• The Journal of Asian Finance, Economics and Business
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• v.7 no.11
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• pp.449-457
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• 2020

This study's purpose was to empirically research the effect of brand image and brand love on brand commitment, and positive word of mouth. We analyzed research data from 267 customers at electronics stores in Ho Chi Minh City, Vietnam. The convenient sampling method was used to collect the research sample. The measurement applied a 5-point Likert scale classifying from 1= completely disagree and 5=completely agree. Based on previous studies, the research model was recommended. The Partial Least Squares method was done to examine the measurement model and the structural model. We had estimated the reliability of the scales through Cronbach's alpha and composite reliability. Besides, we had assessed discriminant validity through the Fornell-Larcker standard. The outcome of the study illustrated that brand image had a significantly positive influence on brand love. Besides, the results of the research declared that brand image was positively related to brand commitment. The results also revealed that brand image was positively linked to positive word of mouth. Likewise, the findings of the study disclosed that brand love had a positive impact on brand commitment and positive word of mouth. Additionally, the results of the research confirmed that brand commitment was positively linked to word of mouth.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.10
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• pp.939-947
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• 2020

The aim of this research was to empirical examine the influence of brand trust, perceived value on brand preference, and purchase intention for branded phones. The samples were gathered by a convenient sampling method. We collected data from 285 consumers who were visiting electronic supermarkets in Ho Chi Minh City, Vietnam. The measurement used a 5-point Likert scale ranging from 1=completely disagree, and 5=completely agree. PLS - Partial Least Squares method was performed to analyze the measurement model and the structural model. The study model was proposed from prior research. We had assessed the reliability of the scales through Cronbach's alpha and composite reliability. As well, we also had evaluated discriminant validity through the Fornell-Larcker criterion. The findings of the study demonstrated that brand trust had a significantly positive influence on brand preference. Likewise, the findings of the research also stated that brand trust had a positive impact on purchase intention. The results revealed that perceived value had a positive effect on brand preference. Furthermore, the outcomes show that perceived value had a positive influence on purchase intention as well. Furthermore, the findings of the research showed that brand preference had a positive effect on purchase intention.

• Journal of Aerospace System Engineering
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• v.15 no.4
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• pp.57-63
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• 2021

The launch vehicle (LV) separation detection interface of the satellite, which is designed to initiate the launch and early operation phase (LEOP) for S-band data transmission and the solar array deployment after the LV separation, is one of the hazard items at the launch site. Therefore, this interface should satisfy the single-fault tolerance requirement for the range safety. In this paper, we discuss the LV separation detection interfaces for two different satellite launch configurations and propose a method to guarantee for the satellite to start the LEOP even under the emergency case such as a partial separation from the LV. Furthermore, the proposed method meets the range safety requirement of the launch site. As this method only changes the external harness configuration of the satellite, it increases the reliability of the satellite early operation without any modification of the existing internal logics to detect the separation event.

• The Research Journal of the Costume Culture
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• v.30 no.2
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• pp.243-261
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• 2022

The purpose of this study was to identify beauty influencer attributes on Instagram and their impact on product attitude and purchase intention and on influential difference between micro and mega influencers. The survey was conducted using a consumer survey method with a questionnaire, and the subjects of the survey were 506 women in their 20s and 30s using Instagram. The results of the study are as follows: First, a range of influencer attribute sub-factors were derived in relation to expertise, attractiveness, similarity, reliability, and intimacy. Second, the attributes highly impacted product attitude in the increasing order of attractiveness, similarity, reliability, and familiarity, with expertise having no statistically significant influence. Third, the consumer's attitude toward the product introduced by the beauty influencer had a significant impact on their purchase intention. Fourth, it was shown that there is no difference in attributes according to the influencer's number of followers. Fifth, the number of followers of the beauty influencer had a partial impact on attitude and purchase intention. A limitation of this study is that age and gender samples are narrow, but it is nevertheless meaningful to explore this topic in the absence of research on beauty influencers. It is believed that these findings will serve as a foundation for the development of beauty influencer marketing strategies on Instagram.

• International Journal of Advanced Culture Technology
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• v.11 no.1
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• pp.94-102
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• 2023

The purpose of this study is to identify the effects of leisure sports participants' leisure attitudes on immersion and fun perception. As of 2021, the subject of this study was set as a population of adult males and females aged 20 and over who participate in leisure sports in Gwangju and the South, and then the cluster random sampling method was used. A total of 300 people, 150 boys and 150 women, were collected. A questionnaire was used as a survey tool, and a questionnaire whose validity and reliability were recognized in previous studies was modified and secured according to this study. In addition, all questionnaires were constructed on a 5-point scale. The statistical analysis used for data analysis was frequency analysis, exploratory factor analysis, reliability analysis, and multiple regression analysis using SPSS Windows 21.0 Version. The conclusions obtained in this study through data analysis by such methods and procedures are as follows. First, it was found that leisure sports participants' leisure attitudes partially affect immersion. Second, leisure sports participants' leisure attitudes were found to have a partial effect on their perception of fun. Third, it was found that the immersion of leisure sports participants partially affects the perception of fun.

• Journal of Distribution Science
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• v.21 no.12
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• pp.23-34
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• 2023

Purpose: The purpose of this study is to identify factors affecting satisfaction as well as the intention of Gen Z customers to reorder food online in the context of a crisis. Research design, data and methodology: Data for this cross-sectional study were collected via the Internet by conducting an online survey of 652 Gen Z respondents, aged 15-25, in the south of Vietnam and using a convenience sampling method. To analyse the reliability of the scales, SPSS was used to run Cronbach's alpha. Then, SmartPLS was used to assess the measurement model, including variable reliability and validity, convergent validity, and discriminant validity of the proposed model, as well as test the hypotheses with partial least squares structural equation modelling (PLS-SEM). Results: Social influence, price value, and convenience all have a positive effect on satisfaction and repurchase intention. Satisfaction not only plays a critical role in mediating the relationship between social influence, price value, convenience and repurchase intention but also has a positive impact on repurchase intention towards buying food online. Conclusions: This study was successful in identifying the factors of repurchase intention in a crisis setting among Gen Z customers by developing a theoretical research model via literature to complete a brief Theory of Planned Behaviour model. This study also took an innovative approach to earlier ones by demonstrating not just the significant effect of social influence on satisfaction and repurchase intention, but also by identifying critical variables that managers should focus on increasing and improving management.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.17 no.7
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• pp.1589-1596
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• 2013

Recently, spectral efficiency or reliability is required to be improved in the scenario of multiple access. In this paper, we consider a scenario where two source nodes access one destination node. Different with conventional multiple access studies, in our research, a part of the allocated resource is shared by two source nodes and this scheme is called partial multiplexing. Let $R_s$ denote the ratio of the amount of the shared resource to that of the resource allocated to each user. We analyze and optimize the performance of the partial multiplexing in term of $R_s$. We show that the optimal $R_s$ to maximize the throughput is 1 or 0 based on approximated bit error rate (BER). In addition, if we set a constraint on frame error rate (FER), $R_s$ can have a value between 0 and 1. We also find the approximated $R_s$ to meet the constraint as a closed form. Partial multiplexing can be a novel multiple access scheme.

• The Journal of the Korea Contents Association
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• v.17 no.8
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• pp.677-684
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• 2017

This study verifies effects of the distribution of fire fighting equipment on the satisfaction of fire fight equipment among fire officers and the mediating effect of the reliability of fire fighting equipment on the relationship between the two variables in order to provide preliminary data on the development of fire fighting equipments. Fire officers from the seven fire stations located in Gyeonggi-do province were selected and surveyed to achieve the purposes of the study. Using AMOS 18.0, structural equation modeling were applied to analyze the data. Major findings are as follows. First, the propriety of the amount of distribution of fire fighting equipment and the timeliness of distribution have positive effects on the reliability of fire fighting equipment. Second, the reliability of fire fighting equipment has a positive effect on the satisfaction of fire fighting equipment. Third, the propriety of the amount of distribution of fire fighting equipment has a positive effect on the satisfaction of fire fighting equipment. It was found that the reliability of fire fighting equipment has a partial mediating effect on the relationship between the propriety of the amount of distribution of fire fighting equipment and the satisfaction of fire fighting equipment.

• Korean Management Science Review
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• v.30 no.3
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• pp.33-54
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• 2013

The purpose of this study is to examine the relationships between Product Quality (Popularity, Playfulness) and Information Quality (Informativeness, Reliability), System Quality (Ease of Use, Security), Trust and Continuance Intention in Smart Phone Application Market. To identify these affecting relationships, the secondary data or past studies were collected and theoretically arranged. I made the theoretical proposed model to explain the relationships between the constructs, identify the operational definitions and 13 Hypotheses were established, there was executed the survey of 250 customers of Smart Phone Application Market. Using the collected data, previous performances to confirm the construct validity and internal consistency by Cronbach's a was executed and Partial Least Square Analysis to confirm the hypotheses in proposed model was conducted using the Smart-PLS Software. As the result of test that make the relations of used variables clear, we can get the conclusion as followings; First, Product Popularity has the positive effect on Informativeness, except reliability of Information. Second, it was significantly tested the effect on the Ease of use and Security by Product Playfulness. Third, Informativeness and Ease of Use, Security of App Store have the significantly positive effects on the Users' Trust directly. From the empirical test, I suggest the strategic advices in App Store Companies. To increase the Users' Continuance Intention or Loyalty, it would be developed that a variety of methods and ways to raise the Product Popularity and Playfulness, Informativeness, Ease of Use and Security of App Store. It is necessary for sticking the Users to raise the positive trust building and Continuance Intention.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.16 no.1
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• pp.227-232
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• 2016

As the demand for electric power increases, all devices operating in power stations and all devices adopted in order to deliver distant loads need to be operating in perfect condition at the level of reliability expected by consumers. In general, the lifetime of cables used in delivering high power is declared to be 30 years from the time of production. Deterioration (which is the worsening of electric properties) starts from the very moment of operation. In spite of the reduction in reliability caused by deterioration, the reality is that cables often operate at considerable risk of accidents because the reliability of operation has not been diagnosed. We have invented a device to diagnose the deterioration processes of high-voltage power cables. It has been installed and is currently operating at Korea Western Power Co., Ltd., located in Chungnam, Korea. In previously published papers we have shown graphs obtained by plotting insulation resistances versus time, through analyzing the data extracted from operating cables using the devices we have invented. In this paper, we verify that the previously plotted graphs agree with the life time index of Weibull distribution of probability.