• 한국의류산업학회지
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• 제21권3호
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• pp.288-299
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• 2019

This study examined trends in model perceptions in the Asian fashion industry through a survey on the current status of using models, model attributes, and image recognition for companies and brands participating in the Seoul Fashion Week and Hong Kong Fashion Week. The results of the study are as follows. First, an examination of the races of models used for public relations by clothing and accessory companies indicated that the use of Asian and black models was lower than white models. Second, intimacy, reliability, similarity, and professionalism were derived as attributes for a public relation model. Among these factors, only 'intimacy' showed a difference between the countries. Third, Seoul Fashion Week participants gave the highest marks for the strong individuality of the models used for their brands; however, participants in the Hong Kong Fashion Week most appreciated suitability with products and professional appearance. Fourth, the different trends of model image recognition were shown through various analysis results by country or race, in which Seoul Fashion Week participants highly perceived the global and luxurious image of white models, and were generally highly satisfied with the models. In terms of the Hong Kong Fashion Week, Asian models tended to be perceived as a more casual image, and the participants held contributions to brand recognition as the most significant factor when using Asian models.

• 한국정보시스템학회지:정보시스템연구
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• 제26권3호
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• pp.25-46
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• 2017

Purpose The purpose of this study is to analyze the factors for continuous use intention of the simple payment service based on FinTech for Chinese residents in Korea. The Technology Acceptance Model(TAM) and the continuous use model of information system were applied to the AliPay service, which is the most used by Chinese people. Design/methodology/approach In this study, internal factors and external factors for the simple payment service were derived through previous studies and the effects of the users' perspectives on the intention of continuous use were analyzed. As a result, convenience, responsiveness, perceived usefulness, and suitability were supported as factors affecting ongoing intention to use simple payment service. Especially, convenience is a factor affecting the duration of the simple payment service and it is an important factor for the continuous use of the service. Findings As the number of foreigners living or working in Korea is increasing, understanding the perception of the simple payment service and analyzing the factors for the continuous use can be meaningful as a basic research for the market advancement and growth of domestic FinTech companies is.

• 한국의류학회지
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• 제23권5호
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• pp.623-634
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• 1999

The purpose of this study is to explore the culture of clothing of subgroups among adolescents by residence. In this research informants were selected by selective sampling and ethnographic methods such as field work depth interviews and open-ended descriptions were employed to interpret their culture of clothing. The results were followed. First our adolescents enjoyed the popular song as leisure and these popular culture was their inspiration source of style. Second adolescents were grouping the Kang-Bouk and the adolescents group preferred the style of popular singers and the Kang-Nam adolescents group preferred the musical competence of singers and specific type particularly Hip-Hop style. And in acception pattern of fashion style the Kang-Bouk groups accepted the recent fashion style continuously and wanted to be striking while the Kang-Nam groups accepted the various Hip-Hop styles and sought to comfort and suitability of that style. Third to consider the connotations of marketing the Kan-Bouk groups shopped on the street perceived as fashionable among peer groups and sought to the lower price but the Kang-Nam groups used the shops selling their original ip-Hop style without regard to the price and sites. Although there existed a two years' difference between the first and the second research(1996-1998) subgroups among adolescents according to the residence have had their own culture of clothing constantly. And a segmentation tendency by clothing behavior within the same adolescent generation is revealed more visibly.

• 한국의류학회지
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• 제19권4호
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• pp.615-627
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• 1995

The purpose of this study is to identify the difference of value and clothing behavior by generation, and to suggest a [device for family concord by overcoming a generation gap. Data was obtained from 106 families(daughter, mother, and grandmother in one family), of which the daughter was attending Ewha Womans University. And it was analyzed by ANOVA, Duncan.test, x2_test, ANCOVA ant two-way ANOVA. The results of this study were as follows. 1. Each generation showed different values. Mother and grandmother perceived greater importance for each value except political value. 2. Each generation has its own clothing behavior characteristics. Style, silhouette, skirt length, and neckline preferrences were different by generatiorts. In general, mothers and grandmothers showed si mil ar characteristics. Wearing size and subjective feeling for suitability were also different by generation. Finally in consumption behavior, preferred clothing price and expenditure were also differed by generation.

• 유통과학연구
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• 제11권6호
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• pp.67-80
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• 2013

Purpose - This study aims to establish the relationships among brand equity, brand attitudes, and Visual Merchandising (VMD) in bakery stores. The results will help bakery franchisees and franchisers in devising appropriate strategies for successfully managing their bakery shops. Research design, data, and methodology - The VMD model for bakery shops comprises harmony, attractiveness, suitability, pandemic, functionality, and reliability. Further, brand equity encompasses brand awareness, perceived quality, and brand image. In this study, the VMD factors of bakery shops are used as independent variables, while brand equity and brand attitude are used as dependent variables. This study aims to ascertain the extent of the influence VMD components of bakery shops have on brand equity and brand attitude. Regression analysis was used to verify those effects. The measurement items, deemed reliable and valid in a previous study, were modified for this study. Questionnaires were distributed to 500 consumers nationwide, of whom 340 were used for the sample. The SPSS 19.0 statistical program was used for the analysis. Results - First, among the VMD bakery shop components, harmony, attractiveness, and pandemic have a positive impact on brand equity (brand awareness and brand image). Second, amongst the VMD components of bakery shops, attractiveness, pandemic, and reliability have a positive impact on brand equity (perceived quality). Third, amongst the VMD components of bakery shops, harmony, attractiveness, and reliability have a positive impact on brand attitude. Fourth, brand equity (brand awareness, brand image, and perceived quality) have a positive effect on brand attitude. Conclusions - This study identifies the relationships between the VMD components of a bakery shop and brand equity and attitude in order to propose a new model. The study has several practical implications. First, the development of brand equity and management can be important components in bakery shops' determination of whether their VMD components have an impact on brand equity. Second, among VMD components, harmony and attractiveness have a positive influence on the choice of bakery shop, while reliability and pandemic have a partly positive influence on the choice of bakery shop. Therefore, store atmospheres should be attractively designed, and store menus and interiors should be reviewed periodically to conform to the latest trends. This study suggests marketing strategies for brand equity formation. First, providing collateral product quality, hygiene, and safety benefits as well as product offerings to complement the season and employees' services should be considered. Second, display methods, illumination designs, and new product ideas should be periodically reviewed. Third, these should complement the overall harmony of the interior and exterior and of the store atmosphere in order to be attractive. Funds should thus be dedicated specifically for the facilities and their interiors. Fourth, it is necessary to build a friendly and relaxed image that can be easily called to mind by the customers.

• 한국정보과학회논문지:소프트웨어및응용
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• 제34권10호
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• pp.900-909
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• 2007

본 논문에서는 질감제시장치의 주파수와 진폭의 변화를 이용하여 실시한 예비 실험과 본 실험으로 이루어진 감성평가의 실험에 대해 서술한다. 먼저 예비 실험은 관련 형용사 수집, 적합성 평가, 유사성 평가의 세 단계로 구성되어 있으며, 질감 인식과 관련된 유효한 형용사들을 찾는데 목적을 둔다. 예비실험의 첫 단계인 수집 단계에서 33개의 질감인식과 관련된 형용사를 얻을 수 있었으며, 이들은 형용사의 적합성 평가와 유사성 평가를 통해 최종적인 유효한 10개의 질감 요소로 정리되었다. 이렇게 예비실험 결과 얻어진 10개의 형용사는 본 실험에서의 기초 감각을 기술하는 중요한 요소로서 사용이 된다. 본 실험에서는 10개의 감각의 요소를 규격을 갖춘 7종류의 사포와 질감제시장치의 일정 기준에 의해 선정된 15개의 주파수와 진폭의 조합으로 평가가 된다. 실험 결과 사람에게 인지되는 추상적인 거칠기의 감각요소는 표면의 공간정보(spatial information)에 의해 결정되는 울퉁불퉁함(ruggedness)와 표면의 공간정보 뿐 아니라 시간정보(spatio-temporal information)에 의해 결정되는 까끌까끌함(prickliness)의 두 감각의 요소로 구성되어 있음을 확인할 수 있었다. 또한 개발된 질감제시 장치의 정량적인 제어를 통해 두 가지 감각의 요소를 다양하게 유도시킬 수 있음을 확인하였다.

• 시큐리티연구
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• 제31호
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• pp.25-45
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• 2012

시큐리티 요원이 인지하는 자신의 역할에 대한 불확실성이 시큐리티 산업의 경영성과에 직접적인 영향을 미친다는 선행연구 결과를 토대로 시큐리티 요원이 가지는 권한의 정도를 선행적으로 규명할 필요가 있다. 그러나 이를 측정할 수 있는 심리적 임파워먼트 척도에 대한 적합성이 현재까지 시큐리티 요원을 대상으로 규명되지 않았기 때문에 정보의 타당성이 불분명하다고 볼 수 있다. 따라서 본 연구에서는 시큐리티 요원의 심리적 임파워먼트 척도를 문항의 적합성, 문항의 신뢰도, 문항의 난이도, 웅답반응 범주의 적절성 관점에서의 문항 적합도를 규명하였으며 다음과 같이 요약할 수 있다. 첫째, 심리적 임파워먼트 척도의 자기결정론 요인에서 문항 11번(내 업무수행 방식에 있어서 나 스스로 결정할 수 있다)은 적합하지 않은 문항으로 나타나 향후 시큐리티 요원을 대상으로 심리적 임파워먼트를 규명할 시에는 문항 11번을 삭제하는 것이 타당하다. 둘째, 심리적 임파워먼트 척도의 문항신뢰도가 높아 다른 시큐리티 요원을 대상으로 자료를 수집하여도 결과의 일관성을 보인다. 셋째, 문항 12번(업무수행하는데 있어 독립적이며 간섭없이 일할 기회가 많다)을 응답하는데 어렵게 느끼는 반면 문항 1번(부서에 대한 나의 영향력은 크다)이 가장 쉽게 인지하고 있으며, 심리적 임파워먼트 척도의 문항난이도는 골고루 분포되어 있다. 넷째, 심리적 임파워먼트 척도의 5점 반응범주는 시큐리티 요원에게 적합한 것으로 규명되었다.

• 한국도서관정보학회지
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• 제53권1호
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• pp.231-263
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• 2022

인공지능에 대한 이해 및 업무분야에서의 활용 능력은 지식 정보화 시대를 살아가는 모든 사람에게 기본 역량으로 강조되고 있으며, 이에 따라 인공지능에 대한 교육의 필요성은 대학 구성원들에게도 높게 인식되고 있다. 국내외 대학도서관 역시 효과적인 인공지능 콘텐츠 제공의 필요성을 인식하여 전자 형태의 디지털 콘텐츠를 제공하고 있으나, 인공지능이라는 정보 기술에 특화된 이용자 맞춤형 추천은 제공되고 있지 않고 있으며 이러한 추천서비스에 대한 이용자의 관심 파악 역시 미비하다. 대학생의 인공지능 교육에 대한 수요가 증가하고 있는 상황에서, 대학도서관에서의 인공지능 관련 콘텐츠 추천에 대한 이용자의 이용의사를 파악하고 효과적인 서비스 수립을 위한 조사가 절실히 필요한 시점이다. 본 연구는 확장된 기술수용모델을 활용하여 인공지능 주제 분야에 특화된 디지털 교육 콘텐츠를 추천해주는 서비스에 대한 이용자들의 사용의도에 영향을 주는 요인을 도출하였으며, 대학생을 대상으로 한 온라인 설문조사, 대학도서관 사서들과의 서면인터뷰를 통해 각 요인별 영향력을 조사하고, 성공적 수행을 위한 제언을 수렴하였다. 연구결과, 인공지능관련 교육콘텐츠 추천시스템 사용의도는 성별, 학년, 전공계열에 상관없이 사용의사가 있다고 조사되었고, 과제적합성요인이 사용의도에 가장 영향을 미치는 요인임이 파악되었다. 사서들 또한 서비스의 필요성을 깊이 공감하고 있었고 현실적인 제약사항으로 예산과 콘텐츠 품질 문제를 제시하였다.

• 한국심리학회지 : 문화 및 사회문제
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• 제29권4호
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• pp.595-616
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• 2023

비판적 의식 척도(CCS: Critical Consciousness Scale)는 Diemer와 동료들(2017)이 개발한 척도로서 억압받거나 소외된 사람들이 자신의 사회적 정치적 조건을 비판적으로 분석하고 사회적 평등을 지지하며 인지된 불평등을 변화시키는 행동의 정도를 확인한다. 본 연구에서는 한국어로 번안한 비판적 의식 척도를 현지화하여 대학생을 대상으로 타당화 하였다. 심리학 관련 석사 및 박사 5명에게 번안 문항의 적합성을 평정하도록 하여 내용타당도를 검증하였다. 이후 전국 대학생 314명을 대상으로 비판적 의식 척도, 기회불평등인식 척도, 환경 변화 필요인식 척도, 사회 참여 척도, 공정한 세상에 대한 신념 척도를 설문조사하여 신뢰도와 타당도를 검증하였다. 타당도 검증을 위해 탐색적 요인분석을 하여 3개의 하위 요인을 확정하였고 확인적 요인분석을 실시하여 원안의 22개 문항 중 14개 문항을 추출하였다. 이렇게 요인분석을 마친 14개 문항의 구인타당도와 신뢰도는 양호하였다. 또한 비판적 의식 척도와 유사척도의 상관관계 분석에서도 비판적 의식은 유사 척도와 상관관계가 명확히 나타났다. 비판적 의식은 기회불평등인식 척도, 환경 변화 필요 인식 척도, 사회참여 척도와는 정적인 상관관계를 보였고 공정한 세상에 대한 신념 척도와는 부적 상관관계를 보였다. 이러한 결과를 통해 비판적 의식 척도는 타당도가 유의한 것으로 판단하였다. 마지막으로 본 연구의 한계점과 의의를 논하였다.

• Asian Pacific Journal of Cancer Prevention
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• 제15권9호
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• pp.3885-3890
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• 2014

Background: This study aimed to determine nursing student knowledge, behavior and beliefs for breast cancer and breast self-examination receiving courses with a traditional lecturing method (TLM) and the Six Thinking Hats method (STHM). Materials and Methods: The population of the study included a total of 69 second year nursing students, 34 of whom received courses with traditional lecturing and 35 of whom received training with the STHM, an active learning approach. The data of the study were collected pre-training and 15 days and 3 months post-training. The data collection tools were a questionnaire form questioning socio-demographic features, and breast cancer and breast self-examination (BSE) knowledge and the Champion's Health Belief Model Scale. The tests used in data analysis were chi-square, independent samples t-test and paired t-test. Results: The mean knowledge score following traditional lecturing method increased from $9.32{\pm}1.82$ to $14.41{\pm}1.94$ (P<0.001) and it increased from $9.20{\pm}2.33$ to $14.73{\pm}2.91$ after training with the Six Thinking Hats Method (P<0.001). It was determined that there was a significant increase in pre and post-training perceptions of perceived confidence in both groups. There was a statistically significant difference between pre-training, and 15 days and 3 months post-training frequency of BSE in the students trained according to STHM (p<0.05). On the other hand, there was a statistically significant difference between pre-training and 3 months post-training frequency of BSE in the students trained according to TLM. Conclusions: In both training groups, the knowledge of breast cancer and BSE, and the perception of confidence increased similarly. In order to raise nursing student awareness in breast cancer, either of the traditional lecturing method or the Six Thinking Hats Method can be chosen according to the suitability of the teaching material and resources.