• 제목/요약/키워드: Perception Change

검색결과 1,286건 처리시간 0.022초

부정적 언론보도에 대한 베이커리 소비자의 심리적 위험지각과 브랜드태도 연구 (A Research on the psychological risk recognition and Brand Attitude of Bakery Consumers on Negative Media Report)

  • 정순화;한경수
    • 한국생활과학회지
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    • 제24권4호
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    • pp.513-529
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    • 2015
  • This study performed corroborative analysis by establishing hypothesis so as to corroboratively define the effect on brand attitude of psychological risk recognition in the case where consumers reading negative media news related to bakery recognize crisis communication on the basis of which point. According to corroborative analysis, the role of psychological crisis perception as parameter is confirmed in the causal relation between crisis communication recognition and brand attitude. Such result of study confirms that the positive change in crisis communication recognition reduces psychological risk perception to bakery products and such psychological risk perception eventually become factor which affects brand attitude over products. Such result of study suggests that when reading negative media news on bakery, the influence on consumer's evaluation of news on the basis of certain point and the influence on the formation of causal relation between psychological risk perception and brand attitude has scientific ground. In the aspect, the main result of this study is to find the clue that when comparing precedent study between crisis communication recognition and brand attitude, psychological risk perception is realized with brand attitude as media by verifying the parameter role of psychological risk perception.

시간경과에 따른 색상의 인지도와 선호도의 차이 -1998년과 2004년의 색상 인지도와 선호도 비교 - (Difference of Perception and Preference of Color According to Time Passage -Comparison between 1998 and 2004-)

  • 박혜령;심규남;박미령
    • 한국의류산업학회지
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    • 제8권2호
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    • pp.191-195
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    • 2006
  • The purpose of this study was to identify the change of perception and preference of color according to time passage. The subjects were university students and for the survey 257 questionnaires in 1998 and 522 questionnaires in 2005 were effectively used to compare the perception and preference of color between the both period. The statistics was performed with frequency analysis and independent t-test in SPSS 10.0. The results were as follows. 1) Color perception according to time passage showed significant differences in red, yellow, green, and blue color. 2) Color preference according to time passage showed significant differences in red, green, and blue color. 3) Color perception among three regions according to time passage showed significant differences in red color in Seoul, yellow color in Seoul, Mokpo and Jeju, green color in Seoul and Mokpo, blue color in Seoul, Mokpo and Jeju, and purple color in Seoul. 4) Color preference among three regions according to time passage showed significant differences in yellow color in Mokpo, green and blue color in Seoul, Mokpo and Jeju.

Pilot Study of Application Status for the Improvement of Weather Information in the Korean Peninsula: Focus on Extreme Heat Watch and Warnings

  • Park, Jong-Kil;Jung, Woo-Sik;Oh, Jina;Kim, Eun-Byul;Choi, Su-Jin
    • Asian Journal of Atmospheric Environment
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    • 제8권3호
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    • pp.140-153
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    • 2014
  • The extreme heat watch and warnings (EHWW) which is constructed as a part of the climate change adaptation took effect in the summer of 2008, but active response actions failed to be taken because of low perception among citizens. Therefore, a survey investigation targeting citizens residing in Busan and the Gyeongnam province was conducted in order to know the perception regarding EHWW issued by the Korea Meteorological Administration, to identify the main media through which information is acquired, and to propose an improvement measures which may enhance the usefulness and the degree of satisfaction of weather information. The results are as follows; The perception regarding EHWW was not very high as it remained at 59.8% in terms of percentile. Although the statistical significance was not fulfilled in the categories of gender or occupation, significant differences did exist among age groups. The main medium through which citizens acquired information regarding EHWW was the television, which was followed in order by the internet, acquaintances, short message service (SMS), radio, newspapers, the 131 weather hotline, and other media. The usefulness of EHWW was somewhat high (67.2%), and female students were found to utilize the information to a higher degree than male students. The statistics on the level of satisfaction regarding the weather information (65.4%) revealed that most respondents were satisfied. Housewives, professional, and the elder age groups exhibited great satisfaction, leading to the conclusions that the level of perception and interest regarding to the special weather reports (SWR) have an impact on satisfaction of SWR.

북한 관련 TV뉴스의 프레이밍 방식에 따른 수용자의 인식 변화에 대한 실험연구 (An Experimental Study on the Effects of Television News Frame -on the Audiences' Perception about North Korea-)

  • 김성준;이창현
    • 한국언론정보학보
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    • 제19권
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    • pp.95-123
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    • 2002
  • 본 연구에서는 정권의 대북한 정책에 따라 변화된 뉴스 프레임이 구체적으로 수용자의 북한 및 통일에 대한 인식에 어떻게 영향을 미칠 것인가를 실증적 연구 방법을 통해 파악해보고자 하였다. 연구방법으로는 뉴스 프레임의 노출에 따른 수용자의 반응을 실험 연구를 통해 직접 확인함으로써 뉴스 프레임의 영향력을 검증하였다. <연구문제 1$gt;은 북한의 이미지에 대한 뉴스 프레임의 영향력을 검증하는 것인데, 이 검증 결과 뉴스 실험 처치를 하지 않았던 통제 집단과 실험 처치가 되었던 두 집단 간에는 북한의 이미지에 대한 유의미한 인식의 차이를 발견 할 수 있었다. <연구문제 2>는 북한 및 통일관련 뉴스의 프레임이 통일에 대한 인식에 미치는 영향력을 알아보기 위한 것이었다. 연구 결과 적대적 뉴스 처치집단의 경우는 인식을 부정적으로 강화시켰으며, 우호적 뉴스 처치집단의 경우도 당초 예상과는 달리 역시 부정적인 인식을 강화시켰다. 이러한 연구결과는 TV 뉴스 수용자의 인식에 이치는 뉴스 프레임의 영향력을 다시 한번 확인한 것이라고 할 수 있다. 앞으로 연구결과를 바탕으로 추후 우리나라 방송의 바람직한 북한 및 통일 관련 뉴스 보도 방향을 모색해볼 수 있을 것이다.

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대구시민의 환경교육경험과 환경인식에 대한 연구 (A Study on the Environmental Education Experience and Environmental Perceptions of Citizens in Daegu)

  • 야마다 게이꼬
    • 한국환경과학회지
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    • 제23권8호
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    • pp.1469-1480
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    • 2014
  • This study, through the survey of citizens of Daegu in regard to the environment education experience and citizens perception, seeks to identify the order of importance and perception on the severity of environment. The survey has found that 36.4% citizens of Daegu have environment education experience. Those who have experience have high standard of living, live in high population density area and where pollutant generating plants are prevalent. In addition they are likely to live in apartment, are younger, and the higher the education level, more opportunities they have in getting environment education. The study has found that the environment education experience gives noticeable influence on environment perception, environment attitude, and environment activities. Also, those who have the environment education are likely to be interested in environment, know green growth policies, and are positive about local environment activities. Thus, they are willing to participate in activities to improve local environment and have emphasized the need for more environment education. As for what environment elements are most severe, they pointed to the "global warming and climate change" and "everyday garbage" and as for what are important, they chose "drinking water quality" and "global warming and climate change." Based on the study, we came to the conclusion that more environment education should be provided to elevate the interest in environment and subsequently, foster the sense of responsibility and civic mind toward the preservation of environment. In light of above, local governments must expand their supports and fully utilize the Local Agenda 21 to promote the education and increase the perception of citizens on the environment.

베트남에 대한 한국인의 인식 연구 : 소셜 빅데이터를 활용하여 (The Study of Koreans' Perception about Vietnam using Social Big Data)

  • 서은희;이재성
    • 한국콘텐츠학회논문지
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    • 제19권3호
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    • pp.1-9
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    • 2019
  • 본 연구는 소셜 빅데이터 분석을 통해 베트남에 대한 한국 국민의 인식을 살펴보고, 베트남에 대한 인식 변화의 방향을 모색하는 데 목적이 있다. 본 연구의 수행을 위해 네이버 블로그와 트위터의 소셜 미디어에서 베트남과 함께 언급된 키워드들을 분석하고, 연령층에 따라 베트남에 대한 관심도 변화의 추이를 살펴보았다. 베트남 관련 단어 분석을 통해, 한국 국민들은 여전히 베트남전을 기억하고 있고, 베트남과 인적, 물적 상호 교류를 통해 상호 이익을 얻을 수 있는 국가로 인식하고 있으며, 베트남에 대해 긍정적인 정서를 가지고 있음을 확인할 수 있었다. 또한, 한국 국민들은 연령대와 상관없이 베트남을 매우 선호하는 여행지로 인식하고 있었다. 12세 미만의 관심도 변화 추이가 다른 연령대와는 달리 다양한데, 이는 앞으로 이들이 문화 콘텐츠의 중심축이 될 것이므로 베트남에 대한 관심 영역이 다양해질 수 있는 긍정적인 징후로 보인다.

청년세대의 공정성 인식이 무망감에 미치는 영향: 통제감의 매개효과와 자존감의 조절효과 (The Effect of Young Generation's Fairness Perception on Hopelessness: Mediating Effect of Perceived Control and Moderating Effect of Self-Esteem)

  • 안계한;김민희
    • 한국심리학회지 : 문화 및 사회문제
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    • 제26권4호
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    • pp.457-477
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    • 2020
  • 본 연구의 목적은 청년세대가 겪고 있는 미래에 대한 희망 없음이 사회적 관심으로 커져가고 있는 현시점에서 청년세대의 공정성 인식이 무망감에 미치는 영향을 확인하는 것이다. 본 연구는 청년세대의 공정성 인식과 무망감의 관계에서 통제감의 매개효과와 자존감의 조절효과를 살펴보았다. 청년세대인 20-30대 313명의 청년을 대상으로 자기보고 설문자료를 수집하였다. 분석결과는 다음과 같다. 첫째, 공정성 인식은 통제감, 자존감과 유의한 정적 상관을 보였고, 무망감은 공정성 인식, 통제감, 자존감과 유의한 부적 상관을 보였다. 둘째, 공정성 인식과 무망감의 관계를 통제감이 매개하였다. 셋째, 공정성 인식과 무망감의 관계를 자존감이 조절하였다. 높은 자존감 집단은 공정성 인식에 따른 무망감의 변화가 적은 반면 낮은 자존감 집단은 공정성의 인식에 따른 무망감의 변화가 크게 나타났는데, 이는 공정성 인식이 낮을 때 높은 자존감이 무망감을 완화하는 역할을 함을 의미한다. 본 연구의 결과는 청년세대의 무망감을 낮추어 정신건강과 삶의 질을 향상시키는 방안을 계획하는데 기초자료로 활용될 수 있을 것이다.

빈그릇교육을 통한 대학 기숙사의 음식물쓰레기 감량효과에 대한 연구 (Effect of Clean Plate Education on Food Wastes Reduction in University Dormitory)

  • 이은경;김덕길;김승우;정신영;최광수
    • 한국환경과학회지
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    • 제21권7호
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    • pp.865-873
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    • 2012
  • Clean plate education program was applied to change students' perception on food waste in the dormitory cafeteria of T campus G university that is located in Tongyeong, in which 408 students joined the program. From survey and food waste monitoring, it was found that clean plate education program was effective to change students' perception as well as action. Half students (50.5%) answered that their eating habit changed, and among them 30.1 % students left a little food on the plate and 13.1% students left no food behind. Many students become aware of the seriousness of food waste issue (84.5%), and 44.2% students were trying to reduce leftover. Food waste generation in cafeteria was 341.9, 576.1, 344.3g/capita/day in 2005, 2007 and 2008, respectively. And this shows that food waste generations were much less than national average data except 2007. Therefore we could conclude that clean plate education program was satisfactory to change students' perception on food and to change their action, and it could be an excellent new approach to resolve a social issue caused by food waste. In order to reduce food waste generation at dormitory cafeteria, food taste and diet should be improved and students' eating habits also should be changed. For this, a practical program like clean plate education should be organized.

시청각 자극의 시간적 인지 판단 (Temporal-perceptual Judgement of Visuo-Auditory Stimulation)

  • 유미;이상민;박용군;권대규;김남균
    • 한국정밀공학회지
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    • 제24권1호
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    • pp.101-109
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    • 2007
  • In situations of spatio-temporal perception about visuo-auditory stimulus, researches propose optimal integration hypothesis that perceptual process is optimized to the interaction of the senses for the precision of perception. So, when the visual information considered generally dominant over any other sense is ambiguous, the information of the other sense like auditory stimulus influences the perceptual process in interaction with visual information. Thus, we performed two different experiments to certain the conditions of the interacting senses and influence of the condition. We consider the interaction of the visuo-auditory stimulation in the free space, the color of visual stimulus and sex difference of testee with normal people. In first experiment, 12 participants were asked to judge the change in the frequency of audio-visual stimulation using a visual flicker and auditory flutter stimulation in the free space. When auditory temporal cues were presented, the change in the frequency of the visual stimulation was associated with a perceived change in the frequency of the auditory stimulation as the results of the previous studies using headphone. In second experiment, 30 male and 30 female were asked to judge the change in the frequency of audio-visual stimulation using a color of visual flicker and auditory flutter stimulation. In the color condition using red and green. Both male and female testees showed same perceptual tendency. male and female testees showed same perceptual tendency however, in case of female, the standard deviation is larger than that of male. This results implies that audio-visual asymmetry effects are influenced by the cues of visual and auditory information, such as the orientation between auditory and visual stimulus, the color of visual stimulus.

경조비에 대한 의식 및 지출 변화 - IMF경제위기 이후 제주지역을 중심으로 - (The Change in Consciousness and Expenditure on Kyung-Jo after IMF Economic Crisis on Cheju Island)

  • 김혜연;김미성
    • 대한가정학회지
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    • 제39권1호
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    • pp.65-80
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    • 2001
  • This study aimed to investigate the changed consciousness and expenditure on Kyong-Jo after IMF economic crisis and the some factors which have effects on the change. The expenditure on Kyong-Jo included donations and gifts associated with congratulations and condolences. The data were collected through the personal questionnaire on Cheju Island. The sample consisted of 400 married adults whose age were between 20 to 65. The independent variables were some individual characteristics, household related variables, and Kyong-Jo related variables. The dependent variables included the change in consciousness and expenditure on Kyong-Jo. The data were analyzed by methods such as frequencies, means, Multiple Regression and Logistic Regression analysis. Major results were as follows. The respondents perceived that Kyong-Jo is fundamentally a good custom to help each other when some one is in the hard time. Their perception of the expenditure on Kyong-Jo has not been changed even since IMF economic crisis. 70% of the respondents staid that there was little difference of the expenditure on Kyong-Jo before and after IMF economic crisis. This trend is in contrast to the perception and the expenditure of the people who lived in the other residences after IMF economic crisis. The factors which had significant effects on the respondent's consciousness of the expenditure on Kyong-Jo were occupation, whether owns a house or not, household income, and household assets. The change of household expenditure on Kyong-Jo was effected by the respondent's sex, occupation, household income, household assets, and social network. These results suggested that the respondents on Cheju Island more strongly hold the conservative perception to the expenditure on Kyong-Jo rather than the people in other residences.

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