• 한국데이타베이스학회:학술대회논문집
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• 한국데이타베이스학회 2010년도 춘계국제학술대회
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• pp.299-308
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• 2010

The primary objective of this paper is to examine of post acceptance behavior model in VCC services. Based on the relevant literature reviews, this study posits six characteristics, that is, expectation confirmation, perceived usefulness, perceived enjoyment, satisfaction, and continuance intention as key variables to describe the post acceptance behavior model in VCC services. And then we constructed a research model and hypotheses about relationship between these variables. A total 286 usable survey responses of CCC service users have been employed in the analysis. The empirical results of this study are summarized as follows. Firstly, expectation confirmation has a positive effect on the perceived usefulness, perceived enjoyment, and satisfaction. Secondly. perceived enjoyment has a positive effect on the satisfaction. Lastly, perceived usefulness, perceived enjoyment, and satisfaction have a positive effect on the continuance intention. These results will be helpful for the UCC services sector to further develop a service delivery strategies for strengthening the ongoing relationship with customers. Finally, some possible limits of the present research and future directions for such research were discussed.

• 대한가정학회지
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• 제39권7호
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• pp.101-114
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• 2001

This study investigated the children's perceived competences and other variables that are related to areas, children and the home. The subjects of this study were 183 elementary school children enrolled in grade 3 and their mothers. Instruments included the inventory of home stimulation(HOME), the perceived competences scale for children. The main results obtained from this study were as follows : The degree of children's perceived competences differd according to areas(urban and rural), children's sex, birth order, mother's education, father's education, mother's employment satisfaction, income of the family, type of the family. And the children's perceived competences and the home environment stimulation were a positive correlation. Especially HOME and areas(urban and rural) were important variables that effects children's perceived competences.

• 대한가정학회지
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• 제45권7호
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• pp.93-103
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• 2007

The purpose of the study was to examine the relationships between children's emotional regulation, perceived self-competence and behavior problem. The subjects were 357 elementary school students in Busan. The questionnaires on children's emotional regulation, perceived self-competence and behavior problem were used. The results were as follows: (1) According to sex, there were significant differences in children's emotional regulation scores(venting and support pursuit), and according to birth order, there were significant differences in children's perceived self-competence scores and behavior problem scores. (2) There were significant correlations between children's emotional regulation scores and behavior problem scores, and also there were significant correlations between children's perceived self-competence scores and behavior problem scores. (3) Children's perceived self-competence and emotional regulation explained children's anxiety behavior, withdrawal behavior, aggressive behavior, distracted behavior and regressive behavior.

• 인터넷정보학회논문지
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• 제19권5호
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• pp.115-122
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• 2018

This study examined the relationship between SNS use and individual psychological well-being on Instagram. In particular, this study sorted three types of perceived social support-informational, companionship, and self-esteem-to investigate how they influenced individual life satisfaction and loneliness. Results from a survey of 174 college students showed that: (1) frequency of Instagram use was a significant predictor of all three types of perceived social support; (2) status updates had positive effects on perceived self-esteem support, while posting photos was a significant predictor of perceived companionship support; (3) browsing others' profiles was a significant negative predictor of perceived self-esteem support and finally (4) perceived companionship social support had a positive effect on life satisfaction, whereas self-esteem social support had a negative effect on loneliness. These findings imply that Instagram users obtain specific types of social support depending on which activities they engage in and that different types of social support have different effects on well-being.

• 경영과정보연구
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• 제23권
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• pp.135-156
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• 2007

The aims of this study are to determine if the perceived risk of e-commerce affect the Internet shopping mall users' decision to pre-purchase an item via e-commerce, to find out if there are differences among the induced perceived risk according to gender, and to verify if the perceived risk according to gender have a correlation to a person's decision to pre-purchase an item via e-commerce. It can thus be concluded that the pre-perceived risk of e-commerce affect the Internet shopping mall users' purchase intention. Different results were obtained, though, according to gender. Moreover, the perceived risk of e-commerce based on gender and the purchase intention of the Internet shopping mall users were shown not to have a correlation. This means that although slightly different study results were presented, e-commerce purchasers can use these results to recognize the risk of e-commerce.

• 대한가정학회지
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• 제43권7호
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• pp.147-158
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• 2005

This study investigated the relations of adolescents' attitudes toward risk behaviors, perceived benefits and costs, and their risk behaviors. The subjects were 955 high school freshmen in the Daegu$\cdot$Kyungpook area. The major findings were as follows. (1) Adolescents' attitudes toward risk behaviors were positively associated with the perceived benefits of adolescent risk behaviors, but these were negatively associated with the perceived costs of adolescent risk behaviors. (2) Compared to boys, girls had more positive attitudes toward adolescent drinking. In addition, girls perceived more benefits but less costs of adolescent risk behaviors than did boys. (3) There were no gender differences in the relationships between dependent variables and adolescent risk behaviors.

• 대한가정학회지
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• 제40권5호
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• pp.109-118
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• 2002

This study focused on the relationship among perceived social support from care teacher(institution staff), internal locus of control, and school adjustment of institutionalized children. This also examined the differences of perceived social support, internal thou of control, and school adjustment by gender and the duration in the institution. Participant were 119 fifth-and sixth-grade elementary school studens(58 boys, 61 girts). Perceived social support from care teacher, internal locus of control, and school adjustment were measured by self-reports of institutionalized children. The data were analyzed, in SPSS Win program, by Cronbach's α, T-test, Pearson Correlations, Simple Regression, Hierarchical Multiple Regression. As expected, results confirm that perceived social support was associated positively with internal locus of control and school adjustment. further, perceived social support also exerts indirect effects on school adjustment, mediated by internal locus of control. However, none of these variables differed by gender and the duration in the institution.

• 유통과학연구
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• 제12권5호
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• pp.5-13
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• 2014

Purpose - We seek feasible strategies to draw customers into a state of attitudinal/behavioral loyalty through perceived quality and perceived risk in the experienced food industry. Research design, data, and methodology - We utilize the LISREL model to examine the cause and effect relationships between customer loyalty, perceived quality, perceived risk, and three marketing proposals (brand image, store image, and promotion). We employed the quota sampling method to conduct the survey questionnaires, collecting365 effective customer samples in coffee shops/stores in Taipei City. Results - We find that store image substantially benefits consumer loyalty through perceived quality. Marketing managers can enhance store environment and atmosphere to elicit both attitudinal and behavioral aspects of customer-perceived quality and loyalty. Conclusions - This is the first paper to investigate simultaneously customer loyalty across brand image, store image, and promotion/marketing proposals in the food industry. Managers can promote brand image and store image at the same time to enhance customer-perceived quality.

• 한국생활과학회지
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• 제14권6호
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• pp.937-945
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• 2005

The purposes of this study were to examine the correlations of children's competencies perceived by fathers and mothers, and to investigate differences of children's competencies in relations to characters of the children and that of the parents. The subjects were 225 pairs of father-mother of 7 and of 12 year old children in Daejon. The major findings were as follows. (1) Children's competencies perceived by fathers and mothers were positively correlated with each other. (2) The gender of child affected much on father-perceived esthetic and musical competencies, and on mother-perceived responsible, intellectual, esthetic, and musical competencies. Child's age also had a great effect on father- and mother-perceived esthetic competencies of child. (3) There were no significant differences in children's competencies in relations to characters of parents except in father-perceived responsible competence by fathers' age and in intellectual competencies by income, and in mother-perceived social competences by mothers' job.

• Asia pacific journal of information systems
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• 제13권1호
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• pp.141-170
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• 2003

This study investigates internet shopping behavior of consumers. The rapid growth of the internet shopping markets is solely dependent on the voluntary adoption of internet shopping medium by the personal users. But the studies on this topic are very limited. Based on these facts, this study, recognizing the internet shopping medium as an innovation, studies how consumers understand and use innovative internet shopping medium by applying and extending the technology acceptance model proposed by Davis et. al.(1989). The results of the survey on 947 consumer panel reveal that compatibility, system quality have positive impact on the formation of perceived ease of use. And it is also shown that the perceived ease of use, system quality, and compatibility have positive influence on perceived usefulness, but computer-efficacy has no effect on perceived usefulness. Meanwhile, it is confirmed that perceived usefulness and compatibility have positive effect on attitude toward internet shopping behavior, but perceived ease of use has no effect. In addition, perceived security and social norm, as opposed to the hypotheses, are shown to have no effect on internet shopping behavior. Lastly, applications and related limitations are discussed.