• 한국IT서비스학회지
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• 제12권4호
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• pp.319-335
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• 2013

Cloud computing allows users to access software or specific programs that support the cloud platform through an information communicating device that can connect to the internet anywhere or anytime. Also, the cloud architecture not only reduces the expenses of IT infrastructure construction and maintenance, but also speeds up processing and mobility, which leads to a significant ease of use. In spite of the advantages of cloud computing, previous studies have been centered on case studies of the execution, advantages, and problems of cloud computing. In contrast, empirical research on individual cloud computing up till now is very insufficient. Thus, the research aims to create a model of an individual user's perspective and verify validation. This study reveals types of influence that characteristics can have on an individual user's intention to use, by searching the characteristics that the individual user recognizes on cloud computing services. The results are as follows:first, the characteristics of cloud computing indicates a significant influence on usage intention. Second, all characteristics in cloud computing, accessibility, reliability, perceived ease of use, and fusibility, are confirmed in providing significant influences in shaping social influence forms. Third, social influence has a significant influence on usage intention.

• Nutrition Research and Practice
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• 제1권3호
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• pp.224-230
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• 2007

We examined an urban population's awareness of dietary guidelines to determine whether they perceived them to be necessary, and identified the factors affecting this awareness and perceived necessity. Data were collected via physical examinations and face-to-face interviews. Health indicators were collected from health examinations, and information on individual characteristics, including awareness, perceived necessity, and dietary status were obtained from the interviews. The subjects' sociodemographic, health and dietary status were examined as potential factors influencing awareness and perceived necessity. Descriptive statistics, contingency tables, and logistic regression modeling were used in the analysis. Low awareness of the dietary guidelines was displayed by the elderly and poorly educated individuals, and those without a spouse. Most people who were not aware of the dietary guidelines thought the guidelines unnecessary. Males with hypertension and lower hemoglobin levels, and females with less education had low awareness. Elderly females with lower bone density had less perceived necessity. Males and females with poor dietary status reported low perceived necessity.

• 문화기술의 융합
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• 제6권1호
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• pp.289-299
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• 2020

본 연구는 기존의 기술수용모델의 핵심인 지각된 사용 용이성과 지각된 편의성이 소비자의 제품 품질 지각에 미치는 영향에서, 연령, 인지욕구, 그리고 패션관여가 미치는 조절효과를 조사했다. 분석 결과, 가정되었던 지각된 유용성과 사용용이성의 지각된 품질에의 긍정적 영향력은 통계적으로 유의한 것으로 확인되었다. 이러한 결과는 웨어러블즈의 수용에서 기술수용모델을 적용하여 설명했던 선행연구들의 결과와 일관되었다. 반면 가정되었던 연령, 인지욕구, 패션관여의 조절효과는 부분적으로 지지되었다. 가령 응답자 연령은 웨어러블즈에 대한 지각된 유용성이 지각된 품질에 미치는 영향에 유의한 부적 조절효과를 보인 반면, 지각된 사용용이성이 지각된 품질에 미치는 영향에 유의한 조절효과를 나타내지 못했다.

• Asian Journal of Business Environment
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• 제7권2호
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• pp.21-29
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• 2017

Purpose - Because of the development of smartphone and communication technology, Smart TV programs are filled with various contents and applications. This study included additional individual variables like innovativeness and self-efficacy, and characteristics of smart TV are both user-interface and function as exogenous factors based on TAM model. So, this study focuses on identifying the influencing factors of continuous use intention of smart TV traits and user ones and analyzing how they make influences on them in China market. Research design, data, and methodology - Totally 182 samples were adopted as appropriate ones for analysis in this study. They were collected from 20 February 2016 to 10 March 2016. Results - The results are as follows. First, function has positive influence on perceived usefulness. Second, innovation and user-interface make affirmative influences on perceived easiness. Third, perceived easiness has affirmative influence on perceived usefulness. Fourth, the perceived easiness and perceived usefulness make positive ones on continuous use intention. Fifth, perceived ease of use affects significantly on perceived usefulness. Conclusions - According to the findings, they (smart TV traits and user traits), influencing on continuous use intention, are possible to give significant implications on persistent development in China smart TV market.

• Journal of Korea Trade
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• 제26권8호
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• pp.1-20
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• 2022

Purpose - The paper aims to develop the theory of TAM and perceived risk through a more comprehensive and rigorous understanding of the influencing factors of the consumer's adoption of LG HomNet smart home from the perspective of trade-offs. Design/methodology - Based on the TAM and perceived risk theory, combined with the individual characteristics of consumers in the context of information technology as the external factors of the technology acceptance model, this paper constructs a theoretical model of the factors affecting the use intention of the consumer. It was empirically tested by using SEM, and survey data was collected from 458 respondents. Findings - The research results show that 9 hypotheses of the research model are supported and have reliable prediction accuracy. Consumers' perceived interest, perceived connectivity and perceived controllability have a significant positive impact on their intention to use. In addition, this paper also confirmed the mediating effect of perceived usefulness and perceived ease of use. Originality/value - Consumers are very concerned about gains and losses. Low-level performance risks, security risks, and financial risks will drive the consumer to have a stronger intention to use, and financial risks have the strongest impact. This research provides a useful implication and guidance for smart home equipment manufacturers and service providers in product and service innovation and marketing and promotion strategies.

• 한국전자거래학회지
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• 제19권4호
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• pp.169-193
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• 2014

본 연구는 소비자들이 스마트폰 의료서비스를 사용하는데 영향을 미치는 심리적인 요인을 분석하여 스마트제품의 서비스 개발을 위한 운영방안을 도출하고자 하였다. 이를 위해 본 연구에서는 안정지향적 성향, 성과지향적 동기성향, 지각된 사용 유용성과 사용 용이성, 지각된 비용, 사용태도, 사용의도 간의 인과관계를 기술수용모형을 사용하여 규명하였다. 이 모형의 가설검증을 위해 구조방정식 통계분석을 하였다. 결과는 첫째, 안정지향적인 성향은 스마트폰 의료서비스에 대한 유용성에 유의적인 정(+)의 영향을 주었지만, 사용 용이성과 비용에는 유의한 영향이 없었다. 둘째, 성과지향적인 성향은 스마트폰 의료서비스에 대한 사용 용이성과 비용에 유의적인 정(+)의 영향을, 반면 유용성에는 유의한 영향이 없었다. 셋째, 스마트폰 의료서비스의 유용성, 사용 용이성, 비용은 사용태도에 유의적인 정(+)의 영향을, 넷째, 스마트폰 의료서비스의 사용태도는 사용의도에 유의적인 정(+)의 영향을 미쳤다. 따라서 본 연구는 개인의 동기성향의 차이가 사용자 행동의도의 선행변수로서 가능성을 실증하였다는데 의의가 있다.

• 대한가정학회지
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• 제44권4호
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• pp.101-109
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• 2006

This study investigated the relation of individual characteristics and peer bullying/victimization as experienced by middle school first-grade children. The major findings of the research were as follows; First, adolescents perceived lower 'appearance', and 'cognitive ability' scores than the medium. Second, aggression was the most significant factor affecting the direct and relational bullying, while withdrawal was the main significant factor affecting the direct and relational victimization in the children. In conclusion, there was a significant gender difference in the peer bullying/victimization.

• 산업융합연구
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• 제8권1호
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• pp.1-18
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• 2010

The purpose of this study is to examine the impacts of sports marketing mix factors on brand equities and consumer behaviors. The findings of this study are as follows: first, there are differences in sports marketing mix factors, depending on individual characteristics. Differences are found in gender and living standard with regard to individual characteristics and prices. second, there are differences in brand equities, according to individual characters. third, sports marketing mix factors impact brand equities. fourth, the sports marketing mix factors impact perceive quality, brand recognition, location related to brand image and products. fifth, sports marketing mix factors impact brand equities and consumer behaviors. In regards with brand equities and repeat purchases, sports marketing mix factors impact promotion, products, perceived quality and image. In satisfaction, the sports marketing mix factors impact location, price promotion and product recognition. In the intention of transmission by word of mouth, the factors impact price, products, perceive quality and image.

• 간호행정학회지
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• 제20권2호
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• pp.176-186
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• 2014

Purpose: The purpose of this study was to analyze factors affecting fall prevention activities of emergency room (ER) nurses based on their health belief factors (perceived susceptibility, perceived benefits, perceived severity, perceived barriers, and cues to action). Methods: The study design was a descriptive survey using questionnaires which were given to 127 emergency room nurses from two regional emergency medical centers, four local emergency medical centers, and two local emergency medical facilities. Data were analyzed using descriptive analysis, t-test, one-way ANOVA with LSD test, Pearson correlation, and multiple regressions. Results: ER nurses' fall prevention activities had a mean of $3.78{\pm}0.50$. Eight individual characteristics and health belief factors accounted for 30.8% of the fall prevention activities. Fall prevention activities were found to be positively affected by emergency medical facilities, perceived benefits, and cues to action and negatively affected by factors, such as ER career and perceived severity. Conclusion: The results indicate that it is necessary to formulate a plan for enhancing perceived benefits and cues to action to improve fall prevention activities. In addition, fall prevention activities should be encouraged for ER nurses who have worked in local medical institutions for less than 1 year or more than 5 years.

• 한국의류학회지
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• 제22권8호
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• pp.1099-1110
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• 1998

The perceived quality is a concept considered from the consumer's perspective. So it is differ from the objective determination of product quality. Thus the consumer perception of quality is a subjective judgement of an individual and an overall feeling on the characteristics which includes the product's reliability, performance and so on. In terms of product perception, consumers utilize the product cues in evaluating the product's quality before the purchase and the cues reflecting the quality can be classifisied into intrinsic and extrinsic ones. When the quality perception is limited to the purchase situation, purchase decision dependent on surrogate indicators such as price, are inclined to increase due to the lack of information. Therefore in this study the perceived quality of apparel is controled to the purchase situation in order to examine the consumer's reaction to the price cues and for the convenience of the exploratory investigation. As a result of the empirical study, consumers show differences in quality and value perceptions to the product with the same price depending on the perception whether the price is high or low. The apparel quality evaluation process goes through the steps of "product attributes - perceived quality - perceived value - purchase intention".