• Title/Summary/Keyword: Pay Television

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A Study of Industrial and Firm's Strategic Factors Affecting Diffusion of Convergent Media - The Case of Global IPTV Services (융합미디어 확산에 영향을 주는 산업, 기업전략 요소에 관한 연구 - 해외 IPTV 실증분석)

  • Park, Seong-Won;Lee, Chi-Hyung
    • Journal of Digital Convergence
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    • v.10 no.8
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    • pp.21-28
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    • 2012
  • The study aims to explore industrial and firms' strategic factors affecting diffusion of digital convergence by studying major global IPTV markets. Market and firm variables are selected using the Industrial Organization's SCP approach. Data for the variables are collected from global 31 IPTV operators representing 20 countries. The analysis indicates that the penetration of broadband Internet and the market share of a dominant player in the Pay TV positively affect the penetration of the IPTV service, whereas the penetration of Pay TV, ARPU, firms' strategy and resource do not have influence on its penetration. The study is the cross-country analysis and contributes to the media study by exploring the relationship between market variables and the development of convergent media. Consequently, the study is expected to help policy makers tailor their digital policy for local environment.

Analyzing the Relationship between Market Concentration and Performance in Global Pay TV Markets for the Media Industry Regulation and Policy (해외유료방송의 시장집중과 시장성과 간의 관계분석을 통한 미디어산업 규제 및 정책 방향)

  • Lee, Chi-Hyung;Lee, Bong-Gyou
    • Journal of Internet Computing and Services
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    • v.12 no.4
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    • pp.51-59
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    • 2011
  • The purpose of this study is to provide relevant directions of media industry regulation and policy by analyzing the relationship between market concentration and performance in global pay TV markets. The market concentration has long been regulated in the media industry under the belief that it harms market efficiency and cultural diversity. As the global media market is undergoing significant chance accelerated by the advance of technology, it is necessary to examine the feasibility of this long myth. The data are collected from global 17 pay TV markets and analyzed to see whether the highly concentrated markets by a single player result in higher price and slower service penetration. The result indicates that the price is not escalated and the penetration is not limited even in the markets where a dominant player takes high market share. It implies that more diverse factors other than the market concentration affect the market performance and that maintaining strict regulation of the market concentration is likely to have negative effect on technology innovation.

Two-round ID-based Group Key Agreement Fitted for Pay-TV System (유료 방송 시스템에 적합한 ID기반의 2 라운드 그룹키 동의 프로토콜)

  • Kim Hyunjue;Nam Junghyun;Kim Seungjoo;Won Dongho
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.15 no.1
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    • pp.41-55
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    • 2005
  • A group key agreement protocol allows a group of user to share a key which may later be used to achieve certain cryptographic goals. In this paper, we propose a new scalable two-round ID-based group key agreement protocol which would be well fit to a Pay-TV system, additionally. to the fields of internet stock quotes, audio and music deliveries, software updates and the like. Our protocol improves the three round poop key agreement protocol of Nam et al., resulting in upgrading the computational efficiency by using the batch verification technique in pairing-based cryptography. Also our protocol simplifies the key agreement procedures by utilizing ID-based system. We prove the security of our protocol under the Computational Diffie-Hellman assumption and the Bilinear Decisional Diffie-Hellman assumption. Also we analyze its efficiency.

An Analysis of the Impact of OTT Service Growth on Media Market Performance (OTT 서비스 성장이 방송산업의 시장성과에 미치는 영향)

  • Lee, Sangwon;Lee, Seonmi
    • The Journal of the Korea Contents Association
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    • v.22 no.4
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    • pp.199-206
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    • 2022
  • As the OTT video service has grown, much attention has been paid to its impact on the traditional media market. This study explores how the OTT video service(measured as OTT subscription revenue, OTT advertising revenue, and Netflix effect) has impacts on the traditional media market(measured as pay TV subscription revenue, media advertising revenue, and broadcast advertising revenue), using the panel dataset with 50 countries from 2012 to 2020. For pay TV subscription revenue, OTT subscription revenue is positively associated with the revenue while Netflix and broadband diffusion have negative associations. For media advertising revenue, OTT advertising revenue is positively associated with the revenue while broadband diffusion has negative association. For broadcast advertising revenue, OTT advertising revenue is positively associated with the revenue while broadband diffusion has negative association.

Television Viewing in the Post-TV Era: An In-depth Interview Study of Young People's Television Experiences (포스트 TV 시대의 텔레비전 시청 경험에 관한 질적 연구: 20대들과의 심층 인터뷰를 중심으로)

  • Lee, Dong-Hoo
    • Korean journal of communication and information
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    • v.60
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    • pp.172-192
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    • 2012
  • Over the last ten years, media convergence and multiple platform expansion have affected the ways that people watch conventional television. In the post-TV era, the growing use of the Internet and mobile multi-media devices, such as smart phones, as well as the availability of abundant television content, allows television consumption to be more personalized, diversified, and linked with various media activities, especially social media uses. This study attempts to examine how television viewing experiences have been transformed with the development of the trans-media uses. Based on Walter J. Ong's concept of relation-ism, which posits that new media transform the meanings and relevance of old media rather than making old media obsolete, this study will pay particular attention to how the cultural meanings of television viewing have been redefined in the post-TV era. For the examination, this study has looked at concrete cases of the television viewing experiences of 29 young people in their twenties. Based on in-depth interview data, this study discusses the newly emerging characteristics of television viewing, its temporal and spatial experiences, and the significance of television as a medium and as a social place.

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A Study on the Displacement of Mobile OTT Video Services on Home TV (모바일 OTT 동영상 서비스 이용이 홈 TV 시청에 미치는 영향에 관한 연구)

  • Kim, Joohyeon
    • The Journal of the Korea Contents Association
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    • v.18 no.8
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    • pp.434-445
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    • 2018
  • This study examined whether mobile OTT video service substitutes home TV by using 3 screen data of Nielson-KoreanClick. According to the 2SLS estimation results, when the time spent on mobile OTT video service increased by 1% p, the time spent watching home TV decreased by 12.4%. The results also showed that 1%p increase in the time spent using YouTube app and the mobile OTT video services provided by telecommunication company(Oksusu, Alleh TV, VideoPortal) reduced the time spent on watching terrestrial channels on TV by 16.2% and 23.9%, respectively. The displacement of mobile OTT video service on home TV will be accelerated in the near future. In order to resolve the issue of regulatory unfairness with pay TV services and to safeguard viewer's interests, discussions to establish regulation for OTT video services should be taken place more quickly.

Study on Privacy in the IPTV Broadcasting Service (IPTV 방송서비스에서의 개인정보보호에 관한 연구)

  • Lee, Jinhyuk;Kim, Seungjoo
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.26 no.3
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    • pp.701-712
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    • 2016
  • The number of subscriber of digital pay TV service such as Digital Cable TV and IPTV is increasing from various kind of service provider world widely. These services require personal information of users to provide VOD(Video on Demand) and customized contents. Therefore, massive amount of personal information collected by service provider can cause social confusion such as leakage of privacy and property damage. This paper investigates whether broadcasting stations are providing enough notification for privacy policy and methodology of collecting private information in proper way. Furthermore, we analyze actual network traffic of IPTV service between user and service provider to suggest solution of privacy protection along with current status analysis.

A Lightweight Key Agreement Protocol between Smartcard and Set-Top Box for Secure Communication in IPTV Broadcasting (IPTV환경에서 스마트카드와 셋톱박스간의 안전한 통신을 위한 경량화된 키 동의 프로토콜)

  • Lee, Hoon-Jung;Son, Jung-Gap;Oh, Hee-Kuck
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.20 no.3
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    • pp.67-78
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    • 2010
  • CAS(Conditional Access System) is used in Pay-TV System to prohibit unauthorized user(s) accessing the contents in IPTV broadcasting environment. In the CAS, Smartcard transfers CW which is necessary in the process of descrambling the scrambled program to STB. CW hacking problem is one of the most serious problems in pay-TV system. There have been many researches on generating secure communication channel between smartcard and STB for secure transmitting, But they had problems in efficiency and security. In this paper, we propose a lightweight key agreement protocol based on a symmetric key algorithm. We show that our proposed protocol is more efficient than existing protocols by comparing the amount of computations, and analyzing the security requirement of the proposed protocol.

A study on the use content film of Internet VOD service users (인터넷 VOD 서비스 이용자의 영화 콘텐츠 이용에 관한 연구)

  • Jin, Seong-Cheol;Park, Won-Jun
    • The Journal of the Korea institute of electronic communication sciences
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    • v.8 no.2
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    • pp.255-261
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    • 2013
  • On the study of latest internet based video service diffusion of global broadcasting market. Code cutting of Pay broadcasting user because of Crisis of the pay market. On the other hand OTT(Over-The Top) service growth is pay-TV competitors. Accordingly this study perceived ease of use, perceived usefulness and satisfaction for analysis of internet based video service user. Analysis centered of correlation, regression that perceived ease of use, perceived usefulness and satisfaction.

Consumer Preferences for Digital Cable Broadcasting Service in Korea: A Choice Experiment Study

  • Ku, Se-Ju;Yoo, Seung-Hoon;Kwak, Seung-Jun
    • Asian Journal of Innovation and Policy
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    • v.5 no.2
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    • pp.185-196
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    • 2016
  • A digital cable broadcasting service is a multimedia broadcasting service that provides high definition and various supplementary services by using digital transmission. Korea implemented a complete digital broadcasting service by 2012. This study applied a choice experiment to investigate consumer preferences, and it calculated the marginal willingness to pay for this service. Moreover, we employed a multinomial probit model to relax the assumption that all respondents have the same preference for attributes being valued. The results suggest that respondents value channels, definition, video-on-demand (VOD) service, pay-per-view (PPV) service, and commerce based on TV (T-commerce). On the other hand, online gaming may be less important as an attribute for digital cable broadcasting service in Korea.