• Title/Summary/Keyword: Perception Value

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The Effect of Dental Service Quality on Service Value, Consumer Satisfaction and Consumer Royalty (치과의료서비스 품질이 서비스가치, 고객만족 및 고객충성도에 미치는 영향)

  • Jeon, Eun-Suk;Choi, Yu-Jin;Hwang, Su-Hyun
    • Journal of dental hygiene science
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    • v.13 no.3
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    • pp.246-253
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    • 2013
  • The present study was carried out to evaluate the impacts of the qualities of dental medical services on service value, consumer satisfaction and consumer loyalty for 221 patients who visited 17 dental hospitals or clinics located in Busan and Ulsan using questionnaires and obtained the following conclusion. By gender, males had higher perceptions of para-language than females did in the qualities of the dental medical services, and by the level of education, college students and university graduates had higher perceptions of body language and physical appearance. Scores of service value, consumer satisfaction and customer loyalty were higher in males, college students and university graduates, and married patients, but those were not statistically significant. It turned out that the qualities of the dental medical services were correlated with service value, consumer satisfaction and consumer loyalty. As the perception of para-linguistic and verbal communication in the qualities of the medical services increased, service value increased; as the perception of verbal communication and physical appearance increased, consumer satisfaction increased; and as the perception of verbal communication, physical appearance and body language increased, consumer loyalty increased. To sum up the above findings, the qualities of dental medical services influence service value, consumer satisfaction and consumer loyalty, so in the future, it will be necessary to study quality dental medical services with which patients are satisfied.

A Study on Driver's Perception over the Change of the Headlamp's Illuminance : 4. Development of the Standard and the Algorithm for Limiting Brightness Change (전조등 조도변동에 대한 운전자의 인식연구 : 4. 조도변동 기준 및 평가 알고리즘 개발)

  • Kim, Gi-Hoon;Kim, Huyn-Ji;An, Ok-Hee;Lim, Tae-Young;Min, Jae-Woong;Lim, Jun-Chae;Kang, Byung-Do;Kim, Hoon
    • Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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    • v.21 no.10
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    • pp.13-21
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    • 2007
  • Based on the measurement results, a limit value for the change of the brightness of the headlamp, and an estimation algorithm considering the driver's safety was developed. Limitation values concerning being uncomfortable, blinking, and brightness change were indicated based on a subjective estimation of the psychological estimation. Also a safety estimation algorithm and a limitation value for stopping safely without the threat of obstacles to the vehicle were indicated by the perception measurement.

An Empirical Analysis of the Exhibition Hall of the Deoksugung Art Museum Perceived by Visitors (공간 환경에 대한 감성평가와 실증분석에 관한 연구 - 덕수궁 미술관 전시실을 중심으로 -)

  • Han, Myoung-Heum;Oh, In-Wook
    • Korean Institute of Interior Design Journal
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    • v.19 no.5
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    • pp.67-74
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    • 2010
  • The purposes of this study are to investigate the dimensions of the sensibility towards a spatial environment perceived by the general public and to present the characteristics of various spaces through empirical analyses. A set of words are selected to describe visitors' perception of a spatial environment based on previous studies, and then they are arranged according to the degree of understanding and suitability. The results of the survey on the sensibility measurement can be summarized as follows: Factor analyses and cluster analyses are conducted on the indicators measuring the general public's perception of the exhibition hall of the Deoksugung Museum, and the following five dimensions are obtained: spatial value, spatial aesthetic, spatial affinity, spatial freshness, and spatial materials. The satisfaction level of visitors regarding the space of the exhibition hall under study is also investigated. A regression analysis is conducted to find a relationship between the satisfaction level of visitors (DV) and the five dimensions (IVs), and the analysis shows that there is a significant relationship. Among the five factors, the 'Spacial Value' and 'Spacial Affinity' are found to Significantly affect visitors' satisfaction. The results of this empirical study show that visitors' affinity towards the exhibition hall of the Deoksugung Art Museum along with the surrounding garden, as well as visitors' appreciation of the social, historical, and cultural value of Deoksugung Palace, are found to greatly affect visitors' overall satisfaction with the spatial environment of the museum.

A Potential Value of Noise Control in Construction Sites for Real Estate Developers

  • Zheng, Guo;Kim, Youngchul
    • KIEAE Journal
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    • v.14 no.4
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    • pp.5-10
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    • 2014
  • Since construction work is an indispensable part of daily lives, complaints of noise are unavoidable. Noise control in construction sites is normally known as a regulation by a government and self-motivated noise controls rarely occur. In this paper, a marketing strategy is proposed to provide a potential value of noise control for real estate developer. First, people's perception to construction noise was examined in means of collecting and analyzing media reports between 2005 to 2011. Then decibel test was done in order to test noise generated by different devices in a construction site in various distances. According to the theory of core competency, a conceptual model was raised to illustrate profit and loss situation of the real estate developers in the case they invest more in noise control. The construction noise is discussed that it will ruin people's perception to the company's brand image and reputation. Also, the investment in the creation of silent site is discussed that it will not only bring benefit to the brand image work but also have value of profit in the market.

Comprehensive Study of Customers' Perceived Service Quality of Korean Restaurants I : Cross-Cultural Perception on Service Quality of Korean Restaurants by Nationality (국내 한식당의 서비스 품질에 대한 고찰 I : 한식당의 서비스 품질에 대한 국가별 인식 차이 연구)

  • Jung, Hyo-Sun;Yoon, Hye-Hyun
    • Journal of the East Asian Society of Dietary Life
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    • v.20 no.6
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    • pp.987-996
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    • 2010
  • The purpose of this study was to measure customers' perception of the service quality of Korean restaurants and then compare differences in perceived service quality according to customer nationality. Self-administered questionnaires were completed by 2812 subjects, and data were analyzed by frequency, chi-square, t-test, one-way ANOVA, factor, reliability, cluster, and discriminant analysis. Results of the study were as follows. The factor analysis of perceived service quality produced four factors, employee service (5 variables), menu quality (4 variables), price & value (4 variables), and physical environment (4 variables). Cronbach's alpha values for reliability were over 0.8 for all factors. Further, a significant difference was observed in service quality, which was perceived according to customer nationality. A higher mean value of perceived service quality was held by foreigners when compared to Koreans. Especially, the mean value of perceived service quality was significantly low for all items for Japanese compared to foreigners. Cluster analysis divided subjects into two groups based on attitude toward service quality of Korean restaurants: an unfavorable group and favorable group. These two groups differed from each other in general characteristics as well. Limitations and future research directions are also discussed.

A Study on Influencing Factors for Information System Utilization in Small and Medium Enterprises (중소기업의 정보시스템 활용수준에 미치는 영향요인에 관한 연구)

  • Kim, Jin-Soo;Jeon, Joong-Won
    • Journal of Information Technology Applications and Management
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    • v.22 no.4
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    • pp.205-224
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    • 2015
  • Information System is a critical success factor for overcoming the limitations of asset and capacity of Small and Medium Enterprises (SME), and for acquiring competitiveness. Although, the rate of adopting information system by SME has grown, the rate of its utilization has been stagnant. The purpose of this study is to identify the influencing factors that increase SME's information system utilization. We identify perception of strategic value, supplier's support capacity, and organizational characteristic by examining previous researches on information system utilization by SMEs, and verify their the influencing relationship with the information system utilization. This study verifies the research model and hypothesis using structural model. A date-set of 1209 samples from a survey on employees in charge of information system of SME was applied in verifying the research hypothesis. The result of this study shows that the information system utilization influences perception of strategic value and support of supply company, and partly, the structural characteristics. This study presents directions to establish strategy and policy making, and theoretically presents core factors of SME's information system utilization.

Comparison of Perception and Practice Levels of Dietary Life in Elementary School Children according to Gender and Obesity Status (초등학교 어린이의 성별 및 비만도 수준에 따른 식생활인지.실천수준의 비교)

  • Lee, Jung-Sug;Kim, Hye-Young P.;Choi, Young-Sun;Kwak, Tong-Kyung;Chung, Hae-Rang;Kwon, Se-Hyug;Choi, Youn-Ju;Lee, Soon-Kyu;Kang, Myung-Hee
    • Journal of Nutrition and Health
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    • v.44 no.6
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    • pp.527-536
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    • 2011
  • This study was performed to analyze children's perceptions and practice levels according to gender and obesity status using a dietary life safety index. A national survey was conducted on fifth grade children (n = 2,400), who were selected using three-stage stratified cluster sampling from 16 provinces. The average height was 144.8 cm, and weight was 38.8 kg. The average body mass index was 18.4 kg/$m^2$ and underweight, overweight, and obese children were identified using the 2009 KHNANES cutoff values, which were 5.3%, 10%, and 5.9%, respectively. The perception and practice scores for hand-washing prior to eating were high and the score for willing to buy at a clean store was also high. However, students answered that the hygiene level of food stores near the school was poor. More students skipped breakfast than lunch or dinner. The frequency scores for fruit and vegetables were significantly higher for girls than those for boys. Students had a good understanding of nutrition labeling but did not frequently check the label. Seventy-five percent of the students tried to avoid high calorie foods with low nutritional value, but only 40% had the appropriate knowledge about high calorie foods with low nutritional value. Girls had better dietary life perception and practice levels than those of boys. No differences in perception or practice levels were observed based on obesity status. Nutrition education on the importance of eating breakfast and having accurate knowledge on nutrition labeling and high calorie foods with low nutritional value is needed. Behavior-centered education should be implemented to improve the perceptions and practice level of student's dietary life.

An Analysis of the Properties of Affective Achievement in Science Based on TIMSS and Science Teachers' Perception (TIMSS 결과에 기초한 과학의 정의적 성취 특성 및 과학 교사의 인식 분석)

  • Kim, Miyoung;Cho, Jimin
    • Journal of The Korean Association For Science Education
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    • v.33 no.1
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    • pp.46-62
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    • 2013
  • In this study, nations with high academic achievement but disparate affective achievement in science according to the results of the TIMSS 2007 were selected and students' responses in the main survey for affective properties from those nations were analyzed. In addition, Korean science teachers' perception of affective achievement and the properties of teaching and learning science was explored by an online survey. According to the results of the analysis of students' responses in the main survey, the percentage of those with high levels of confidence in, pleasure in, and value perception of science was large for Hong Kong, Singapore, and England but small for Korea, Taiwan, and Japan. When the properties of teaching and learning in actual science classes were observed in Korea, actual classes focused little on experimentation, research activities, and the context of everyday life. According to the results of surveys conducted on science teachers, students' low confidence in science was due to difficult and uninteresting curricula and the absolute lack of time to study science and their low interest in the subject was due to difficult curricula and the view that science was unrelated to their future academic or professional careers. In addition, according to the teachers, students' low value perception of science curricula was due to the fact that there was no need to excel in science for academic or professional careers and the idea that the subject was of no help to daily life.

Interns' and Residents' Professional Job Perception and Its Effect to Their Job Satisfaction (전공의들의 전문직인식이 직업만족도에 미치는 영향)

  • Kang, Yune-Sik;Kam, Sin;Yeh, Min-Hae
    • Journal of Preventive Medicine and Public Health
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    • v.30 no.1 s.56
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    • pp.209-228
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    • 1997
  • In ordo to investigate the professional job perception and job satisfaction of interns and residents and its related factors, the author conducted survey using self administered questionnaire for 2 months(August and September, 1996). The study subjects were 562 interns and residents who worked at one university hospital(tertiary hospital) and two general hospitals(secondary hospital) in Taegu, Korea. Among them, 297 (52.8%) responded completely. The results were as follows ; Respondents thought that people component was most important, science and status components were next among professional value scales which meant the desirable attitudes required to conduct professional works. But, the score of professional value scales was generally high and not affected by other variables in multiple linear regression analysis. They seemed to have very normative and ideal perceptions about professional values. The score of professionalism scales, which were attitudinal and behavioral traits about professional job, of high grade residents was significantly higher than that of interns and lower grade residents. The score of reference to professional organization and autonomy factor were increasing significantly as the grade increased. Working conditions and perception for socioeconomic status of doctors influenced the score of professionalism scale significantly. It seemed that professional socialization was made during the training periods of interns and residents. Most of respondents answered that current socioeconomic status of doctors were middle and high strata but they responded that the socioeconomic status of doctors would fall in the future. They seemed to have a pessimistic thought about doctor's status. Generally the respondents thought that they were satisfied with doctor job and fit to the job, but 51.9% answered that if possible they would get other jobs. It seemed to reflect their critical thinking on doctors' status. Perceptions about socioeconomic status of doctors, professional value and professionalism influenced job satisfaction significantly. The interns and residents had high sense of calling to doctors and thought that doctors were socially important job. Generally they were satisfied with their job. Interns and residents had normative thoughts about the trait which compentent doctors must have. During the training period, they seemed to have attitude and perception as a professional and to make professional socializations.

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Study on images of technical high school students toward 'engineering' through semantic differential method (의미분별법에 의한 공업계 고등학생의 '공학'에 대한 이미지 연구)

  • Kim, Ki-Soo;Lee, Chang-Hoon
    • 대한공업교육학회지
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    • v.35 no.2
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    • pp.25-42
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    • 2010
  • This research aims to understand how students of technical high schools view 'engineering' as well as to identify the main elements that contribute to the perception on 'engineering.' The research targets are 695 senior students of technical high schools nationwide. The researcher developed the measuring tool for the experiment by referencing the adjective value criteria utilized in the semantic difference method developed by Osgood (1957). There were a grand total of 30 criteria following the preliminary studies. The results of the research are as follows. Firstly, the average value of the overall perception of technical high school students on 'engineering' is 4.27 points. This value just exceeds the standard (4 points). Secondly, when examining the general tendency it can be noticed that there is a sense of stigma that although 'engineering' is significant and valuable it is a field that is overly difficult, complex and even dangerous. Thirdly, 6 main elements that influence the perception on 'engineering' were extracted as results of the factor analysis. The first element is practicality; the second element is emotions; the third element is aesthetics; the fourth is simplicity; the fifth is responsibility; and finally the sixth element is assertiveness. Fourthly, when comparing the average values of the perception on 'engineering' by region, it was seen that there existed a difference on the perception towards 'engineering' based on differing regions.

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