• Title/Summary/Keyword: Perception of Users

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Why Do Mobile Device Users Take a Risky Behavior?: Focusing on Model of the Determinants of Risk Behavior (모바일 기기 사용자는 왜 정보보호에 위험한 행동을 하는가? : 위험행동 결정요인 모델을 중심으로)

  • Kim, Jongki;Kim, Jiyun
    • The Journal of Information Systems
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    • v.28 no.2
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    • pp.129-152
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    • 2019
  • Purpose The purpose of this study is to empirically identify the risky behavior of mobile device users using the Internet of Things on a situational perspective. Design/methodology/approach This study made a design of the research model based on model of the determinants of risk behavior. Data were collected through a survey including hypothetical scenario. SmartPLS 2.0 was used for the structural model analysis and t-test was conducted to compare the between normal and situational behavior. Findings The results were as follows. First, the central roles of risk propriety and risk perception were verified empirically. Second, we identified the role of locus of control as a new factor of impact on risky behavior. Third, mobile risk propensity has been shown to increase risk perception. Fouth, it has been shown that risk perception does not directly affect risky behavior and reduce the relationship between mobile risk propensity and risk behavior. According to the empirical analysis result, Determinants of risk behavior for mobile users were identified based on a theoretical framework. And it raised the need to pay attention to the impact of locus of control on risk behavior in the IS security field. It provided direction to the approach to risky behavior of mobile device users. In addition, this study confirmed that there was a possibility of taking risky behavior in the actual decision-making.

A Study on Users' Perception of Specialized Services through Service Quality Evaluation of Public Libraries (공공도서관 서비스 품질 평가를 통한 특화서비스에 대한 이용자 인식 연구)

  • Jeong, Dae-Keun;Noh, Younghee
    • Journal of the Korean Society for information Management
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    • v.35 no.4
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    • pp.51-75
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    • 2018
  • This study was intended to confirm the perception of the users for the public libraries specialized service through the difference in library service quality according to the availability of specialized services by utilizing 'LibQUAL+' that is a service quality assessment tool. As a results, there is difference in the minimum and perceived levels between libraries that provide assessment result specialized services for service levels and those that did not. And there was no difference in the expected level. The degree of service showed generally higher user perception in the Adequacy Gap and Superiority Gap than libraries that do not offer specialized services. Therefore, the users of public libraries recognize that libraries that offer specialized services are better served than libraries that do not.

Social Media Use and the Users' Perception of Social Support (소셜미디어 이용자의 이용행태와 사회적 지지감 인식: 성격, 이용동기, 이용방식을 중심으로)

  • Kim, Young Yim
    • The Journal of the Korea Contents Association
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    • v.15 no.4
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    • pp.407-419
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    • 2015
  • As the use of social media has gained mainstream popularity, concerns on the particulars of the users' motivation and method of use is on the rise. Under uses and gratifications approach, this study analyzes the use behaviors in Kakao-story, Facebook, and Twitter, and analyzes the changes in the perception of social support by the users of the media. Data was analyzed from 240 online questionnaire surveys. The study finds that the frequency of use of social media differs depending upon the personality of the users and their purpose of use, both of which also influence their type of use. It also finds that frequent use of social media increased the users' perception of social support, whereas their type of use had no effect with such perception. Communication behavior through social media seem to increase perception of social support.

Comparison of Users' Perception of Information Security Elements on Computer Virus Between Large and Small-and-Medium Companies (대기업과 중소기업 간의 정보보안 요소에 대한 사용자의 인지 비교: 컴퓨터 바이러스를 중심으로)

  • Kim, Jong-Ki;Jeon, Jin-Hwan
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.16 no.5
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    • pp.79-92
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    • 2006
  • Computer virus is one of the most common information security problems in the information age. This study investigates the difference of users' perception of security elements between large companies and small-and-medium companies on the subject of computer virus. Based on t-test, no significant difference is found in users' perception on security threat and security risk While users satisfy with the level of security policy, there is a significant difference on the level of security policy recognition between the two sizes of companies. Moreover, there are significant differences on information assets, security vulnerability and security effectiveness, which implies difference in the users' perception on importance of assets, exposure to threats and computer virus prevention efforts between large and small-and-medium companies.

The Effects of Use Patterns and Service Quality on Performance and Use Satisfaction on Library Information System (도서관의 이용패턴과 서비스품질이 정보화성과지각 및 만족에 미치는 영향)

  • Jung, Hyung-Shik;Yeoum, Seoung-Yeoub
    • Journal of Global Scholars of Marketing Science
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    • v.18 no.4
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    • pp.217-244
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    • 2008
  • Consumers' overall satisfaction on a specific library use is inferred to be primarily accrued from their performance perception and use satisfaction on the library information service system as recent information technology is being rapidly improved and more libraries are being equipped with advanced information technologies. However, prior research has been conducted only on general library service quality and visitors' satisfaction, leaving the important aspects of visitors' library use and information performance perception. Thus, the objectives of this research are to examine the effect of library use patterns such as general visit for book reading and more professional information search, coupled with service quality, on the library users' performance perception on the information system that in turn, affects library use satisfaction on the same information system. More specifically, this study examines whether library visitors perceive differenltly the information system performance according to their library use patterns such that professional library users may have less positive on information system service due to their higher expectation or more positive perception on it due to variety of information uses and positive judgment on advanced information system. Next, three dimensions of service quality, consisting of interaction, outcome, and physical evidence quality in visitors' library use situations, are hypothesized to affect performance perception on library information system. Thirdly, the performance perception on library information system is hypothesized to influence the system use satisfaction while these two constructs are to affect visitors' overall satisfaction. we develop the following research model in accordance with the above theoretical reasoning. All variables used in this study(General Use Patterns, Professional Use Patterns, Interaction Quality, Outcome Quality, Physical Evidence Quality, Information Performance Perception, Information Use Satisfaction, Overall Satisfaction) were defined operationally based on the underlying prior studies. A survey was conducted with prepared questionnaires to about 400 visitors of a specific university library. Among them, 353 proper questionnaires were finally used for the analyses. Two-step approach was used to test the hypotheses. First, confirmatory factor analysis was conducted to guarantee the validity and reliability of variables. The results showed that all variables had not only convergent and discriminant validity, but also reliability. Then, research model was examined with a structural equation using LISREL 8.30 version. The fitness of the research model was found to be within the acceptable level. The findings of this study are as follows. The professional library use pattern was found to affect the users' performance perception on the library information system while the general library use pattern was not. Second, three dimensions of service quality (interaction, outcome, physical evidence) were found to influence the information system performance respectively while none of them was not to information use satisfaction. Third, library users' performance perception on the information system operation was found to affect the information system use satisfaction, both of which also influence users' overall satisfaction of the library. The findings of this study suggest that contemporary libraries strengthen their advanced information system operation in a way of user orientation and more importantly maximize their visitors' utilization of information system, accompanying proper material and various program development. This study conceptualized the new constructs of library users' performance perception on the information system and information use satisfaction which could better explain library users' overall satisfaction. Thus, furture study related with library service could utilize the constructs of information system performance and satisfaction as well as the variety of library use patterns in the users' viewpoints.

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The Impacts of Socio-Economic Characteristics on the Services User's Perception by the Change of Social Condition in Healthcare Services (보건의료서비스 이용자의 사회경제적 특성이 보건의료서비스의 여건변화 지각에 미치는 영향)

  • Choi, Young Soon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.5
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    • pp.3276-3283
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    • 2015
  • The purpose of this study was to ascertain whether some socio-economic characteristics affect the service users' perception on the change of social condition in healthcare services. The research target for this study was fixed on the sample members in national sample design and the data of this study was used 37,648 effective samples collecting using Probability Proportional to Size. The results of this study using the causal relationships model are as follows: The variables including type of female, age, years of schooling show positive signs on the service users' perception on the social condition change of healthcare. And the variables including household income, temporary worker, casual worker, urban residents show negative signs on the service users' perception on the social condition change of healthcare. In conclusion, the socio-economic characteristics affect the service users' perception on the social condition change of healthcare. And the service user's perception on the social condition change of healthcare was affected positively on the beneficiary side.

Research on Design of Mixed Reality Interface Based on Spatial Perception

  • Wei, Li;Cho, Dong-Mi
    • Journal of Korea Multimedia Society
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    • v.24 no.6
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    • pp.815-824
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    • 2021
  • Based on the theory of space perception, this paper concludes that the mixed reality application under the theory of space perception has a three-level definition of visual hierarchy and then analyzes the component elements of interface design and the classification mode of interface windows. Next, carry out case practice research through this theoretical definition, and finally conduct the survey and analysis of questionnaire data, verifying that the mixed reality interface design based on spatial perception theory meets the user experience elements of Usability, Availability, and Attraction. The conclusion is that the constituent elements of interface design and the window classification mode can provide specific and practical design specifications for mixed reality interface design, reduce the interaction cost of completing tasks, reduce users' cognitive load, and make it easier for users to receive interface information

Effects of the User's Perceived Threat to Freedom and Personalization on Intention to Use Recommendation Services (자유 위협과 개인화에 대한 사용자의 지각이 상품 추천 서비스 수용에 미치는 영향)

  • Lee, Gyu-Dong;Kim, Jong-Uk;Lee, Won-Jun
    • Asia pacific journal of information systems
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    • v.17 no.1
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    • pp.123-145
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    • 2007
  • There are flourishing studies in the acceptance or usage of information systems literature. Most of them have taken the pro - acceptance view. Undesirably, information technologies often provoke users' reactance or resistance. This paper explores one of the negative reactions -psychological reactance. The present paper studies the effects of the users' perception of threatened freedom and personalization degree on intention to use recommendation services. High personalization can be a major motivation for users to accept recommendation systems. However recommendation services are a two-edged sword, which not only provides users the efficiency of decision making but also poses threats to free choice. When people consider that their freedom is reduced or threatened by others, they experience the motivational state to restore the freedom. This motivational state must be considered in understanding usage of information systems, especially personalized services which are designed for persuasion or compliance. This paper empirically investigates the effect of personalization and the psychological reactance on the intention to use information systems in the personalized recommendation context. Users' perception of personalization increases the usefulness of recommendation service while their perception of threat to freedom reduces the intention to use personalized recommendation service. Findings and implications are discussed.

A Study on Comparing the Perception between Librarians and Users about Libraries' Value

  • Noh, Younghee;Lee, Kwang Hee;Choi, Sang-Ki
    • International Journal of Knowledge Content Development & Technology
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    • v.8 no.2
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    • pp.67-100
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    • 2018
  • This study comprehensively draws a conclusion using factors of economic, social, and educational value and performed a survey on librarians and users to compare and analyze the difference in perception between the two groups. The result are as follows: First, Libraries had the social value not only on research and personal learning but also on establishment and vitalization of communities, provision of opportunities to share ideas between local residents and create something new, and provision of recreation to improve the residents' capability. Second, both groups evaluated the libraries' educational role and function relatively highly. In particular, the librarians scored very high for the items that the libraries' educational role was expanding, the libraries were a part of the educational system, and the libraries' value on reading and literacy was great, and the users thought that libraries had an value because they were a part of education and the educational system. Third, economic value part also obtained relatively lower scores than other values; the mean of the librarian group was 3.46 and the user group was 3.43. Among the economic values, the librarian group scored the highest for the area of economic value for local communities, and the greatest scores were given to manpower development by the users.

Perception differences between users and policy-makers on technology protection support system for small and medium-sized businesses (중소기업 기술보호지원제도에 대한 이용자와 정책담당자의 인식차이 분석)

  • Park, Sanghoon;Cho, Namwook
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.13 no.1
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    • pp.37-48
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    • 2017
  • As the risk of technical leakage is increasing, technology protection support systems for small and medium-sized businesses have gained attention. This paper analyzed the perception gap of the user and policy-maker regarding technology protection support systems. First, to identify key elements of technology protection support systems and construct measurement factors, interviews with experts are conducted. Then, surveys are conducted to analyze the perception differences between the users and policy-makers. Factor analysis and ANOVA have been utilized to analyze survey results. The result shows that the perception gaps exist in the following areas: management system, cost reduction, copyright protection, customer satisfaction, leakage prevention, and awareness. To enhance the effectiveness of technology protection support systems, this paper suggests technology protection support systems should be customized in terms of the company's size and type of busines.