• 경영과학
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• 제32권3호
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• pp.55-70
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• 2015

The main objective of this study is to investigate the moderating roles of the competitor's pricing strategy and the degree of consumer's risk-aversion on perceived risk and perceived benefit in responding to price increases and package downsizing. Based on Prospect Theory, several prior researches find that consumers perceive increased price as more loss than package downsizing and perceive package downsizing as more benefit than increased price. We extend these behavioral economics approach using the reference effect of competitor's pricing strategy. We focus on consumer heterogeneity on risk-aversion, measure the degree of consumer's risk-aversion, and divide the consumers into two groups of high levels of risk-aversion vs. low levels of risk-aversion. We find that the firm's pricing strategies of both price increases and package downsizing do not significantly influence the perceived benefit for relatively low risk-aversion consumers. We find that when the firm reduce the package size, relatively high risk-aversion consumers perceived more benefit and had higher purchase intention compared to price increases. We also find that the competitor's pricing strategies do not significantly influence the consumer's response for relatively low risk-aversion consumers. For relatively high risk-aversion consumers, they perceived more loss when the firm has different pricing strategy from the competitor's.

• Asia pacific journal of information systems
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• 제13권2호
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• pp.67-85
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• 2003

This study was conducted to analyze Korean companie's perception in IT investment cost-benefit analysis(CBA), and to see if various user group's perception is different. Literature was reviewed to classify and define variables in IT CBA, and questionnaire was distributed to CEOs, CIOs, IT managers, and general managers in Korean companies. Respondent's priority ranking in IT CBA was shown to be tangible benefit, direct cost/intangible benefit, and indirect cost/risk. Data analysis showed that Korean companie's actual practice in CBA was generally aligned with their perception. User group's(Executives vs. mangers, and IT managers vs. general managers) perception was not shown to be statistically different. Survey result also showed that IT CBA was not well practiced in the companies although respondents perceive the analysis very important. These findings suggest that more education and practical experience is needed for Korean companies to perform IT CBA.

• Human Ecology Research
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• 제51권5호
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• pp.483-495
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• 2013

This study aimed to identify the dimensions of benefits and costs that consumers perceive in utilizing locationbased applications (LBAs) on smartphones, and to distinguish consumer groups according to their perceptions of those benefits and costs. A web-based consumer survey was conducted-among consumers who had experience using LBAs. Four hundred participants were 20's to 40's, with 200 women and 200 men. Descriptive statistics, frequency analysis, t -tests, one-way analysis of variance, and cluster analysis were used for data analysis. The findings of this study are as follows: first, LBAs accounted for about 20% of the smartphone apps used by consumers. Second, factor analysis identified the underlying dimensions of the benefits and costs of smartphone LBAs. The underlying dimensions of benefits perceived by consumers were information/economic/convenience, entertainment and personalization. Privacy concerns, lack of trust and lack of behavioral control were the underlying dimensions of the perceived costs of LBAs. Third, ANOVA showed that the perceived benefits and costs of smartphone LBA services differed according to the characteristics of the consumer. Cluster analysis identified three distinctive consumer groups according to the levels of perceive costs and benefits of smartphone LBAs. The three groups were labeled the 'benefit-cost balanced group,' 'cost centered group,' and 'benefit centered group.'

• 한국의류학회지
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• 제32권12호
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• pp.1927-1938
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• 2008

소비자와의 장기적 관계 관리가 강조되는 현 시점에서, 소비자들이 인터넷 쇼핑몰에서 의류제품을 구매할 때 지각하는 관계혜택에 초점을 두고, 소비자들의 관계혜택지각이 쇼핑몰에 대한 관계몰입 및 충성도에 미치는 영향을 규명하고자 하였다. 본 연구를 위해 인터넷 의류구매 경험이 있는 20대 및 30대 남녀 소비자 343명에게 설문조사하였다. 연구결과, 인터넷 의류구매에서의 관계혜택지각은 쇼핑몰에 대한 관계몰입 및 충성도에 유의한 영향을 미쳐, 관계혜택지각이 클수록 쇼핑몰에 대한 관계몰입 및 충성도가 높은 것으로 나타났다. 또한 관계혜택지각 차원에 따라 소비자들을 유형화한 결과, 소비자들은 '사회적 혜택지각 집단', 경제/쇼핑편이성 혜택지각 집단', '쇼핑편이성 혜택지각 집단', '고객화 혜택지각 집단', '정보적 혜택지각 집단', '심리적 혜택지각 집단'으로 구분되었으며, 이들의 쇼핑몰에 대한 관계몰입 및 충성도에도 유의한 차이가 있는 것으로 나타났다. 본 연구는 인터넷 기업이 고객과의 관계를 결속시키고 나아가 쇼핑몰에 대한 충성도를 높이는데 도움을 줄 수 있을 것으로 본다.

• Journal of Plant Biotechnology
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• 제48권1호
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• pp.1-11
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• 2021

In the era of the Nagoya Protocol, the way researchers have perceived genetic resources needs to change - genetic resources are no longer a common heritage of mankind. Many countries have recently amended their legal systems and are ready to adopt new legal procedures for access and benefit-sharing (ABS) of genetic resources to implement the Nagoya Protocol, claiming their sovereign rights over these resources for research use. Although both Korean government and academics have been striving to respond to the Nagoya Protocol, the understanding of ABS among researchers and the governmental guidelines for the use of genetic resources are not satisfactory yet. Researchers may perceive the implementation of the Nagoya Protocol as another burden for their research. However, it is evident that resource-rich countries are more likely to protect their genetic resources than other countries, and this tendency is expected to last long. Therefore, Korean researchers need to be prepared to minimize any damage that might be caused by ABS. This paper aims to raise awareness of ABS among Korean researchers by reviewing the key contents and overall structure of the Nagoya Protocol. It also identifies ABS procedures and presents specific measures for researchers to respond to the resulting changes in their research environments. Accordingly, this paper will serve as a guide for researchers to conduct research and development in accordance with the Nagoya Protocol.

• 기술사
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• 제37권6호
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• pp.29-36
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• 2004

Human being have destroyed environment through rapid industrialization, so that the world is increasingly faced with golbal environmental problem such as destruction of ozone layer, global warming., acid rain, decertification and we are heading toward impending disaster of the earth. Especially, recent environmental pollution of China from rapid economic development threatens neighboring Korea and Japan. Regional development are necessary for promotion of national prosperity, but theses regional developments must have brought about environmental and preservation. Actually there are so many conflict cases; Saemankum reclamation project, construction of nuclear waste storage facility, dam construction of China etc. Here, harmony and balance between development and preservation are needed to solve these great crux. Under theses condition, the concept of ESSD(Environmentally Sound and Sustainable Development) emerged as a global issue. And staring point to solve present environmental problems is to perceive the truth that we have inherited only one earth and hence owe a debt to preserve its environment for the benefit of the future generations.

• Journal of Contemporary Eastern Asia
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• 제22권1호
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• pp.26-48
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• 2023

While corporate social responsibility (CSR) has been considered an important philanthropic support for nonprofits worldwide, little is known about how perceptions of CSR are associated with actual CSR practices that may benefit nonprofit organizations in different institutional contexts. This study applies stakeholder theory to examine how South Korean firms perceive CSR outcomes, and how these perceptions lead to different CSR practices. We constructed a panel dataset using two waves of the Giving Korea survey of CSR and two additional sources. The results indicate that perceived CSR outcomes may play a critical role in CSR practices: 1) the more financial performance is perceived as an outcome, the more will be donated; 2) the more organizational culture is perceived as an outcome, the greater the engagement in employee volunteering; and 3) the more reputation is perceived as an outcome, the more nonprofit organizations are supported. From the findings, we discuss theoretical implications and provide suggestions for nonprofit organizations.

• 벤처창업연구
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• 제13권6호
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• pp.1-14
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• 2018

명품에 대한 관심과 소비가 점차 대중화되면서 명품시장은 급성장하고 있다. 소비자들은 명품을 구매하고 사용함으로써 물질적인 풍요와 함께 심리적인 만족을 얻을 수 있다. 또한 기업의 입장에서는 명품은 가격 비탄력적인 특성을 가지고 있어 가격 프리미엄을 누릴 수 있고 양호한 성과를 산출하는데 유리하므로 명품성 확보방안에 많은 관심을 기울여야 할 것이다. 본 연구는 선행연구를 기반으로 명품성을 '다른 제품과 차별적으로 명품을 인식하게 만드는 제품의 속성으로서, 소비자의 구매행동에 중요한 동기를 부여하는 상황적 혜택을 제공하는 요인'으로 정의하고, 한국 중소기업의 브랜드 명품성 구축방안을 살펴보았다. 구체적으로는 명품산업의 세계시장과 한국시장 현황을 알아보고, 기존연구들과 관련문헌을 조사하여 명품성의 구성요소를 규명하였으며, 이론적 근거를 바탕으로 연구모형을 설계하여 마케팅 믹스를 활용한 한국 중소기업의 브랜드 명품성 구축방법을 제시하였다. 명품성의 하위차원은 기존연구들의 문제점을 감안하여 제품관련 속성여부와 소비자가 얻는 혜택여부에 따라 규명하였다. 제품관련 명품성은 우월성 (기능적 혜택)과 희소성(경험적 혜택)으로 구분하고, 비제품관련 명품성은 차별성 (상징적 혜택)과 전통성 (배타적 혜택)으로 구분하였다. 브랜드 명품성 구축방안은 다음과 같다. 첫째, 제품요인을 이용하는 것이다. 높은 품질, 우수한 디자인, 인지도가 높으면서 강력하고 호의적이며 독특한 연상의 브랜드를 통해 명품성을 제고할 수 있다. 둘째, 가격요인을 이용하는 것이다. 소비자들은 명품을 고가품으로 인식하는 경향이 있으므로 제품의 가격을 너무 낮게 책정하는 것은 명품성을 훼손할 수 있다. 셋째, 유통요인을 이용하는 것이다. 제한적인 유통 채널을 통해 소비자에게 명품성의 차별성과 희소성을 지각시키는 것이 효과적이다. 또한, 명품브랜드에 적합한 매장 분위기를 조성하여야 한다. 넷째, 촉진요인을 이용하는 것이다. 소비자가 광고에 많이 노출될수록 명품브랜드에 대해 호의적의 태도를 형성하여 명품성을 높게 지각한다. 가격촉진은 소비자의 명품성 지각에 부정적 영향을 미친다. 다섯째, 기업속성을 이용하는 것이다. 제품에 대한 소비자의 평가는 제품속성뿐만 아니라 그 제품을 둘러싼 기업연상이나 기업이미지에 영향을 받는다. 기존연구를 참고하면 높은 기업역량, 양호한 기업평판을 통해 명품성을 제고할 수 있다. 기업역량을 높이기 위해서는 지식창출능력과 연계하여 다차원적으로 접근하면 유용한 시사점을 얻을 수 있다. 기업평판에 있어서는 외부 이해관계자들의 평판도 중요하지만 이에 못지않게 내부구성원들의 평판도 중요하다. 한국의 중소기업들은 본 연구결과를 활용하여 상황에 따라 개별적인 마케팅전략을 수립하거나 혹은 믹스 (통합)한 마케팅전략을 수립하여 추진함으로써 브랜드의 명품성을 구축할 수 있을 것이다.

• Asia Marketing Journal
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• 제14권2호
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• pp.23-37
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• 2012

Individuals often make their judgments on the basis of the ease or difficulty with which information comes to mind (for reviews, see Greifeneder, Bless, and Pham 2010; Schwarz 1998, 2004). Recent research, however, has documented that variables known to determine the degree of cognitive resources invested in information processing such as personal relevance (Grayson and Schwarz 1999; Rothman and Schwarz 1998), accuracy motivation (Aarts and Dijksterhuis 1999), and processing capacity (Menon and Raghubir 2003) can affect the extent to which individuals draw on metacognitive difficulty in making their judgments. The primary aim of this research is thus to investigate whether individuals with substantial cognitive resources or those with lack of cognitive resources are more likely to draw on metacognitive difficulty when making their product evaluations. The findings from two laboratory experiments indicate that individuals who perceive a greater level of fit between their self-regulatory orientation and temporal construal (Experiment 1), and between their self-construal and the type of product benefit appeal (Experiment 2) are more likely than those who perceive the lack of such fit to evaluate a target product less positively after thinking of many rather than a few positive reasons. The findings provide supporting evidence for the two-stage backward inference process involved with the effect of metacognitive difficulty on consumer judgments in that consumer judgments based on metacognitive difficulty may require greater cognitive resources than those based on the content of information generated. Also, the current research documents further empirical evidence for the relationship between self-regulatory orientation-construal level fit and cognitive resources such that perceived regulatory-construal level fit can increase consumer willingness to invest cognitive resources into their judgment tasks. Last, the findings can help marketers differentiate purchase situations where asking consumers to think of many positive benefits from purchase situations where asking consumers to think of a few key benefits is relatively more beneficial.

• 대한간호학회지
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• 제10권2호
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• pp.73-85
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• 1980

The purpose of this study was to investigate the compliance behavior of hypertensive patients in light of their health belief model that explains an individual's compliance with health maintenance or getting well. Although there are many effective regimens and treatments for hypertension nowadays. the most important point to be taken to consideration in their behavioral aspect is their compliance with regard to the control of body weight. eating habits as to salt and cholesterol intake. stresses. activity patterns and smoking as related to their life style. The important reasons for the failure in the control of hypertensive patients are the complexity of regimens to be complied to. irregular medication and the life long restrictions in their own life style. The compliance of patients to medical regimens and rocommendations or failure to do so is an essential factor. Accordingly. the degree of the patient's compliance is an important determinant as to the success or failure of hypertension control. The subjects for this study were 187 hypertensive patients selected from admitted and out patients of the medical department at seven University Hospitals in Seoul. Data was collected from Dec. 1, 1979 to Feb. 15, 1980 using the questionaire method and was analysed by the use of means. standard deviations, coefficient of correlations, analysis of variance and multiple regression analysis. The results obtained are as follows A. Of the seven independent variables in light of health belief model. benefit. barrier and severity are closely related to patient's compliance behavior. Therefore these variables could be used as determinants to predict and modify the hypertensive behavior. 1. Benefit is the most important and significant of the variables for explaining the dependent variables. It accounts for the highest variance of patient's compliance. (23.62%) 2. Then taking the former together with barrier. the variance of compliance showed on increase. (26.59%) 3. And with the addition of severity to the first two. the variance of compliance was also increased. (28.l2 %) B. Except for susceptibility all the independent variables such as severity. benefit, knowledge. motivation and barrier are correlated to dependent variable compliance. C. Sex. marital status and religion appeared to have significant influence on the dependent variables. Therefore one could conclude that the more the patients are aware that hypertension is a threat to health. the more they understand the benefit of taking actions to prevent such a threat. and the less they perceive any barrier when taking action. the more compliant they become in following medical regimens and recommendations. Age. marital status and religion played a significant influence to their compliance. Accordingly. the selected structural variables and demographic variables which have influenced sick role behavior of the hypertensive patient must be integrated to teaching and counselling programs for better hypertension control.