• 한국정보통신학회논문지
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• 제14권1호
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• pp.213-224
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• 2010

본 논문에서는 보정 영상을 프로젝터가 표현할 수 있는 범위로 콘트라스트(contrast)를 조절하여 주는 요소(scaling factor)를 적용하여 색 보정영상을 획득하는 방법을 제안한다. 이 조절 요소는 입력영상과 사용된 표면의 평균 밝기를 이용하여 계산하였다. 또한 사용된 프로젝터 및 카메라의 특성화 과정에서 오는 오차와 부정확성을 해결하기 위하여 프로젝터와 카메라 양단간의 관계를 적용한다. 실험 결과에서 제안한 색 보정 방법이 임의의 표면으로 입력된 다양한 영상에 대하여 밝기를 유지하면서 클리핑 결함은 감소되어 화질이 개선된 것을 확인하였다.

• 복식문화연구
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• 제18권4호
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• pp.640-654
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• 2010

The purpose of this study is to design neckties that are motivated by Christmas symbol images that have been known to public most widely in the basis of Day marketing so as to develop the competitive commodities closed to consumers' emotion in the fashion industry. As a method of this study were to use Adobe Illustrator CS2, which is one of the vector graphic programs, to present the motif design such as Santa Claus, trees, presents and letters among Christmas symbols, and are to apply to neckties by giving a change with striped pattern, all over pattern and one point pattern. The results are as follows; Firstly, Santa Claus image was expressed by color contrast with red and white, which was perceived by red, green and white that are mostly used in Christmas. Secondly, tree images are expressed abstractly with color contrast where red and green are contrasted, and color way change was given for symbol color of Christmas. Third, in the image of gift, the image of share and image of colorfulness were considered for expression by making motifs of three dimensional hexahedron shape. Fourthly, in the image of type, motif was expressed by giving a change in horizontal and vertical writing types.

• 전기전자학회논문지
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• 제22권3호
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• pp.585-589
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• 2018

Consumer demand for high quality image/video services led to growing trend in image quality enhancement study. Therefore, recent years was a period of substantial progress in this research field. Through careful observation of the image quality after processing by image enhancement algorithms, we perceived that the dark region in the image usually suffered loss of contrast to a certain extent. In this paper, the low-light stretch preprocessing algorithm is, hence, proposed to resolve the aforementioned issue. The proposed approach is evaluated qualitatively and quantitatively against the well-known histogram equalization and Photoshop curve adjustment. The evaluation results validate the efficiency and superiority of the low-light stretch over the benchmarking methods. In addition, we also propose the 255MHz-capable hardware implementation to ease the process of incorporating low-light stretch into real-time imaging systems, such as aerial surveillance and monitoring with drones and driving aiding systems.

• 한국광학회지
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• 제11권2호
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• pp.85-90
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• 2000

CRT디스플레이의 화질 평가에는 위도, 콘트라스트, addressability, 시청거리 등의 다양한 물리적 특성치가 사용된다. 그러나, 최종적인 CRT디스플레이 화질의 비교·평가는 물리적 특성치가 아닌 실제 사용자가 느끼는 화질 즉, 주관적 인지 화질에 의해 이루어진다. 본 논문에서는 4종류 CRT모니터의 SQRI(SQuare Root Integral) 값과 다수의 피험자에 의한 주관적 화질 평가 점수와의 상관성이 비교되었다. 그리고, 이러한 SQRI법의 주관적 화질 평가 척도로서의 타당성을 바탕으로 모니터의 다양한 물리적 특성치가 주관적 화질에 미치는 영향이 검토되었다.

• 한국정보디스플레이학회:학술대회논문집
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• 한국정보디스플레이학회 2009년도 9th International Meeting on Information Display
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• pp.1224-1227
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• 2009

When evaluating the quality of images and displays, it is important to combine the characteristics as perceived by the human visual system and measured by equipment using subjective and objective methods, respectively. In the case of objective methods, the quality of a display is measured using colorimetric or radiometric devices according to existing standards covering the color temperature, gamut size, gamma characteristic, and device characterization. Meanwhile, subjective methods assess the quality of an image using the human visual system based on a comparison with a reference or counterpart using such metrics as the sharpness, noise, contrast, saturation, and color accuracy. Objective and subjective methods are usually used together in comparison, as ultimately it is observers watching images on a display. In addition to existing objective methods, a new image quality metric is also introduced as regards the JPEG compression ratio that is reflected in the relationship between the gamut size and the color fidelity in CIELAB color space.

• 한국소음진동공학회:학술대회논문집
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• 한국소음진동공학회 2005년도 추계학술대회논문집
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• pp.620-628
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• 2005

Spatial control of sound is essential to deliver better sound to the listener's position in space. As it can be experienced in many listening environments, the quality of sound can not be manifested over every position in a hall. This motivates us to control sound in a region we select. The primary focus of the developed method has to do with the brightness and contrast of acoustic image in space. In particular, the acoustic brightness control seeks a way to increase loudness of sound over a chosen area, and the contrast control aims to enhance loudness difference between two neighboring regions. This enables us to make two different kinds of zone - the zone of quiet and the zone of loud sound - at the same time. The other perspective of this study is on the direction of sound. It is shown that we can control the direction of perceived sound source by focusing acoustic energy in wavenumber domain. To begin with, the proposed approaches are formulated for pure-tone case. Then the control methods are extended to a more general case, where the excitation signal has broadband spectrum. In order to control the broadband signal in time domain, an inverse filter design problem is defined and solved in frequency domain. Numerical and experimental results obtained in various conditions certainly validate that the acoustic brightness, acoustic contrast, direction of wave front can be manipulated for some finite region in space and time.

• 한국멀티미디어학회논문지
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• 제16권2호
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• pp.119-130
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• 2013

본 논문에서는 디지털 영상의 색상을 유지하면서 영상의 명암대비 향상과 함께 채도를 향상시키는 방법을 제시한다. 제안방법은 명암대비 향상 후 밝기 변화에 따른 시각적인 채도 변화를 보정하기 위해 최대색차신호 테이블을 이용한다. 최대색차신호 테이블로부터 휘도변화에 따른 가중치를 구하고, 입력 색차신호에 가중치를 곱하여 채도를 밝기에 적응적으로 보정한다. 또한 사용자가 입력한 만큼의 채도를 향상시키는 과정에서 과도한 채도 향상으로 인한 왜곡을 막기 위해 휘도와 색상에 따른 채도의 상관관계를 고려하여 색차신호가 올바른 색역에 사상될 수 있도록 한다. 다양한 특성을 갖는 영상에 대한 실험을 통해 제안방법은 기존방식과 비교하여 효과적으로 컬러 영상의 선명도를 향상시킴을 확인하였다.

• 유통과학연구
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• 제13권9호
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• pp.59-70
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• 2015

Purpose - This study aims to suggest strategies for Korean enterprises advancing into the Vietnam bakery market by analyzing the effects of perceived values on brand preference and purchase intention among Korean and Vietnamese consumers. Research design, data, and methodology - The perceived value model designed includes functional (price, quality), emotional, and social values. The survey collected data from 500 consumers in Seoul (Korea) and HoChiMinh (Vietnam). The SPSS 18.0 package was used for analysis. Results - First, among Vietnamese consumers, perceived value had a positive (+) effect on global brand preference in the order of functional value of quality, social value, and the functional value of price. However, from an ethnocentric trend and brand image origin, emotional value had a negative effect on global brand preference. In contrast, among Korean consumers, perceived value had a positive (+) effect on global brand preference in the order of functional value of quality, the functional value of price, and the social value. However, emotional value had no effect on global brand preference. Second, for both Korean and Vietnamese consumers, perceived value had a significant positive effect on purchase intention. Third, unlike the Korean consumer, for the Vietnamese consumer, global brand preference had a significant effect on purchase intention. Conclusions - The study implies the following. First, the Vietnamese bakery market has a high proportion of middle-aged customers in their 40s (64%). In terms of monthly income, there was a large proportion (40%) of high-income earners (over $325). Therefore, bakery consumption can be seen as concentrated among middle-aged and high-income consumers. Based on this, bakery strategies should include efforts to increase purchase prices as well as ways to attract local consumers (large cities). Second, unlike Korean consumers, among Vietnamese consumers, the resistance to a global brand based on emotional value (the ethnocentric tendency and brand image origin) can be seen as relatively low. Thus, in the case of the Vietnam bakery market, to increase a global brand's preference, the company should develop a differentiated strategy so that Vietnamese consumers can recognize it better, focusing on product quality, good service quality, and price in the local environment and on social value for social development. Third, in the case of the Vietnamese customer, we found that social value exerts the greatest influence on purchase intention. Therefore, a brand that engenders an image of building the local Vietnamese community can achieve a higher social value and influence purchase intention. In addition, although Vietnamese consumers have ethnocentric tendencies in terms of products, we found that if it is a preferred global brand then there are intentions to purchase. Fourth, in the case of Vietnam, if the preference for global brands is formed, consumer awareness may be connected to purchase intention. Therefore, global brands operating in Vietnam should pay attention to how to improve consumer preferences for global brands in order to increase purchase intention.

• Asia Marketing Journal
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• 제14권4호
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• pp.167-188
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• 2013

In today's society with its emphasis on unlimited information access, control of available information about high-technology products is often vital to their success. When a product is released, consumers may initially be attracted through information about its remarkable internal and external features. They may also perceive a degree of congruence between their own personalities and the product image as more information becomes available over time. Consumers' changing impressions of the product may influence personality congruence negatively or positively. These changes and their effects on preference for high-technology products are the focus of this paper. A survey was given to a sample of 206 students at K University to investigate the degree to which consumer behavior can be influenced by personality congruence. The need for clear and definite product knowledge in this process and the effect of product information on preference were also investigated. Three analyses were conducted. The results of Analysis 1 showed the influence of personality congruence on preference for high-technology products. Judgments about personality congruence were based on non-compensatory rather than compensatory information processing. The respondents considered certain aspects of a product's personality rather than the product as a whole when making preference decisions. The results of Analysis 2 indicated that when less information was available about a product, consumers who perceived high personality congruence with the product tended to have higher preference for it compared to those who perceived low personality congruence with the product. On the other hand, when consumers were given more information, no difference was observed in the impact of personality on preference between perceived high and low personality congruence. Lastly, the results of Analysis 3 showed that when consumers with high need for closure (NFC) perceived high congruence between their own personalities and a product, objective information regarding the product was not used in decision-making: instead, judgments about the product were based on perceived personality congruence. On the other hand, high-NFC consumers who perceived low personality congruence between themselves and the product tended to require more information about the product in order to give it a positive evaluation. In contrast, low-NFC consumers who perceived high personality congruence felt comfortable with large amounts of information. For low-NFC consumers who perceived low congruence, the level of information had no influence on preference.

• 방송공학회논문지
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• 제26권3호
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• pp.308-320
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• 2021

기존 정지 이미지를 활용한 화질 연구는 '자연스러움'에 초점을 맞추고 있으며 이는 기억색과 깊은 관련을 맺고 있다. 기억색은 주로 선경험이 있는 친숙한 대상에 대해 형성되며 이러한 기억색을 충실히 반영할수록 화면에 재현된 화질의 자연스러움이 증가한다. 특히 기억색의 밝기와 채도는 '자연스러움'뿐만 아니라 화질의 선호도를 증가시키는데 중요한 역할을 갖는다. 이에 기존의 화질 연구의 경우 기억색이 있는 자연물과 인물 중심으로 화질 특성을 연구한 바 있다. 본 연구에서는 TV 컨텐츠를 장르별로 분류하여 각 장르별 화질 특성을 도출하였다. 이를 위해 각 장르(스포츠, 다큐멘터리, 뉴스, 오락 및 음악, 영화)의 대표 이미지를 추출하고 각 이미지의 밝기, 대비, 채도를 조절한 후 인지된 화질을 평가하는 실험을 진행하였다. 실험 결과, TV 컨텐츠 장르를 상황적 맥락에 따라 근접 경험과 간접 경험의 두 가지 범주로 분류할 수 있었다. 근접 경험은 야외 스포츠, 드라마, 자연 다큐멘터리 컨텐츠를 포함하며 근접 경험 컨텐츠의 화질은 밝기와 대비와 밀접한 관련이 있었다. 간접 경험은 뉴스, 음악 쇼, SF/액션 영화 컨텐츠를 포함하며 해당 컨텐츠의 화질은 대조와 채도와 밀접하게 연관되었다. 이러한 결과에 따라 근접 경험으로 분류되는 컨텐츠의 경우 밝기와 대비 조절에 따라 최적 화질을 구현할 수 있으며, 간접 경험으로 분류되는 컨텐츠의 경우 대조와 채도 조절에 따라 최적 화질을 구현할 수 있다.