• Proceedings of the Korean Operations and Management Science Society Conference
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• 2004.05a
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• pp.143-146
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• 2004

With the rapid growth of e-commerce, marketers are able to observe not only purchasing behavior on what and when customers purchased, but also the individual Web usage behavior that affect purchasing. The richness of this information has the potential to provide marketers with an in-depth understanding of customer. Using commonly available Web log data, this paper examines Web usage behaviors at the individual level. By decomposing the buying process into a pattern of visits and purchase conversion at each visit, we can better understand the relationship between Web usage behavior and purchase decision. This allows us to more accurately forecast a shopper's future purchase decision at the site and hence determine the value of individual customers to the siteAccording to our research, not only information seeking behavior but also visiting duration of a customer and participative behavior such as participation in event should be considered as important predicators of purchase decision of customer in a cosmetic internet shopping mall.

• Journal of Information Technology Services
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• v.13 no.2
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• pp.35-53
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• 2014

Company Social Networks (CSN) has emerged as a commonly used marketing channel. One of the most important advantages in CSN is the user's voluntary behavior as a relational performance. We classified level of voluntary behavior, as 'consumption', 'active participation', and 'creative contribution' to comprehend different relational performance of CSN. Moreover, we proposed research model to compare positive attitude and negative attitude. This study aims to investigate 'the process of user's voluntary behavior in CSN' which is causal relationship between benefits of CSN, user's attitude and voluntary behavior. Empirical results with 175 valid questionnaire data revealed that CSN benefit factors played a significant role in trust and distrust. Based on these effects, trust and distrust have different influences as level of voluntary behavior, just as proposed. For practitioners, it is crucial finding that users are more active behavior based on strong trust.

• Journal of the Korean housing association
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• v.25 no.4
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• pp.125-133
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• 2014

The purpose of this study was to find the role of participation in common activities and satisfaction with common space in a tentative housing adjustment framework for Swedish cohousing residents, applying the housing adjustment behavior model of Morris and Winter (1978, 1996). The data used for this research were a subset of data Choi and Paulsson (2011) surveyed from 12 Swedish cohousing units. Number of 216 cases whose age was 40 and over were selected and analyzed with Pearson correlations and hierarchical linear regressions by SPSS. The regression analyses included four main concepts as endogenous variables, which were participation in common activities, satisfaction with common space, overall life satisfaction, and intention to move out. The results showed that participation in common activities raised satisfaction with common space and overall life satisfaction but reduced intention to move out. Meanwhile, satisfaction with common space diminished intention to move out but did not impact overall life satisfaction. When overall life satisfaction was added to the final regression model, the direct impacts of security reasons, participation in common activities, and satisfaction with common space on intention to move out disappeared. It may be concluded that participation in common activities and satisfaction with common space acted as intervening variables in the tentative cohousing adjustment framework. Even though this study leaves further research on specifying the framework, it may be noteworthy as a first attempt that explains the flow of main concepts. This study may broaden the possibility of empirical studies to develop an analytical path model of housing adjustment for cohousing residents.

• Journal of Korean Academy of Oral Health
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• v.42 no.4
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• pp.181-186
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• 2018

Objectives: The purpose of this study was to investigate influences on employment preparation in dental hygiene students. Methods: A self-reported questionnaire was completed by 386 dental hygiene students in South Korea from November 1 to 30, 2016. For data analysis, the study used independent t-tests, one-way analysis of variance, Pearson correlation analysis, and regression analysis among others. Results: Students with higher grades tended to have major satisfaction, instruction participation, and employment preparation (P<0.001). Higher parental monthly income was related to higher major satisfaction (P<0.001). Employment preparation was significantly positively related to major selection motive, major satisfaction, and instruction participation. Conclusions: In order to encourage dental hygiene students to prepare for employment, it is necessary to create a better academic environment and develop a variety of employment preparation education programs. I think that the active interest of the country, society, school, and family will have a positive impact on employment preparation.

• Management & Information Systems Review
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• v.35 no.1
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• pp.155-172
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• 2016

Customer participation behavior(CPB) and customer citizenship behavior(CCB) which are customers' active functions and roles implemented in service encounter contribute to the service quality. Thanks to these ideas, many researches focus on the influences of these two customers' behaviors on relational outcomes, additionally. However, when examining the characteristics of CPB and CCB, it is notable that CPB and CCB are positively influenced by relationships between customers and firms, adversely. In other words, it is necessary to find that commercial friendship representing a deep relationship can address these two customers' behaviors, as well as may influence relational outcomes. As results, intimate friendship between a customer and an encounter provider has a positive influence on CPB and CCB, expectedly. These findings show that customers having prior contacts can play active roles in a service encounter. Additionally, it is identified that CPB and CCB have positive influences on the relational outcomes such as customer cooperations. Consequently, CPB and CCB are likely to be on the loop of a relational circulation.

• 한국노년학
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• v.29 no.3
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• pp.899-915
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• 2009

The purpose of this study was examined effect of physical fitness and exercise participation on healthy aging of the elderly. The subjecrts were a total 319 people that they were participate in the regular exercise, and go to welfare center in Seoul. Data were collected during the period from November 1 to November 30, 2006. The collected data were analyzed frequency, descriptive statistics, correlation and hierarchical regression analysis using the SPSS-Win 12.0 program. The results of hierarchical regression analysis were appeared as follows. According to the results of hierarchical regression analysis, significant factors influencing healthy aging were monthly income, monthly pocket money, self-perceived health status, leg muscle strength, exercise behavior and period of exercise. 2. According to the results, significant factors influencing physiological health were age, marital status, self-perceived health status, exercise behavior and period of exercise. 3. According to the results, significant factors influencing cognitive-mental health were monthly income, monthly pocket money, self-perceived health status, leg muscle strength, exercise behavior and period of exercise. 4. According to the results, significant factors influencing social-support health were monthly income, age, education, self-perceived health status, leg muscle strength, exercise behavior and period of exercise. In conclusion, First, this questionnaire demonstrates good reliability and validity and therefore it is an appropriate measurement of healthy aging for the elderly in Korea. Second, it is important that exercise behavior is main factor to healthy aging life on the elderly. Third, There is important mean values of the items for healthy aging.

• Journal of Korean Academy of Nursing
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• v.35 no.8
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• pp.1443-1450
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• 2005

Purpose. The study was conducted to identify predictors of mammography screening for rural Korean women according to 'Stage of Change' from the Transtheoretical Model which, along with the Health Belief Model, formed the theoretical basis for this study. Methods. A cross-sectional descriptive design was utilized. Through convenience sampling 432 women were selected from 2 rural areas. Data were collected by survey. Health beliefs constructs were measured with Champion's HBM Scale-Korea version. Mammography participation was measured using the Stage of Mammography Adoption Scale developed. by Rakowski, et al.(1992). Results. The most frequent stage of mammography adoption was 'contemplation' ($40.5\%$). Predictors of stage of mammography adoption included 'mammogram recommended by health professional' (beta==0.59, t=16.12, p=.000), 'perceived benefits' (beta=0.09, t=2.21, p=.050), 'perceived susceptibility' (beta=0.09, t=1.98, p=.050), and 'perceived barriers' (beta=-0.07, t=-2.05, p=.041). 'Mammogram recommended by health professional' demonstrated the greatest association with having a mammogram. Conclusion. Health professionals play key roles in improving mammography participation and should recognize the importance of their role in cancer prevention and be more actively involved in education and counseling on prevention of breast cancer.

• International Commerce and Information Review
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• v.11 no.3
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• pp.363-390
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• 2009

This study investigates the role of private participation in FTA Negotiation in case of US, Mexico and Japan. We utilize Putnam(1988)'s two stage negotiation model, Schelling Conjecture and Principal-Agent(P-A) theory to understand the role of private sector in FTA Negotiation. Those theories are useful to understand the behavior and interaction of key players such as private sector, congress and government in FTA negotiation. Putnam(1988)'s two stage negotiation model divides the FTA negotiation process into two processes: the external negotiation with foreign country and domestic negotiation with domestic interest group. Principal-Agent(P-A) theory provides the theoretical foundation of Putnam's two stage negotiation model, which is that principal's interest is not identical to the interest of Agent. We showed that the private sector and congress play an important role in FTA negotiation in United States. In case of Mexico, the private sector and government occupy the dominant position in FTA negotiation. In particular, the cooperation of industry and government has been successfully established via COECE in Mexico. In contrast to these countries, the role of private participation in trade policy is relatively low in Japan and Korea.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.31 no.2
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• pp.38-45
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• 2023

The purpose of this study is to understand the effect of airport staff's attachment and participation to Incheon International Airport on satisfaction through mediating effects of development support and negative perception. This paper surveyed airline staff who worked at airport and conducted an empirical analysis based on survey results. This is because the effect of community members' attachment on satisfaction has been reviewed quite substantially. However, there has been insufficient research on the effect of attachment and participation on satisfaction through mediating effects of development support and emotional perception. According to empirical analysis, it was found that the participation of airport staff had a significant positive effect on satisfaction. In addition, support for development projects has also been proven to have a mediating effect. Following the empirical research results, this paper suggested implications for the 5^th development project at Incheon International Airport.

• Journal of Digital Convergence
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• v.15 no.10
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• pp.151-160
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• 2017

Giving behavior can be defined to be a behavior intended to benefit the society's charity works and public works via sharing one's financial resources. The determinants of giving behavior largely consist of sociodemographic factors, such as the income, age, gender, religion, education level, residential areas, and tax deduction policy, etc. This paper considers the income level, self-esteem, and perceived responsibility toward social welfare, as the major research variables. Statistical results, based on 2014 Korean Welfare Panel data, show that the income level and self-esteem have positive influence on participation intention in charitable giving. However, welfare responsibility has negative impact on participation intention. Second, household income was the only salient, negative factor for giving efforts defined as the amount of donation over income, implying that the higher income brackets are giving less money relative to their income level, than those with lower income level. Contrary to our expectation, self-esteem and welfare responsibility were not statistically significant explanatory variables.