• 아태비즈니스연구
• /
• 제3권2호
• /
• pp.8-15
• /
• 2012

Mobile Entertainment is the new era in mobile communication. Mobile Entertainment service is a combination of games, music, videos, chatting and telecommunication which has created a wide market in India. There is a variation between male and female customers towards Mobile Entertainment services. This study is aimed at analyzing gender impact of attitude, subjective norm, perceived behaviour control intention and behaviour towards mobile entertainment services. The Theory of planned Behaviour (TPB) provided a framework. Total 566 male and 376 female mobile users of different age groups participated in the research. The data analysis was conducted in three-stages. First, reliability tests were performed. Upon satisfactory results, confirmatory factor analysis (CFA) is used to analysis convergent, concurrent and discriminant validity of the model. Once the model was validated Structural Equation Model (SEM) Multi-group analysis is used to find the impact of gender behaviour towards Mobile entertainment services. The results of the study confirmed that the model is viable in predicting variation in gender impact on mobile entertainment services. The findings have revealed that attitude, perceived behaviour control and intention has a significant impact on behaviour to use mobile entertainment but subjective norm has no significant impact on behaviour to use mobile entertainment.

• International journal of advanced smart convergence
• /
• 제11권4호
• /
• pp.253-259
• /
• 2022

This study aims to investigate the antecedent of consumer personal preventive equipment purchase behaviour by extending the HBM model after the pandemic. Pandemic related studies have focused on the effect of perceived susceptibility and perceived severity on consumer preventive behaviour, little studies have investigated the antecedents of consumer perceived risk. This study filled the gaps in the previous studies. This study tested all proposed hypotheses among users who have purchase the self-preventive behaviour. In final 253 valid data were collected through online survey for statistics analysis. This study found that consumer's health consciousness significantly impacted consumer's perceived severity of COVID-19 and perceived risk. Perceived risk positively impacted consumer self-preventive equipment purchase intention. In contrast, perceived susceptibility did not significantly consumer perceived risk. Based on these results, the theoretical implication will be offered on the study of health-related studies and will be given insight for disease control center to effectively manage consumer self-preventive behaviour.

• Journal of the Korean Academy of Child and Adolescent Psychiatry
• /
• 제9권2호
• /
• pp.180-189
• /
• 1998

정신분열병이 있는 어머니 자녀들의 정신병리를 K-CBCL을 통하여 정상대조군과 비교하고, 이 두 군에서의 부모 양육 태도의 차이를 알아보며 이와 정신병리와의 상관관계를 알아보고자 하였다. 연구대상군은 국립서울정신병원에서 정신분열병 진단으로 외래 추적 치료를 받고 있는 여자 환자의 자녀로 하였고, 정상대조군으로 정신과적 문제가 없는 어머니의 자녀를 대상으로 하였다. 정신병리의 측정을 위하여 부모용과 청소년용(12-18세) 아동 ${\cdot}$ 청소년 행동평가 척도(K-CBCL)를 사용하였고, 부모자녀 결합형태 조사(PBI)를 통하여 부모양육태도를 알아보았다. 1) 정신분열병 어머니의 자녀군과 정상대조군 자녀의 인구학적 자료에서는 유의한 차이는 없었다. 2) 연구대상군이 정상대조군에 비해서 아동 ${\cdot}$ 청소년 행동평가척도상 문제 행동이 통계적으로 유의하게 많았다. 3) 어머니에 대한 부모양육태도상 연구대상군은 정상대조군에 비하여 과보호 척도가 유의하게 높고, 돌봄척도에서는 유의하게 낮았다. 4) 연구대상군에서 보이는 문제 행동들은 어머니의 과보호척도와 정적인 상관관계를 보였고, 어머니의 돌봄 척도와는 부적인 상관관계를 보였다. 정신분열병 어머니의 자녀 군이 정상대조군의 자녀에 비해 문제 행동들이 더 많았다. 또한 이들의 문제 행동들은 어머니의 과보호 척도와 정적인 상관관계를, 그리고 어머니의 돌봄 척도와는 부적인 상관관계를 보였다.

• The Journal of Asian Finance, Economics and Business
• /
• 제8권3호
• /
• pp.1053-1064
• /
• 2021

The objective of this research is to empirically study public servant knowledge sharing intention by implementing the Theory of Planned Behavior (TPB) of the Sustainable Development Goals (SDGs). The researcher proposes an extended TPB combined with a perceived environmental concern variable as a determinant of behavioral intention. A total of 150 questionnaires were distributed among civil society and the public sector at the district level in the Central Kalimantan Province of Indonesia. Collectively, 126 inquiries were received. A Partial Least Squares (PLS) analysis was applied to analyze and test the research model and hypothesis. The results show that all of the components of the TPB significantly influenced perceived SDG realization. The findings also partially show that knowledge sharing intention mediated the effect of attitude, perceived behavioral control, and perceived environmental concern on SDG realization. This study confirms that perspectives that affect knowledge sharing intention among public sectors could be approached based on the offered model. Hence, the local government can implement the suggestion offered in this research. The originality of this paper lies in the fact that this study discloses factors affecting knowledge sharing among public servants.

• The Journal of Asian Finance, Economics and Business
• /
• 제5권2호
• /
• pp.63-72
• /
• 2018

Researches based on the pattern of planned behavior holds that the three variables of entrepreneurial attitudes, subjective norms, and perceived behavior control influence each other and influence entrepreneurial intentions respectively. However, there are also different, even conflicting research conclusions that continue to emerge. Researches based on the pattern of alertness, believe that profit opportunities and individuals' pursuit to truth are the driving forces. Many scholars have demonstrated the impact of individual entrepreneurial alertness on entrepreneurial intentions. However, as an exogenous causal agent, profit opportunities have a logical problem: if there are no other assumptions, the mere existence of opportunities does not adequately explain entrepreneurial alertness. To address this gap, this study considered samples from mainland China, where entrepreneurial activities are very active currently, to test the role that entrepreneurial alertness is assumed to play in the planned behavior model. The results show that the three dimensions of alertness, individually partly intermediate the influence of entrepreneurial attitude on entrepreneurial intention, the influence of subjective norms on entrepreneurial intention, and that of perceived behavior control on entrepreneurial intention. This article studied the production of entrepreneurial intention by integrating the two patterns of planned behavior and alertness through empirical analysis, and opened up a new field for subsequent research on entrepreneurial intention.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• 제18권4호
• /
• pp.1059-1074
• /
• 2024

The paper is an attempt to study the individual's intention to use mobile banking. In light of the results obtained from the study, the proposed model offers a better fit with the data and explains the intention of individuals to use mobile banking services. Government support, trust, and compatibility significantly contribute to the Perceived behavioral control of a bank customer to use mobile banking while Perceived ease of use, Perceived usefulness, Security and privacy, and risk have a significant positive impact on the attitude of the individuals to utilize mobile banking service. The study uses primary data and the final instrument was administered to 950 respondents, across the country of which 904 data were used for the analysis after editing to accommodate the missing values. The study has adopted structural equation modeling approach to analyze the relationships between the variables in the study. The proposed framework in this study can be utilized to identify the factors that promote the adoption of mobile banking practices and the study also has the potential to provide updated and comprehensive literature on mobile banking, which can accelerate future research in this field.

• 한국학교ㆍ지역보건교육학회지
• /
• 제9권1호
• /
• pp.47-61
• /
• 2008

Objectives: This study examined to explain the practical health behaviour and health-related quality of life, and their influencing factors in high school students. Methods: Total of 718 high school students from 1 school in Seoul were assessed with a self-administered questionnaire regarding general characteristics, health related characteristics, obesity index(Height and weight calculated by using the relative weight law: obesity group>20%, overweight group $10{\sim}20%$, normal weight group $-10{\sim}10%$, under weight group <-10%), health behaviour in school-aged children(eating, exercise and weight control) and health-related quality of life(PedsQLTM4.0 Generic Core Scale: physical health, emotional functioning, social functioning, school functioning). Results: Major results were as follows. 1. The rate of obesity by obesity index was 5.3% of high school students. Obesity incidence in adolescents was mainly associated with gender and parents whether obesity. 2. Perceived health status was lower in obese adolescents than in normal adolescents. 3. The rate of miss a breakfast was 37.9%, and obesity group than normal weight group were fruits, vegetables and milk intake at least, a lot of fastfood intake. During the past week, followed by intense physical activity, and overweight consumed a lot of time for TV and the Internet. Overall, under weight group and normal weight group belong to the students evaluated fatter than themselves. Weight control for weight loss, gain and maintain was grater in obesity group than in normal weight group. Weight loss showed highest scores in overweight group which appeared significant difference. 4. Obese adolescents compared with other groups, reported lower total QOL score and all QOL in domain, and especially social functioning showed significant differences. 5. Factors influencing the adolescents's QOL were found to be gender, perceived health status and exercise. Conclusions: High school girls were aware of their bad health status and likely to improve the QOL by practicing health behaviour. But obese adolescents were likely to degrade the quality of life by reducing the practice of health behaviors. So further school-based education about proper practical health behaviors and obesity prevention is necessary.

• The Journal of Asian Finance, Economics and Business
• /
• 제8권5호
• /
• pp.381-389
• /
• 2021

The study examines differences in entrepreneurial intentions and its antecedents across countries and cultures. This study uses Ajzen's Theory of Planned Behaviour to compare the entrepreneurial intention of two diverse countries: Saudi Arabia and India. The study uses the non-parametric Mann Whitney U test and Structural Equation Modeling to analyze a sample of university students of the two countries. The study finds significant differences among the students of these two countries. The result indicates that entrepreneurial intention is higher in Indian students than their counterparts in Saudi Arabia. The result further indicates that attitude and perceived behavioral control explains entrepreneurial intention in both the countries. However, social norms are significant in explaining entrepreneurial intention only in India and not in Saudi Arabia. The findings of this study suggest that entrepreneurship has higher social approval in India when compared to Saudi Arabia. Social norms impact entrepreneurial intentions differently for India and Saudi Arabia. The study attributes the results to the differences in per capita income and socio-cultural norms in both countries. This study is one of the few that have explored cross-country entrepreneurial attributes as it addresses the research gap in terms of comparing entrepreneurial intentions of India and Saudi Arabia.

• The Journal of Asian Finance, Economics and Business
• /
• 제9권9호
• /
• pp.61-73
• /
• 2022

The article examines the ownership structure and dividend payout behavior of India-listed firms using a panel regression approach. It focuses on family ownership and examines why dividend payouts of family firms differ from non-family firms. The study finds that family firms dominate and have concentrated ownership using data from the NSE-listed regular dividend-paying firms. Although family ownership concentration is high among Indian firms, these firms are not concerned about distributing cash as dividends. Instead, these firms focus on retaining and passing on control from one generation to the next. The evidence shows that family firms pay low dividends and have higher leverage than non-family counterparts. The results support the entrenchment of minority shareholders and the proposition that a high payout signals a reduction in the information asymmetry and level of risk. The study further illustrates that cash dividends tend to reduce the level of risk perceived; however, (cash dividend) leads to the deterioration firm's liquidity and aid in the shrinking of cash among emerging market firms. The originality of the paper lies in factoring ownership concentration while explaining the dividend behaviour from an emerging markets perspective, characterized by high private benefits and weak protection for external minority shareholders.

• 한국산학기술학회논문지
• /
• 제14권5호
• /
• pp.2349-2359
• /
• 2013

본 연구는 계획된 행위이론에 근거하여 중년기 여성의 유방자가검진의도와 행위에 영향을 미치는 요인을 예측하기 위한 구조모형 연구이다. 연구대상은 중년기 여성 217명을 대상으로 1차 의도조사를 실시한 후 1개월 이내의 유방자가 검진 실천 횟수를 조사하였다. 연구결과 모형의 적합 도는 ${\chi}^2$=1246.6 (p<.001), ${\chi}^2$/df=2.72, CFI=.831, TLI=.817, RMSEA=.089이었으며, 1개월 이내 유방자가검진 실천 율은 56.2%였다. TPB 변수의 설명력은 의도에 43.9%, 행위에 10.9%로 나타났다. 주관적 규범(${\beta}$=.364, p<.001)과 지각된 행위통제(${\beta}$=.553, p<.001)가 의도에 긍정적 영향을 미쳤으며, 행위에는 행위의도(${\beta}$=.768, p<.01)가 긍정적 영향을 나타냈다. 결과적으로 본 모형은 중년여성의 유방자가검진을 설명하는데 적합한 모형이며, 중년여성의 유방자가검진행위 증진을 위한 중재프로그램 개발은 행위의도 강화에 중점을 두어야 할 것으로 판단된다.