 의료진의 인식 차이 (Satisfaction Gaps among Physicians, Nurses, and Patient Family in the Emergency Department)

  • 강경희
    • 보건행정학회지
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    • 제23권2호
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    • pp.145-151
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    • 2013
  • Background: The objective of this study was to explore patient family's evaluation of emergency department (ED) service satisfaction and to compare these with ED staff perception of patient family's evaluation. Methods: Based on two surveys of the National Emergency Medical Center: the 2008 National Survey for Recognition and Satisfaction towards Emergency Medical Services and the 2008 Opinion Survey of Emergency Medical Service Providers, satisfaction gaps among physicians, nurses, and patient family were evaluated by Kruskal-Wallis tests and Wilcoxon-Mann-Whitney tests. Furthermore, the factors associated with satisfaction of emergency medical service were identified by ordinal logistic regression models. Results: There were statistically significant gaps among physicians, nurses, and patient family in overall satisfaction with ED visit, length of stay in ED, enough explanation, physicians/nurses kindness, and ED facilities. Age and income in the patient family model, the number of beds in hospital, job satisfaction and year of service in the physicians model, and the number of beds in hospital, job satisfaction and the number of patients per duty hour in the nurses model were statistically significant factors associated with evaluation/ perception of ED service satisfaction. Conclusion: Patient satisfaction is an important indicator of the quality of care and service delivery in the ED. To improve and understand satisfaction in ED service, a dyadic view of the evaluation of service quality and satisfaction-that is, from the perspectives of both the patient and the emergency medical service providers-should be concerned.

충남 지역 학부모의 학교급식지원센터를 통한 학교급식 만족도에 대한 연구 (A Study on the Satisfaction for Food Service with School Food Service Center of Elementary and Middle School Parents in Chungnam)

  • 양성범
    • 한국식품영양학회지
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    • 제29권3호
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    • pp.404-410
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    • 2016
  • This study aims to investigate the satisfactions with school food service for elementary and middle school parents. We surveyed parents about their concerns regarding food materials, the perception of free school food service, improvement of free school food service and satisfaction with the quality of school food service. The regions were classified into two categories according to the operation of a school food service center. The respondents with greater concern and cooperative purchase of food materials had higher satisfaction with the quality of school food service. It is interesting to note that school food service centers managed directly by the local government had higher satisfaction than those operated by private enterprises with respect to the quality of the school food service. The results of this study can contribute to the establishment of school food service and school food service center policies in the future.

은행산업의 서비스품질 경쟁전략과 전환장벽에 관한 연구 : 국내 은행 이용고객을 중심으로 (A Study on the Competitive Strategy by Bank Service Qualty and Switching Barriers : Focused on the Domestic Bank Customer)

  • 유한주;송광석
    • 품질경영학회지
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    • 제33권4호
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    • pp.55-74
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    • 2005
  • This study tries to examine the competitive strategy of service quality in Korean financial market. the purpose of this study is to find out the strategic implication of Korean commercial banks throughout the service level of experienced customers and the services positioning map. Especially, taking the advantage of a customer's service perception and request attributes make the service positioning map The findings from this research are as follows; the characteristic of each customer is derived from income and investment. and the service positioning map is derived from the characteristic of each customer.

Critical Factors Affecting Customers' Purchase Intention of Insurance Policies in Indonesia

  • NURSIANA, Adinoto;BUDHIJONO, Fongnawati;FUAD, Muhammad
    • The Journal of Asian Finance, Economics and Business
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    • 제8권2호
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    • pp.123-133
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    • 2021
  • The purpose of this study was to analyze the influence of product quality factors, product risk, company reputation, and service quality on the purchase intention of insurance policies by customers in Indonesia. The variables in this study are product quality, service quality, company reputation, perceived risk, and purchase intention. This study uses a quantitative approach. Primary data were obtained from 154 respondents. Data processing and model testing use the Structural Equation Modeling procedure with Lisrel 8.80. At the significance level of 0.05, the research found that product quality had a positive and significant effect on purchase intention; product quality had a positive and significant effect on company reputation; product quality had a positive and significant effect on perceived risk perception; company reputation had a positive and significant effect on purchase intention; company reputation has a positive and insignificant effect on service quality; product quality has a positive, but non-significant effect on service quality; service quality has a positive and significant effect on purchase intention; perceived risk has a negative and significant effect on purchase intention; perceived risk has a positive and significant impact on service quality; and perceived risk has a positive and significant effect on company reputation.

한국 중년층 치주질환자의 건강관련 삶의 질 구조모형 (Structural Equation Modeling of Health-related Quality of Life in Periodontal Disease Patients for the Middle-aged Koreans)

  • 이은주;서순림
    • 보건의료산업학회지
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    • 제10권1호
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    • pp.105-116
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    • 2016
  • Objectives : The purpose of this study was to explore diverse factors of patients with periodontal diseases, make comprehensive and pluralistic assessment of relevant factors, construct a hypothetical model, including direct and indirect paths, and test goodness-of-fit of the model. Methods : TRaw data were used from the sixth Korea National Health and Nutrition Examination Survey for the first and second years which was conducted from January 2013 to December 2014. Excluding current patients with cancer which could severely affect the quality of life among patients with periodontal diseases who were between 40 and 64 years of age, a total of 1,555 patients were included and finally analyzed in this study. Results : Among the factors affecting the quality of life, health perception had total effects through direct effects and functions had indirect and total effects through the channel of health perception. Conclusions : In oral health programs for the middle-aged, it is necessary to have preventive interventions in oral health; in particular, it is necessary to provide intervention programs that can improve health perception and relieve functional restrictions.

전자상거래의 고객지향적 비즈니스 모델 구축에 관한 연구 - 고객가치와 서비스 품질, 기업의 성과를 중심으로 (Developing Customer-Oriente Service Model in the Electronic Commerce: Focus on the Customer Value, Service Quality, ad Performance)

  • 이현규
    • 한국정보시스템학회지:정보시스템연구
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    • 제14권1호
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    • pp.125-147
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    • 2005
  • This research focused on the comparison of corporate business mokels to explain different financial performances on the eBusiness domain. Especially, because customers have the more buying [ower tha other business areas, customer value and the service quality were prepared for independent variables and operational margin which can be obtained by publicize report was used for a dependent variable in stead of the other variables dependent on human perception as well. As a result, this research found that the customer value measured by service quality concept impact on the financial performance of eBusiness corporation positively. To find out more delicate results, structural equation was used for statistical method using 324 survey samples on 10 corporations. Though data using for statistical analysis were divided into individual and corporate level and have the time gap between research time and financial performance publicized period, the value of this research is that the customer value and service quality concepts with very objective financial information were input for constructing a research model.

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커피전문점의 서비스 품질 및 서비스공정성이 고객만족 및 행동의도에 미치는 영향: 국내외 커피전문점을 조절효과로 (Effects of Service Quality and Service Fairness of Coffee Brand on the Service Quality and Behavioral Intention: Domestic/Foreign Coffee Brand as Control Effects)

  • 김정애;권용주;변광인
    • 한국조리학회지
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    • 제23권4호
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    • pp.144-162
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    • 2017
  • This research utilized integrated package program of PASW Statistics 18.0 and AMOS 22.0 to analyze how the influence of service quality factor of coffee chains affects customer satisfaction and intention of customer behavior. The utilized statistics techniques were frequency analysis, exploratory, confirmatory factor analysis, covariance structure analysis, multiple group structure equation model analysis, etc. As a result of hypothesis verification, first of all, it was verified that the service quality factor of coffee chains affected positive (+) effect on service justice. Second, it was verified that the service justice affected positive (+) effect on customer satisfaction. To see it detailed, it is possible to see that all factors, perception of interactive justice, distributive justice, procedural justice, were adopted as the case of affecting service satisfaction (p<.001). Third, it was verified that among the circumstances that service quality affected to satisfaction, justice played a role as intermediary role. Fourth, it was verified that service satisfaction affected positive (+) effect on customer satisfaction, finally, the influence that customer satisfaction affecting behavioral intention has no effect on behavioral intention by brands of domestic or abroad.

뷰티 소셜커머스 구매이용에 대한 소비자 인식과 구매행동 연구 (A Study on Consumer Perception and Purchasing Conditions of Using Beauty Social Commerce)

  • 홍수남
    • 한국의상디자인학회지
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    • 제19권4호
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    • pp.43-58
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    • 2017
  • The purpose of this study was to find the consumer perception and purchasing behaviors of beauty service products based on recent consumer purchasing patterns utilizing social commerce. The research method looked at general characteristics, exploratory factor analysis, reliability T-test, correlation analysis, one way ANOVA, regression analysis of the consumer awareness and purchasing status in the use of beauty social commerce of 228 research subjects in their 20s and 30s residing in Seoul and Gyeonggido. SPSS v. 21.0 was used. The results found the following. First, service quality, interaction, user convenience, and price were set as factors for the validity verification of consumer perception in beauty social commerce. Second, as a result of studying consumer perception regarding beauty social commerce, interaction had the largest correlation while price, service quality, and user convenience followed. As a result of studying the differences according to the general characteristic of gender, user convenience had a larger correlation for female consumers than male consumers. Third, the following was the result of studying purchasing behaviors in beauty social commerce. Among diverse social commerce businesses, Pokemon was the most popular, while among the various coupons available, hair salons were most commonly purchased. The modal value for the number of times consumers used beauty service products was two times a month, and the most popular price ranges were 100,000 KRW or less and 100,000~200,000 KRW. Accordingly, it was observed that social commerce is receiving attention and being considered as the next generation for shopping in the beauty industry. This channel should be well utilized by related industries through the improvement of customer satisfaction, which will lead to repurchases, and consequently result in becoming an actual means for sales in the beauty industry.

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