• Title/Summary/Keyword: Perception Value

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An Objective No-Reference Perceptual Quality Assessment Metric based on Temporal Complexity and Disparity for Stereoscopic Video

  • Ha, Kwangsung;Bae, Sung-Ho;Kim, Munchurl
    • IEIE Transactions on Smart Processing and Computing
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    • v.2 no.5
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    • pp.255-265
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    • 2013
  • 3DTV is expected to be a promising next-generation broadcasting service. On the other hand, the visual discomfort/fatigue problems caused by viewing 3D videos have become an important issue. This paper proposes a perceptual quality assessment metric for a stereoscopic video (SV-PQAM). To model the SV-PQAM, this paper presents the following features: temporal variance, disparity variation in intra-frames, disparity variation in inter-frames and disparity distribution of frame boundary areas, which affect the human perception of depth and visual discomfort for stereoscopic views. The four features were combined into the SV-PQAM, which then becomes a no-reference stereoscopic video quality perception model, as an objective quality assessment metric. The proposed SV-PQAM does not require a depth map but instead uses the disparity information by a simple estimation. The model parameters were estimated based on linear regression from the mean score opinion values obtained from the subjective perception quality assessments. The experimental results showed that the proposed SV-PQAM exhibits high consistency with subjective perception quality assessment results in terms of the Pearson correlation coefficient value of 0.808, and the prediction performance exhibited good consistency with a zero outlier ratio value.

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Effect of 360-degree Hospitalization Guide Video Content for ICU Caregivers on Anxiety, Satisfaction and Safety Perception

  • Park, Jung-Ha;Lee, Yun-Bok
    • International journal of advanced smart convergence
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    • v.10 no.4
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    • pp.233-240
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    • 2021
  • The purpose of this study was to provide a 360-degree video on intensive care unit admission guidance to family members admitted to the intensive care unit, and then to identify anxiety, safety perception, and satisfaction. This study was a single-group pre-post design, and the data collection period was from October 1, 2020 to August 30, 2021. The subjects of this study were 19 people who applied 360 degree hospitalization guide video. For data analysis, SPSS WIN 24.0 program was used, and real number, percentage, mean, standard deviation, minimum value, maximum value, and Wilcoxon signed rank test were used. The subjects' anxiety before intervention was an average score of 6.21±2.30 and the anxiety after intervention was an average score of 3.95±2.46, which was statistically significant (z=4.13, p<.001). The safety consciousness of the subjects before the intervention was an average of 4.08±0.39 and the safety consciousness after the intervention was an average of 4.54±0.48, which was statistically significant (z=5.00, p=.001). The highest level of satisfaction with the 360-degree hospitalization guidance image of the subjects was 4.58±0.51 and the lowest was 4.16±0.96. In this study, when 360-degree hospitalization guide video was applied, there was a difference in anxiety and safety perception, and satisfaction was high. Based on the research results, various programs for guardian education can be developed and utilized in the future.

Linking Service Perception to Intention to Return and Word-of-Mouth about a Restaurant Chain: Empirical Evidence

  • GARA, Edwen Huang;GARA, Edwin Huang;RAHMAN, Fathony;WIBOWO, Alexander Joseph Ibnu
    • Journal of Distribution Science
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    • v.21 no.1
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    • pp.73-83
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    • 2023
  • Purpose: This study analyzed the influence of restaurant service perception on customer satisfaction and its implications on customers' attitude towards, intention to return to, and word-of-mouth (WOM) regarding a restaurant chain. Research design, data and methodology: Data from 421 respondents were collected using the convenience sampling method. After analyzing the data normality and removing responses with missing data and outliers, 342 responses were selected for further analysis, and the hypotheses were tested using Structural Equation Modeling (SEM). Results: We found that service perception affected customer satisfaction and customer satisfaction affected the customers' attitude toward the restaurant chain, which affected customers' intention to return and WOM about the restaurant chain. Conclusions: This paper provides one of the most important empirical results for managers in the restaurant sector, especially in Indonesia. Restaurant managers should thus provide training to their employees to improve the quality of the interaction with the customers and thereby increase customer satisfaction. The limitations listed in this study include the exclusion of respondents' income. For future research, we suggest investigating models of customer participation or consumer value co-creation for restaurant marketing success. Consumers are generic actors in the service ecosystem engaged in the value co-creation process.

Economic stress perception of farm households′ wives and related variables in Korea (농가 주부의 경제적 스트레스 지각수준과 관련 변수)

  • 노자경
    • Korean Journal of Rural Living Science
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    • v.7 no.2
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    • pp.139-152
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    • 1996
  • The objectives of this study are : (1) to measure the level of economic stress perception in Korean farm households. (2) to identify the effects of related variables such as socio-demographic variables and economic stability. The data from 505 farm households' wives was analyzed using statistical methods such as frequency, correlation, oneway ANOVA, lease significant difference test, and stepwise multiple regression. The major findings are as follows : The mean value of economic stress perception on the 505 wives was 33.5 points out of a possible 100. Among 3 subsectors, income stress perception had highest score. Socio- demographic variables such as family size, type of farm household, financial manager, debt, credit . grant assistant, wife's age, and educational level of the wife had a significant difference on the economic stress perception of wives in the ANOVA analysis. So did the objective and subjective evaluation of economic stability. As a result of multiple regression analysis, economic stability, debt presence, and wife age were verified explaining 23% of the variance of economic stress perception. Therefore, it can be said that farm wives had relatively high economic stress perception in the case of low economic stability, getting into debt and low age.

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The Effect of Reference Price Advertisements of Service on Consumers' Perception (서비스의 준거가격광고가 소비자 지각에 미치는 영향에 관한 연구)

  • Kim, Young-Man;Kim, In-Sub
    • Journal of Global Scholars of Marketing Science
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    • v.10
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    • pp.91-110
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    • 2002
  • The purpose of this research is as follows; First, the reference price ads are to investigate how the price cues and prior knowledge of service products have an effect on consumers' perception by the type of information. Second, this study suggests some marketing strategy guides to service marketing managers for price promotion strategy. To achieve these research goals, the hypothesis was established through reviewing the previous studies and the data collected from the experimental design. The experiment of this study was a 2$\times$2$\times$2 among the subject factorial design in which the factors were present in price cue presentation (presentation/non- presentation), the level of prior knowledge(high/low), and the type of information(positive/negative). The major findings of this research can be summarized as follows; First, there are some significant statistical differences in the consumers' perception value by level of price cues(hypothesis 1). Second, there are some significant statistical differences in the consumers' price-quality perception by level of price cues(hypothesis 2). Third, there are some significant statistical differences in the price-quality perception by the level of prior knowledge and the type of information(hypothesis 3).

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A Study on Family Perception, Gender-Role Values, Elderly Parent Support Values of Vietnamese Women (베트남 여성의 가족 인식, 성역할가치관, 노부모 부양가치관에 대한 탐색적 연구)

  • Lee, Eunjoo;Jun, Mikyung
    • Journal of Families and Better Life
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    • v.34 no.3
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    • pp.129-145
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    • 2016
  • This study focuses on the differences in family values, which is a cause of family dissolution and conflicts of marriage immigrant women. This study was conducted on 441 women in Vietnam. It was done to explore their family values. Specifically, the following were examined: the overall family values and martial status of Vietnamese women; differences in their family values by region (northern, central, southern). The survey questionnaire consists of the following content: 'family perception'; 'gender-role values'; 'elderly parent support value'. The characteristics of family values of Vietnamese women are as follows. First, the scope of family perceived by them was relatively narrow. In particular, most of them didn't perceive the parents of a spouse as a familymember. Second, in terms of gender-roles, they perceived men and women as equal and didn't have strong perception of traditional gender roles. Third, they felt strongly about supporting elderly parents. The perception of supporting elderly parents is based on equal gender roles, instead of the paternalistic approach. They preferred financial support to living with parents. There were also differences in family values by region. Also, their values seemed to be the opposite of the ones well-known by region. In addition, their values were changing amid economic growth and modernization. Residents in Can Tho in the south - known to have open-minded Southeast Asian values - had the most patrilineal, traditional values with strong perception towards supporting elderly parents. Residents in Hanoi in the north - known to have heavy influence of Confucian culture - had non-traditional values with positive attitude towards liberal sex culture, divorce, and remarriage. Residents in Da Nang, a central region, had a mixture of northern and southern characteristics in terms of family values.

A Study of Consumer's Consciousness on Imported Apparel and Domestic Apparel - Centering around College Students of Seoul area - (수입의류와 국산의류에 대한 소비자의식 연구 - 서울지역 대학생을 중심으로 -)

  • 이인자
    • Journal of the Korean Society of Costume
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    • v.32
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    • pp.201-211
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    • 1997
  • In light of the problem of imported apparel that tends to increase rapidly this study was intended to inquire into the assessment of male and female college students about the brands of imported apparel relative to dom-estic apparel based on quality perception price pirceptionand social psychological perception. And it is concerned with making a compara-tive study of the difference in consumer's con-sciousness of clothing between subjects by dividing them into the group of preference for imported apparel the group of non-preference for it on the basis of their ratings. As a consequence the following study results were obtained. 1) As a result of comparing college students' ratings for quality perception price perception and social psychological perception of impor-ted apparel all three factors were shown to have the high average value in care of the group of preference for imported apparel and to have a significant difference between groups. 2) As a consequence of making a compara-tive study of the difference in the clothing at-titude between groups the group of prefer-ence for imported apparel showed the high av-erage value about brand preference and identi-fication clothing involvement and interper-sonal perception through clothing and to hjave a significant difference with the group of pref-erence for imported apparel in terms of the peripheral environment and the place of pur-chase. 3) As a result of making a comparison of the difference in demographic factors between groups it was analyzed that female clollege students especially college women in the departments of art and physical education had the higher preference for imported apparel. And it was shown that they had the higher preference for imported apparel the greater amount of pocket money they had. Broader and deeper studies are required to be made about imported apparel in a multifaceted way. Therefore follow-on studies will have to be actively conducted such as a study of con-sumer's evaluation about imported apparel and domestic apparel charged at th same range of prices and a study of the difference on con-sumer's consciousness of imported apparel found over age span of consumers.

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A Study on the Structural Goal of the Public Library through the Staff's Perception of Public Libraries in Korea (공공도서관 목적의 구조에 관한 연구 -공공도서관 직원의 인식을 바탕으로-)

  • Lee Yong-Nam
    • Journal of the Korean Society for Library and Information Science
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    • v.22
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    • pp.29-82
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    • 1992
  • The goal of the public library as perceived by its staff has asignificant influence on establishing, implementing and restructuring the objectives of the public library. Therefore, it is necessary to analyze the nature of staff's perception of the goal. The goals of the library are divided into 'actual goal' and 'preferred goal' according to the level of goals, and into 'aoutput goal' a and 'asupport goal'a according to the areas of goals. This study aims at clarifying the relationship among various goals of the public library. On the basis of staff's perception, personal characteristics of individual staff and their effects on the goal can be analyzed. For the purpose of the research, the author took a sample from the 238 public libraries in Korea and tested a few hypotheses extracted from the questionnaires. A statistical software package called SYSTAT was used to process the data. The result of the study can be summarized as follows: 1. Staff members of the public libraries tend to place a higher priority on support goal with instrumental value over output goal, the terminal value of the public library. This is tantamount to a displacement of goals. 2. Personal characteristics such as the age and the length of work experience appear to influence their present perception of actual goal at large. On the other hand, the formal qualification as librarian and special features regarding the job hierarchy seem to affect the areas of support goal within the actual goal. 3. Perception of preferred goal is affected mainly by formal qualification as librarian among their personal characteristics. 4. There is a significant difference between the staff's perception of actual and preferred goals in the large. Goal discrepancy which indicates the expectation of change and the degree of conflict in goals is very large as well.

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The Relations between Awareness and Residental Satisfaction on Brand Apartment (브랜드 아파트에 대한 인식과 만족도간의 관계)

  • Lee, Dong-Chan;Lee, Chan-Ho;Hwang, Kyu-Sung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.11 no.11
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    • pp.4188-4196
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    • 2010
  • The purpose of this study is to analyze the effect of perception factors on the brand apartment for customer satisfaction by classifying perception factors into environmental factor, interior factor, brand value factor, economic factor and social factor. Variables used in this study were compiled from the survey, which was done by the people living in Pusan from Aug. 17, 2009 to Aug. 31, 2009. In the results of this study, the perception that the brand apartment had better interior quality, brand value, saleability and possibility of price rising than the common one had effects on customer satisfaction. This study analyzed the effect of perception factors on the brand apartment for post-purchase satisfaction of customer. It is expected that the results of study would help construction companies establish marketing strategies to increase customer's interest and develop the brand apartment in consideration of perception factors with a high post-purchase satisfaction.

An empirical study of the risk-benefit perceptions between the nuclear and non-nuclear groups towards the nuclear power plant in Bangladesh

  • Md Shafiqul Islam;Swapnil Roy;Sadia Lena Alfee;Animesh Pal
    • Nuclear Engineering and Technology
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    • v.55 no.12
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    • pp.4617-4627
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    • 2023
  • Public perception of benefit over risk is the de facto factor in planning, construction, operation, halting, or phase-out of a nuclear power plant in any country. Even if there are multiple pathways of perceiving risk/benefit among different stakeholders, the perception of nuclear and non-nuclear groups needs to be individually tracked to help understand sectoral influence. Related studies were basically performed between the STEM (Science, Technology, Engineering, and Mathematics) and non-STEM groups. However, there are no such studies between the nuclear and non-nuclear groups. This study investigated the risk-benefit perceptions between the nuclear group (N = 102) and the non-nuclear group (N = 467) using survey data to measure their stake and identify the underlying factors by validating the hypotheses, through descriptive analysis, and structural equation modeling (SEM). Results showed that risk perception is significantly high in the non-nuclear group (as the P-value is > 0.001 to <0.01) while the benefit perception is slightly low in the nuclear group (as the P-value is > 0.01 to <0.05). The non-nuclear group was significantly influenced by risk perception due to a lack of involvement in nuclear activities. Notably, the nuclear group is less interactive in disseminating nuclear energy benefits to the non-nuclear group. Surprisingly, misperceptions and lack of confidence about the benefits of nuclear energy also exist in the nuclear group. The study emphasizes debunking nuclear myths in the nuclear and non-nuclear groups through meaningful interactions and demands effective public awareness-building programs by competent authorities for the growth of the nuclear industry.