• 가정과삶의질연구
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• 제4권2호
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• pp.119-136
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• 1986

To survey the intensities of housewives perception on savings-goods and to suggest them some guiding direction for reasonable saving behavior, a total of 392 questionaires was distributed to housewives in Seoul. The data were analyzed in terms of frequency, percentage, x2-test, F-test and Pearson's Correlation. The Results were as follows; 1) Housewives awareness degree on savings-goods scored total average marks of 37/100 which was in the relatively low level. 2) Housewives interest degree on saving-goods scored total average marks of 70/100 which was in the fairly high level. 3) The correlation between awareness and interest degree on savings-goods was very highly significant. 4) The major information source of savings-goods was from pamphlet, TV, radio and newspaper, namely, public information. 5) Housewives perception of public information on savings-goods was very weak.

• 마케팅과학연구
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• 제20권2호
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• pp.149-163
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• 2010

以前的研究已经表明零售价格促销改变消费者的购买行为以及零售商频繁的使用价格促销. 为了持续的从消费者身上获得利益, 零售商会采用几种价格促销方式. 例如, 零售商采用绝 对的降低价格($,€), 百分比价格, 或两种方法的结合(Della Bitta et al. 1981). 采用不同的价格促销类似于购买决定的形成(Monroe 1990). 框架效应是指一个问题两种在逻辑意义上相似的说法却导致了不同的决策判断(Frisch 1993). 因此, 如何陈述促销会影响消费者的交易评价并提高销售量. 事实上, 大量的营销研究已经证实了价格陈述对交易感知的影响(Lichtenstein and Bearden 1989; Urbany et al. 1988; Yadav and Monroe 1993). 从这个意义上说, 很多的营销研究已经论证了交易感知同样由消费者准确的计算折扣和最终价格的水平决定的(Estelami 2003a; Morwitz et al. 1998). 所以营销者能够通过提高计算的准确性来提高消费者对折扣的反应. 最后, 由于整体的计算误差导致低估了折扣(Kim and Kramer 2006), 消费者更容易在深度分析价格信息之后领会打折的报价,使他们能更准确地评估价格折扣. 本研究的目的是测试不同的折扣价格对消费者价格感知的影响. 更准确的来说, 本研究的目的是探索如何不同的执行相同的价格促销(语义和视觉凸显), 从而影响消费者对促销的感知和他们的购买决定. 我们的分析聚焦于价格陈述对评估, 购买意图和储蓄感知的影响. 为了验证提出的假设, 本文用实验性分析来分析几个折扣陈述. 从这个意义上来说, 我们采用一个2(数值显著陈述: 绝对和相对)x 2(语言显著陈述: 新颖的和传统的)x 2(视觉显著: 红色和蓝色)的设计来探索折扣陈述对三个因变量的影响: 评估, 购买意图和储蓄感知. 我们向受访者提供一个假设的广告, 受访者被告知报价的情况并需要对此评估. 一旦样本完成对广告的评估, 他们需要回答一份与价格显著和依赖纬度的问卷. 然后, 进行操作来确保受访者记得他们被对待的情况. 接着, 我们用一个2x2x2的多变量方差分析和随访单变量的测试来证实研究假设并检测单因子(价格显著)对评估, 购买意图和储蓄感知的影响. 结果表明, 语义和视觉显著的陈述对评估, 购买意图和储蓄感知有显著的主要影响和相互作用. 数值显著的作用显著影响评估和购买意图. 另外, 语言显著主要影响储蓄并作用与评估和购买意图. 最后, 视觉显著的相互作用对评估有显著影响. 本研究的结果的实践启示包括公司在计划基于用折扣来吸引消费者主义的促销时需要考虑. 因为价格陈述对消费者感知有重要的影响, 所以零售商应该考虑那种影响是想要的从而设计有效的折扣陈述. 特别是, 零售商应该用一种使得最终价格计算容易的传统方式来陈述折扣. 这是如此重要的调查方式使得营销者可以提高消费者心算的准确性来提高消费者对价格折扣的反应. 这个有关价格陈述对消费者反之和购买意图的影响的初步研究为未来的研究开启了方向.

• 가정과삶의질연구
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• 제10권2호
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• pp.191-208
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• 1992

The study is focused on the perception of husbands and wives family financial security and satisfaction with quality of family life. Data was collected from the husbands and wives in Seoul. Eligibility was limited to family units with husband, wife, and at least one child. 852(Husbands:432, Wives: 420) out of 1200 respondents were finally selected as datum sources. The data was analyzed by Frequency, OneWay-ANOVA, t-test, Pearson' correlation and regression analysis. The major findings are the following: 1) In regard to the perception of family income adequacy, wives' perception was higher than husbands'. On the family financial problem, husbands had more experienced the financial problem than wives. 2) Marriage education, family income, husbands and wives education , and savings effected satisfaction with quality of family life. and husbands are more satisfaction with quality of family life than wives. 3) Determined the impact of the perception of family financial security on the satisfaction with quality of family life was 41% for wives and 33% for husbands, respectively.

• 한국의류학회지
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• 제26권6호
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• pp.877-888
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• 2002

Price is a product attribute, which is determined by the function of the producing cost and profit. It is also identified as one of the most important components of the marketing mix. For consumers, price is an always-existing cue, definite evaluation criteria, and easily accessible information in the purchasing process. Considering the concept of the clothing-price in a comprehensive perspective encompassing economic, psychological and marketing perspectives, a theoretical model was developed. The model includes souses and dimensions of price perception and related behaviors. Souses of price perception were: the actual retail price at selling point, the internal reference price and external reference price. The dimensions of price perception included sacrifice perception, economic value perception, inference, savings perception and price as information perception. Clothing price related behaviors that flowed these dimensions were: low price consciousness, value for money consciousness, price-quality inference, price-prestige inference, sale proneness and price mavenism. An empirical study was conducted to validate the theoretical model. A questionnaire was developed and data were collected from 680 adult women living in Seoul, Korea. Confirmatory factor analysis as well as exploratory factor analysis results showed that theorized price related behaviors were successful classifications.

• 가족자원경영과 정책
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• 제13권3호
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• pp.181-205
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• 2009

The purpose of this study is to investigate some Influencing factors related to the wealth perception and property increase of 519 women in Seoul. The research was conducted from the end of February 15 to the beginning of January 20, 2009. The figures obtained were analyzed by frequency, percentage, mean, x-test, t-test, F-test, chi-square, and Duncan's F-test with SPSS pc+ The major findings of who study are summarized as follows: l.There were significant differences between the wealth recognition (economic plan affirmative and negative perception of wealth) for women according to social and psychological variables; economic plans have a higher value for married women, older women, those who have followed a postgraduate university course, those with higher income and expenditure, higher life satisfaction, and high and middle satisfaction with their economic life. In particular, economic plans varied significantly according to expectation of wealth in old age, and future economic prospects in the middle group. 2. Increased wealth and economic according to social and psychological variables (marital status, age, education, income, expenditure, life satisfaction, satisfaction with economic life, expectation of wealth in old age, future economic prospects) were shown to be associated with the following methods of increasing property: use of savings banks (p<.001) showed a rate of deposit of 20%-40% (p<.001) saving and thrift was a practice (p<001) that was related to the cost of living; and education expenditure (p<.001) as a property preparation period was exhibited in women aged 25-30 (p<.001). 3. There were significant differences in the recognition of wealth according to strategies for increasing wealth. There were no significant differences between mean of property acquisition and point of expenditure or the property preparation period in the perception of wealth. The related variables in rate of deposits were under 20% according to economic plan and negative wealth perception. In contrast, in the middle and high group, the economic plan and negative wealth perception were 20%-40% in relation to the rate of deposits. Variables related to the action of saving and thrift and property acquisition were practiced in the low and middle group of affirmative wealth recognition and the high group of negative wealth perception. The high group for wealthrecognition and the low group for wealthnegation exhibited little savings, thrift, and property accumulation. Those variables which point an expenditure the cost of living were education expenditure in all groups of negative wealth perception. The women in the study practiced more soundness economic planning according to their increased wealth and economic strategy. This study suggests that women should have positive wealth perception in their lives.

• 가정과삶의질연구
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• 제7권1호
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• pp.15-25
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• 1989

The purpose of this study is to examine the factors affecting the consumer's search for information and the relationship between the amount of search and the final price paid. The model indicates the demand for search is affected by the market price of each durable good purchased, the tim available for search, family income, direct cost of search, the initial stock of information, effectiveness of search, and shopping attitudes. The final price savings are a function of search, price of dispersion in the market, the initial stock of information, and effectiveness of search. Data from the Pane Study on Consumer Decisions and Asset Management were used for the empirical testing of the theoretical model. The amount of information search as dependent variable is represented by two different measures, the level of discussion with others and the number of stores visited. The amount of discussion with others depends mainly on the respondent's shopping attitude. The higher the wife's desire to search, the higher the degree of husband's comparison shopping, the less the husband's perception of price-quality relationship, the higher the level of discussions with others. The number of stores visited depends on the average market price of product purchased and the level of family income. The higher the average market price and he higher the level of family income, the greater the number of stores visited. The final savings depend upon the level of information search. The greater the number of store visited, but the less the purchase is discussed with stores, the higher the final savings are.

• 한국항공운항학회지
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• 제27권4호
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• pp.96-104
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• 2019

The response to climate change of international air transport industry might be initiated by ICAO's CORSIA (Carbon Offsetting and Reduction Scheme for International Aviation) which will impact on international airlines' flight operation behavior in the future. Though the airlines' efforts to reduce fuel consumption has been a major issue in economics of aviation industry, the improvement of fuel efficiency in flight operation will have additional impact on their profitability by introducing carbon emission cost. The fuel consumption in flight operation will be somewhat influenced by pilots' technical action for maneuvering aircraft during flight operation. This study will investigate pilots' behavior on decision for tactical aircraft control for mission flight. The data will be collected by the survey through sample pilots asking about their intention and perception on fuel savings during flight operations. The data will be analyzed by AHP process and the study will find out the elements and factors influencing pilots' behavior on technical decision of flight and their weights on fuel saving effects.

• 가정과삶의질연구
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• 제21권2호
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• pp.201-212
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• 2003

This study analyzed the objective indicators of household economic structures, such as income, expenditure, and debts, as well as a subjective evaluation of economic standards, and compared the households of commuting couples (so called Weekend couples) with those of non-commuting couples. Findings of this study are as follows. First, both husbands and wives in commuter marriages had a higher level of education, were younger, had poorer health, and had shorter working hours than the couples in non-commuter marriages. Second, commuting couples had a significantly higher income than non-commuting couples. In addition, commuting couples had a greater amount of savings, had a higher cost of living, and lower debts than non-commuting couples. Third, commuting couples evaluated their status of household economy more negatively than non-commuting couples. Despite the fact that the commuting couples were more affluent in terms of the objective indicators, including income, savings, and assets, their level of health and psychological well-being were compromised. Lastly, factors determining commuter marriages were the number of years the husband has spent in his job, and the husband's level of education. The shorter the tenure of the husband's job, and the higher the level of husband's education, the more likely the couple was in a commuter marriage.

• 가정과삶의질연구
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• 제24권3호
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• pp.95-115
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• 2006

The purpose of this study was to analyze the affecting factors on male salary workers' pre-retirement plans and pre-retirement planning programs. The focus was on male workers' pre-retirement plans and programs for economy, housing, family relationship, leisure and health care in their elderly life. The major findings were as follows: First, the salary workers estimated their level of economic and health problems among their elderly life as relatively high. Second, the major factors affecting the level of planning for post-retirement were salary workers' age, job satisfaction, and reserved savings for their elderly life. Third, the major affecting factors on participation in pre-retirement planning programs were age, educational attainment, and spouse's job status. From these findings, it can be concluded that salary workers' level of pre-retirement planning and the needs of pre-retirement planning programs differed from their personal characteristics and preferences. Also, salary workers' characteristics related to job and retirement had more important effects on their pre-retirement planning than economic status.

• 농촌계획
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• 제26권3호
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• pp.39-47
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• 2020

While agricultural water has been declared free in Korea to ensure access to these limited resource since the year 2000, farmers have however developed lackadaisical behavior towards water saving leading to its scarcity. To overcome this problem, a variety of experience-oriented education model was developed for farmers to promote the adoption of water conservation, and preventive measure against the drought impacts. In this study, farmers' awareness and their attitudinal behavior of agricultural water savings were investigated. The monitoring of water supply structure and the repair facilities in Pohang and Yeongdeok areas were conducted. The field visits and behavioral surveys showed a high degree of over-use and illegal water withdrawals by the farmers due to poor water-saving and management practices. We found that most of the KRC employees strongly admitted the necessity of water-saving education. On the other hand, the farmers showed good interest in the implementation of water-saving awareness through education. Besides this, most farmers agreed to adopt water-saving practices in the fields. Farmers also acknowledged the recklessness of water use was due to the aging of waterways, poor water management, and illegal water consumption. The majority of the farmers responded against imposing the water-use tariffs. However, there was a low response to paying the water-use charge. Aging agricultural facilities and the lack of institutional penalties or incentives were the major obstacles in achieving efficient water-saving. Considering the current drought frequency, urgent water-saving education of farmers was deemed necessary to prepare the farming community against the water shortages. Based on the results of this study, we have to identify the irrigation practices of farmers and provide water-saving education to enforce more efficient use and management of agricultural water.