• 유통과학연구
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• 제17권10호
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• pp.73-81
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• 2019

Purpose - The purpose of this study was to examine the effect of the heuristic type of consumers affecting purchase decision making and the intention of shopping value in their relationship to derive mobile social commerce purchase promotion plans. Research design, data, and methodology - A research model was constructed to relate the mediating effect of shopping value between heuristic types and purchase intentions. A total of 233 valid questionnaires were used for analysis for users using mobile social commerce. The statistical program used SPSS 24.0 and AMOS 24.0, and correlation analysis, regression analysis, and 3-step parametric regression analysis were used for the analysis. Results - The results of the analysis showed that representativeness heuristics, availability heuristics, adjustment heuristics, and affect heuristics had a statistically significant effect on the utilitarian value and the hedonic value. On the other hand, affect heuristics among the heuristic types were found to have the greatest influence not only on the utilitarian value but also on the hedonic value. The two types of shopping value were found to be partially mediated between representativeness heuristics and purchase intentions, between adjustment heuristics and purchase intentions, and fully mediated between availability heuristics and purchase intentions, affect heuristics and purchase intentions. Conclusions - These findings suggest that mobile social commerce companies should check in advance how consumer heuristic types affect purchase intentions. In particular, affect heuristics are caused by consumers' emotional mood such as mood or external stimulus being more important to decision making than rational decision making. Therefore, the result of this study suggests that it can be an important factor to secure the competitiveness that the potential customers who access to use mobile social commerce can feel enough fun and enjoyment in the platform provided by the company. It is also worth paying attention to the utilitarian and hedonic values perceived by consumers. This is because the judgment regarding the economic, convenience and important information provided by the mobile social commerce users affects the purchase intention through the trust of the information, past use, and shopping experience displayed on the mobile social commerce platform.

• 대한가정학회지
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• 제45권10호
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• pp.1-11
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• 2007

This study was performed to identify the nutritional status and eating behaviors of underweight adolescent females aged 15 to 19 years. The subjects were selected using data from 2001 NHANS of Korea, and included 28 underweight and 160 normal-weight subjects. We found that the underweight group had significantly lower weight (9.8 kg), waist (6.9 cm), and hip circumference (7.2 cm) values than the normal-weight group; however height and waist-hip ratio were not different. Serum indices were within normal ranges and showed no differences between the two groups. The energy and nutrient intakes of most of the subjects were considered poor. For intake levels, the proportion of subjects below the EAR, NAR and INQ of each nutrient were also not significantly different between the groups. There were no differences in frequency for skipping meals, snacking, and eating-out between the groups. When comparing food frequency data for 62 food items, the underweight group consumed significantly more often of eggs, dried anchovies, mackerel, shellfish, and mushrooms than the normal-weight group. The former also had significantly less excercise/walking, more diet-control, and more rest/sleep than the latter. Subjects in both of two groups perceived their body images as over weight, so they practiced diet-control to reduce body weight, which is considered harmful as a healthy weight. In conclusion, the underweight group showed no differences in items of biochemical indices, nutrient intakes, and many dietary behaviors, but subjects revealed significantly higher food intake frequencies for several protein foods, as well as less excercise/walking, and more rest/sleep than the normal-weight group.

• 한국의상디자인학회지
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• 제20권2호
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• pp.17-29
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• 2018

This study aims to determine the effects of clothing consumption value, usefulness of clothing and ease of use on the new product acceptance intention of premium linen apparel. A survey was conducted among male and female consumers, and a total of 328 responses were analyzed. Frequency, factor analysis, and multiple regression analysis were used for data analysis using SPSS WIN Ver.21.0. The results of this study are as follows. First, clothing consumption value was classified into five factors: social value, fashionable value, individual value, practical value and emotional value. Usefulness and ease of use were found two factors and the new product acceptance intention of premium linen apparel was found one factor. Second, all factors of clothing consumption value had a positive effect on usefulness. The higher the values of the five factors of clothing consumption value, the higher usefulness. Third, fashionable value affected ease of use, but individual value had no positive effect on ease of use. The higher the fashionable value, the higher the ease of use, but, the higher the individual value, the lower the ease of use. Fourth, all factors of clothing consumption value had a positive effect on the new product acceptance intention of premium linen apparel. Therefore, clothing consumption value is important to the new product acceptance intention of premium linen apparel. Moreover, usefulness and ease of use influenced the new product acceptance intention of premium linen apparel. This shows that consumers' new product acceptance intention of premium linen apparel increases if the product is they are perceived to be useful and easy to use.

• 한국의류산업학회지
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• 제17권4호
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• pp.561-573
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• 2015

The influence of tourists on the retail market in Korea continues to grow, and China has become the largest outbound-spending nation in the world. Korea's retail industry must comprehend the sophisticated consumption behavior of Chinese tourists. Hence, we explored how the experiential value of shopping in Korea affected Chinese tourists' satisfaction levels regarding stores and products. Findings from this study suggest entertainment and escapism mediate the effect of experiential value on consumer attitudes toward products and stores. This research was conducted with Chinese female tourists who shopped in Korea during their latest visit to this country. CFA and SEM were implemented using AMOS 20.0. The analysis of survey data produced interesting results. Visual appeal, crowding, and service excellence had positive impacts on entertainment, and they had a positive influence on both store satisfaction and product satisfaction. Regarding escapism, crowding and economic benefits had positive impacts, whereas visual appeal and service excellence had no effects. Results showed that escapism had a negative influence on attitudes toward both products and stores. To be clear, escapism refers to the status of absorption by which consumers are highly occupied with pleasant feelings, therefore, shopping when the motive of escapism is high is likely to be less rational and more impulsive. In this study, the diverse roles of different emotions associated with entertainment and escapism in the context of tourism shopping were identified. The findings provide practical implications for developing retail strategies and highlight the importance of the experiential values of shopping for tourists.

• 한국멀티미디어학회논문지
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• 제10권10호
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• pp.1240-1250
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• 2007

본 논문은 2D 애니메이션 캐릭터의 자동 색 지정을 위하여 애니메이션 장면간의 캐릭터 색 변환 기술에 대해 제안한다. 사람이 지각하는 색은 조명이 달라지면 다른 색으로 지각된다. 이와 마찬가지로 애니메이션 장면에 등장하는 캐릭터도 의상, 피부 등의 색이 장면 분위기에 따라 각각 다르게 지정되고 있다. 본 논문은 이러한 2D 애니메이션 장면간의 캐릭터 색 지정을 수작업에 의존하지 않고 수학적으로 해결하기 위해 시도한 것으로써 조명에 따른 색 원리를 이용하여 장면간의 캐릭터 색 변환을 위한 행렬을 유도하였다. 이 색 변환행렬은 애니메이션 장면마다 각각 구해지는데, 기존의 2D 애니메이션에 등장하는 동일캐릭터의 기본색과 각 장면속의 색을 이용해서 구해진다. 이렇게 구한 색 변환행렬은 어떠한 캐릭터의 기본색만 주어진다면 다양한 장면 분위기와 잘 어울리는 색으로 변환이 가능해진다.

• 한국산업정보학회논문지
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• 제16권1호
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• pp.21-30
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• 2011

본 논문에서는 인간-컴퓨터 상호작용 시스템 구현을 위해 신경망 알고리즘을 적용하여 스크린 상의 레이저포인터를 효과적으로 검출하는 방법을 제안하였다. 제안된 신경망 알고리즘은 먼저 레이저포인터가 없는 입력 카메라 영상의 패치들을 학습시킨다. 학습된 선경망은 카메라 영상으로부터 얻은 입력 패치에 대해 출력 값을 발생시킨다. 만약 미세한 레이저빔의 변화가 입력영상에 감지되면 이를 증폭시켜 레이저 빔을 검출하는 역할을 한다. 제안된 시스템은 레이저포인터, 싼 가격의 웹캠 그리고 영상처리 프로그램으로 구현할 수 있다. 그리고 레이저포인터와 컴퓨터의 배경화면 색상이 유사한 경우에도 레이저포인터를 검출할 수 있는 장점이 있으므로 인간-컴퓨터 상호작용 시스템의 성능개선에 기여할 것이다.

• 한국콘텐츠학회논문지
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• 제14권11호
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• pp.196-204
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• 2014

본 연구는 지역아동센터에서 근무하는 사회복지사의 전문성 인식이 조직헌신에 미치는 영향을 실증적으로 분석하고자 하였다. 연구대상은 전라남도 소재의 지역아동센터에서 근무하는 사회복지사를 대상으로 설문조사를 실시하였으며, 회수된 설문지 중 결측값을 제외한 286부를 분석자료로 활용하였다. 분석결과, 전문성 인식은 중간 점수 이상의 수준을 보였으며, 서비스에 대한 신념이 가장 높게 나타났다. 전문성 인식과 조직헌신 간에는 정(+)의 상관관계가 있는 것으로 나타났으며, 특히 직업에 대한 소명의식과 조직헌신 간의 상관관계가 가장 높은 것으로 나타났다. 다중회귀분석 결과, 전문성 인식의 각 하위변인인 직업에 대한 소명의식, 전문조직의 활용이 조직헌신에 영향을 미치는 것으로 나타났으며, 직업에 대한 소명의식이 가장 큰 영향을 미치는 것으로 나타났다. 이와 같은 분석결과를 바탕으로 지역아동센터 사회복지사의 전문성 인식 및 조직헌신의 향상 방안과 후속연구의 과제를 제언하였다.

• 한국치위생학회지
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• 제12권2호
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• pp.327-334
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• 2012

Objectives : The purpose of this study was to examine the self-esteem and job-seeking efficacy of dental hygiene students in an attempt to provide some information on career guidance, counseling and the development of employment programs by colleges, as self-esteem seemed to be one of integral variables to affect job-seeking efficacy. Methods : The subjects in this study were the dental hygiene students in three different colleges in South and North Jeolla Provinces. After a self-administered survey was conducted, the answer sheets from 562 respondents were analyzed by the SPSS(Statistical Package for the Social Science) WIN 12.0. Results : 1. The students investigated got a mean of 2.43 in self-esteem, which was not a high score. The sophomores had a better self-esteem than the freshmen and juniors, and the gaps among the respondents in each subfactor of self-esteem were significant($p^*$ <0.01, $p^{**}$ <0.05). 2. The students got a mean of 3.12 in overall job-seeking efficacy, and there were significant differences among them in each subfactor of job-seeking efficacy($p^*$ <0.01). 3. The freshmen were ahead of the sophomores and juniors in job-seeking efficacy, and the gaps between the former and the latter were significant($p^*$ <0.01). 4. There was a significant relationship between the self-perceived self-esteem and job-seeking efficacy of the students. A higher self-esteem led to a better job-seeking efficacy(p<0.01). Conclusions : The above-mentioned findings illustrated that a higher self-esteem had a more positive effect on job-seeking efficacy. Therefore the development of programs geared toward boosting the self-esteem of dental hygiene students is required, and educational institutions should provide quality self-esteem programs for students to plan and prepare for their future, to make the right career choice, to improve their vocational adjustment, to keep pursuing self-development and to build the right values.

• 한국안광학회지
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• 제15권3호
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• pp.241-245
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• 2010

목적: 시각적 공간감각인 물체의 거리감과 움직임에 대하여 시력측정이 가능한 격자시표를 제안하고자 한다. 방법: 주기성을 갖는 한 쌍의 격자를 제작하여 이를 렌즈로 결상하고 그 상을 시력표에 투영하여 도형모양의 시표를 형성한다. 이 격자를 회전 또는 선형 이동하여 도형모양의 시표에 거리감과 움직임을 주는 형식으로 피검사자가 공간감각을 인지할 때 격자의 위치변위를 알 수 있도록 한다. 결과: 격자를 회전하여 거리감의 정도를 나타내는 측정값은 이론식에 의한 값과 비교하여 평균 2.98%의 오차를 나타냈고 선형이동에 따른 움직임을 인식하는 결과는 격자가 $\theta=15^{\circ}$ 회전된 상태에서 평균 1.73%의 오차를 나타냈다. 결론: 본 실험에서 제시한 무아레 무늬의 시표는 시각적 공간감각에서 피검사자의 거리감과 물체의 움직임을 측정하는 시표로서 그 활용이 가능하다.

• 한국도서관정보학회지
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• 제48권4호
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• pp.181-207
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• 2017

이 연구는 소셜 네트워크 서비스를 대상으로 확장된 기술수용모델을 적용하여 도서관 홍보수단으로서 소셜 네트워크 서비스 가치와 효과성을 실제적으로 확인하였다. 도서관이 도서관 이용자들을 소셜 네트워크 서비스로 유인할 경우에 그 이용자는 도서관의 충성된 고객으로 장기적인 지지를 보이고 있음을 증명하였다. 연구방법으로는 15개의 가설을 설정하고 157명의 유효 응답자의 설문으로 가설을 검증하였다. 검증 결과, 15개의 가설 가운데 3개가 기각되었고 13개의 가설이 채택되었다. 이 가운데 지각된 유용성은 도서관 이용만족도와 도서관 지속이용의도에 가장 큰 영향을 미친다는 것을 확인하였고, 시스템 품질을 비롯하여 정보 품질, 신뢰성, 상호작용성, 주관적 규범 순으로 소셜 네트워크 서비스의 홍보적 가치와 요인을 발견하였다. 즉 이용자는 원하는 정보를 소셜 네트워크 서비스를 통해 발견하였으며 이러한 특성이 이용자 만족에도 영향을 주고, 궁극적으로 도서관 지속이용의도에 긍정적 영향을 미치고 있음을 확인하였다.