• 제목/요약/키워드: Patronage

검색결과 149건 처리시간 0.019초

라이프 스타일에 따른 의복구매 행동에 관한 연구 -여대생의 시간소비 유형을 중심으로- (A Study on Clothing Purchasing Behavior and Life Style -Focus on time consumption patterns of college women-)

  • 임경복;임숙자
    • 한국의류학회지
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    • 제17권3호
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    • pp.359-366
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    • 1993
  • The purpose of this study was to classify college women according to the general life style, to examine the differences in the characteristics of time consumption, and clothing purchasing behavior, and ultimately to verify the importance of the time variable in life style analysis. 449 subjects were gathered through convenience sampling method and, frequency, precentage, average, $x^2$-test, t-test, ANOVA, Duncan's multiple range test, Factor Analysis, Cluster Analysis were conducted for data analysis. Results of the study were as follows : 1. College women were classified into five subgroups by cluster analysis : fashion-pursuit group, home-intended group, outer-intended group, conservative-economy group, and passive-inactive group. 2. In case of time consumption patterns, significant differences were found according to the different groups in patronage of library and extra off-campus educational programs, participation in household duties, consumption patterns of leisure time and participation in clubs. 3. In case of clothing purchasing behavior, significant differences were found according to the different groups in clothing purchasing motives, information sources, purchasing plan, the number of visited stores, and the confirmation of labels.

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품절 상황에서의 청바지 제품 소비자의 상표전환행동 (Blue Jean Consumers' Brand Switching Behavior in Out-of-ostock Situation)

  • 이유리
    • 한국의류학회지
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    • 제23권8호
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    • pp.1086-1097
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    • 1999
  • 본 연구는 청바지 제품 소비자가 쇼핑시 제품이 품절된 상황에 접했을 때 보여주는 상표 전환행동에 관한 것이다. 의류 매장 관리자의 적시 적량의 제품 입고 관리 능력이 부족할 때 발생하게 될 손실을 유추해 보고 어떤 유형의 소비자가 상표 전환을 쉽게 일으키느니를 규명하는 것은 더욱 효과적인 매장 운영 소비자 만족과 고객 관리를 위해 의미있는 일일 것이다. 본 연구는 다음과 같은 목적을 가진다. 1) 제품 품절시 소비자들은 어떤 상표전환 행동을 보이는지 밝힌다. 2) 제품 품절시 대체 상표제품을 구매할 경우 대체 상표 제품의 가격의 영향력이 상표전환 행동과 어떤 관련을 보이는지 밝힌다. 3) 소비자의 쇼핑지향성, 상표충성, 애고 행동, 인구통제적 특성(성별)이 상표전환 행동에 미치는 영향력을 밝힌다. 이러한 목적을 위해 본 연구는 1997년 3월 버지니아주 블랙스버그에 소재한 버지니아 주립대학교 110명의 학생들을 대상으로 설문조사를 이용한 양적연구를 실시하였다 남녀학생 모두가 소비자로서의 역할을 담당할 수 있는 청바지를 선택하여 상표전환 행동에 대한 설문에 답하게 한후 t-test 와 카이 분석을 실시하였다 그결과 20%의 응답자가 품절기 상표전환 행동을 보이는 것을 나타났다 쇼핑시간과 편의성을 덜 중요하게 여기거나 강한 상표 충성을 보이고 의류전문매장이나 백화점을 주로 이용하는 여성 소비자들의 경우 상표전환을 쉽게하지 않는 것으로 나타났다 연구결과를 바탕으로 의류제조업자 및 소매업자의 제품입고에 과한 제언을 하였다.

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20대 중국 여성들의 패션 라이프스타일에 따른 의복 구매행동과 한류 및 한국 패션에 대한 태도 (Clothing Purchasing Behavior and Attitude toward the Korean Wave and Korean Fashion according to the Fashion Lifestyle of Chinese Women in their 20s)

  • 박혜선;해비
    • 한국의류학회지
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    • 제36권7호
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    • pp.690-702
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    • 2012
  • This study examined the fashion lifestyle of Chinese women in their 20s and analyzed the purchasing behavior of clothing and attitudes toward the Korean image, Korean Wave, Korean fashion, and preference for Korean fashion brands according to a fashion lifestyle. The major results were as follows: 1) Fashion lifestyle was comprised of factors for the pursuit of personality, pursuit of aesthetic, pursuit of brand, and pursuit of economy. The cluster analysis classified them into groups of: Economy/Personality Oriented, Aesthetic/Brand Oriented, and Fashion-Indifferent. 2) Information source and store patronage were different among the three consumer groups. 3) Attitude toward the Korean image, Korean Wave, Korean fashion, and preference for Korean fashion brands were different among the three consumer groups. These results can be used as the basic data or information for fashion companies that are developing marketing strategies for Chinese women in their 20s.

Perceptions and Use of Open Access Journals by Nigerian Postgraduate Students

  • Ayeni, Philips Oluwaseun
    • Journal of Information Science Theory and Practice
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    • 제5권1호
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    • pp.26-46
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    • 2017
  • This article investigates perceptions and use of Open Access journals (OAJs) by master's degree students in two universities in the southwestern part of Nigeria. A descriptive survey design was used in the study and the study population was comprised of 7,423 master's degree students in the University of Ibadan and 1,867 from Obafemi Awolowo University. A multistage random sampling technique was used to select a sample size of 249 and the data collection instrument was a structured questionnaire. Data were analyzed using frequency counts, percentages, mean, standard deviation, correlation, and regression analyses. The findings revealed that OAJs were used for learning, dissertation writing, personal research, and development. OAJs were not frequently used because of download delays, unavailability of Internet facilities, and limited access to computers terminals, among other issues. OAJs were found to be of relative advantage, positively perceived, and found to be compatible with existing values and quality assurance in scholarly publications, hence their use for academic activities. The regression analyses showed that there was a significant positive relationship between positive perception, perception of relative advantage, perception of compatibility, perception complexity, and master's degree students' use of OAJs. Negative perception was found to have a significant negative correlation with the use of OAJs. This article recommends that quality assurance of OAJs should be ensured in order to boost users' positive perceptions to increase their patronage and usage of these scholarly outlets for various academic activities, which will in turn encourage research and development across the various institutions of higher learning in Nigeria.

국내외 고속철도차량 소음기준 분석 (Analysis on the noise standards of high-speed trains)

  • 이찬우;김재철;최성훈
    • 한국철도학회:학술대회논문집
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    • 한국철도학회 2004년도 추계학술대회 논문집
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    • pp.393-398
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    • 2004
  • From the research which it sees the noise of the high-speed railroad use nation it gave and the vehicle sound arresting tile masturbation which is a sound arresting unit standard it slept and in an environment noise standard side from it classified. The case foreign nation vehicle of the KTX vehicle where vehicle sound arresting from the side the high speed railroad use nations from the open ground with 64-68 dBA are used first of all from domestic and it compares and the efficiency almost is a possibility of knowing the beginning of history box from the interior sound arresting side. Also it will be developed from domestic and to case of the position KHST vehicle the speed 50 km/h is more speed up the KTX vehicle than in spite of the standard which is equal will pay with 350 km/h and it will be having and the possibility the strong point is knowing very from the interior sound arresting side it was. For railroad area along resident at the comfort improvement of the second the environment noise standard which it presents from the nation of most the patronage standard inland conforms in the law standard and the case high speed railroad of the place comparing domestic which is presented is not in spite of still prepared 2004 April commerce is operated standard easily not to be, it appeared with the fact that the speed governing one standard establishment by law is necessary.

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남.여 대학생들의 커피 전문점 운영 형태의 선택 속성에 따른 중요도와 만족도에 관한 연구 -대구 지역을 중심으로- (Study on the Importance and Customer Satisfaction of Coffee-shop Type according to the Choice Attributes by University Students -Focused on Daegu-)

  • 변광인;이소영;조우제
    • 동아시아식생활학회지
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    • 제19권4호
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    • pp.503-514
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    • 2009
  • The purpose of this study were to analyze the importance and satisfaction toward franchise coffee shops and general coffee shops by university students according to their patronage type; and to provided ideas and marketing strategies to increase sales through IPA(Importance-Performance Analysis). University students in Daegu were surveyde from May 12, 2009 to May 30, 2009. The IPA results presented the following quality attributes, by gender, that should be quickly improved at franchise-coffee shops & general-coffee shops being recognized for a brand', 'easy to find', 'operational methods', 'variety of coffee menu', 'amount of coffee served', 'variety of side menu', 'external appearance and a signboard', 'parking', 'a scale of shop', and 'type of coupons'.

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한국과 미국 소비자의 의복행동에 관한 비교 조사 (A Cross-Cultural Research of Clothing Shopping Behavior among Koreans and Americans)

  • 임숙자;양윤;이승희;안춘순
    • 한국의류학회지
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    • 제27권3_4호
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    • pp.289-297
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    • 2003
  • The purpose of this study was to compare the concepts related to formal wear and casual wear, the expression image far formal wear and casual wear, the criteria for clothing selection, the most appropriate clothing for the specific situation, the price range, the kinds of accessories matched with clothing, the time for purchase, the patronage site, and the appropriate colors fur formal wear and casual wear. The total of 396 consumers, 20s' and 40s' female consumers in Korea and America were sampled in both countries. The sampling places were college campus, business district, department stores, and shopping mall in Seoul and Columbus, Ohio. Formal wear and casual wear were selected as survey items. The results showed that the consumers in both countries revealed emic and etic phenomena. Based on the results of this survey, the fundamental information and implications for clothing shopping behaviors in Korea and America can be provided.

중국 연변지역 조선족대학생들의 라이프 스타일과 의복구매행동에 관한 실증적 연구 (Clothing Purchasing Behavior and Life Style of korean-Chinese College Students in YanBian Region of China)

  • 심복실;유혜경
    • 한국의류학회지
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    • 제26권8호
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    • pp.1141-1152
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    • 2002
  • This study examined the life style of Korean-Chinese co]loge students in YnBian region of China and analyzed the purchasing behavior of clothing according to the life styles. The sample consisted of 296 undergraduate students of the YanBian University in China. The Questionnaires were used to collect the data and the data were analyzed by Sequency, factor analysis, cluster analysis, $X^{2}-test$ and ANOVA. The major results were as follows : 1) Results of factor analysis showed that life styles of the respondents could be classified into 5 factors: the ostentatious sense factor, positive activity factor, circumspective economy factor, self-repletion factor and information conformity factor. 2) The respondents were divided into five groups according to the life styles; active shoppers, conspicuous compulsives, economic planners, self indulgers, and conspicuous planners. 3) Evaluative criteria in purchasing clothing, information sources and store patronage, differed among the five consumer groups. Especially, the conspicuous planners group differed from other groups in al1 aspects. 4) Gender, major, income and allowance were not significantly different among the groups. But, there were more one-child respondent in the ostentatious planned group, while planned consumer group had more respondents who were not one-child in their families.

철도 보안검색시스템 도입에 관한 이용자의 인식 연구 (A Research for the Opinion of Railway Users with the Introduction of Security Inspection System)

  • 이장호;김훈
    • 한국재난정보학회 논문집
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    • 제9권1호
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    • pp.113-122
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    • 2013
  • 우리나라는 철도이용객 증가에 따라 여러 다양한 철도안전 관련 제도 등을 마련하고 있으며, 이러한 차원에서 철도 보안검색시스템의 도입을 검토 중에 있다. 본 연구는 철도 보안검색시스템 도입에 앞서 이에 대한 충분한 대비를 위하여 외국의 철도보안검색제도 시행현황을 살펴보고, 국내 도입가능한 철도보안 검색방법 등을 제시하였다. 또한, 철도이용자들을 대상으로 하여 철도 보안검색 제도 시행과 관련한 설문조사결과를 바탕으로 철도 보안검색 제도에 대한 견해, 제도 시행 시 문제점, 개선방안 등을 파악하였다. 결론적으로 고속철도역에 대한 시범적 실시를 통해 점진적 시스템 도입이 필요하다고 제안하였다.

Creating Makerspaces in Nigerian Public Libraries as a Strategy for Attaining National Integration and Development

  • Aiyeblehin, James Afebuameh;Onyam, Ijeoma Dora;Akpom, Chinwendu Chizoba
    • International Journal of Knowledge Content Development & Technology
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    • 제8권4호
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    • pp.19-31
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    • 2018
  • The recognition of public libraries as development partners places an onus on public libraries to provide services that will enhance national integration and development. Whereas libraries have been known to provide information resources in various formats, recent developments around the world have shown that it is no longer enough to provide information to users. Users are being encouraged to become knowledge producers and not just consumers. In this regard, libraries are rethinking their strategies. One of the consequences of this, is the creation of makerspaces: a space for creating things within the library. This paper explores the prospects of makerspaces in Nigerian public libraries. The paper identified how makerspaces could lead to national development by providing access to technology, providing opportunity for users to work together thereby promoting unity and togetherness among the citizenry of a given society as well as providing an enabling environment for people to be creative. The paper argued that makerspaces in Nigerian public libraries will lead to increased patronage and users' satisfaction, change in perception of librarians by the public, promote synergy among citizens and result in economic development.