• Title/Summary/Keyword: Perceived values

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Determinants of purchase intention for vegan fashion products - Application of the modified planned behavior model - (비건 패션제품 구매의도 결정요인 - 수정된 계획행동모델의 적용 -)

  • Yoh, Eunah
    • The Research Journal of the Costume Culture
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    • v.26 no.2
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    • pp.125-139
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    • 2018
  • This study explores determinants of purchase intentions for vegan fashion products based on the modified planned behavior model. Survey data from 434 university students were subjected to an analysis using descriptive statistics, factor analysis, and structural equation modeling. The results showed that almost half of the consumers surveyed recognized vegan fashion products and a little more than a half of consumers surveyed had purchase experience for vegan fashion products. Clothing, bags, and shoes are the most frequently purchased vegan fashion product categories. From the results of the model test, purchase intentions on vegan fashion products were determined by attitude, subjective norms, ethical responsibility, and ethical identity of the consumers. When consumers have a more positive attitude, have higher subjective norms, stronger ethical responsibility, and stronger ethical identity regarding the purchase of vegan fashion products, they are likely to have a greater intention to purchase vegan fashion products. The findings contribute to the literature by adding test results for vegan fashion products among the ethical product categories, highlighting the importance of the consideration of product category, which can give somewhat different results when exploring ethical consumption. Based on these findings, marketers need to use special tags or signage highlighting the ethical values and meanings of vegan fashion products to better communicate with target consumers with a high level of ethical responsibility and to help increase consumers' control over purchase behaviors through reducing barriers generated by insufficient product information.

The Effect of Users' Motivations and Interactivity on Online Word of Mouth

  • PARK, Seolwoo
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.10
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    • pp.855-863
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    • 2020
  • The purpose of this study is to investigate the impacts of two different kinds of interactivity, such as user-to-user and user-to-media interaction, on the relationship between SNS motivation and online word of mouth (WOM). An online survey was conducted with SNS users in Korea. Using the convenience-sampling method, 300 surveys were collected and 295 were used in the actual analysis after excluding data with careless responses or missing values. Hypotheses were tested using Structure Equation Model (SEM) and path analysis by using AMOS22. The results indicate that four different SNS motivations (self-expression, relational, fun, and browsing motivation) have a partially significant positive effect on perceived user-to-user and user-to-media interaction in SNS. Although both user-to-user interactivity and user-to-media interactivity were found to have a significant effect on online word of mouth, by comparing the standardized regression coefficients in these relationships, it was found that user-to-user interactivity has a greater effect on online WOM than user-to-media interactivity. These results show that the motivated SNS users want to express their desire to communicate with other users in contrast than their desire to learn media functions when motivated SNS users reveal their personalities, knowledge, and abilities. Theoretical and managerial implications are discussed.

Perceptions and Use of Open Access Journals by Nigerian Postgraduate Students

  • Ayeni, Philips Oluwaseun
    • Journal of Information Science Theory and Practice
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    • v.5 no.1
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    • pp.26-46
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    • 2017
  • This article investigates perceptions and use of Open Access journals (OAJs) by master's degree students in two universities in the southwestern part of Nigeria. A descriptive survey design was used in the study and the study population was comprised of 7,423 master's degree students in the University of Ibadan and 1,867 from Obafemi Awolowo University. A multistage random sampling technique was used to select a sample size of 249 and the data collection instrument was a structured questionnaire. Data were analyzed using frequency counts, percentages, mean, standard deviation, correlation, and regression analyses. The findings revealed that OAJs were used for learning, dissertation writing, personal research, and development. OAJs were not frequently used because of download delays, unavailability of Internet facilities, and limited access to computers terminals, among other issues. OAJs were found to be of relative advantage, positively perceived, and found to be compatible with existing values and quality assurance in scholarly publications, hence their use for academic activities. The regression analyses showed that there was a significant positive relationship between positive perception, perception of relative advantage, perception of compatibility, perception complexity, and master's degree students' use of OAJs. Negative perception was found to have a significant negative correlation with the use of OAJs. This article recommends that quality assurance of OAJs should be ensured in order to boost users' positive perceptions to increase their patronage and usage of these scholarly outlets for various academic activities, which will in turn encourage research and development across the various institutions of higher learning in Nigeria.

Promoting an Arbitration System for International Dispute Resolution in Intellectual Property Rights Cases (국제 지식재산권 분쟁해결을 위한 중재의 활성화 방안 - 국내 ADR 기관의 발전방안을 중심으로-)

  • Lee, Ju-Yeon
    • Journal of Arbitration Studies
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    • v.23 no.2
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    • pp.165-190
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    • 2013
  • As intellectual property rights are perceived as the key element of creating added values and securing competitiveness, the result of intellectual property rights disputes play an important role in the success of companies. As seen from above strong points of an Alternative Dispute Resolution (ADR) system in Chapter III, intellectual property rights disputes increasingly tend to be resolved by ADR rather than litigation. Discussions about and operation of ADR are already being actively carried out in many countries, and major ADR institutions have been acquiring experience in a variety of intellectual property rights disputes. To enhance the use and recognition of ADR as the way of resolving the Intellectual Property Rights disputes in Korea, this study suggested the following three ways. First, domestic ADR institutions, the Korean Commercial Arbitration Board (KCAB) will need to establish cooperative systems with prominent overseas institutions to lead the disputing parties to fair resolutions as well as to instill trust in international arbitration institutions. Second, they will need to contribute to the promotion of arbitration systems throughout society by developing and applying a variety of arbitration systems as well as securing a pool of professionals. Finally, the arbitration rules will need to be continuously improved to deal with disputes promptly and reinforce privacy protection.

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Prediction Model of Exercise Behavior in Patients with Rheumatoid Arthritis (류마티스 관절염 환자의 운동 행위 예측 요인)

  • 이은옥;김인자;김종임;강현숙;배상철
    • Journal of Korean Academy of Nursing
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    • v.31 no.4
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    • pp.681-691
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    • 2001
  • Purpose: The exercise status in patients with rheumatoid arthritis, associations between exercise behavior and personal factors, and associations between exercise behavior and exercise-specific cognitions and their effects were assessed. Method: Four hundred thirty nine outpatients with rheumatoid arthritis were studied. The exercise status was measured by a single item. The intensity was multiplied by the frequency and duration of each exercise. The product of these intensity values for all exercises was defined as exercise behavior. Based on the Pender's revised health promotion model, exercise benefit, barrier, self-efficacy, enjoyment and social support were chosen as exercise specific cognitions and affect variables. Path analysis was used to identify the predictors of exercise behavior. Results: Compared to the duration before being diagnosed, the number of subjects who exercised regularly increased after being diagnosed. However over half of the subjects refrain from any sort of exercise and the type of exercise is very limited. Among the variables, exercise barrier, self-efficacy, and social support were found to be significant predictors of exercise behavior, and only previous exercise experience was found to be significant predictors of all behavior specific cognitions and affect variables. Conclusion: These findings suggest that studies should explore exercise behaviors and strategies to emphasize the cognitive-motivational messages to promote exercise behaviors.

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Preliminary Results-Nature as Metaphor : Innovative Visualization of Accounting Information with Lotus Plants

  • Raungpaka, Voraphan;Savetpanuvong, Phannaphatr;Tanlamai, Uthai
    • Journal of Information Technology Applications and Management
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    • v.20 no.2
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    • pp.1-14
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    • 2013
  • Learning accounting has always been a challenge for non-accounting students and managers. Understanding accounting information requires more than a numerical description of financial and income statements. Current accounting practice presents accounting reports in the form of tables with values or in two or three dimensional graphs generated by a spread sheet program. The present study proposes an alternative visualization with metaphor from nature as a learning device for novice users and managers. After surveying various kinds of plants, the lotus flower was chosen as an attractive analogy because every part of the plant from leaves to roots is usable and can have economic value. Moreover, lotus flowers, whether man-made or natural, can easily be part of a familiar, natural ecology representing both beauty and serenity. Results from online survey respondents (n = 220) showed that there was no significant difference on overall usability of the Lotus visualization between expert users and novice users. However, verbally-oriented users differed Significantly from visually-oriented users in their usability assessment, perceived usefulness, and intention to use the Lotus visualization.

Evaluation of Ramp Test Using Human Perception (인지적 평가기준을 이용한 Ramp Test의 특성평가)

  • Kim, Jung-Soo
    • Journal of the Korean Society of Safety
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    • v.27 no.3
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    • pp.9-14
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    • 2012
  • The objectives of this study were to compare the results of HSL (Health and Safety Laboratory) ramp test with perceived sense of slip onto the several different floor surfaces under contaminated conditions. There are a variety of approaches from biomechanical measurements to psychophysical test and human perception. However, controversies over these approaches still remain. Some widely accepted methods need to be improved. AHP (Analytic Hierarchy Process) was used to evaluate the perception of slipperiness of seven different floor surfaces under the contaminated condition with glycerol solution. Twelve subjects worn same footwear and walked with self-selected step and cadence along the test floors. The angle of inclination obtained for water wet condition using 5 l/min with HSL ramp test was compared to perception of slipperiness. The surface roughness ($R_z$) related very well both AHP (r=0.95) and ramp test (r=0.92). The high significant correlation (r=0.90) was found between AHP and HSL ramp test.The HSL ramp test values (Coefficient of Friction, COF) according to subjective evaluation were divided into two categories. There were high correlations between test results (subjective evaluation, HSL ramp test) and surface roughness in Rz. Perception rating obtained with AHP showed a high correlation with COF obtained with HSL ramp test.

Symptom Distress and Coping in Young Korean Breast Cancer Survivors: The Mediating Effects of Social Support and Resilience

  • Lee, Ji Hyun;Kim, Hye Young
    • Journal of Korean Academy of Nursing
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    • v.48 no.2
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    • pp.241-253
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    • 2018
  • Purpose: The purpose of this study was to test the mediating effect of social support and resilience on the relationship between symptom distress and coping in young Korean breast cancer survivors. Methods: A purposive sample of 209 young breast-cancer survivors (mean age 39.9) was recruited for a cross-sectional survey, and the data were collected between June and October 2015. The instruments used in this study were the Memorial Symptom Assessment Scale-Short Form, the Multidimensional Scale of Perceived Social Support, 10-item Connor-Davidson Resilience Scale, and Cancer Coping Questionnaire. The collected data were then analyzed using the SPSS 23.0 and AMOS 23.0 programs. Results: Symptom distress was found to have a significant indirect effect on coping (beta=-.32, p=.002), but not a significant direct effect (beta=.06, p=.577). Additionally, based on the values obtained for the squared multiple correlation, symptom distress, social support, and resilience were found to explain 46.4% of the total variance of coping. Conclusion: Based on the results of this study, it can be suggested that in order to enhance young breast cancer survivors' ability to cope with the distress they commonly feel, intervention methods that strengthen resilience and provide social support should be developed and made available to them.

The Effect of Motives of Ramie Fabrics on Sensory Image Evaluation (모시 소재의 문양에 따른 감성 이미지 평가)

  • Lee, Soon-Im;Kim, Jae-Sook
    • The Research Journal of the Costume Culture
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    • v.14 no.6
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    • pp.1015-1026
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    • 2006
  • The purpose of the study were to find out (1) the effect of motives on perceiver's image perception on ramie fabrics, and perceiver's trait, age and gender on sensory image evaluation of ramie fabrics. The research was a quasi experiment and experimental materials developed for the study were a set of material stimuli and semantic differential scales to measure sensory image of the stimuli, an aesthetic value scale. the independent design was motif design techniques(Plain Weave, burnt-out, embroidery, stripe, check). The subjects were 421 adults in Daejeon and Seachun. The results was as follows: The factor analysis of semantic differential scales for the ramie materials emerged 4 different image dimensions: attractiveness, hand, elegance, weight). The five design techniques showed significantly different image affects on some selective dimensions. The burn-out design gave the most attractive image, the embroidery design gave the softest image and plain weaved fabric presented the lightest hand image. Consumer's aesthetic values, gender and age tended to affect sensory image evaluation of ramie materials. On conclusion the result revealed that design strategy for the ramie material, design development though motives will be an essential process. and for material design pursued design image and target consumer's trait should be carefully considered.

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A Study on the Efficient Management of Space and Facilities in National Universities (국립대학 시설 및 공간의 효율적 관리에 관한 연구)

  • Lee, Hwa-Ryong;Cho, Chang-Hee
    • Journal of the Korean Institute of Educational Facilities
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    • v.15 no.5
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    • pp.21-32
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    • 2008
  • The major issues that higher education has recently faced are the shortage of students of school age, the changing environment of higher education and the evolving technology. These challenges have urged the university facilities and space to be managing more efficient and more effective. This study assures that the strong strategy is to operate more like business while retaining unique higher education values and a sound facilities management system and appropriate budget help to ensure that university facilities are good for student and teacher's demand. With such faith, this study explores the facilities/space maintaining status and the facility management system of national universities and collages. It finds that there are some problems to adapt new managing methodologies in national universities and that there are also some gaps and perceived constraints to effective space management. This study proposes the alternatives for the facilities managing system that involves the improvement of manpower structure, the expansion of budget scale and the establishment of appropriate facility management system. Finally it provides the practical tools for the effective space and facilities management such as space charging, space standards, central timetabling, space utilisation survey and facilities performance indication.