• 산경연구논집
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• 제9권12호
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• pp.63-72
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• 2018

Purpose - In this study, it is classified the service quality dimension of mobile shopping app using Kano model. In addition, it is evaluated quality factors suitable for strategic management from the viewpoint of service provider through mobile application through binary dimension analysis. Research design, data, and methodology - In this study, seven quality dimensions such as information quality, reliability, immediacy, convenience, design, security and customer service were derived through related studies to make binary shopping quality app quality measurement. 37 sub-variables were set by each quality dimensions. Each questionnaire was composed of positive and negative items like Kano's proposed method, and the satisfaction coefficient suggested by Timko(1993) was examined to understand the influence of each factors on customer satisfaction. Results - As a result of research, shopping app users perceived unity quality factor in most items of service quality dimension such as information quality, reliability, immediacy, convenience and customer service. In addition, the satisfaction coefficient showed a good impression, quick response of the result, fast delivery, and the unsatisfactory coefficient showed more interest in personal information such as payment method safety, and transaction security. As a result of research, shopping app users perceived unity quality factor in most items of service quality dimension such as information quality, reliability, immediacy, convenience and customer service. And, in information quality, the information overload was classified as an apathetic quality component, while the related information provision belonged to an attractive quality component. In reliability quality, customized service provision was classified as an attractive quality component. In instant connectivity, the quality of the connection during transport was classified as an attractive quality component. In convenience quality, access to product information was classified as a one-way quality component. All components of designs quality were classified as attractive quality components, and in security quality, all of their components were all classified as one quality component. Lastly, in customer service, they components were all classified as a single quality component. In addition, the satisfaction coefficient showed a good impression, quick response of the result, fast delivery, and the unsatisfactory coefficient showed more interest in personal information such as payment method safety, and transaction security. Conclusion - In the online service environment, which is difficult to differentiate in terms of upward upgrading only by technological implementation and function, the results of this study can be suggested as a differentiating factor for major channels with customers rather than improve the brand image.

• Asia Marketing Journal
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• 제13권3호
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• pp.103-134
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• 2011

본 연구는 고객들이 중요하게 생각하는 모바일 쿠폰의 사용 요인을 파악하기 위해 혁신기술수용모델(TAM: Davis 1989)을 이용하였다. 기존 종이매체 쿠폰의 할인율에 따르는 쿠폰의 경제적 특성은 모바일 쿠폰도 가지고 있지만 모바일로 다운받아 저장하는 모바일 쿠폰의 보관 편리성은 기존 종이 쿠폰이 가지고 있지 않는 경제적 가치 특성이다. 또한 기존 종이쿠폰 이용시 발생하는 부끄러움, 인색함, 체면 민감성과 같은 심리적 불편함을 모바일 쿠폰이 감소시켜 줄 뿐만 아니라 심리적 가치를 높이는 역할을 하게 되므로 본 연구는 모바일 쿠폰의 경제적 가치뿐만 아니라 심리적 가치의 중요성을 제시하였다. 이와 더불어 본 연구는 소비자의 지각된 모바일 쿠폰가치가 쿠폰이용의도에 미치는 과정에서 소비자의 개인적 특성인 자기해석이 조절역할을 할 것이라 제시하였다. 이를 통해 모바일 쿠폰서비스의 특성 및 모바일 쿠폰을 통해서 얻게 되는 가치의 결합을 통해 모바일 쿠폰이용 의도를 높일 수 있는 변수들의 영향을 실증적으로 분석하였다. 분석결과 모바일쿠폰 서비스의 특성 중 즉시 연결성과 상황적 제공성이 용이성과 유용성에 영향을 미치는 것으로 나타났다. 그리고 지각된 용이성과 유용성이 경제적 가치와 심리적 가치 모두 유의한 영향을 미치는 것으로 나타났으며 이러한 가치들은 모바일 이용의도에 유의한 영향을 미치는 것으로 나타났다. 또한 자기해석의 조절효과 검증결과 지각된 모바일 쿠폰가치가 모바일쿠폰 이용의도에 미치는 영향정도는 상호의존적 자기해석 이용자가 독립적 자기해석 이용자보다 더 크게 나타났다.

• 한국융합학회논문지
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• 제9권4호
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• pp.15-22
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• 2018

패키징에 대한 소비자들의 주요인식을 조사하기 위해 빅데이터 분석방법인 텍스트 마이닝과 의미연결망 분석을 중심으로 연구를 진행하였다. 데이터 수집은 웹&SNS데이터 분석 프로그램인 텍스톰(Textom)을 사용하여 2년 7개월간의 데이터를 수집하였다. 연구 결과 네트워크 중심도는 패키징의 경우 8.9% 포장은 9.1%로 패키징이 보다 다양한 주제를 다루는 것으로 조사되었다. CONCOR 분석을 통해서 유사한 의미를 가지는 4개의 그룹으로 분류하여 패키징에 관한 소비자들의 주요인식을 연구, 개발, 산업, 소재, 기능 등으로 요약하였다. 본 연구에 따르면 소비자가 가장 많이 인식하는 패키징 소재는 합성수지이며 패키징 기능으로는 보관의 기능을 주로 인식한다. 또한 소비자들이 인식하는 패키징 관련 상품군으로 제약, 의약품인 것으로 조사되었다. 본 연구결과는 패키징에 대한 소비자들의 인식을 예측함으로써 향후 이루어질 연구와 산업발전에 기초자료로써의 활용 가능성을 가지며 빅데이터와 패키징 두 분야의 융합을 통한 패키징 분야의 새로운 연구방향을 제시한 의의가 있다.

• 한국조경학회지
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• 제33권4호
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• pp.108-118
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• 2005

While the recent lift of restrictions in greenbelt areas is expected to generate a number of development plans, there are efforts to create various development plans into spatial plans that consider the natural and ecological conditions of development sites. However, these development plans consider Degree of Green Naturality or Degree of Ecology only when designating areas for conservation within development sites. It is true that they don't fully reflect the value of green areas and wetlands as habitats and natural resources. Therefore, this study built an conservation value assessment model that is applicable to sites where development is planned in Korea by reviewing prior case examples md studies and applied the developed model to a case study area. The site where the conservation value assessment model was applied to is an area around Yongsan-ri and Suha-ri, Doam-myon, Pyeongchang-gun, Gangwon province where quality natural resources are located in and wend the site. This is a site for the development of Alpensia Resort where a resort including facilities for the Winter Olympics is planned to be introduced. In order to assess the conservation value of the site for Alpensia Resort, a total of eight items including area, distribution of communities, habitation of species with conservation value, functions of habitats, connectivity of habitats, vegetation layers of forests, age of forests, and ratio of non-native plants were studied through literature review and field surveys. The assessment was made by dividing the site into 95 habitats that are perceived by aerial photographs and each habitat unit was assessed on the eight items in a 3-point scale. Each unit habitat assessed in a 3-point scale was segmented into primary, secondary or tertiary areas based on the conservation value. Habitats assessed as primary were designated as priority (absolute) conservation areas and those assessed as secondary and tertiary were set as secondary conservation areas and tertiary conservation areas, respectively. As a result, each area represented 26.9%, 20% and 3% of total site area. Based on this result, habitat management plans were developed to conserve primary conservation areas, improve secondary conservation areas and restore tertiary conservation areas. In addition, a development plan was developed to create habitats in areas where new habitats are requested in order to build an eco-network in the site and a plan to create eco-corridors was proposed. In developing a land use plan for the site, a development plan that considers conservation areas first should be set up based on the outcome of conservation value assessment. This can be linked to the development of an environment-friendly land use plan as well as easing the establishment of a green area and eco-network. This study will facilitate the implementation of the 'conservation before development' principle, which can prevent reckless development, by assessing conservation value in setting up development plans.

• Asia pacific journal of information systems
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• 제23권4호
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• pp.29-51
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• 2013

In line with network technology development and smart device penetration, the social network service (SNS) has expanded its influence. The SNS which is a service based on communication and sharing among people, has grown based on users' voluntary engagement and participation and its influence has appeared beyond the cyberspace into the overall areas of domestic and foreign culture and society. In particular, SNS-based real-time communication during diverse disasters, can help prevent further damage. By sharing information on social donation activities and environmental campaigns, people have used SNS as a tool to change the society in a more positive way. Such series of activities functioning as a power to change the society have been made much faster and wider through the help of a new media called SNS. To better understand such trends, we are required to study about the SNS and its user relationships first. In this context, this study sought to identify the effects of people's desire to build friendships through SNS on the voluntary and society-friendly activities of people. This study considers online pro-social behavior and proposes online citizenship behavior. Citizenship behavior has been examined in organization context. That is, organizational citizenship behavior explains an employee's pro-social behavior in an organization context. Organizational citizenship behavior is characterized by the individual's helping others and promoting the functioning of the organization. By applying organizational citizenship behavior to an online context, we propose online citizenship behavior, an individual's pro-social behavior in an online context. An individual's pro-social behavior, i.e., online citizenship behavior, could be considered as a way for the better management of online community and society. It also needs to examine the development of online citizenship behavior. This study examined online citizenship behavior from the friendship desire. Because online society or community is characterized by online relationships between members, the friendship between members would lead to pro-social behavior, i.e., helping others and promoting the functioning of the online society, in such online context. This study further examines the antecedents of friendship desire in terms of SNS interactivity with its four factors. The findings based on the survey from real SNS users explain that the three factors of SNS interactivity (connectivity, enjoyment, and synchronicity) increases online friendship desire which then increases online citizenship behavior significantly. This study contributes to the literature by examining the key role of online friendship desire in leading to online citizenship behavior and identifying its antecedents in terms of SNS characteristics. The findings in this study also provide guidance on how to manage online society and how to promote the effective functioning of SNS.