• Title/Summary/Keyword: Perception Emotion

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The Effect of Green-oriented CI Visual Design on Corporate Image (기업이미지에 대한 환경친화적 CI 비쥬얼 디자인의 효과)

  • Na, Kwang-Jin;Park, Hye-Sang;Kwon, Min-Taek
    • Science of Emotion and Sensibility
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    • v.11 no.3
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    • pp.339-356
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    • 2008
  • The purpose of this research was to identify the difference between expected and actual corporate image in the market and to verify the possibility of green-oriented corporate identity (CI) visual design as a useful method for communicating with consumers. In addition, this research suggests how green-oriented CI visual design can effectively convey corporate image to consumers. The methods of research used to achieve this aim were case studies and questionnaire surveys. In regard to the results, the difference between consumers'perceived favourable corporate image and companies' expectation about corporate image was found. Moreover, the results show that green-oriented visual identity (VI) design can improve corporate image. In turn, the gap between the expected and actual perception of corporate image can be decreased through green-oriented design. Based on these results, a method of effective development for green-oriented VI design is recommended.

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Analysis of the Concept of Sensibility (감성(Sensibility)의 개념 분석)

  • Park Hyun-Ju;Choi Jin
    • Journal of Korean Academy of Fundamentals of Nursing
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    • v.13 no.1
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    • pp.140-149
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    • 2006
  • Purpose: The concept of sensibility as sensitive perception is a part of the most important elements in human relations and nursing. However, sensibility has not been a focus of nursing research and it seems important to clarify the meaning of sensibility. Therefore, in this study the meaning of sensibility as a cognitive faculty of humans was explored. The results will contribute to the development of nursing science and art. Method: The process described by Walker and Avant to analyze concepts was used to define the concept of sensibility. Results: Attributes of sensibility were defined as 'emotional ability to feel', 'delicate, sensitive awareness of emotion' 'appreciative, tender hearted about oneself and others', 'awareness of intellectual, moral values', 'liability to be vulnerable', 'direct interrelation with individual'. Conclusion: The sensibility mentioned above included the attribute of caring within nurses intrinsic disposition which is achieved through the process of interrelational communication. Therefore continuous study and development of this concept should not only provide resources for nursing but also have a positive effect in therapeutic personal relationships.

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A Test of Goodness of Fit Between Temperament and Context(II) : Goodness of Fit and Children's Perceived Competence (기질과 환경 간의 조화로운 합치모델 검증연구(II) - 조화로운 합치와 아동의 자기능력지각 -)

  • Choi, Young Hee
    • Korean Journal of Child Studies
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    • v.15 no.1
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    • pp.145-157
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    • 1994
  • This research focused on the examination of a "Goodness of Fit" model with reference to the interaction effects of temperament and context. Two hundred forty 5th graders from urban and rural areas were administered the EAS (Emotionality, Activity, Sociability) and the Perceived Competence scales. The degree of satisfaction of mothers with their children's temperament was assessed for the context measure. Results of hierarchical multiple regression analyses showed that the interaction of children's emotion and mothers' satisfaction with children's emotion explained perceived social competence and general self-worth. This result supported the goodness of fit model. However, interaction effects were not found in children's perception of cognitive and physical competence. Also, children's activity and sociability showed strong main effects on perceived competence. It implies that activity and sociability should be applied to the personological model. The implication of the findings for following studies of goodness of fit model were discussed.

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Simulation of Human Perception of Similarity between Textures Using Neural Network (신경망을 이용한 사람의 텍스쳐간 유사도 지각의 모의실험)

  • 임도형;정찬섭;이일병
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 1998.04a
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    • pp.198-204
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    • 1998
  • 텍스쳐는 그 정의화 특징이 명확하지 않은 패턴이며, 무한한 변형에 따른 무한한 수의 텍스쳐가 존재한다. 이로 인해 사람의 텍스쳐 지각에 관한 연구에 어려움이 있다. 본 논문에서는 신경망으로 사람의 텍스쳐 특징 지각과 텍스쳐간의 유사도 지각을 모의실험하였다. 쌍별비교와 비교판단법칙을 사용하여 사람이 지각하는 텍스쳐의 특징값과 텍스쳐간의 유사도 값을 구하였다. 구한 값을 바탕으로 신경망의 일종인 다층퍼셉트론을 사용하여 특징 추출기와 유사도 특정기를 구현하여 모의 실험하였다. 신경망을 사용하여 모의실험한 결과, 사람의 텍스쳐 특징 지각과 텍스쳐간의 유사도 지각과 유사한 결과를 얻었다. 이러한 실험결과는 신경망으로 구현된 시스템이 사람의 감성적인 수치를 구하는 방법으로 사용될 수 있음을 보여 준다.

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Assessment Criteria and Capability Scores for Upper Extremity Functions from Inclusive Design Perspectives

  • Kim, Taesun
    • Science of Emotion and Sensibility
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    • v.19 no.2
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    • pp.89-100
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    • 2016
  • Inclusive design is increasingly gaining attention, as some people find using products difficult after becoming physically impaired, despite daily use. However, making inclusive products is a challenge for designers or companies, as a lack of knowledge and tools stems their low involvement in it. Developing inclusive design tools is thus needed. This study developed criteria to assess upper extremity capabilities corresponding to specific daily activities. A questionnaire survey was conducted among 58 physiatrists and orthopedists. Non-parametric statistics were employed and medians were adopted as representative scores in the assessment criteria based on normality and reliability test results, non-normal data, and strong reliability of respondents in ranking. Consequently, an assessment tool was developed with 14 criteria (divided into range of motion and strength) and capability scores between 0 and 100, which discerned the moderately impaired from the severely disabled and fully capable. Since the doctors agreed to adopt the criteria but assign numeric values, especially for mild impairments, their capability assessment perception was likely influenced by dichotomy. To compensate for these deficits, qualitative or ergonomic approaches are considered simultaneously.

Doing More by Seeing Less: Gritty Applicants are Less Sensitive to Facial Threat Cues

  • Shin, Ji-eun;Lee, Hyeonju
    • Science of Emotion and Sensibility
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    • v.25 no.1
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    • pp.21-28
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    • 2022
  • People differ greatly in their capacity to persist in the face of challenges. Despite significant research, relatively little is known about cognitive factors that might be involved in perseverance. Building upon human threat-management mechanism, we predicted that perseverant people would be characterized by reduced sensitivity (i.e., longer detection latency) to threat cues. Our data from 5,898 job applicants showed that highly perseverant individuals required more time to correctly identify anger in faces, regardless of stimulus type (dynamic or static computer-morphed faces). Such individual differences were not observed in response to other facial expressions (happiness, sadness), and the effect was independent of gender, dispositional anxiety, or conscientiousness. Discussions were centered on the potential role of threat sensitivity in effortful pursuit of goals.

Effects of Size Illusion According to Distance Information Restriction on Time Perception (거리 정보 제한에 따른 크기 착시가 시간 지각에 미치는 영향)

  • Kim, Min-Kyu;Lee, Won-Seob;Kim, Shin-Woo;Li, Hyung-Chul O.
    • Science of Emotion and Sensibility
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    • v.25 no.1
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    • pp.79-90
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    • 2022
  • IThe perception of sub-second duration through the visual sensory system is affected by non-temporal characteristics (factors other than the duration of the stimulus). However, studies have shown that if distance information is abundant and size constancy maintained, the duration of the target is constantly perceived. The current study examined the relationship between size and time perception constancy in a three-dimensional environment with limited distance information. A device was constructed to limit the participants' bilateral and monocular cues. This prevented participants from maintaining size constancy, resulting in size illusions that could not accurately perceive physical size. In Experiment 1, the size of the physical stimulus of reference and test stimuli were the same at all viewing distances. The results suggest that, despite the same physical size, stimuli with close observations were perceived to be greater and lasted longer. In Experiment 2, the retinal size of the reference stimuli and test stimuli was controlled equally at all viewing distances. As a result, although the physical size of the stimuli increased as the observation increased, the perceived size of all the stimuli was the same. Therefore, the duration of the target was constantly perceived at all viewing distances. The results of this study demonstrate that even when distance information is limited, time perception is affected by the perceived size of the object. It also suggests that when rich distance information exists, the duration of the object can be constantly perceived even if the observation distance varies.

A Study on Characteristics of Organistic Perceptual in Fluid Space (유동 공간의 유기체적 지가 특성 연구)

  • Park, Ju-Seong;Lee, Chan
    • Korean Institute of Interior Design Journal
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    • v.20 no.3
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    • pp.143-151
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    • 2011
  • With today's new media environment throughout Ubiquitous information innovation, live and dynamic fluid space is being created by integrating organic integration between electronic space and physical space and transplanting intelligence to materials. In other words, perception occurs in fluid space itself in a new media environment so has complicatedly organic relationship with environment and humans. In addition, emotion, time and movement have actively attempted to enter the space so designs appealing to humans' emotions are made through stimulation of synaesthetic sensory organs. This can be understood in the same context that media is eventually expansion of human body. Fluid space has characteristics of a live organism with factors such as sensor, perception and behavior so it needs to interpret perceptual system relationally and synthetically through an organic study method. This study looks into characteristics of organic perceptual system in terms of the meaning that fluid space with movements have as the sensory-perceptive subject and accordingly makes the world more sufficient as the third space, prepares a possibility to get out of limited five senses, and will develop fluid space as the organic environment making stimulation by itself.

A Case Study on the Application of Plant Classification Learning for 4th Grade Elementary School Using Machine Learning in Online Learning (온라인 학습에서 머신러닝을 활용한 초등 4학년 식물 분류 학습의 적용 사례 연구)

  • Shin, Won-Sub;Shin, Dong-Hoon
    • Journal of Korean Elementary Science Education
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    • v.40 no.1
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    • pp.66-80
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    • 2021
  • This study is a case study that applies plant classification learning using machine learning to fourth graders in elementary school in online learning situations. In this study, a plant classification learning education program associated with 2015 revision science curriculum was developed by applying the Artificial Intelligence biological classification teaching Learning model. The study participants were 31 fourth graders who agreed to participate voluntarily. Plant classification learning using machine learning was applied six hours for three weeks. The results of this study are as follows. First, as a result of image analysis on artificial intelligence, participants were mainly aware of artificial intelligence as mechanical (27%), human (23%) and household goods (23%). Second, an artificial intelligence recognition survey by semantic discrimination found that artificial intelligence was recognized as smart, good, accurate, new, interesting, necessary, and diverse. Third, there was a difference between men and women in perception and emotion of artificial intelligence, and there was no difference in perception of the ability of artificial intelligence. Fourth, plant classification learning using machine learning in this study influenced changes in artificial intelligence perception. Fifth, plant classification learning using machine learning in this study had a positive effect on reasoning ability.

Defining Essence and Research Scope of Design Marketing (디자인마케팅의 본질과 연구영역에 관한 연구)

  • Lee, Jin-Ryeol
    • Science of Emotion and Sensibility
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    • v.9 no.spc3
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    • pp.197-208
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    • 2006
  • Modern corporations are changing their strategies from 4P-based marketing strategies which have been used for logic-based consumers in the past to perception-based marketing strategies which will be performed for current emotion-based consumers. Therefore, the importance of emotional marketing, which means the integrated strategies approaching consumers by combining logic-based marketing strategies and emotion-based design strategies, has been increased. However, existing researches have not tried to suggest the essence and research scope of design marketing and verify the applicability of each research sectors but only tried to apply some marketing tools in design process. Regarding this, this study suggests that the essence of design marketing has to be defined first then various and systematic academic reviews have been performed on each research sectors of it before design marketing tools are applied in design practices. In addition, this study suggests 3 research categories of design marketing based on traditional marketing. They are first, understanding consumer's decision making precess for design and next, introducing and applying various research tools ant last, applying various strategic tools for strategy-making based on situation understanding. Finally, this study suggests future research directions on 3 research categories mentioned above.

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