• Journal of the Korean Institute of Rural Architecture
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• v.12 no.2
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• pp.77-84
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• 2010

Hanok has been widely distributed as a support policy by local governments for the purpose of improving residential environment. In this study, Hanok in a rural area was founded was to evaluate the user's satisfaction. Hanok between residents and the perception of architects and tries to figure out the difference. Current Hanok residents showed higher satisfaction, but they showed negative response for high construct cost, plane form of building, insulation performance and noise. According to the comparison of recognition between residents and architectural designers, they showed differences in "Low soundproofing", "lack of storage space", "Equipment", "Tile", "The modularity of the flat panel design", and "The modularity of construction materials" and it was examined that architectural designers group had higher preference for traditional materials and forms. For succeeding to the traditional architectural factors of Hanok and distributing it as modern house, the research on use of modern materials and modulation of plane and members should be performed for reducing construction cost and improving insulation performance.

• Journal of the Korean Institute of Rural Architecture
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• v.14 no.1
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• pp.91-98
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• 2012

This study is aimed to survey on the perception of residents about general contents and current status of urban traditional houses in Cheongju. A study on methods is using questionnaire which 12 items of attraction in Urban Traditional Houses and experimental study focusing on residents in Seowoon-dong and Seokgyo-dong where traditional houses are concentrated. As a result, residents of urban traditional houses were categorized 6 sectors, which 4 sectors of Seowoon dong and 2 setors of Seokgyo-dong, caused by the road construction. The urban spatial structures of these sectors are maintained, comparing with aerial photography on 1960's. And residents recognize eco-friendly attraction higher than awareness on traditionality, locality and aesthetic beauty. It is proposed to prepare political alternative about traditionality, locality and aesthetic beauty. Low awareness about traditionality and locality have influenced that residents hope the change of the traditional houses.

• Journal of the Korean Society of Clothing and Textiles
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• v.47 no.4
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• pp.593-608
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• 2023

This study attempted to classify the types of perceptions of the new Hanbok, focusing on female college students in their 20s, and to analyze the characteristics of each type. This study was conducted with the Q methodology and analyzed with the QUANL pc program. The perceptions of the new Hanbok among female college students in their 20s were classified into four types: Type 1: modern/practical, Type 2: convenient/practical, Type 3: temporary/accessible, and Type 4: convenient/traditional. Type 1 emphasized the selection of Western clothing fabric, matching zipper/buttons, and achromatic colors. Type 2 highlighted a design that can be worn as daily clothing by combining materials that are convenient for laundering. Type 3 stressed the operation of new Hanbok rental stores so that it is easy to access and accept new Hanboks in old palaces and Hanok villages. Type 4 required the development of a design that reflects the elements of the traditional Hanbok and is convenient for activity and laundering.

• Journal of Fashion Business
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• v.23 no.1
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• pp.74-88
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• 2019

The purpose of this study is to explore university students' Hanbok rental behavior and to examine factors that influence their intention to rent Hanbok. Questionnaires were distributed in Universities in the Seoul metropolitan area, and the final 202 responses were used for data analysis. For data analysis, descriptive statistics, factor analysis, cluster analysis, t-tests, and multiple regressions analysis were used. Sixty-one percent of those who have experienced Hanbok rental said they rented Hanboks to experience tourism and 22 percent said they rented Hanboks to take pictures, and the main rental places are tourist attractions such as Jeonju Hanok Village. Respondents indicated that the design and color of Hanbok were important product attributes when they consider renting a Hanbok. They also indicated that the opinions of other users posted on the Internet/Social Network were their main source of information for Hanbok rental. The result of cluster analysis showed that there were two groups of Hanbok rental consumers based on clothing consumption values: novelty-seeking group and practicality-seeking group. The two groups were different in terms of few factors of the benefit sought of Hanbok rental, product attributes, and information sources. Regression analysis revealed that traditional culture perception, purpose-built Hanbok pursuit benefit, pragmatic pursuit benefit, attitude toward Hanbok, and the previous Hanbok rental experience significantly affected respondents' intention to rent Hanbok. Based on the results, this study summarizes the key features of each group and provides suggestion for developing strategic marketing activities.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.30 no.2
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• pp.110-118
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• 2012

This study aimed to research theoretical reviews of streetscape and to analysis the correlation between visual properties and preference of streetscape in Bukchon around Gahoe-dong which is a dense Hanok area. Therefore we analyzed a relation between visual quantities and preference intended Samcheong-dong 35 street, Gahoe-dong 31 street and Gahoe-dong 11 street the representative streetscape in Bukchon. Also we extracted common factors of images of the streetscape in Bukchon and figured out a relation between the visual image evaluation and the preference by regression analysis. The result of the analysis is as follows. First, it was the streetscape of Gahoe-dong 31 street which get more scores than any other streetscape in preference. And we figured out that the higher the ceiling and the visual quantities of planting the more preference. Second, streetscape in Bukchon was explained by 'aesthetics', 'amenity' and 'orderliness' in psychological view. And there was noticeable difference in aesthetics aspect between Gahoe-dong 31 street the highest preferred place and the Samcheong-dong 35 street the lowest preferred place. Third, as a result of regression analysis on preference and factor scores about psychological variables, we figured out that the factor which explains aesthetics effects most on the preference.

• Journal of the Korean Institute of Landscape Architecture
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• v.50 no.2
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• pp.138-148
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• 2022

The 1920s and 1930s were when new trends became prominent in Korean housing architecture. This study began with a curiosity about the appearance of residential gardens during the transition period, when housing types were changing. Since gardens are constantly evolving and living spaces, it is not easy to give a clear picture of their evolution. However, through popular magazines and newspaper articles published in the 1920-30s, this study investigated how people perceived the gardens socially and how they engaged in gardening. First, the study of Gyeongseong's urbanization process revealed that people perceived gardens as a way to give natural beauty to the urban environment. Therefore, the creation of a residential garden was strongly encouraged. Second, the housing improvement movement, which the architects actively discussed during this period, emphasized that a garden is a factor that can help improve the quality of the residential environment in terms of hygiene and landscape aesthetics. Third, since the media provided information on gardening, it was confirmed that the number of people engaged in gardening as a hobby increased. As designers and gardeners who had received a modern education became more active, the concept of "designed gardens" was formed. Lastly, although the houses were divided into various types, the shapes of the gardens did not show a significant difference according to the architecture type. They tended to embrace the time's ideal garden design and style. Therefore, even in a traditional hanok, Western-style gardens were naturally harmonized into the overall architecture, and exotic plant species could be found. Although the gardens found in media images were limited to those belonging to the homes of the intelligentsia, it can be seen that representativeness was secured, considering the popularity and ripple effect of the media. Therefore, this study contributes to the literature as it confirmed the ideal gardens and gardening methods in the 1920s and 30s.