• The Journal of the Korea Contents Association
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• v.21 no.7
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• pp.20-29
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• 2021

With the creation of a multi-platform media environment, contents production flows through convergence are being detected in the broadcasting contents sector, breaking the boundary between each other and breaking away from the rigid atmosphere of the past, when broadcasters were strictly divided or careful to comment on other programs. It is also quite encouraging that the method of collaboration has been done horizontally as a win-win strategy of co-existence and co-existence, not vertically based on one side's recognition or program popularity. Thus, this study noted the establishment of a world view to capture transmedia phenomena that transcend boundaries between each other to adapt and survive the rapidly reshaping media ecosystem at the base of this trend and to maintain the type of convergence and unrivaled value that emerges in various forms in the process. The research targets were selected for 'Usanseul' and 'Pengsoo', which are prominent in these movements and produce significant results at this point, and analyzed and compared to the results.

• Journal of Korea Entertainment Industry Association
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• v.14 no.3
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• pp.211-227
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• 2020

This study intends to analyze the storytelling strategy of EBS's YouTube channel , which has been creating a remarkable cultural phenomenon since April 2019, and to examine the potential for its transition to transmedia franchise. Based on Henry Jenkins'seven principles of transmedia storytelling, shows satisfactory relevance in all but 'multiplicity'out of the 10 capacities consisting of the principles. In particular, was found excellent in terms of core capacities such as 'spreadability', 'immersion', 'worldbuilding', 'continuity', 'drillability' and 'performance'. In addition, critical discourse analysis(CDA) in sociocultural practice dimension of the keywords of the related news articles has discovered that is strongly linked to the following five values: 'social integration', 'resistance against authoritarianism', 'self-dignity and reasonable individualism', 'gender neutrality' and 'ecologism', indicating the reason why the work has been able to resonate so extraordinarily with participants across all generations. By answering the two chosen research questions, this study has proved that has high potential to be successful in evolving into transmedia franchise, while keeping building a new realm of edutainment storytelling by cleverly exploiting EBS's unique identity as a public education broadcaster. is viewed as an exceptional property capable of advancing transmedia storytelling in the local market; thus, productive arguments and contemplation over its evolution in storytelling needs to continue so that it can maintain a long-lasting positive influence.