• Korean Journal of Human Ecology
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• v.24 no.4
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• pp.513-529
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• 2015

This study performed corroborative analysis by establishing hypothesis so as to corroboratively define the effect on brand attitude of psychological risk recognition in the case where consumers reading negative media news related to bakery recognize crisis communication on the basis of which point. According to corroborative analysis, the role of psychological crisis perception as parameter is confirmed in the causal relation between crisis communication recognition and brand attitude. Such result of study confirms that the positive change in crisis communication recognition reduces psychological risk perception to bakery products and such psychological risk perception eventually become factor which affects brand attitude over products. Such result of study suggests that when reading negative media news on bakery, the influence on consumer's evaluation of news on the basis of certain point and the influence on the formation of causal relation between psychological risk perception and brand attitude has scientific ground. In the aspect, the main result of this study is to find the clue that when comparing precedent study between crisis communication recognition and brand attitude, psychological risk perception is realized with brand attitude as media by verifying the parameter role of psychological risk perception.

• Fashion & Textile Research Journal
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• v.8 no.2
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• pp.191-195
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• 2006

The purpose of this study was to identify the change of perception and preference of color according to time passage. The subjects were university students and for the survey 257 questionnaires in 1998 and 522 questionnaires in 2005 were effectively used to compare the perception and preference of color between the both period. The statistics was performed with frequency analysis and independent t-test in SPSS 10.0. The results were as follows. 1) Color perception according to time passage showed significant differences in red, yellow, green, and blue color. 2) Color preference according to time passage showed significant differences in red, green, and blue color. 3) Color perception among three regions according to time passage showed significant differences in red color in Seoul, yellow color in Seoul, Mokpo and Jeju, green color in Seoul and Mokpo, blue color in Seoul, Mokpo and Jeju, and purple color in Seoul. 4) Color preference among three regions according to time passage showed significant differences in yellow color in Mokpo, green and blue color in Seoul, Mokpo and Jeju.

• Asian Journal of Atmospheric Environment
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• v.8 no.3
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• pp.140-153
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• 2014

The extreme heat watch and warnings (EHWW) which is constructed as a part of the climate change adaptation took effect in the summer of 2008, but active response actions failed to be taken because of low perception among citizens. Therefore, a survey investigation targeting citizens residing in Busan and the Gyeongnam province was conducted in order to know the perception regarding EHWW issued by the Korea Meteorological Administration, to identify the main media through which information is acquired, and to propose an improvement measures which may enhance the usefulness and the degree of satisfaction of weather information. The results are as follows; The perception regarding EHWW was not very high as it remained at 59.8% in terms of percentile. Although the statistical significance was not fulfilled in the categories of gender or occupation, significant differences did exist among age groups. The main medium through which citizens acquired information regarding EHWW was the television, which was followed in order by the internet, acquaintances, short message service (SMS), radio, newspapers, the 131 weather hotline, and other media. The usefulness of EHWW was somewhat high (67.2%), and female students were found to utilize the information to a higher degree than male students. The statistics on the level of satisfaction regarding the weather information (65.4%) revealed that most respondents were satisfied. Housewives, professional, and the elder age groups exhibited great satisfaction, leading to the conclusions that the level of perception and interest regarding to the special weather reports (SWR) have an impact on satisfaction of SWR.

• Korean journal of communication and information
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• v.19
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• pp.95-123
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• 2002

There has been a change in the South Korean policy towards the North which in turn changed the news frame of television broadcasters in South Korea. We did an empirical analysis of how this changed news frame influence the audiences' perception of North Korea and Unification. An experimental design was carried out in order to test the response of the audiences to different news frame. The results show that the respondents' perception towards North Korea were changed when exposed to a specific type of new frame. This confirms the existing knowledge on how news frame influence the perception of TV viewers. This research can serve as background information when making decisions to how the South Korean news media should report North Korea and Unification related news stories.

• Journal of Environmental Science International
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• v.23 no.8
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• pp.1469-1480
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• 2014

This study, through the survey of citizens of Daegu in regard to the environment education experience and citizens perception, seeks to identify the order of importance and perception on the severity of environment. The survey has found that 36.4% citizens of Daegu have environment education experience. Those who have experience have high standard of living, live in high population density area and where pollutant generating plants are prevalent. In addition they are likely to live in apartment, are younger, and the higher the education level, more opportunities they have in getting environment education. The study has found that the environment education experience gives noticeable influence on environment perception, environment attitude, and environment activities. Also, those who have the environment education are likely to be interested in environment, know green growth policies, and are positive about local environment activities. Thus, they are willing to participate in activities to improve local environment and have emphasized the need for more environment education. As for what environment elements are most severe, they pointed to the "global warming and climate change" and "everyday garbage" and as for what are important, they chose "drinking water quality" and "global warming and climate change." Based on the study, we came to the conclusion that more environment education should be provided to elevate the interest in environment and subsequently, foster the sense of responsibility and civic mind toward the preservation of environment. In light of above, local governments must expand their supports and fully utilize the Local Agenda 21 to promote the education and increase the perception of citizens on the environment.

• The Journal of the Korea Contents Association
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• v.19 no.3
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• pp.1-9
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• 2019

The purposes of the study are to investigate Koreans' perception about Vietnam by analyzing social big data and to seek changing direction in perception. For the purposes, the texts about Vietnam in Naver Blog and Twitter and the number of search and click for Vietnam in Naver were analyzed by Social Metrics of Daum Soft and Datalab of Naver. The study also analyzed the annual change of their interest in Vietnam based on social media. The results showed that Koreans still remember the Vietnam war, have a positive emotion toward Vietnam, and view Vietnam as a country where we can gain mutual benefit by exchange. The findings also indicated that Koreans perceive Vietnam as a favorite tourist spot regardless of age. Meanwhile, children under 12 showed a different pattern of an annual change in perception. It might be a positive sign that Koreans' interest region toward Vietnam would be diversified because children under 12 would be the central axis of cultural contents.

• Korean Journal of Culture and Social Issue
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• v.26 no.4
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• pp.457-477
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• 2020

The purpose of this study is to confirm the effect of the young generation's Fairness perception on the hopelessness at the present time when the hopelessness of the future that young generation is experiencing is growing with social interest. This study examined the mediating effects of the perceived control and moderating effect self-esteem between the fairness perception and the hopelessness of the young generation. For this purpose, the self-reporting data of 313 young people in their 20s and 30s were collected. The results were as follows: First, fairness awareness was positively correlated with perceived control and self-esteem, and the hopelessness was negatively correlated with fairness awareness, perceive control and self-esteem. Second, perceived control mediated between fairness perception and the hopelessness, Third, self-esteem moderated the relationship between the fairness perception and the hopelessness. The high self-esteem group showed little change in hopelessness due to fairness perception while the low self-esteem group showed a big change in hopelessness due to fairness perception, which means that high self-esteem plays a role in alleviating hopelessness when fairness perception is low. The results of this study can be used as basic data to plan ways to improve mental health and quality of life.

• Journal of Environmental Science International
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• v.21 no.7
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• pp.865-873
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• 2012

Clean plate education program was applied to change students' perception on food waste in the dormitory cafeteria of T campus G university that is located in Tongyeong, in which 408 students joined the program. From survey and food waste monitoring, it was found that clean plate education program was effective to change students' perception as well as action. Half students (50.5%) answered that their eating habit changed, and among them 30.1 % students left a little food on the plate and 13.1% students left no food behind. Many students become aware of the seriousness of food waste issue (84.5%), and 44.2% students were trying to reduce leftover. Food waste generation in cafeteria was 341.9, 576.1, 344.3g/capita/day in 2005, 2007 and 2008, respectively. And this shows that food waste generations were much less than national average data except 2007. Therefore we could conclude that clean plate education program was satisfactory to change students' perception on food and to change their action, and it could be an excellent new approach to resolve a social issue caused by food waste. In order to reduce food waste generation at dormitory cafeteria, food taste and diet should be improved and students' eating habits also should be changed. For this, a practical program like clean plate education should be organized.

• Journal of the Korean Society for Precision Engineering
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• v.24 no.1 s.190
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• pp.101-109
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• 2007

In situations of spatio-temporal perception about visuo-auditory stimulus, researches propose optimal integration hypothesis that perceptual process is optimized to the interaction of the senses for the precision of perception. So, when the visual information considered generally dominant over any other sense is ambiguous, the information of the other sense like auditory stimulus influences the perceptual process in interaction with visual information. Thus, we performed two different experiments to certain the conditions of the interacting senses and influence of the condition. We consider the interaction of the visuo-auditory stimulation in the free space, the color of visual stimulus and sex difference of testee with normal people. In first experiment, 12 participants were asked to judge the change in the frequency of audio-visual stimulation using a visual flicker and auditory flutter stimulation in the free space. When auditory temporal cues were presented, the change in the frequency of the visual stimulation was associated with a perceived change in the frequency of the auditory stimulation as the results of the previous studies using headphone. In second experiment, 30 male and 30 female were asked to judge the change in the frequency of audio-visual stimulation using a color of visual flicker and auditory flutter stimulation. In the color condition using red and green. Both male and female testees showed same perceptual tendency. male and female testees showed same perceptual tendency however, in case of female, the standard deviation is larger than that of male. This results implies that audio-visual asymmetry effects are influenced by the cues of visual and auditory information, such as the orientation between auditory and visual stimulus, the color of visual stimulus.

• Journal of the Korean Home Economics Association
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• v.39 no.1
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• pp.65-80
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• 2001

This study aimed to investigate the changed consciousness and expenditure on Kyong-Jo after IMF economic crisis and the some factors which have effects on the change. The expenditure on Kyong-Jo included donations and gifts associated with congratulations and condolences. The data were collected through the personal questionnaire on Cheju Island. The sample consisted of 400 married adults whose age were between 20 to 65. The independent variables were some individual characteristics, household related variables, and Kyong-Jo related variables. The dependent variables included the change in consciousness and expenditure on Kyong-Jo. The data were analyzed by methods such as frequencies, means, Multiple Regression and Logistic Regression analysis. Major results were as follows. The respondents perceived that Kyong-Jo is fundamentally a good custom to help each other when some one is in the hard time. Their perception of the expenditure on Kyong-Jo has not been changed even since IMF economic crisis. 70% of the respondents staid that there was little difference of the expenditure on Kyong-Jo before and after IMF economic crisis. This trend is in contrast to the perception and the expenditure of the people who lived in the other residences after IMF economic crisis. The factors which had significant effects on the respondent's consciousness of the expenditure on Kyong-Jo were occupation, whether owns a house or not, household income, and household assets. The change of household expenditure on Kyong-Jo was effected by the respondent's sex, occupation, household income, household assets, and social network. These results suggested that the respondents on Cheju Island more strongly hold the conservative perception to the expenditure on Kyong-Jo rather than the people in other residences.